Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Circle

Vice President, Brand & Creative

BERKELEY ATHLETIC FUND

Executive Board Member

Laetro is a way better way for brands to get creative. It combines a community of world-class creatives crafting outstanding work for amazing brands with a Responsible AI generative platform.

Oversee brand and creative teams for Laetro's core brand and projects with partners such as Google, YouTube, Shopify, Mercari, Taylor Morrison, PNNL, and the Digital Garage.

SVP, Brand, Creative, and AI Operations

Mercari US

Established the Creative & Brand team. Developed new brand narrative and evolved brand identity. Built out creative capabilities, scaled and oversaw team, established an agency roster, and worked closely with creative partners (Disney, Pixar, Illumination) to bring the Mercari brand to life across all full-funnel integrated marketing efforts that grew MAU from 4.6 to 5.6 million.

Director,  Creative & Brand

Range

Advisor

Building the future of work - Range develops software that helps teams be better teams, and organizations create better working cultures.

I led the development of the nascent marketing function across channels - creative, brand, social ads, product marketing, and strategy.

Chief Marketing Officer

Worked with the Google EMEA team on two main projects: 

_Creative Excellence: provided strategic guidance on crafting briefs and bringing on-brand creative to life across the B2B product and program portfolio

_Diversity & Inclusion: Developed and led a curriculum to help Google EMEA Marketing understand how to best put an inclusive lens on their work. Led D&I workshops in Spain,
Denmark, Croatia, UAE, Italy and London offices.

Creative Director, Brand & Marketing Strategist

Led projects to help Google marketers bring the brand to life across the Asia Pacific Region
_Diversity & Inclusion: drove programs and trainings creative strategy with an emphasis on diversity and inclusion (EMEA as well)
_Creative Excellence: guided B2C and B2B marketing teams on how to shape creative

Head of Brand Development, APAC

Led a team of 17 direct reports and a 5-person embedded agency responsible for the Google Brand in APAC

_Member of APAC senior marketing leadership team
_Grew the team from 11 to 17 and brought embedded agency on board
_Incubated and executed key brand-building projects across the region focused on diversity & inclusion (Women Will), China infrastructure, key product launches, and country-specific campaigns
_Oversaw Brand Expression for APAC including identity, naming, and campaigns
_Part of core APAC Marketing Creative Review (AMCR) team (VP levels) - provided creative guidance and brand approval in B2C and SMB creative review sessions
_Trained agencies and marketers as necessary in the brand

Head of Brand Studio, APAC

Oversaw brand expression team 
_Managed, developed and supported key brand and product projects, such as Google Fi, Customer Care, the Google Store, brand trust and value, Marketing Agency Roster 
_Oversaw Brand Expression for APAC including identity, naming, and campaigns
_Part of the naming team (e.g. Alphabet)
_Member of the 3C Executive Steering Committee

Head of Brand Expression, Global Brand Studio

Manage a team of two designers, lead editor, and a project manager 
_Developed Google's first agency roster - 12 creative and digital agencies
_Manage special projects, including Unifying Google, sales identity, and special executive projects (e.g. Eric Schmidt)
_One of the leads for North American marketing creative review: reviewed and approved creative for major B2B and B2C campaigns
_Led marketing training for Nooglers

Brand and Creative Lead, Global Marketing Communications

Creative Studio lead (6/6/11) - managed team of 5 designers
_Team completed an average of 230+ projects across Creative Lab, B2B, and B2C marketing per quarter 
_Marketing and creative lead for Watch this Space Google's first major B2B campaign that integrated our display offerings (YouTube, DoubleClick, Google Display Network, AdSense) | http://www.youtube.com/user/watchthisspace - won OMMA, Cannes awards
_Conducted  marketing training for Nooglers editorial training for Americas Marketing
_Led the development and open source launch of the new Google corporate font - Open Sans 
_Member of Creative Lab senior staff 
_One of the leads for North American marketing creative review: : reviewed and approved creative for major B2B and B2C campaigns

Sr. Marketing and Creative Manager, Creative Lab

_Editorial oversight - 100+ editorial projects per quarter, including brand guidelines, success stories, acquisition and retention marketing campaigns
_Led Scoutcamp email marketing platform - developed roadmap, business plan 
_Marketing case study training, vendor narrative and brand trainings

Sr. Editor and Marketing Manager, CMYK

_Editorial oversight - 100+ editorial projects per quarter, including brand guidelines, success stories, acquisition and retention marketing campaigns and industry newsletters.

Editorial Marketing Lead, Online Sales and Operations

e-Dialog

_Second hire brought on to help establish the UK office of a leading e-mail service provider. Helped grow the office to 20 people in one year. 
_Headed European Professional Services Group. Responsible for strategic development and implementation of comprehensive e-mail marketing and database management programs. Clients included Tesco, Marks & Spencer, eDiets UK, RCI UK, Intelligent Finance and Christian Aid. 
_Served as supervisor to Professional Services, Technical, and Creative team members 
_Drove all European communications activities for e-Dialog (PR, analyst relations) and was part of the US marketing team

Account Director

GlobalFluency

_Coordinated business development and strategic marketing programs for 15 European affiliate technology-focused marketing and PR agencies

Pan European Director

Neale-May & Partners

_Member of senior management team of third largest independent technology-focused strategic marketing and communications firm in Silicon Valley. 

_Led strategic development and implementation of comprehensive marketing and communications programs that included messaging and positioning platforms, press releases, white paper and byline article writing and editing, speaking opportunities, editorial calendars, collateral development, Web design and development, graphic design, marketing and trade show materials, and top tier media and analysts relationships. Clients included Fujitsu, Jetstream Communications, Amdahl, and Oki Semiconductor

Vice President

Executive with over 15 years experience leading international brand, creative, and marketing programs. Storyteller who understands how to bring brands to life. Creative thinker and proven leader with award-winning results. Extensive experience managing world-class agencies. Led teams in North America, APAC & EMEA (dual EU/US citizen). Specialized expertise in technology and digital media business landscapes. Strong record of success in B2B, B2C, C2C creative marketing. Passionate about tech helping everyone prosper.


WHAT: Internet. Apps. Mobile. Hardware. C2C, B2B & B2C. E-commerce. Digital Retail. Digital Ad Platforms. Network Infrastructure. Private, Public & NGOs. Music Industry. 
HOW: Marketing that matters. Inclusive Storytelling. Developing Diverse Cultures. Design Thinking. Creative Direction & Enthusiasm. User Experience. Brand Strategy, Architecture, Identity. Customer Engagement. Product Marketing. Special ops. Flights of fancy.

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Brett Willms

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