Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Goldfinch Leadership

Goldfinch Leadership LLC provides leadership and coaching services to executives, managers, business owners and entrepreneurs. Our tailor-made approach guides you to leverage your best, most creative solutions and help you take flight. We also specialize in career transition coaching and retirement alternatives like encore careers.

As a Creative Intelligence (CQ) Practitioner, I help my clients grow and leverage their Emotional Intelligence and Creative Thinking skill sets to solve increaingly comlex problems.

Creativity + Innovation Coach | Master Facilitator | Creative Intelligence (CQ) Practitioner

Center for Executive Coaching

CEC Advisory Board Member

Forefront

Powered by Marshall Goldsmith’s 100 Coaches, Forefront is an annual cohort of the next generation of leaders in coaching, leadership, and talent development.

Executive Coach - Powered by Marshall Goldsmith's 100 Coaches

ONUS Leadership

Provide individualized coaching to Ph.D. candidates in the biomedical field. Focus on empowering students to set and achieve personal and academic goals. Adher to strict confidentiality and ethical coaching standards, creating a trusting and supportive environment that encourages growth and success in challenging academic settings.

Professional Coach

Positive Intelligence

Positive Intelligence (PQ) is a combination of Positive Psychology, Emotional Intelligence, Growth Mindset and Neuroscience, streamlined and simplified to produce immediate and lasting results for wellbeing and productivity.

Positive Intelligence Mental Fitness Coach

The Ambitious Exec

The Ambitious Exec Program is an exclusive career development accelerator for Directors, VPs and C-Suite Executives that helps members land their next $150k - $1.5m role without relying on existing networks, job boards or waiting for recruiters. Service combines top notch career consulting backed by decades of experience, and training to get clients from where they are to where they know they should be.

Executive Career Transition Coach & Facilitator

Chief

Chief is a private network for the most powerful women in leadership, designed for women in the C-Suite, senior executives, and accomplished VPs to strengthen their leadership, magnify their influence, and pave the way to bring others with them. 

Chief is the only private membership network focused on connecting and supporting women executive leaders.

Guide | Executive Coach & Facilitator

Moore College of Art and Design

• Managed a business-focused initiative for alumni and students, in collaboration with college President.
• Member of Diversity & Inclusion Committee (2016 - Present)
• Member of Staff Council (2011 - 2015) 

Overview: Counseled, advised, coached and mentored students and alumni across all majors/disciplines in: career development, small business planning, employment, professional best practices, internships, interview preparation, salary negotiation, and collateral material writing.

Interim Director, Locks Career Center

Assoc. Director, Locks Career Cente

Asst. Director, Locks Career Cente

Scarpellino Advising

Overview: Advised and coached artists and creative companies in business best practices, goal setting and attainment, values assessment, marketing plans, and systems development. 
• Developed systems for clients’ human resources, accounts payable and receivable, inventory tracking, communication, financial planning and tax preparation.
• Created events for business development, marketing, and community outreach purposes.
• Industries included fine arts and galleries, construction, real estate development, and business rentals.

Business Advising, Consulting and Coaching

Globe Dye Works Co

Curated the organization's first art exhibit in a non-traditional exhibition space, including over 20 artists in 10,000 sq. ft. of underutilized space. Marketing resulted in over 500 attendees from Greater Philadelphia, introducing a wider community to the newly converted mixed-use spaces.

Guest Curator

Author | Creativity & Innovation Coach | Trainer/Facilitator | Creative Thought Partner

I help high-achieving professionals and leaders slow the chaos, evolve their leadership, and find clarity in the complexity - not by pushing harder, but by thinking differently.

At the heart of my work is Creative Intelligence (CQ): the ability to catch yourself in the act of thinking and learn to toggle between modes, states, and patterns. Most people don’t need a new personality. They need permission and practice to move between their many selves.

Author of "Second Draft: Rewrite Your Midlife Career with Creative Intelligence"
Midlife career transitions require more than logic and grit. They require Creative Intelligence. In my new book, I introduce CQ (Creative Intelligence), the powerful combination of creative thinking, emotional intelligence, and strategic action.

Who I Work With:

🔹 Midlife professionals and executives navigating reinvention and inflection points
– Feeling stuck, underwhelmed, or unclear on “what’s next”
– Craving more purpose, creativity, and confidence in their next chapter

🔹 Corporate leaders facing complexity, burnout, or change
– Needing to lead with more emotional intelligence, creativity, and discernment in a rapidly changing landscape
– Wanting to tap into new thinking and shift out of crisis-mode or imposter syndrome
– Former workshop leader for Chief, delivering insights to Deloitte, McKinsey, Goodwill, PwC

🔹 Post-success professionals seeking a second act
– Startup founders or high earners who’ve “won the game” but want new meaning
– Ready to build something fulfilling, and still ambitious

🔹 Startup leaders learning to scale themselves as they scale their company
– Moving from scrappy founder to sustainable leader
– Struggling to delegate, evolve, or stay grounded in constant change

🔹 Dynamic keynotes and workshops on Creative Intelligence, Emotional Agility, and Applied Creativity

Why Work With Me?
– 20+ years of experience blending coaching, artistry, and leadership
– ICF PCC + Board Certified Coach (BCC), with specializations in career and executive coaching
– Trauma-informed, strengths-based, and deeply creative
– Trusted creative thought partner to leaders, organizations, and changemakers

Let’s Connect:

Read my book → "Second Draft" on Amazon: https://a.co/d/e1QpvOf
Explore my coaching & speaking → https://www.goldfinchleadership.com/#/
Take my Creative Intelligence Quiz → https://9s0daebhtw8.typeform.com/to/kQfh30UU

taplio

The Battle

Brett Willms

Veronica Scarpellino, BCC, PCC

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?