Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Monks

Spearheaded creative direction for the agency's largest account, orchestrating a global team of 100+ specialists including creative leads, designers, writers, UX experts, motion artists, and production professionals

Partnered with strategy, account, and technology leads to conceptualize and scope new business engagements, successfully securing and expanding Google-related business

Led exponential growth of YouTube's embedded creative studio from 5 to 50+ professionals in under 4 years, establishing a high-performance unit that delivered 1,000+ annual projects while maintaining brand consistency across various products and audience types over 60+ international markets

Launched and directed a dedicated team for Think with Google, developing original video content and marketing strategies that more than doubled their YouTube channel’s subscriber base

Established a specialized Google-dedicated UX and Product Design team, developing expertise in Google tools and processes for projects ranging from internal financial tools to cutting-edge LLM-training initiatives

Executive Creative Director (Google), formerly Firewood

Firewood Marketing

Clients: Google (various)

Developed strategic creative solutions for complex marketing challenges across multiple Google product lines including Cloud, Search, YouTube, and Waze

Architected the scope, pitch, and talent acquisition for a multidisciplinary creative team embedded in-house at YouTube, focusing on establishing brand consistency, elevating creative quality, and increasing production speed

Group Creative Director

Clients: Google (various)

Expanded San Francisco creative team from 3 to nearly 30 professionals in 18 months, broadening service offerings to include web design, video production, and animation

Mapped customer journey and redesigned onboarding communications for Google Cloud Platform, dramatically reducing free trial drop rates

Creative Director

Epsilon

Directed multidisciplinary teams of art directors, writers, and UX designers in creating global digital campaigns for various Google brands and products

Cultivated client relationships through strategic work sessions, concept presentations, and brand reviews

Digitas

Brands:
eBay, Taco Bell, Kaiser Permanente, Sprint, American Express, Delta, MillerCoors, P&G, Harley-Davidson, Kraft Foods, Disney

Led visual and motion design teams creating award-winning landing pages and digital advertising for major clients including eBay, Taco Bell, Kaiser Permanente, Sprint, Whirlpool, and American Express

Partnered with eBay's brand and technical teams to reimagine their online marketing approach, developing innovative concepts through to implementation

Directed motion and technical design for Taco Bell's app launch campaign, contributing to campaign that earned a Silver Lion at Cannes

Recognized with "Heart of the Company" award in 2010

Relocated to San Francisco in 2012 to establish creative technology capability in the newly-opened office

Associate Director, Creative Technology

Designed, animated, and developed front-end solutions for websites and display campaigns for clients including MGD, Walgreens, Kellogg's, DeVry University, Kraft Foods, and Disney Parks

Implemented creative solutions that balanced brand guidelines with technical requirements and user experience best practices

Mentored junior designers while maintaining hands-on involvement in key projects

Lead Designer

various

Brands:
Miller Lite, MGD, Nokia, Nintendo, Whirlpool, Cadillac, Abbott Labs, Nature Made, and more

Created visual designs, art direction, animation, presentations, and front-end development for digital experiences for in-house and agency clients

Freelance Creative

Quicksilver Associates

Brands: Accenture, Deloitte, SBC

Art direction and motion design for meetings, video, and online marketing projects; on-site presentation design and meeting support

Promoted from Motion Graphic Designer in 05/2002

Sr. Motion Designer

Caribiner

Design, animation and production of marketing and instructional videos, presentations and rich media products

On-site presentation support

Motion Graphic Designer

Motivation Media Inc

Design and production of graphics and animation for video, presentation and multi-media projects

Established 3D graphics and animation capabilities to the company and managed all software and hardware for the Graphics group

On-site presentation support

Promoted from Computer Graphic Artist in 10/1997

Graphic Designer

I'm a senior creative leader with over 20 years of experience working with some of the world's most beloved brands like eBay, YouTube, Google, Sprint, Taco Bell, and Harley-Davidson. I have had the luxury to work on both the client and agency side of the equation and have the unique experience of delivering at the highest level both on creative ideation for global campaigns as well as scaling – and sustaining – the operational and strategic components of large teams and programs. 

A major career highlight was scaling a creative and strategy team from a mere 3 creatives at the onset to well over 100 in a 4-year period. Over the course of my career I have been responsible for hiring, mentoring, and supporting copywriters, art directors, UXers, animators, and video editors, among others – all while working hand in hand with both founders of fast growing organizations as well as leaders in established global agencies.

As a leader, I have an unwavering emphasis on fostering a work environment that's accountable, efficient, and goal-driven without ever losing curiosity, compassion, inclusivity, and empathy for the human element of the work we do together.

taplio

The Battle

Brett Willms

Al Nicolini

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?