Brett Butler MBA FMVA®

Sales Director

Founder & CEO @ Brass Synergy — the vetted, talent ecosystem for Web3 professionals.

I’ll never forget the lemonade stand I ran when I was eight years old.

It only brought in $100…

But that hustle inspired me to try real estate, forex & stock trading

Ultimately allowing me to build a credit services company from 0 to $5M ARR.

And college? Graduated with a double major and double minor — but I was restless.

And with $5K in graduation money, I went all in on cryptocurrency—

And in 6 months, that investment multiplied to $250K.

I felt unstoppable, scaling a startup’s community to 50,000 and its market cap to over $100M.

But then it happened—

The founder did a rug pull; crashing the project, wiping out millions & turned my world upside down.

I had my Mike Tyson moment—realizing everyone’s got a plan ‘til they get punched in the mouth.

I had no choice but to keep going. So, I pivoted back to financial consulting, managing $50M.

But my entrepreneurial passion persisted.  

I went all in to find answers, and noticed something remarkable.

I connected with countless freelancers, professionals, & companies all who had a similar story.

Applying for countless roles to find out the company or role wasn’t legitimate.

Performing work and not getting paid or taking weeks to receive payment on freelancing platforms.

Or hiring someone only to receive late or poor quality work, costing much needed time and money

I knew there had to be a better way to network, transact, and source talent in a transparent way.

I just needed a sign and during my conversations I made a striking discovery.

Freelancers and Web3 users share a striking resemblance—

70% were millennials and Gen Z with similar age ranges, locations, and interests.

And when the world went remote, it was my cue that now was the time.

HireSphere AI was born—

An AI Powered, full automated, talent verification, recruitment, and workforce management platform with a global verified talent marketplace. 

A fusion of Web3, AI, and Blockchain revolutionizing how people hire and work 
→ Understanding what makes people top performers AND how to consistently validate those skills through robust interviews with deep people science
-> Creating digitally verifiable on-chain profiles to build trust & safety
-> Augmenting the process with AI to match talent with jobs, streamline hiring and verify history
-> Ultimately building the world's best verified global talent marketplace that supports fiat & crypto payments & rewards active members 

I started with a lemonade stand and a dream…

Now we have a global council of the world's best helping us.

And the best part is I’m just getting started.

Owner

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, and much more

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Used information to create custom financial model for current/potential investors to secure additional capital.

• Currently working on my CFP designation (2023 estimated completion)

Brett Butler

Does your online presence feel like it’s falling flat?

You’re a founder, investor, or business leader with big ideas and bold ambitions, but

→ Your LinkedIn profile doesn’t reflect your vision.
→ Your content feels scattered, 
→ Time is a heavy constraint.
→ You’re struggling to connect with clients, investors, or partners who align with your goals.

If any of this sounds familiar, I can help.

Hi, I’m Pooja, 

(On a side note, most people here, call me 'Energiser Bunny')

I've worked with high-performing founders, C-suite leaders, and businesses to build online brands that get noticed.. and get results.

Here’s how I help

→ I write LinkedIn posts that position you as a credible, go-to authority in your industry.
→ I create content.. emails, blogs, newsletters, and website copy—that resonates with your audience, so you can focus on what you do best.
→ I build content strategies to help you connect with the right people—clients, investors, and opportunities that grow your business.

What makes me different?

→ I understand your challenges 
You don’t have the time to master algorithms or write impactful content—but you know you need it.

→ I deliver solutions that work
Tangible results, like increased visibility, meaningful connections, and a steady stream of inbound opportunities.

→ I offer peace of mind
You can rely on me to save you time, energy, and stress while building a digital presence that works for you.

What my clients say - 
"Working with Pooja was transformative - my profile finally reflects who I am as a leader, and the connections I’ve made speak for themselves." Pallavi Dhar, ScotiaBank

"Pooja is exceptional in her field working with clients to ensure that their goals are operationalized and executed flawlessly. She is efficient and brings a wealth of knowledge to this space. I highly recommend Pooja for your optimization, content writing and branding needs." Dr Jayeti Newbold, USA

Here are my services

→ Profile Optimisation – A LinkedIn makeover that sets the tone for your digital brand.
→ Content Done For You – Blogs, newsletters, website copy—all aligned with your brand and goals.
→ Strategic Positioning – A roadmap for growth, crafted specifically for your industry and audience.

This isn’t about fluff. It’s about making your digital presence a growth engine.

If you’re ready to make that happen, let’s connect. 

I’d love to help you take your online presence to the next level.

DM me and let's get you started.

And, thanks. Good to have you here!

Pooja Marwah

I started life at 44.

Not because I had to. But because something inside me refused to settle.

Last year, I made a checklist. 

Not the cute Pinterest kind. The scary kind.

The “what if I actually go for it?” kind.

Ten things.

And somehow… I ticked them off, one by one. 

→Invited to speak as a keynote
→Featured in places I once only read.
→Wrote stories that outlived the moment.
→Built rooms where women found their voices.
→Standing on stages where I was the audience.

→ All while my kids were building their own wins 
→ All while my husband stood steady beside me. 
→ All while my parents watched, half worried, half proud.

And yes - there were whispers.

“You’re starting now?” “At this age?” “Is it worth it?”

Here’s what I’ve learned.

When someone says stop, it’s usually because they stopped.

When someone says you can’t, it’s usually because they didn’t.

And when someone looks at you like you’re not worth it, that’s your cue to become undeniable. 

Not for them. For you.

Starting at 44 didn’t make me late. It made me ready.

So if you’re waiting for a sign - this is it.

You are not behind. You are becoming.

And becoming has no deadline.

P.S. Tell me 1 interesting fact about you today!

Content Strategist & Linkedin Coach | Keynote Speaker I Clients include: Govt of USA, Govt of India, Fortune 500s I Trusted by Forbes, India Today and 200+

Content Coach Pooja Marwah, Founder of Authique shares a heartfelt post on mindset. 

She is in a beige outfit, looking very premium and authoritative! 

1 more crossed off my bucket list, people! 😍

Last week, I stood on stage at Tata AIA Life Insurance 

As the Keynote Speaker

Big room. Sharp suits. Targets. Numbers. Performance charts.

And I began by talking about fear.

You could feel the shift.

Because when you are addressing a room trained to measure success in percentages and projections, vulnerability is not the expected opening slide.

But storytelling is not about polish.

It is about truth.

I told them about the moments we do not post. The drafts we delete. The calls that do not convert. 

The seasons where confidence is borrowed, not owned.

I spoke about how the most powerful leaders are not the ones who perform strength. They are the ones who understand their own turning points.

There was a moment midway through the session where the room went very quiet.

Not distracted quiet. Listening quiet.

That is when I knew I moved from presentation to connection.

After the talk, a senior leader walked up to me and said, “We talk about targets every day. We rarely talk about doubt.”

And that was the point.

Storytelling in leadership is not about theatrics.

It is about giving people permission.

Permission to admit uncertainty. Permission to speak honestly. Permission to lead as humans, not machines.

Real stories build trust faster than perfect slides ever will.

And in rooms that deal with risk, policy, and long term planning, trust is everything.

That keynote was not about storytelling as a skill.

It was about storytelling as courage.

Because the moment a leader shares something real, the entire room exhales.

And that is where influence begins. 

Was a dream to speak at India's most respected company! 

Today, I can proudly say  - Dreams do come true! 

P.S. What's your 2026 dream? 

P.P.S. A big shout out to my darling friend Ekta.

This one made me smile.

We had barely completed the first month.

No dramatic campaign. No loud announcement.

Just clean work. Clear communication. No overpromising.

One afternoon I get a message.

“I have introduced you to someone. You should speak.”

No buildup. No warning.

That referral did not come from a viral post.

It came from trust.

When clients feel safe with your integrity, they sell for you.

That is the quiet power no one talks about.

P.S. What is your instant happy?

He booked a call with a hidden agenda

You know the type. Camera slightly tilted. Notebook open. Mildly suspicious energy.

He had already taken a few calls before ours.

You could tell.

Because five minutes in, he said something that made me laugh.

“Everyone else has promised explosive growth, guaranteed virality, and category domination in 90 days.”

Ah yes. The holy trinity of overpromise.

So we did something radical.

→ We cannot guarantee virality.
→ We told him exactly what we 𝘤𝘢𝘯𝘯𝘰𝘵 do.
→ We cannot manufacture credibility overnight.
→ We cannot build thought leadership on borrowed personality.

But here is what we 𝘤𝘢𝘯 do.

→ We can clarify your thinking.
→ We can sharpen your positioning.
→ We can help you become unmistakable.
→ We can build content that attracts the right rooms instead of noisy applause.

Silence.

Then he said, “This is the first honest call I’ve had.”

Two weeks later, he signed the retainer.

And before the first month even closed, he sent us a referral.

Not because we dazzled him with big words. Not because we sold dreams.

Because integrity feels rare in a market addicted to hype.

Here is what most people forget.

Clients are not looking for magic. They are looking for truth.

They want someone who says, 
“This will take time.” 
“This is realistic.” 
“This is what success will actually look like.”

Integrity is not loud. It does not come with dramatic reels or inflated promises.

It comes with clarity. With simplicity. With clean delivery.

And the funny thing?

Honesty converts faster than manipulation ever will.

You do not need to be the loudest in the room.

You just need to be the one who means what they say.

P.S. Join us here to know us better → https://lnkd.in/gMT6-cwt

Content Strategist Pooja Marwah, Founder of Authique with Riya Tiwari, Co founder at Authique

If I had to start Linkedin over,

All I would do is follow 3 simple steps

Don't overcomplicate what is meant to be a walk in the park! 

That is all for today! 

Enjoy the weekend, and hey - You're doing just fine! 

❤️
Pooja

"If nothing changes, what will your life look like in 2026?"

Someone asked me this yesterday.

And I froze.

Because the answer wasn't pretty.

If nothing changes:

I'll still be saying "next quarter" about that rebrand I've been planning.

I'll still be working with clients I like, but not the ones I dream about.

I'll still be posting when I feel like it, not when it matters.

I'll still be undercharging because I'm too scared to own my worth.

I'll still be invisible to the people I actually want to reach.

I'll still be watching others build authority while I stay comfortable.

And comfort? It's expensive.

It costs you visibility. Influence. The rooms you should be in.

Here's the truth I don't say enough:

The life you have in 2026 is being built right now.

Today. In the decisions you make, the risks you avoid, the standards you accept.

If you don't change your strategy, your positioning, your presence online, nothing else will change either.

You'll be two years older. Two years busier.

Two years more frustrated.

But not two years ahead.

I see this with the leaders I work with.

The ones who wait. Who hesitate. Who think "maybe later" is a strategy.

It's not.

Later becomes never. And never becomes regret.

So let me ask you:

What are you willing to do differently right now so that 2026 looks nothing like today?

Because if you want a different result, you need a different approach.

And if you're serious about being seen, heard, and respected at the highest level, you already know what needs to change.

The question is:

Will you let it?

P.S. What's one thing you're changing this year?

Content Coach Pooja Marwah, Founder of Authique talks about changing the narrative in 2026. She is in a stunning sari

"Take that bet on you!"

Whispered my heart - and that moment of impulse changed it all

You never know which small moment might quietly change the trajectory of your career.

A few months ago, Jodie Cook had put up a post.

Just another post in a busy feed, some would say. 

On instinct, I replied to it.

No strategy. 
No long term plan. 
Just intuition saying say something.

That one comment started a conversation. 

That conversation turned into my story being featured in Forbes.

And everything shifted.

Because the truth is, when a platform like that publishes your name, people suddenly look at you differently.

Doors open. Rooms expand. 

But most importantly, something inside you changes.

Confidence. Visibility. Direction.

Being the only Indian on a global list of women over 45 made that moment even more meaningful.

But what stayed with me the most was this - 

Sometimes the biggest career moments don’t begin with a plan.

They begin with a small act of courage.

A comment. A message. A conversation.

So to every woman reading this on International Women's Day:

Take that bet on yourself.

Reply to the post. Send the message. Say the thing.

You never know which tiny moment is quietly waiting to change everything.

P.S. Tag the one woman you swear by.

P.P.S. Guess who's jacket I am in 😂

#IWD26

"Yay! I'm on Google's first page!" 🥇  

Isn't this a line you want to say? 

 With so many million users across the globe, There are only a handful that show up there  

Wouldn't you want to be 'the' one? 🥇  

No matter  what  your niche 
No matter where you work 
No matter who you are  

Ranking there, helps you build credibility  

All you need is a 4 step framework  
1. Talk about your Experience 
2. Showcase your Expertise 
3. Build an Authority 
4. Create Trust  

Sounds simple, doesn't it?  

There are some things you can learn yourself
For everything else, there is a girl called Pooja ❤️  

P.S. What do you do to build authority?

"Impress me!" he said with a straight face! 

And for a moment I felt like I was on Tinder 

No seriously! 

He joined my discovery call with polite energy.

The kind that says, “Impress me.” 

(Admit it, I did get you on the hook, didn't I?) 

He had already taken three calls that week.

One agency promised 10x growth. 
One promised viral authority. 
One promised guaranteed inbound.

I asked him one question.

“What do you actually want to be known for?”

Silence.

He had numbers. He had revenue goals. He had expansion plans.

But what he didn't have was positioning.

So we spent the first 20 minutes undoing noise instead of selling services.

At the end he said, “You are the first ones who did not try to sell me in the first five minutes.”

Two weeks later he signed.

Not because we closed him.

Because we slowed him down.

Sometimes the sale happens the moment the pressure disappears.

P.S. Do you still take sales calls?

content coach pooja marwah, founder of authique writes about the funny sales calls she has. This is a quote when a client says - Impress me! 

Confession.

For the longest time, I thought creating the ad was the hardest part.

Then I started speaking to founders and growth teams actually running serious ad budgets.

Turns out the real problem isn’t making one great ad.

It’s making 50 of them. Testing them. Learning from them. And doing it again next week.

Because in performance marketing today, one creative is never enough. The real advantage is creative velocity.

That’s where Airpost came in for my growth team.

Airpost isn’t a content automation tool.

It’s an enterprise AI ads engine built for brands that need to produce, test, and scale high-performing video ads continuously.

Built by the founder of ReadySet - John Gargiulo 

Yes, the same agency that has managed $350M+ in ad spend for brands like Walmart and DoorDash.

You give Airpost your brand assets, messaging angles, product visuals and audience insights.

From there, the engineworks alongside forward deployed creative strategists to generate tonnes of ads every week, designed specifically for performance testing.

Different hooks. Different narratives. Super Andromeda friendly.

Because the real question today isn’t “Can you make a good ad?”

It’s “Can you learn fast enough to create an ad that actually converts?”

That’s the shift.

AI isn’t replacing creative thinking.

It’s removing the friction of production so teams can focus on strategy, experimentation and growth.

Less time stuck in endless shoot edit repeat cycles.
More time focusing on what actually matters.

And if technology happens to give me a few extra hours back in the week…

Hell, I’m not complaining.
I might even spend one of them with a margarita. 🍸

P.S. Which new AI have you tried recently?

Content Coach Pooja Marwah talks of Airpost

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The Battle

Brett Butler

Pooja Marwah

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The Battle

Brett Butler

Pooja Marwah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pooja Marwah's LinkedIn Performance

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