Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

The CMO Network

The CMO Network is dedicated to providing an unparalleled resource for marketers of all levels. Through in-depth interviews, thought-provoking articles, and firsthand accounts, this magazine connects readers with top CMOs from diverse industries, unlocking their success secrets and offering practical guidance.

With a focus on real-life experiences and tangible results, The CMO Network empowers marketers to navigate the complex marketing landscape with confidence and innovation. From effective growth strategies to overcoming challenges, readers will gain invaluable insights that can be applied directly to their own marketing campaigns.

Join us today and tap into a wealth of exclusive business growth tips and real-life CMO stories.

Visit https://thecmonetwork.com/ to connect with like-minded professionals and uncover the keys to business growth.

Co Host

Better Context AI

Create a contextual warehouse of customer pain points to generate accurate content. 

Better Context AI enables companies to capture knowledge needed to power AI content generation in an efficient and safe manner.

Thus, creating highly specific content to drive more revenue.

We translate customer pain points into go-to-market strategy and marketing plans

Co-Founder

Content Marketing Virtual Summit

Co-host of The Content Marketing Virtual Summit
Connecting thought leaders in content marketing 
** 12,000 registrations on multiple channels
** Really grateful for 150 speakers from The US, UK, Australia, Canada

Topic Buddy

Helping companies prioritize what to write next using AI and data-science technology.

These days, I'm working with content managers, CMOs, and business owners to:

1 - find the topics & ideas for new content in matter of minutes
2 - suggest an outline for writing a new blog post/article/page
3 - write competitive content (benchmarking with your competitors) for you using AI
4 - send a prompt to ask your clients to provide a quote and include that quote into your writing
5 - create a 52-week content strategy and plan for each week in minutes

Co-Founder I Certified Content Planner

Cloud Talent 360

Helping mid-level and senior Salesforce professionals, especially women to get clarity of their careers and plan their next promotion/move by going through a proven 12 weeks coaching.

Handmade Marketing

10 Step Consistent Process that has produced more than $15 Million in Revenue growth
Step 1 - Identifying Most Valuable Product Offers
Step 2 - Clarifying Your Target Market Segments
Step 3 - Identifying Your Content Competitors
Step 4 - Developing Topic Authority Clusters
Step 5 - Assign Expert Topic Writer
Step 6 - Article Editorial Review
Step 7 - SEO Optimization
Step 8 - Social Promotion*
Step 9 - Link Outreach*
Step 10 - Measure Leads + Revenue

Head of Growth

Step By Step HR

Connecting exceptional teachers with extraordinary schools in Southeast Asia.

MakerParadise

Connecting successful crowdfunders and sharing success blueprints.

Coordinator

Helping SaaS founders to show up everyday on LinkedIn & grow ARR.

Over the last few years, I’ve helped over 1,000 job seekers land interviews at places like Google, Meta, and fast-growing startups, even after months of getting ghosted.Before co-founding "Let’s Get Hired", I ran a recruiting agency. I saw exactly why some candidates get interviews and others don’t, even if they’re equally qualified.The truth?Most people don’t have a skills problem.They have a strategy problem.Today, I run a 12-week job search coaching program that helps you fix the parts of your job hunt that actually matter:✔ A resume that passes filters and gets callbacks✔ Interview answers that sound confident, not memorized✔ Salary negotiation scripts that get you paid what you’re worth✔ A plug-and-play networking system that builds real momentum✔ A recruiter-ready LinkedIn profile that makes them stop scrollingWe work together through weekly group coaching calls, live resume + LinkedIn reviews, and a full step-by-step system to get you from “searching” to signing an offer, faster.And if you're not ready for the full program...I also run free job search workshops every Friday where I break down what's working in today's market, right now.If you’ve been applying for weeks with no interviews, you’re not alone.But you CAN change your approach. And I’d love to help.📩 DM me “WORKSHOP” to join the next free masterclass.Or check out the full program here:https://program.lessbusy.com

taplio

The Battle

Brett Willms

Sophie Hope

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?