Brett Butler MBA FMVA®

Sales Director

HireSphere AI

- Helped bootstrap MVP that identifies candidates appropriate for interview based on personalized criteria, then automates interview process using AI in less than 120 days 

- Built Global Council comprised of world's best psychologists, data scientists, hiring managers, speakers, performance coaches, and interviewers with experience at brands such as Amazon, Google, Microsoft, US Special Forces, PWC, and More

- Secured partnership with Closers.io to assist in spearheading our salesforce, with pipeline to $3M ARR Run Rate in < 24 Months 

- Built comprehensive business plan, development roadmap, and investment memo with plans to begin Pre-Seed raise in 2025 to accelerate growth

CEO & Co-Founder

Solve For X

• Champions due diligence team by analyzing market trends, competitive landscapes, customer behavior, and business performance to guide executive decision-making.  

• Performs deep industry data dives and market research to uncover new opportunities, emerging trends, and potential risks to the business.  Drive business forecasting, predictive analytics, and scenario modeling to support risk management and identify growth opportunities. Offers actionable insights that shape product positioning, pricing strategies, and go-to-market plans.

• Serves as client lead on fundraising, investor relations, M&A opportunities & partnerships by creating by delivering data-backed insights, and creating bespoke financial models that inform investment strategies & growth decisions.

• Deliver strategic reports for board meetings, investor updates, and leadership decisions, focusing on high-impact metrics and market trends.  Designs and maintains executive dashboards and KPIs to provide leadership with real-time insights into business performance and operational efficiency.

• Collaborate cross-functionally with product, finance, marketing, and sales teams to ensure business intelligence insights are integrated into overall strategy. Act as a trusted advisor to the CEO and C-suite executives, providing strategic recommendations based on data analysis, and market intelligence.

• Lead and mentor business intelligence teams, fostering a culture of strategic thinking, data-driven decision making, continuous innovation, and synergy within organizations.

Head of Business Intelligence 

BTB Consulting LLC

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, Investment Due Diligence, Bespoke Document Creation, and much more.

• Spearheaded businesses development, fundraising, and investor relations for various clients as well as managed entire investor relations process, raising $10M+ in total funding.  Directly involved in landing 20 investors at six-figure ($100k+) levels.

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Created custom financial models, tokenomics, and other documents for potential investors. 

Clients worked with: PWC, Apple, PepsiCo, BP, Barclays, CPChemical, and More

Owner

Brass Synergy

• Co-Founded DAO aimed at combining the benefits of Freelancing, Networking and Investment Platforms for Web3 users.

• Accepted & Completed 2023 InnMind Accelerator

• Completed all company documentation(Whitepaper, Tokenomics, One Pager, Pitch Deck, etc.)

• Created custom job bot, aggregating Web3 opportunities to over 500,000 users and created partnerships with 90+ communities

• Spearheaded fundraising & Oversubscribed Seed Round and raised $500k from Friends and Family for the purposes of setting up the project.  Led efforts to land lead investor and multiple supporting investors at six-figure ($100k+) investment levels. 

•Crafted Customer journey along with identifying several additional revenue models for the project.  Created financial model quantifying potential revenue streams, taking into account token emissions schedule, selling pressures, and market dynamics.

Co-Founder

Bank of America Merrill Lynch

• Served as investment strategy consultant, providing holistic financial planning, investment advice, and wealth management solutions to clients through products such as 529 plans, 401 (k)’s, mutual funds, and ETF’s

• Consistently recognized as highest performing advisor out of 100+ team members in my 1st year, throughout training and go-live performance, exceeded all sales/business development goals and targets by over 50%, while exceeding satisfaction goals through superior customer service.

• Aided corporate strategy pivot through developing, implementing, and teaching innovative at home training curriculum, leveraged by over 500 teammates nationwide during COVID-19 stay at home mandate

Advisor Development Program Financial Solutions Advisor

Bank of America

• Fully Licensed Financial Advisor (SIE, Series 7, and Series 66) who provided unmatched customer service, with comprehensive financial solutions through Bank of America products such as Credit Cards, CD's, and Savings Accounts.

• Managed existing Bank Accounts and performed follow up calls to ensure client expectations were exceeded in all facets

Advisor Development Program Relationship Manager

FCF Enterprises LLC

• Functioned as strategic business advisor where I defined investment strategy and performed comprehensive investment due diligence, including extensive fundamental, technical, market, and data analysis resulting in a 3000% ROI in 9 months for client through recommendation to purchase Ripple (XRP) and implement into their financial plan

• Contracted as strategy consultant where I led a transformation engagement for a struggling cryptocurrency company, including full examination of company financials, defining new strategic direction, reproduction of business plan, due diligence materials, and private round of funding raising $10MM during “Great Crypto Crash of 2018”

• Served as an advisor/consultant for several startup ventures by providing insight on business strategies, business processes, control mechanisms, organizational structure, financial and marketing plans, and overall implementation plan. Through the improved alignment and communication of founder vision, each project raised an additional $5 million in funding on average. 

• Performed extensive financial market analysis and comprehensive business evaluation to identity opportunities for improvement and portfolio growth.  Prepared investment reports, business plans, and strategic recommendations that allowed portfolio growth to go from $5,000 to $150,000 in 8 months.

Strategic Business Advisor, Consultant, Investor

Financial Education Services Inc.

• Led continuous improvement as member of corporate strategy & development team by creating new training program consisting of leadership calls, quantifiable daily KPI’s, knowledge checks, & business strategy roadmaps resulting in 500% increase ($2,500 to $12,500) month 1 production, and 200% increase (2.5 to 5 months) in customer retention

• Championed competitive intelligence initiative and crafted business strategy that resulted in the largest and highest performing team in company, producing over $5MM in annual recurring revenue.

• Proactively engaged all agents to gather information, resolve problems, motivate staff, and continuously improve by managing online groups, training forums, and social media pages resulting in engagement increasing by 400%

Sales Director & Head of Corporate Strategy & Development

Spoken Word Properties, LLC

• Created reports for owners by defining property criteria, identifying, and hitting KPI’s, and performing extensive market analysis resulting in identifying undervalued properties and increasing average profit per renovation by $10,000

• Reduced average renovation timeline by 28 days through implementing CRM solution (Podio), causing better data and partner management, increased communication between owners and contractors, and standardized processes

• Assisted projects from tracking and locating properties (property research, attending foreclosure auctions) to setup (interpreting various renovation strategies along with potential ROI on each property) to troubleshooting (interpreting construction law and city building codes) and assisting in renovation efforts.

Rennovation Laborer

Founder & CEO @ Brass Synergy — the vetted, talent ecosystem for Web3 professionals.

I’ll never forget the lemonade stand I ran when I was eight years old.

It only brought in $100…

But that hustle inspired me to try real estate, forex & stock trading

Ultimately allowing me to build a credit services company from 0 to $5M ARR.

And college? Graduated with a double major and double minor — but I was restless.

And with $5K in graduation money, I went all in on cryptocurrency—

And in 6 months, that investment multiplied to $250K.

I felt unstoppable, scaling a startup’s community to 50,000 and its market cap to over $100M.

But then it happened—

The founder did a rug pull; crashing the project, wiping out millions & turned my world upside down.

I had my Mike Tyson moment—realizing everyone’s got a plan ‘til they get punched in the mouth.

I had no choice but to keep going. So, I pivoted back to financial consulting, managing $50M.

But my entrepreneurial passion persisted.  

I went all in to find answers, and noticed something remarkable.

I connected with countless freelancers, professionals, & companies all who had a similar story.

Applying for countless roles to find out the company or role wasn’t legitimate.

Performing work and not getting paid or taking weeks to receive payment on freelancing platforms.

Or hiring someone only to receive late or poor quality work, costing much needed time and money

I knew there had to be a better way to network, transact, and source talent in a transparent way.

I just needed a sign and during my conversations I made a striking discovery.

Freelancers and Web3 users share a striking resemblance—

70% were millennials and Gen Z with similar age ranges, locations, and interests.

And when the world went remote, it was my cue that now was the time.

HireSphere AI was born—

An AI Powered, full automated, talent verification, recruitment, and workforce management platform with a global verified talent marketplace. 

A fusion of Web3, AI, and Blockchain revolutionizing how people hire and work 
→ Understanding what makes people top performers AND how to consistently validate those skills through robust interviews with deep people science
-> Creating digitally verifiable on-chain profiles to build trust & safety
-> Augmenting the process with AI to match talent with jobs, streamline hiring and verify history
-> Ultimately building the world's best verified global talent marketplace that supports fiat & crypto payments & rewards active members 

I started with a lemonade stand and a dream…

Now we have a global council of the world's best helping us.

And the best part is I’m just getting started.

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, and much more

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Used information to create custom financial model for current/potential investors to secure additional capital.

• Currently working on my CFP designation (2023 estimated completion)

Brett Butler

WrittenlyHub | Boutique Content Marketing Agency

B2B founders, listen up:  
Your content isn't converting.   
Your organic growth is stagnant.   

Your competitors? They're dominating the digital space.  

Sound familiar? 

Stop throwing money at ads. Your content has the potential to turn readers into revenue.  

I'm Saksham, content marketing founder and B2B growth strategist.  

After months in the corporate grind,  
I broke free to rewrite the rules of B2B content.  

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies.  

In just 4 years of B2B content marketing experience, we’ve: 

→ Increased organic traffic by 319% on average for our clients  
→ Generated $37M+ in revenue for our clients through content marketing  
→ Boosted lead conversion rates by 40% through targeted content strategies  
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024)   

We're not just another content marketing agency.   
We're your strategic B2B growth partners.

✅ Content that outranks, outperforms and outlasts your competition  
✅ Thought leadership content positioning you as an industry expert  
✅ SEO strategies that turn Google into your 24/7 salesperson  
✅ Social branding that turns conversations into conversions  
✅ Social media that sparks conversations, not just likes  
✅ High-converting landing pages and B2B sales copy   

Organic growth. Industry authority. Skyrocketing revenue.  
All through strategic content marketing. Zero ad spend.  

Ready to supercharge your B2B content strategy?  
  
Book a free content strategy session now (check my featured section).  

Let's turn your content into your most powerful business asset.

Founder

Cerner 

Software Engineer

B2B founders, listen up: 
Your content isn't converting.  
Your organic growth is stagnant.  

Your competitors? They're dominating the digital space. 

Sound familiar? 
 
Stop throwing money at ads. Your content has the potential to turn readers into revenue. 

I'm Saksham, content marketing founder and B2B growth strategist. 

After months in the corporate grind, 
I broke free to rewrite the rules of B2B content. 

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies. 

In just 4 years of B2B content marketing experience, we’ve:

→ Increased organic traffic by 319% on average for our clients 
→ Generated $37M+ in revenue for our clients through content marketing 
→ Boosted lead conversion rates by 40% through targeted content strategies 
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024) 

 
We're not just another content marketing agency.  
We're your strategic B2B growth partners:  

✅ Content that outranks, outperforms and outlasts your competition 
✅ Thought leadership content positioning you as an industry expert 
✅ SEO strategies that turn Google into your 24/7 salesperson 
✅ Social branding that turns conversations into conversions 
✅ Social media that sparks conversations, not just likes 
✅ High-converting landing pages and B2B sales copy  

Organic growth. Industry authority. Skyrocketing revenue. 
All through strategic content marketing. Zero ad spend. 

Ready to supercharge your B2B content strategy? 

Book a free content strategy session now (check my featured section). 

Let's turn your content into your most powerful business asset.

Saksham Gogia

Systems are important for marketing – here’s why you need one. 

Ever feel like your campaigns are a chaotic mix of tactics with uneven results? 
Without a system, you’ll keep spinning your wheels – and budgets burn.

Systems give you:

↳ Clarity & Accountability
• Living OS over dusty decks: Audience → Offer → Channel Playbook → Feedback Loop
• Everyone knows their play, every week.

↳ Waste Elimination
• Map every dollar, spot leaks
• ROI‑First audit slashed $50K waste in 30 days and doubled results.

↳ Velocity & Optimization
• 72‑hour health check for quick wins
• Rapid A/B tests on high‑impact elements
• Real‑time ROI dashboards for smarter pivots.

↳ Scalable Growth
• 3× pipeline growth in 90 days, no extra hires
• Consistent sprints instead of random fire drills

A repeatable marketing system turns founder‑led chaos into predictable wins. 
Drop a “yes” below, DM me, or let’s set up a quick chat to build your marketing OS.
----------------------------------------------------
Hi! I go by the name Saksham, and I talk about all things content and team building.
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Founder @WrittenlyHub | I help SaaS founders to dominate search engines and LLMs within 60 days | $5+ bn raised for 30+ SaaS tools

You don’t need more people in your network.
You need the right ones.

Most people confuse visibility with relevance 
But if your connections aren’t aligned with your goals, you’re not building a pipeline. 
You’re building noise.

Here’s the part most founders miss:
Your content, offers, and positioning only work if they reach people who care.

If your network is full of peers, past colleagues, or random followers with no real link to your ICP You're getting engagement, not conversion.
Attention, not revenue.

Optimizing your connections isn’t just a “nice-to-have.”
It’s a core growth lever.

Because when your audience is made up of the right people
Everything compounds faster – content lands, referrals happen, DMs convert, and inbound grows on its own.

I’ve broken down why connection quality > connection count.
 
Swipe through the carousel to learn how 👇
---------------------------------------
Hi! I go by the name Saksham Gogia, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

Donors are not browsing websites anymore.
They are asking questions.
And AI is answering them.

The shift is silent but massive.

A donor used to search
“nonprofits for education”
scroll through links
open a few tabs
read descriptions
compare impact pages.

Now they ask one question inside an AI tool and get a verdict.

Here is what donors want today.

→ Fast clarity
They want to know who solves the problem without reading four pages of text.

→ Proof, not promises
AI pulls real data, reviews, impact metrics, and validations.
No fluff. No polished stories.

→ Context, not keywords
Donors care about alignment.
“Does this nonprofit fit what I want to support right now?”
AI answers that instantly.

→ A trusted guide
People trust AI to remove marketing bias.
They believe it shows the best option, not the loudest one.

And this is the real danger.

If your nonprofit focused platform is not understood by AI,
it is not recommended by AI.
And if it is not recommended,
you are invisible in the exact moment donors make decisions.

The future donor journey is one question long.
One answer long.
One recommendation long.

Visibility inside that answer is the new competition.

____________
If your platform wants to be the one AI suggests,
DM me YES and lets talk.

No alternative text description for this image

The first 2 steps are always the hardest.
But once you take them –

Momentum starts working for you.

Let me explain.
Step 1: You feel resistance.
Your brain says:
“This is uncomfortable. Let's avoid it.”

Step 2: You feel awkward.
You question everything:
“Am I even doing it right?”
“Why does this feel so slow?”

Most people quit here.
Right when they’re about to break through.

But if you stay just a little longer–
Something shifts.
 ✔ You stop waiting for motivation.
 ✔ You start trusting your process.
 ✔ You begin to enjoy the work.

That’s called momentum.
And once it kicks in–
You don’t need to push anymore.
It starts to pull you forward.

Whether it’s building a brand, writing content, or chasing a big dream–
Don’t focus on the finish line.

Just commit to the first 2 steps.
Then show up again.
And again.
Momentum will take care of the rest.

What’s one thing you’re struggling to start right now?
Let’s talk about it below. 👇
--------------------------------------
Follow Saksham Gogia for more!

Nonprofits don’t lose visibility because of competition.
They lose it because AI search cannot read their content.

Most teams think visibility drops because
“we need more keywords”
or
“we should post more.”

The real reason is almost always simpler.

Their content has no structure.

Here is what happens when structure is missing.

→ Your pages look human, but unreadable to AI
Long paragraphs.
Vague headers.
No hierarchy.
Models cannot extract clear answers.

→ Your mission sounds inspiring, but unclear
If a donor asks
“Which nonprofit supports single mothers in Texas”
AI needs exact signals.
Not generic descriptions.

→ Your site has impact stories, but no format
LLMs need clean sections, labeled data, and scannable text.
Without that, nothing gets pulled into answers.

→ Your information sits everywhere
Programs in one corner.
Impact in another.
Donor data somewhere else.
AI engines fail to build a complete picture.

And here is the part no one wants to hear.

If an AI tool cannot understand you in three seconds,
it replaces you with someone it can.

Visibility is no longer about ranking.
It is about readability.

The nonprofits and fundraising tools that win are the ones whose content
• is structured
• is clear
• matches donor intent
• and can be extracted by both Google and LLMs

_________________________________________
If you want your nonprofit platform to stay visible instead of disappearing quietly, 
DM me YES and lets talk.

Great marketer. Gone in 4 months.
You didn't hire wrong. You onboarded wrong.
Watched this happen last year.

Founder hires a Head of Marketing. Sharp. Hungry. Strong portfolio. Crushed it at his last company.
Day 1 he walks in.
✕ No ICP document. 
✕ No messaging guide. 
✕ No past campaign data. 
✕ No clarity on what worked or flopped. 
✕ No budget conversation. 
✕ No access to customer calls. 
✕ No sales alignment.

Just a laptop and "figure it out."

Week 6, he’s guessing.
Week 12, he’s firefighting.
Week 16, he’s gone.

Founder calls me: 
"Marketing hire didn't work out. Need someone more senior."

No you don't.
You need to stop strangling your hires before they breathe.

This is the pattern I see over and over:
Expect the pipeline in 30 days. Won't commit to 90.
Want brand building. Measure by leads this week.
Hire them to lead. CC yourself on every decision.
Say "think big." Pull them into every fire drill.
Give them responsibility. No authority. No budget. No air cover.
Then blame the hire.

Here's the uncomfortable truth:
He didn't fail.
YOU failed him.

Before your next marketing hire, answer these:
Do they know exactly who you sell to and why people buy?
Do they have a real budget or just a title?
Will you give them 90 days before judging?
Are you hiring a leader or a scapegoat?

Fix the environment.
Then the hire works.

__________

Building this system with founders before they hire is exactly what I do. 
DM me "SYSTEM" if you want to talk.

Your nonprofits are invisible.
Not on Google. On the search that's replacing it.

Last month we took a nonprofit showing up in zero AI answers.
Within weeks they were visible in 50%+ of relevant queries.
1,600 daily mentions across ChatGPT , Gemini, Perplexity.

Nothing changed about their mission.
We just made them readable to machines.

Most fundraising SaaS founders struggle to answer…
When someone asks ChatGPT "best nonprofits helping homeless youth in Texas" -  it doesn't search like Google.
It fans out.

One query becomes five. Five become twenty.
The model pulls from multiple sources, cross-references everything, and picks whoever gives the cleanest signal.

Your users aren't competing for rankings anymore.
They're competing to be the answer the model says out loud.
Most are losing without knowing they're playing.

Here's why your nonprofits don't show up:

→ Their sites speak human but not machine. 
No schema. No structured FAQs. No direct answers.

→ Their content reads like a brochure.
 Emotional but vague. AI doesn't reward vague.

→ Their pages have no authority signals. 
No citations. No references. Nothing that says "trust this source."

So when a donor asks AI where to give?
Your users don't exist.

Here's the part that should keep you up at night.
Donor behavior is shifting fast.

Younger donors ask AI before they ask Google.
Every month your users stay invisible, their pipeline shrinks quietly.

And whoever helps them show up inside AI answers?
That's the platform they never leave.

Traditional SEO gives you traffic.
AEO and GEO give you discovery.

The fundraising tools that figure this out first own the next two years.

The ones that don't watch their users vanish from conversations that matter.

______________
DM me "VISIBLE" and let's fix this for your users.

Donors used to begin with search bars.
Now they begin with chat boxes.

When someone wants to support a cause today, 
They are not comparing websites or hopping between five tabs. 
They are opening an AI assistant and asking a single question that cuts through everything:

“Who is actually making an impact in this space?”

And the answer they get shapes the whole journey.

Here is what changed.

→ AI summarizes credibility faster than any human can
Instead of reading mission pages and annual reports, donors let AI compress thousands of signals into one clear response. They get clarity without effort.

→ AI reveals alignment
People want to know which organization matches their values, not just their donation amount. AI can surface fit based on mission focus, track record, and real outcomes.

→ AI filters noise
Most NPOs communicate with complexity. AI removes jargon and presents clean explanations that let donors understand what is happening on the ground.

→ AI reduces decision fatigue
The internet gives endless choices. AI narrows them to a handful of meaningful ones. Less overwhelm leads to faster giving.

The shift is already visible.
The first impression a donor forms is no longer on your website.
It forms in the answer the AI delivers about you.

If your organization or platform is not present, structured, and recognized inside these systems, you are invisible at the very moment donors are making up their minds.

The discovery path for giving has changed.
And it now begins inside LLM powered search.
____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Most founders think hiring a full-time CMO = “finally taking marketing seriously.”

But here’s the truth no one says out loud:

You don’t need a full-time CMO.
You need full-time clarity.

Let’s break it down.

→ Full-Time CMO: The Real Cost

$180K–$250K salary + bonuses + equity + onboarding + team hire pressure + 3–6 months ramp-up + internal politics + the expectation that they do everything

Total yearly cost?
$250K–$400K+

And you still don’t have documented systems or scalable processes on Day 1.

→ Fractional CMO: The Smart Alternative

You get:

✔ Senior-level strategy
✔ Positioning, ICP clarity, messaging
✔ A scalable content engine
✔ Lead-gen systems
✔ A marketing roadmap & execution structure
✔ Team structure + hiring recommendations
✔ All without the full-time cost or overhead

Annual cost?
~$36K–$80K
(Depending on stage & needs)

And here’s the part founders overlook:

A Fractional CMO is not a cheaper CMO.
It’s a focused, strategy-first leadership model built exactly for early-stage companies.

You pay for expertise.
Not overhead.

You get systems.
Not slides.

You get clarity.
Not complexity.

For most startups, it’s not even close -
Fractional wins until you hit $15M–$20M ARR or a 10+ person marketing team.

Until then?

Don’t over-hire.
Don’t burn runway.
Don’t pay for leadership you don’t have the infrastructure to support.

Build the system.
Then scale the team.

__________

If you're a founder and want the honest breakdown for your stage:

DM me "SYSTEM".

Google lost the donor.
AI won them. And your NPO isn't visible there.

They are not typing long queries on Google.
They are not scrolling through ten links.
They are going straight to AI search and asking one simple thing:

“Which NPO should I trust for this cause?”

Here is why donors are shifting to AI.

→ AI gives a direct answer.
Donors do not want to guess.
They want a shortlist they can trust.
AI tools give clean, filtered options without forcing them through a maze of pages.

→ AI feels safer.
When a donor types
“Best nonprofits working in disaster relief”
the AI engine uses data, credibility signals, and structured content.
That feels more reliable than random blog lists made for clicks.

→ AI cuts out confusion.
Most nonprofit websites overwhelm visitors.
AI takes the heavy lifting away and reduces everything to
“This is what they do, here is their impact, here is where they fit.”

→ AI removes bias.
Donors believe AI is neutral.
That alone pushes them to trust the answer more than a sponsored Google result or a paid article.

AI answers the real question donors have.
Not “ NPOs near me”
but
“Which NPO can I depend on for this mission?”
Search was never built for intent this deep.
AI is.

Here is the hard part.
If your NPO focused tool or platform is not visible inside AI answers, 
Someone else will capture that donor trust before you even show up.

The new donor journey starts inside LLMs.
Not Google.
Not social.
Not email.

AI search is now the discovery channel.

____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Startups don’t fail because they lack effort.
They fail because there’s no system to channel that effort.

Teams are working hard –
 But campaigns stall.
 Messaging feels off.
 Nobody knows what’s actually moving the needle.

Before we talk content, channels, or spend…
 I install this 3-layer execution system for every FCMO client.

Layer 1: Strategic Foundation
Without this, execution is just noise.
✔ Clear ICP
✔ Sharp positioning & messaging
✔ GTM plan aligned to business goals
This gives direction.

Layer 2: Marketing Ops Layer
Where strategy meets structure.
✔ Defined channels and ownership
✔ Content & campaign cadences
✔ Visibility dashboards for tracking impact
This gives control.

Layer 3: Weekly Execution System
Where velocity is built.
✔ Monday sprint planning
✔ Role-based accountability
✔ Weekly review + feedback loop
This gives momentum.

When these 3 layers are installed:
→ Teams move faster
→ Founders stop chasing updates
→ Campaigns compound over time
 → Execution runs without chaos

Where most startups break down:
↳ Great strategy, but no execution rhythm
↳ Great team, but no ownership clarity
↳ Great ideas, but zero follow-through

This system fixes that.
It turns scattered effort into a repeatable engine.

Don’t scale marketing.
Scale your system first.

----------------------------------------------------------------------------
Hi! I go by the name Saksham Gogia, and I talk about all things content and team building.
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AI came free with your SIM.
That just rewrote marketing in India.

Something big just shifted in India’s marketing funnel.
And most brands have not noticed it yet.

airtel bundled Perplexity Pro.
Jio bundled Google AI Pro.
Both turned the assistant into the new entry point of every decision.

This changes everything.

AI will not show twenty choices.
It will show five.
Maybe six.
And if you are not one of them, you do not exist.

Your content now has a new job.
It must be easy for LLMs to read.
Easy to summarise.
Easy to recommend.

Regional language queries matter more than ever.
People will ask in Hinglish.
Tamil.
Punjabi.
Gujarati.
Whatever feels natural.
Your brand needs to show up in all of them.

This is a new discovery funnel in India.
One that sits inside the SIM card, not the search bar.

Most marketers are still chasing algorithms.
The smart ones are already preparing for AI first discovery.

We break down shifts like this every week.
How AI is changing discovery. What brands are doing about it. What's actually working.
If you want the next one, subscribe to our newsletter.

Link in comments

22k to 66k. Twelve months.
Here is the story behind that number.

When Zeffy first reached out, I almost said no.
We hadn’t taken a nonprofit client in over two years.

Then I saw what they were building.
The only truly free fundraising platform.
Zero fees. Twenty-five thousand plus nonprofits already using it.
A mission that actually meant something.

And I thought, if we are ever going to re-enter this space, this is the one.

The first few weeks were pure learning.
No assumptions.
Just understanding their positioning and the way nonprofits actually search and decide.

Then month three, everything changed.
The early wins started showing up.
SEO traction. AEO visibility.
Content that was actually ranking and converting.
They signed a longer contract.
And from there, we scaled fast.

The full breakdown is inside the carousel.
Every step. Every shift. Every outcome.

If you are building in nonprofit SaaS and want to see what this could look like for you,
DM me STORY and lets chat.

taplio

The Battle

Brett Butler

Saksham Gogia

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Brett Butler

Saksham Gogia

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saksham Gogia's LinkedIn Performance

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Performance ScoreSaksham Gogia's LinkedIn Performance