Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Heather Crank

Crahmanti

Art Direction, Motion/Graphic Design, and AI Concept Development.

Principal Owner

Bend Design/Scalehouse

I design the exhibits for the BND DSGN Conference as well as lead a team of 5-8 in the construction and implementation of the final installation. In addition, I am on the programming committee where I scout out new and exciting talent/entertainment and help out wherever needed.

Programming and Exhibits

Craftsy

Employed as a Senior Motion Graphic Artist I created motion graphics,info graphics, templates and branding to enhance the leaning process for on line classes.

Art Director and Sr. Motion Graphic Artist

Interstitch

INTERSTITCH
Oakland, CA
As a motion graphic designer I was responsible for storyboards, concept development, research, and motion graphics.

Motion Graphic Artist

T-Mobile

T-Mobile
Seattle, WA 

This is an on going contract position as a graphic designer/motion graphic artist for  T-Mobile.  I assist the senior designer with   presentations, motion graphics, and production work.

Contract Graphic Designer/Motion Graphic Artist

Design Reactor

DESIGN REACTOR
Campbell, CA
Employed as a contract motion graphic artist, I am responsible for concept development, research, photo retouching and motion graphics. This includes extensive use of aftereffects, photoshop and illustrator.

Freelance Motion Graphic Artist

Art Director | Designer | AI Artist | Rebellious moonbeam, reflecting the light of the sun, pioneering the transcendence of art, design and technology | Owner of Crahmanti

Heather Crank is a multidisciplinary artist, motion designer, and creative technologist whose work lives at the intersection of human intuition and artificial intelligence, merging human touch with machine dream. With over a decade of experience as an Art Director and Designer, she now focuses on exploring the subconscious potential of Generative AI.

Through a unique process of interpreting AI “hallucinations” as dreamlike imagery, Heather creates vivid, hand-painted artworks that blur the boundaries between machine and myth, code and canvas. Her work is both a technical exploration and a poetic one—an invitation to question where imagination comes from, and what it means to co-create with living intelligence.

When she’s not painting or animating, Heather teaches workshops and speaks to creative teams about the evolving role of AI in art, helping others navigate this fast-moving space. As a Gen AI educator and speaker, she has taught teams at major companies how to harness AI tools with intention, artistry, and responsibility. These include; the University of Southern California Creative Summit "Riptide", Adobe Live "Storyboarding in Adobe Firefly" Salesforce, Prologis, Laetro and Parachute Homes.  Her classes go beyond software—diving into ethics, imagination, and what it means to be a creator in the age of algorithms. 

Heather also explores the poetic side of AI, using hallucinated outputs as portals into the subconscious, reinterpreting them through paint and brush in her fine art practice. Crank's work lives at the intersection of dreaming, digital futures, and human intuition. 

Heather is celebrated for her remarkable versatility and creativity, capturing audiences with dynamic films showcased at prestigious venues like the Guggenheim, Meow Wolf and the SUPERNOVA Animation Festival. With an impressive clientele spanning technology, film, music, and education, Heather’s work exemplifies exceptional skill in both motion, graphic design and Gen AI. Crank holds a BFA in graphic design from the California College of Arts, and is a recipient of the Adobe Achievement Award as well as a silver IDA.  

Heather is also a collaborator/co-founder of the podcast "The Developing Life" focused on interviewing creative thinkers, empathic leaders and the ethical use of AI.  In 2022 Heather had the privilege of being profiled by Debbie Millman in her ongoing exploration called "What Matters"

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