Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Creative Business Brain Ltd

Hi, My names Helen I'm a business consultant for Creative Agencies, originally a designer, Design business owner and part time Design Tutor (many moons ago).

I live in Chesterfield Uk with my partner and my little dog Maisy. It's lovely being right on the edge of the peak district.

I'm excited to teach Designers and small agencies how to create a consistent flow of high paying clients using social media (and their amazing talents). 

We specialize in helping Designers to generate qualified leads organically, converting them into high ticket clients within a couple of days. Feel free to private message us so we can explain how!

Summary:
- Directed strategic initiatives to teach Designers and Agencies how to effectively utilize social media to attract high-paying clients while leveraging their creative talents.
- Implemented organic lead generation strategies resulting in a consistent flow of qualified leads that were easily converted into high-ticket clients within a short timeframe.

**Responsibilities:**
- Developed and implemented tailored social media marketing strategies for Designers and small agencies.
- Conducted workshops and training sessions on optimizing social media platforms to attract high-paying clients.
- Provided personalized consultations to assist individuals in converting qualified leads into high-ticket clients.

**Achievements:**
- Increased client conversion rates.
- Reduced lead generation time by implementing efficient organic strategies.
- Successfully facilitated the transition of multiple design professionals to high ticket client acquisition within 60 days.

**Keywords:** Strategic Initiatives, Social Media Marketing, Lead Generation, Client Conversion, Consultation Services.

Creative business Consultant

Healthy Happy Ninja

Helping people with Health, Fitness & Mindset with Martial arts.

Summary:
Directed personalized health and fitness programs utilizing martial arts techniques to enhance physical strength, mental clarity, and emotional well-being for clients. Implemented tailored mindfulness strategies to promote a holistic approach to health. Achieved an average of 20% improvement in overall well-being and fitness levels among clients.

Responsibilities:
- Created personalized health and fitness plans integrating martial arts principles
- Conducted one-on-one sessions focusing on physical conditioning and mental resilience
- Developed and implemented mindfulness techniques to enhance emotional well-being
- Provided ongoing support and guidance to clients on their physical and mental health journey.

Achievements:
- Increased client satisfaction rates through tailored fitness programs
- Boosted client confidence, and increase weight-loss results.
- Facilitated an increase in overall strength and endurance levels for clients

Transformation coach

Designers and Agencies hire me to learn how to double their revenue with high paying clients and communicate effectively on social media | Client Acquisition | Brand Communication.

Designers and Agencies, I know it can feel like you're on a hamster wheel,

Networking, calling old contacts doing your best to drum up some projects,

Then trying to do your best work as quickly as possible and staying up late because you haven't quoted anywhere near enough.

Referrals are great if they are your ideal clients,

But often you feel you have to take whatever comes your way to pay the bills.

Do you want a consistent flow of high-paying clients every week?

Get in touch 👉 Whatsapp me on: +44 7746705311 
or contact my team 
My names Helen Knight,

I'm the founder of "The Creative Business Brain".

A company I've built to show Graphic Designers like you how to stop gambling with their business and start taking control.

Learning the skills you need to grow the business you've always dreamed of online.

I teach Graphic designers and small agencies to increase their value,
Find out what their ideal clients really want and showing them how to develop the online communication skills they need to attract their ideal clients and build a business that grows in any climate.

You've done incredibly well (yes we are a determined breed) but theres a whole new level of marketing out there that only the big players actually know about.

Luckily Ive been taught by some of the best!

You can stop underselling your amazing talents.

Its time to for the next level...

Learn a process to get dream clients knocking at your door.

Drop me a quick message and tell me your ideal client work and ill give you some valuable advice.😉🙌

Want to learn something right now?

1st
Make sure to watch our free training https://event.webinarjam.com/register/3/31kvmux


2nd
To get help right away and see what it would be like to work with me you can book a call right now using the link https://go.oncehub.com/Creativebusinessbrain 
Look forward to hearing all about your business, happy to share some key steps with you.


𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬...

"One sales call strategy and boom! Landed a sale!"

"Your format helps me so much I feel in control"

"Holy smokes I did the first one and it’s awesome!"

Helen Knight

It’s a strange feeling when your business is doing really well…
but you’re so tired you're not really enjoying it.


A couple of years ago on paper, everything looked great.
Revenue up.
Clients happy.

Momentum building.
People would say, “You’re smashing it.”
And I’d smile… because yes, things were going well.

But behind the scenes?
I was carrying the whole thing.

I was the strategist.
The salesperson.
The delivery team.

The problem solver.
The everything.

And here’s the part I didn’t want to admit:
I thought being busy meant I was growing.
But being too busy isn’t the same as growing.

Being busy doesn't equal success.

Sometimes… it’s the thing stopping you from growing.
There was a week where it all caught up with me
back-to-back calls,
Late nights.

Squeezing client work into the gaps,
eating lunch at 3pm (if at all),
inbox overflowing.

I closed my laptop one night and thought:
“Is this actually progress?
Or am I just keeping myself busy?”

That moment hit hard.
The business wasn’t the problem.
The model was.

I didn’t need more hustle.
I needed more capacity.
More support and bigger clients 
so i could start to delegate.

Better processes,
More efficiency.
More breathing room so I could actually think again.

Once I started to fix that, everything changed.
I'm still learning and growing but
I started to let other people do tasks for me finally 😂

Success went up but effort went down.
Better clients.
Less chaos.

More Peace of mind
And for the first time,
it felt like I was growing a business and enjoying it, 
not running on fumes.

CTA:
Curious… have you ever realised you were “busy” but not actually growing?

Would love to hear your stories below...👇🤩❤️

#agencylife
#agencyowner
#creativeagency
#marketingagency
#founderlife
#smallbusinessowners
#entrepreneurlife
#businessgrowth
#branding
#branddesign
#logodesign
#webdesign

A lot of designers and agencies are quietly wondering:

“Is it just me… 
or is everything slower right now?”

Projects are dragging.
Clients are hesitant.

Some people say to me...
Referrals aren’t cutting it like they used to.

But here’s what's important to realise,
It’s not that people aren’t buying.

They are just more intentionally.
They’re choosing the designers who show up with clarity, 
confidence, and leadership in the sales process.
That’s exactly what we help our clients do.

→ One designer went from £10K websites to closing a £40K brand + site project
 → A studio landed a £100K contract in 90 days
 → Many others have been quietly raised their prices without losing a single client
These aren’t outliers.

 They’re the result of having a simple system that:

✅ Filters out low-fit leads
✅ Positions you as the obvious choice
✅ Handles objections without pressure
✅ Closes bigger deals faster

If you're still relying on luck, referrals, 
or hoping someone “just gets it”…
It’s time for a better way.

🟡 I’m giving away the full process to attract the right clients in a FREE training recording
the same one behind all these wins.

Plus I’m giving away the full Authentic Sales framework so you can start gaining some big wins too!

Comment “Ready” and I’ll send it over.
You don’t need to be louder.
You need to be clearer.

Helen x

#CreativeEntrepreneur
#DesignStudioLife
#BrandDesigner
#WebDesigner
#FreelanceDesigner
#CreativeAgency
#DesignBusiness

If people aren’t reaching out, 
it’s not because your work isn’t good enough. 
It’s because you’re not making it obvious enough.

In this video, I’m giving you a few specific things actual assets and ideas,
Things you can use today to shift that.
 Free. No fluff. Just straight help.

 The truth is: people only take action when something clicks.
 And that “click” only happens when your value is crystal clear.

 You become the obvious next step.

 So take what I’m sharing here use it.
 And if you want help turning your business on linkedin into a client magnet?
 DM me ‘CLARITY’ and I’ll walk you through it.

#DesignStudioTips
 #CreativeAgencyGrowth
 #BookedOutDesigner
 #ClientAttractionForDesigners
 #DesignBusinessStrategy
 #ClientAttraction
 #CreativeMarketingTips
 #Designagency

“When I was a kid, 
I was obsessed with watching wrestling. 
Bigg daddy! I loved it😂, that TV training came in handy…”

Because years later, 
I moved into a house where you had to 
WWE body-slam the front door just to close it. 😂

 Full shoulder.
 Twist the hip.
 Pray it latched. 

It looked fine from the outside.
But the frame was warped.
The structure? Crooked.

Every time someone visited, I had to warn them:
“Watch the door, you gotta throw your weight into it.”
Here’s the thing...

That’s exactly how a lot of small agencies are trying to grow:
→ They’ve outgrown their original setup
→ They’re trying to land clients with zero systems
→ Every win feels like a slam, not in flow.

You’re doing too much pushing when your business should be pulling.

Inside Creative Business Brain, 
we show you how to simplify your client acquisition systems,
with the Designers Daily Leads Method.

So you’re not slamming shut deals... you’re opening doors daily.
It just becomes a natural daily habit.

📥 DM “FLOW” if you’re ready for smooth growth, not smash-and-grab survival.

#CreativeLeadership #AgencyOwner #SmallBusinessGrowth #EntrepreneurMindset #BusinessStrategy #DesignBusiness #CreativeEntrepreneur #FounderFocus #StrategicThinking
#LeadWithIntention

You don’t need endless courses
You need a simple, repeatable plan… 

and someone who actually walks you through it.

Give you personalised feedback 
And cares what happens next.

Most designers aren’t lacking information they’re drowning in it.

What they are missing is clarity, direction, and a proven way to execute consistently.

In this video, I break down why the CBB strategy beats ‘just more learning’ every single time.


	•	#DesignStrategy
	•	#AgencyGrowth
	•	#CreativeLeadership
	•	#ClientAcquisition
	•	#BrandingStudio
	•	#WebDesignAgency
	•	#UXUIDesign
	•	#CreativeAgency
	•	#DesignConsulting

“We’re just exploring options right now…”

We've all heard those lines before,

Lets stop letting clients have to guess if you are the right option,
It needs to be a no brainer,

Hope this helps today... 👇

 #ClientCommunication
 #CreativeBusiness
 #Designagency
 #BrandStrategy
 #DesignClients
 #MarketingMindset
 #LeadWithClarity
 #GraphicDesign

What your clients are really saying...

"I’m fine.” “I’m okay.”
We’ve all heard it. 
Maybe we’ve said it too.

But for creatives deep feelers, 
intuitive minds those words often mean: 

“Something’s not quite right, 
but I’m not ready to say it out loud.”

This is your quiet superpower.
You notice what’s unspoken. 

You feel what’s off. 
You care enough to ask again, gently.

Because staying in our comfort zone might feel safe
but it also keeps us stuck. 
And stuck is not where creativity, business, or self-trust can thrive.

So here’s your Friday reminder:
👉 You’re not pushy for asking deeper questions. 
👉 You’re not weak for needing help. 
👉 It’s not a coincidence that you’ve crossed paths with someone who gets it.

Growth begins the moment you stop carrying it all alone.
—
DM me “Ready” if want more info and 
feel you’re ready to grow with less pressure, 
more purpose and the right support beside you.

#creativeminds 
#growthjourney 
#selfleadership 
#emotionalintelligence 
#GraphicDesign
#BrandDesign
#WebDesign
#CreativeEntrepreneur
#DesignBusiness
#SmallAgencyLife
#StudioOwner
#CreativeStudio
#FreelanceLife
#AgencyOwner

They’ll notice you got quiet.
They’ll wonder why you stopped explaining and justifying.
They’ll sense the shift.

Because when you’re focused on building something real 
you don’t have time to chase attention.
To say yes to every invite.

To show up at every event just to be seen.
You’re not disappearing.
You’re just doubling down.

Putting the blinkers on.
Getting clear on what actually moves the needle.

📌 Your mission.
📌 Your message.
📌 The people it’s truly for.

This isn’t about going viral.
It’s about becoming undeniable to the right people.
It’s about building with clarity, not chasing trends.

Because leadership isn’t about doing the most
it’s about doing what matters, 
with direction that cuts through the noise.

When you know what you're here to create,
your voice gets clearer.
Your brand gets bolder.

Your path gets cleaner.
Be so focused on success
your results speak for you.

 DM me “Winner” if you're done performing and ready to lead with intention.

#GraphicDesign
#BrandDesign
#WebDesign 
#CreativeEntrepreneur
#DesignLeadership
#VisualIdentity
#DesignCommunity 
#DesignBusiness

Some seasons feel like they’re testing everything you’ve built.
Clients still need you.
Your team looks to you.

The big goals you set? 
They’re still real—but the day-to-day can blur your vision.

When the pressure’s on, 
it’s easy to get reactive.

To focus on what’s urgent, 
not what’s actually important.

Here’s what helps:
Appreciating what’s already working,
keeps you anchored to what matters most.

It’s not just about being grateful.
It’s about seeing clearly where your energy is best spent
so you can protect your momentum instead of spinning your wheels.

If you’ve got big goals, 
but your focus feels scattered:

 ✅ Pause.
 ✅ Name 3 things that are working.
 ✅ Then ask: What’s the next right move that aligns with that?

DM me “FOCUS” if you’re ready to get out of the weeds,
and back to leading and growing revenue more consistently🤩.

#CreativeLeadership
#AgencyOwner
#SmallBusinessGrowth
#EntrepreneurMindset
#BusinessStrategy
#DesignBusiness
#CreativeEntrepreneur
#FounderFocus
#StrategicThinking
#LeadWithIntention

“Your work is stunning. So why aren’t you growing your revenue?”

Because your portfolio is doing the talking but not the selling.

Watch this video and learn what to do next, happy to send more info let’s chat in the DMs 😊

Helen x

 #MarketingStrategy
#BusinessGrowth
#SmallBusinessTips
#Entrepreneurship
#LeadGeneration
#ContentMarketing
#GrowthMarketing
#SalesStrategy
#ClientAcquisition
#CreativeEntrepreneur
#CreativeBusiness
#AgencyOwner

taplio

The Battle

Brett Willms

Helen Knight

Followers

Posts

Engagements

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Performance ScoreHelen Knight's LinkedIn Performance

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taplio

The Battle

Brett Willms

Helen Knight

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Helen Knight's LinkedIn Performance

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Performance ScoreHelen Knight's LinkedIn Performance