Brett Butler MBA FMVA®

Sales Director

Founder & CEO @ Brass Synergy — the vetted, talent ecosystem for Web3 professionals.

I’ll never forget the lemonade stand I ran when I was eight years old.

It only brought in $100…

But that hustle inspired me to try real estate, forex & stock trading

Ultimately allowing me to build a credit services company from 0 to $5M ARR.

And college? Graduated with a double major and double minor — but I was restless.

And with $5K in graduation money, I went all in on cryptocurrency—

And in 6 months, that investment multiplied to $250K.

I felt unstoppable, scaling a startup’s community to 50,000 and its market cap to over $100M.

But then it happened—

The founder did a rug pull; crashing the project, wiping out millions & turned my world upside down.

I had my Mike Tyson moment—realizing everyone’s got a plan ‘til they get punched in the mouth.

I had no choice but to keep going. So, I pivoted back to financial consulting, managing $50M.

But my entrepreneurial passion persisted.  

I went all in to find answers, and noticed something remarkable.

I connected with countless freelancers, professionals, & companies all who had a similar story.

Applying for countless roles to find out the company or role wasn’t legitimate.

Performing work and not getting paid or taking weeks to receive payment on freelancing platforms.

Or hiring someone only to receive late or poor quality work, costing much needed time and money

I knew there had to be a better way to network, transact, and source talent in a transparent way.

I just needed a sign and during my conversations I made a striking discovery.

Freelancers and Web3 users share a striking resemblance—

70% were millennials and Gen Z with similar age ranges, locations, and interests.

And when the world went remote, it was my cue that now was the time.

HireSphere AI was born—

An AI Powered, full automated, talent verification, recruitment, and workforce management platform with a global verified talent marketplace. 

A fusion of Web3, AI, and Blockchain revolutionizing how people hire and work 
→ Understanding what makes people top performers AND how to consistently validate those skills through robust interviews with deep people science
-> Creating digitally verifiable on-chain profiles to build trust & safety
-> Augmenting the process with AI to match talent with jobs, streamline hiring and verify history
-> Ultimately building the world's best verified global talent marketplace that supports fiat & crypto payments & rewards active members 

I started with a lemonade stand and a dream…

Now we have a global council of the world's best helping us.

And the best part is I’m just getting started.

Owner

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, and much more

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Used information to create custom financial model for current/potential investors to secure additional capital.

• Currently working on my CFP designation (2023 estimated completion)

Brett Butler

Founder @Inizio Media | Get leads & authority on LinkedIn with personal branding, DM outreach and AI tech | LinkedIn Consultant for B2B Companies

Your content shouldn’t just build visibility.
It should drive leads, trust and authority on autopilot.

That’s the system I’ve built for my clients.

I work with B2B Founders and CEOs to grow their personal brands on LinkedIn and 4-6 calls weekly with DFY LinkedIn content + outreach (appointment setting).

📈Results delivered:

⟶ Generated $2M+ in client revenue
⟶ 1000+ leads for 65+ clients in 6 countries
⟶ Collaborated with 15+ global brands
⟶ 100M+ organic views across client accounts
⟶ 100k+ followers gained through DFY systems
⟶ 200+ freelancers mentored through 1:1 calls
⟶ Generated $200K+ revenue for a client in 90 days 
⟶ Got 7 inbound leads in 10 days for a solar founder
⟶ Generated 5+ weekly leads for an SEO agency
⟶ Fully booked a web dev agency for 2 months 
⟶ Helped a SaaS founder add $3000 MRR in a week

✨There are 3 ways I can help you:

~ 1:1 Coaching / Consultation Call with me
~ LinkedIn GTM Strategy (for B2B companies)
~ DFY Personal Branding & Lead Generation (for B2B Founders & CEOs)

I'm also the Founder & CEO of Inizio Media.
So trust me when I say, Personal Branding is a NECESSITY.

——

Let's turn your NAME into BRAND!™ 🚀

If you want to know HOW and WHY, reach out to me at:

arushi@iniziomedia.com

Or, let's book a call to understand your needs!

(Checkout featured section for more ↓)

Arushi Malviya

It’s the new year, so a quick re-introduction.

Hi, I’m Arushi and I run Inizio Media.

I spend most of my time building LinkedIn-led systems that help founders and freelancers stop guessing where their next client will come from.

A year ago, my business didn’t feel this calm. 

Work was coming in, but not predictably. 

I was putting in effort, doing all the right things and still feeling like I was one slow month away from stress. 

If you like control and planning (hi, that’s me), that feeling is not fun.

What changed wasn’t hustle or motivation. It was deciding to stop winging things. 

Clear offers. 
Clear messaging. 
Proper follow-ups. 
Systems that work even on average days.

That’s what I focus on now for my own business and for the people I work with.

You’ll find me talking about LinkedIn, lead generation, building sustainable businesses and occasionally sharing what founder life actually looks like behind the scenes. 

New year energy for me looks like this: same ambition, better boundaries and businesses that don’t depend on luck.

If you’re new here, welcome.
If you’ve been around, thanks for staying.

Founder & CEO @Inizio Media | LinkedIn social selling (content + outbound) for B2B founders | 65+ brands built | Brand Consultant & Speaker

No alternative text description for this image

If you were my LinkedIn client, I wouldn’t touch your posting schedule first.

I would fix how LinkedIn brings you clients.

Here’s the actual process I use:

Step 1: Offer

Before anything else, I need to know:
– what you sell
– who pays for it
– why they choose you

Most people struggle on LinkedIn because they’re vague here.
If your offer sounds like “I help businesses grow,” you’ll get attention, not buyers.

Step 2: Profile

A stranger should understand three things in under 5 seconds:
– who you work with
– what you help them achieve
– why you’re credible

This means removing fluff titles, fixing the About section and using proof that’s specific.

Step 3: Content

Posts should answer buyer questions.
Write what you’re already seeing on calls: problems, mistakes, results, decisions.

Real things buyers think about:
– “Why isn’t this working for me?”
– “What am I doing wrong?”
– “Who should I trust?”

Your posts should sound like conversations you’re already having on calls.

Step 4: Signals

Every like, comment, save and profile view is a signal.
Instead of waiting for DMs, we track these people daily and keep them in one place.

This alone changes everything.

Step 5: DMs

We start with context, not a pitch.
Short, specific, human messages that make sense to reply to.

This is where most people fail because they rush into things.

Step 6: Calls

By the time a call is booked, the person should already know:
– what you do
– how you can help them
– whether you’re right for them

If calls feel like convincing, something earlier went wrong.

If you want this system built properly for Q1, book a call with me from above.

I’ll tell you exactly what part of your LinkedIn is leaking leads and what to fix first.

If you were my LinkedIn client, here’s exactly how I’d rebuild your profile so it actually brings you business.

Step 1: Business Reality Check

- What do you sell?
- Who pays you?
- What results have you delivered?
- Why should someone pick you?

If this isn’t clear, LinkedIn won’t work no matter how good your posts are.

Step 2: Market Positioning

- One type of buyer.
- One clear outcome.
- One strong lane.

If your profile tries to speak to everyone, it ends up convincing no one.

Step 3: Conversion Profile Setup

Headline, banner, About, Featured.
In 3 seconds, a stranger should get: who you help, what you help them do and proof you can do it.

Step 4: Authority Content System

Not random tips.
Real stuff: wins, lessons from calls, decisions you’re making, mistakes you’ve outgrown.
That’s what builds trust and pulls in the right people.

This is how I see LinkedIn.
Not as a place to post consistently but as a client acquisition channel to build demand and get qualified leads.

↳ If you are a founder and your LinkedIn doesn’t match the level of business you’re building, I have opened a few slots for free profile audits next week.

Book yours now from the link above.

CEO @Inizio Media Ventures | Building powerful personal brands for Founders & Executives on LinkedIn | Brand Consultant | Keynote Speaker

At 18, I was doing multiple unpaid internships just to make my CV look good.

At 19, I started a digital marketing agency with my best friend. Got one client and he ended up paying us just 30% of the total amount. Shut that business down.

At 20, worked as a content strategist at a startup and started freelancing at the side.

At 21, launched Inizio Media Ventures and got my first few clients. Handled everything - delivery, client acquisition, sales calls single handedly. Burned out.

At 22, scaled Inizio Media to multiple 7-figures INR. Working with 65+ top 1% entrepreneurs across the globe, built an exceptional team and scaling rapidly. Coached over 200 freelancers in building a sustainable freelance business, spoke at multiple events as a guest speaker. Travelling as a digital nomad and working at my own pace from anywhere I want.

And no, I’m not saying any of this to brag but to make you believe that everything is possible if you put your mind to it.

2026, here we come!

Before you set goals for this year, ask yourself one honest question:

Why didn’t last year turn out the way you expected?

Most freelancers won’t answer this properly.
They’ll blame the market, clients, platforms or luck.

But after speaking to dozens of freelancers over the past few months, the pattern is very clear.

The problem is rarely effort or talent.
It’s direction.

Most freelancers try to fix income problems with random actions:

- posting more content
- learning one more skill
- saying yes to every project
- lowering prices to get clients

None of this creates stability.

Stability in freelancing comes from just three things:

1. A clear service you’re known for
2. Pricing you can confidently explain and defend
3. A predictable way clients discover and trust you

If even one of these is unclear, the entire year feels shaky.

You stay busy, but uncertain.
You work hard, but hesitate before raising prices.
You make money, but never feel secure.

This is also why New Year motivation fades by February.
Because nothing in the system actually changed, only the calendar did.

When I sit with freelancers 1:1, we rarely start with content, tools or mindset.
We start with direction.

Once that’s clear, everything else becomes easier to fix.

If you don’t want this year to feel like a repeat, clarity is the first real move.

If you’re a freelancer and want practical, honest guidance on your service, pricing, or direction, I’m opening a few 1:1 freelancer guidance calls.

RSVP here: https://lnkd.in/dbFBkp53

Founder & CEO @Inizio Media | LinkedIn social selling (content + outbound) for B2B founders, SaaS & agencies | Brand Consultant

I signed 5 high-ticket clients in the last 30 days while working only 3-4 hours a day.

And I wasn’t locked in or doing 12-hour days.

I was in Goa. 

For the last 30 days, I’ve been on a workation.
Beach time, sunsets, swimming, all of it.

But it also meant shorter work hours.
Less time to sit at my laptop and scale Inizio Media Ventures. 

And this is what hit me:

If your income stops the moment you slow down, you’re not building freedom.

You are just building pressure.

I still signed 5 clients because I’ve built a simple way to get clients that doesn’t need me to work all day.

Here’s what helped:

1. I’m clear about what I do and who I help
2. I post content that bring the right people to my page
3. I know how to turn replies into paid calls
4. I keep it consistent without burning out

Most people think they need to post more.
They don’t.

They need to say the right things, to the right people in a way that makes someone trust them.

If you want help with that, I have opened a few slots for my 1:1 mentorship.

Send me a DM or comment below and I’ll share the details.

Founder & CEO @Inizio Media | LinkedIn social selling (content + outbound) for B2B founders | 65+ brands built | Personal Brand Consultant

90% of founders I talk to can’t answer these three basic questions and it’s the one reason why they can’t win on LinkedIn.

The LinkedIn problem is rarely content and usually clarity.

Before I build anything for a founder, we sit with three questions:

1. Who are you really willing to build your business around next year?
2. What problem hurts them enough to move budget now, not someday?
3. What offer are you ready to stand behind in public, repeatedly?

Vague answers here create vague LinkedIn and vague LinkedIn gets you vague leads.

When we tighten this inside client work, a few shifts happen fast:

➟ Content starts speaking to one specific TA instead of a mixed crowd

➟ DMs stop sounding random and start sounding strategic

➟ Sales calls feel shorter, focused and far less repetitive

LinkedIn amplifies whatever is underneath it.

If the base is weak, the platform only makes the noise louder.

My best-performing clients are not the ones with the best writing.

They are the ones with ruthless clarity on ICP and offer, then let me build a system around it.

——

If you read those three questions and your answers feel half-baked, that’s not a character flaw. That’s a positioning issue.

DM me “ICP” and I’ll send you the exact question set I use with founders when we rebuild this layer properly.

🚨WE’RE HIRING🚨


Inizio Media is hiring for lead generation experts (appointment setters) AND content writers (industry: SaaS, cybersecurity, market research)

Should be based in India. Full-time, remote role.

Base pay + bonus on achieving monthly targets (for appointment setters).

Experience with international clients and proven results is a MUST.

If you or someone you know fits the above criteria, 

Send me your LinkedIn profile, your portfolio to arushi@iniziomedia.com
Brownie points to those who attach a loom video.

No comments or DMs will be considered.

My client was spending $6K/month on ads and booked 3 calls.
With us, he now books 4-6 calls weekly without any ads.

The problem wasn’t the effort.

It was the system.

He was targeting everyone, posting generic content and sending cold DMs that went nowhere.

Here’s how we fixed it:

1. Narrowed his targeting

↳ We cut the spray and pray approach and built a tight ICP list.
↳ Only the right roles, industries and companies made it through.

2. Shifted his content

↳ No more generic tips and sunset quotes.
↳ We created posts that hit buyer pain points directly: case studies, proof and insights buyers actually care about.

3. Tracked every signal

↳ Profile views, likes and comments stopped being ignored.
↳ We turned them into a running lead list so nothing slipped through.

4. Rebuilt outreach

↳ No more generic, unpersonalised DM scripts.
↳ Every DM was context-first, referencing what people engaged with or cared about.

That’s why they converted into conversations instead of rejections.

The result? From 3 calls (and $6K wasted monthly) to 4-6 qualified calls every week. 

All organic.

Most founders think running ads will fix their growth.

But in reality, ads just scale a broken system faster.

If you want us to install this system in your business, only 1 founder spot left this month to get this system built DFY.

Omkar went from 0 to signing 3 international clients in a span of just 3 months, just through LinkedIn.

When we started, he was unsure if personal branding is the right industry for him. 

He had never worked with a client before and did not have any case studies.

But, he was eager to learn.

Over the course of next 12 weeks, we set up his profile in a way that spoke what he did + how + for whom in the simplest way.

Along with that, we also worked on his sales calls, offer, content and most importantly, how to outreach the right way on LinkedIn that gets you maximum replies.

By the end of 12 weeks, he went from an under confident strategist to signing international clients. 

Getting your first client is rarely about talent.

It’s about repeating the boring work consistently.

If you want my help in building the same process step by step, building a sustainable freelance business and scaling to $3K+ MRR, 

Comment “COACH” below and I’ll send you the details of my mentorship program (only if you’re already making at least ₹50K a month).

I book 10+ qualified calls weekly through my profile and I’ve packaged everything into a FREE resource to help you do the same.

Just by building a content system that attracts leads, not just likes. 

Here's what you'll get:

👉🏻 How to fix your offer + niche so people instantly understand what you do
👉🏻 How to make your profile speak clearly in 3 seconds
👉🏻 What to post so you attract buyers, not just random engagement
👉🏻 My “Pain → Shift → Solution → Proof” content formula
👉🏻 A simple DM flow to convert warm leads without sounding salesy
👉🏻 Weekly tracking so you know what’s actually bringing leads

This is the same framework I use for myself and my clients to consistently turn visibility into 10+ weekly booked calls.

Want it?
Comment “SYSTEM” below and I’ll send it over.
(Just make sure you’re connected with me so I can DM you.)

♻️ Repost for priority access.

Outbound gets a lot easier when you stop guessing who’s ready to buy.

One of the cleanest signals I’ve used: hiring spikes.

If a company is suddenly hiring SDRs, AEs, RevOps or Pipeline Generation, they’re not doing that for fun.

Something in their GTM is changing and urgency usually follows.

Here’s the workflow I run when I spot that signal:

1) Build an account list (not a random lead list)

↳ I shortlist companies hiring for sales/rev roles or expanding into a new region.

2) Pull the right people from Sales Nav
↳ Inside Sales Navigator, I filter for decision makers + direct owners (Founder/CEO, VP Sales, Head of Growth, RevOps).
↳ Then I export those profiles in bulk using Koolkit by Icypeas.

3) Turn profiles into usable outreach data
↳ I run the export through Icypeas to find and verify emails.
↳ Because if your emails don’t land, your copy doesn’t matter.

4) Segment before sending
↳ I split into 2 buckets:
- Hiring to fix pipeline (new roles, aggressive growth)
- Hiring to scale what’s working (expansion, new market)

5) Send one message that matches the signal
↳ Not a generic pitch. A short note that ties their hiring move to a likely priority, with a clear question.

That’s the system: signal → list → verified emails → segment → send.

What signal do you trust most for outbound targeting right now: hiring, funding, tech stack change or something else?

I reverse-engineered Mahdi Shafiei’s personal brand and it explains why some founders get picked faster, even with the same offer.

Mahdi is the Founder & CEO of Trifid Media. 

The company’s positioning is clear and platform-native: media production with social-first execution across content creation, campaigns, TikTok/Instagram, influencers and production. 

It’s headquartered in Dubai, founded in 2018 and scaled to a 300+ person team. 

Most people see the confidence and assume it’s personality. But actually, it’s structure.

A. He sells a world, not a service.

One of his repeatable formats is “Here’s what you see / Here’s what you didn’t see…” where the top half is outcomes and the bottom half is the grind behind it.

That format does 3 things at once:

➝ establishes authority (proof)
➝ creates trust (struggle)
➝ makes the audience feel like they’re in the room

B. He uses proof as a storyline.

Even when big numbers show up, they show up inside a narrative arc. 

And when those numbers are self-stated on social, the smart way to use them is exactly this: embed them in a story people remember.

C. He’s everywhere but it doesn’t feel scattered.

This is the part most founders mess up.

Cross-platform does not mean posting the same thing everywhere.

Cross-platform means:
➝ one core message
➝ different packaging per platform
➝ a clear job for each channel

For example, Trifid Media’s Instagram presence is built like a media brand (high volume, clear positioning, regional branches listed in bio). 

On LinkedIn, you’ll see personal reflections + founder updates + long-form angles (he even has LinkedIn articles listed). 

And he appears on podcasts/talk shows that extend reach and authority beyond his own feed. 

This is distribution with intent.

D. He’s building an expansion narrative publicly.

When a brand expands geographically, it becomes a story people follow. 

Trifid Media’s Australia launch is a good example of that kind of narrative layer. 

Even his own posts talk about scaling through leadership and country-level transfer. 

That’s how you turn agency content into company-building content.

If you want prospects to trust you fast, do this:

1) One-line identity:
“I help [audience] get [outcome] using [method], while building [bigger mission].”

2) Platform roles:
➝ LinkedIn = trust + inbound
➝ Instagram = daily familiarity
➝ X = fast POVs
➝ YouTube/Podcast = depth

3) 4 repeatable formats:
Proof story, Operator POV, Decision log, Buyer education.

P.S. Which platform are you finding hardest to stay consistent on right now?

Your LinkedIn looks two stages behind your company.

I talk to B2B founders who are doing very well on paper.

7-figure pipelines. 
Teams in multiple locations. 
Serious customers.

Then I open their LinkedIn profile and it reads like someone who is still trying to grow on social.

If I only saw your profile, would I believe your revenue?

Whether you like it or not, people use your LinkedIn to judge what level you are playing at. 

If it looks junior, they do not sit and think, “Maybe the company is bigger behind the scenes.” 

They simply put you in the “nice to follow” bucket instead of the “we should talk to this person” bucket.

A strong founder profile should answer three things in a few seconds: who you serve, what problem you are trusted to solve and what you have actually done in the real world. 

This touches sales, hiring, partnerships and investor conversations. 

It changes who replies to your messages and how seriously your name is taken before you even join a call.

You have already done the hard part by building the business.

If your LinkedIn still looks like the early days, that is not being humble. 

That is leaving leverage on the table.

If you need help building a powerful personal brand on LinkedIn that works 24/7 for you, book a call from above.

taplio

The Battle

Brett Butler

Arushi Malviya

Followers

Posts

Engagements

Likes

Performance ScoreArushi Malviya's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brett Butler

Arushi Malviya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arushi Malviya's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArushi Malviya's LinkedIn Performance