Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

I’m not new to the creativity bandwagon. It’s been a lifelong obsession that permeates every aspect of my education, career, life, relationships, and yes, artistry. Along the way, I’ve teased out the patterns and secrets of reliable, repeatable creative thinking habits that I’ve translated for the rest of us. 

And now, I help high-achieving professionals and leaders slow the chaos, evolve their leadership, and find clarity in the complexity - not by pushing harder, but by thinking differently. More creatively. 

At the heart of my work is Creative Intelligence (CQ): the ability to catch yourself in the act of thinking and navigate emotions, imagination, and action. Most people don’t need to change who they are. They need permission and practice to move between their many selves - especially in midlife.

Author of "Second Draft: Rewrite Your Midlife Career with Creative Intelligence"
Midlife career transitions require more than logic and grit. They require Creative Intelligence (CQ).

Who I Work With:

🔹 Midlife professionals and executives navigating inflection points
– Feeling stuck, underwhelmed, or unclear on “what’s next”
– Craving more purpose, creativity, and confidence in their next chapter

🔹 Corporate leaders facing complexity, burnout, or change
– Needing to lead with more EQ, creativity, and discernment in constant disruption 
– Wanting to tap into new thinking and shift out of crisis-mode or imposter syndrome, and inspire their people to follow their vision 

🔹 Post-success and seasoned professionals seeking a second act
– Startup founders or high earners who’ve “won the game” but want new meaning
– Ready to build something fulfilling, and still ambitious, after your traditional career

🔹 Dynamic keynotes and workshops on Creative Intelligence, Emotional Agility, and Applied Creativity

Why Work With Me?
– 20+ years of experience blending coaching, artistry, and leadership
– ICF PCC + Board Certified Coach (BCC), with specializations in career and executive coaching
– Trauma-informed, strengths-based, and deeply creative
– Trusted creative thought partner to leaders, organizations, and changemakers

Let’s Connect:

Read my book → "Second Draft" on Amazon: https://a.co/d/e1QpvOf
Explore my coaching & speaking → https://www.goldfinchleadership.com/#/
Take my Creative Intelligence Quiz → https://9s0daebhtw8.typeform.com/to/kQfh30UU

Veronica Scarpellino

I'm so thrilled to contribute to the inaugural Lawyer Coach Conference in NYC on February 3rd. If you're a lawyer-turned-coach or a coach for lawyers, this can't be missed. 

I'll be speaking in the afternoon about unconventional coaching tools on a panel with fellow brilliant minds Jessie Spressart, Michelle Cecchini Nash, and Kyle Long, PHR. This session is designed to connect creative thinking to practical, real-world challenges. Most importantly, what we'll discuss will be effective AND enjoyable. The audience is in for a real treat.

The whole day is packed with fascinating discussions. The Lawyer Coach Conference promises a dynamic mix of creativity, insight, and real-world relevance, from an opening keynote with Broadway and Disney songwriting duo Kristen Anderson-Lopez and Bobby Lopez, to conversations on coaching teams in law firms with Dominique Mas, PCC and Whittney Beard, JD, MCC, navigating generational differences with Deborah Riegel and Sophie Riegel, and building community through facilitated circles led by Leslie Hom, JD, MCC, Nancy Berry, Sarah Olin, and Elena Arecco Bridgmon, MBA, PCC. 

The day also dives into practical tools and modern challenges, including AI fluency with Tim Harrison, supporting clients through tech-driven anxiety with Cat Moon and Rachael Bosch, executive functioning with Sarah Alsaidi and Mojdeh Pourmahram, JD, ACC, and the business case for coaching with Jennifer Rakstad, Dena Paris, and Bess Sully. 

It’s a thoughtfully curated experience for anyone working at the intersection of coaching, leadership, and the legal profession.

Join Volta Talent Strategies and Sang Lee, JD, PCC to connect with community and learn from each other.

Learn More about the event and register here: https://lnkd.in/eKR6TwYW

Veronica Scarpellino, BCC, PCC

Executive Career Coach | Author of “Second Draft” | Creative Intelligence (CQ) Expert | Helping High-Achievers Lead, Evolve & Reinvent

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