Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

🚀 Helping Serious Investors Compound Wealth with Low-Risk Microcap Value Investing

What if your portfolio could outperform the market—without big risks or bold predictions?

At the Boole Microcap Fund, we use a rules-based, quantitative strategy to systematically invest in undervalued microcap stocks—the most inefficient corner of public markets.

📈 Since June 2020, our strategy has delivered:      
✅ 19.6% net annual returns (vs. 16.2% for the S&P 500 TR)      
🛡️ With no leverage, no forecasts, and no macro calls

Why Microcaps?
Because that’s where the inefficiencies are. Roughly 40% of U.S. public companies receive zero Wall Street coverage. Most funds can’t touch them due to liquidity constraints. That’s our edge.

Our Strategy: Modern Buffett, Systematized

We screen for:      
✅ Low valuations      
✅ Strong balance sheets (low/no debt)      
✅ High ROE      
✅ Growing profits      
✅ Improving fundamentals      
✅ High Piotroski F_Score      
✅ Positive momentum

We hold 10–15 deeply mispriced stocks with each stock held 3-4 years or until intrinsic value is reached. This is not speculative investing—it’s disciplined, evidence-based, and focused on long-term outperformance.

The Math of an Extra 5% Per Year
•	$50,000 at 10% for 30 years = $872,000
•	$50,000 at 15% = $3.31 million
That’s the power of consistent, compounding alpha.

📩 Interested in learning more?
Let’s connect:      
📧 jb@boolefund.com      
📞 (206) 518-2519      
📅 Book a 1:1 Zoom: www.calendly.com/jb--169

Or visit: 👉 https://boolefund.com/why-invest-in-boole-microcap/

Background:      
📈 Managing Partner, Boole Microcap Fund (2020–present)  
🏛️ Founder, Boole Fund (2014)
👨‍🏫 Taught Economics & Investments at Seattle University      
🎓 M.A. in Economics – University of Pennsylvania      
🎓 Honors B.A. in Philosophy – Gonzaga University (magna cum laude)      
🏀 Former professional basketball player in Belgium

Value Investing • Microcap Alpha • Low-Risk Strategy • Systematic Investing • Buffett Philosophy • Quantitative Research • Long-Term Compounding • Public Equity Inefficiencies

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