Sharing musings on the creator economy | Managing creators and helping them scale | Built and sold a newsletter

Brett Dashevsky is a founder, creator, and industry leading voice building at the intersection of tech, creators & culture.

He is the co-founder of Siftsy, the social insights platform analyzing comment sections to uncover the signals that drive culture and commerce. Brands and agencies use Siftsy to understand real audience sentiment, spot emerging trends, and make smarter decisions around campaigns, product direction, and business strategy.

Brett is also the founder of Creator Economy NYC, the country's fastest-growing media and events brand rooted in New York’s creative energy. What began as a small IRL gathering has evolved into a leading hub for creators, marketers, and platforms - hosting panels, mixers, curated dinners, and industry conversations that shape the future of the creator economy.

Previously, Brett served as Head of Content Creators at Kickstarter, where he partnered with top creators and teams to develop high-impact launches and guide them through the crowdfunding process. Before that, he built and sold a creator-led media brand, later leading content and monetization efforts across several creator-driven properties at the acquiring company.

A creator and marketer himself, Brett blends experience, insight, and execution - bringing both practical understanding and strategic clarity to every project he builds.

He regularly speaks at industry events and conferences, including Cannes Lions, SXSW, VidCon, Social Media Week, Observe Summit, and more, where he leads conversations on creator marketing, social insights, and the future of online storytelling.

For inquiries: brett@creatoreconomynyc.com

Brett Dashevsky

Headed to my second conference of the year already 😅

Off to Vegas for Creator Economy Live West, where I’ll be emceeing for the second year in a row!

Feels like every conference decided to happen within the same two-week window, which begs the question: are there any left for the rest of the year?

Also - Siftsy 💬 will have a booth!

We’ve got some genuinely solid hats to hand out. You won’t be able to miss us.

If you’ll be there, excited to connect and catch up on all things comments, communities and creators - come say hey.

See you in Vegas ✌️

(ps - i have a few free tickets to hand out. shoot me a DM if you're available to attend this week!)

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The January event train continues. This time, on home turf. 🗽

Year four of Creator Economy NYC has officially kicked off.

Which I still can’t quite believe I’m typing.

After hosting hundreds of events over the years, one thing that continues to inspire me is seeing how other people bring ideas, conversations, and learning into a room. 

One format I’ve always loved is Lectures on Tap by Felecia Freely - a series where professors step into bars and teach a topic over beers instead of in a classroom.

Typically, our events include a panel or fireside chat. Which are always awesome.

But to kick off year 4, I said f*ck it, let's try something new.

Three mini-talks. Three creators. Three areas they’re deeply passionate about.

Featuring: 

👉 Me: diving into F*ck It, Create It: the mindset of actually starting the thing you keep talking yourself out 

👉 AJ Eckstein 🧩 - on documenting your work and building in public to create momentum and trust

👉 Gabrielle Judge - on turning content creation into a thriving, sustainable business (beyond virality)

This one’s made possible by our amazing partners: Teachable, Adobe Express, The Wishly Group and Siftsy.

Top creators, marketers, and founders, all in the same room.

📍 Jan 28
🕡 6:30pm
📍 NYC

If you want to be part of it, RSVP: https://luma.com/64pwh155

NYC is the capital of the creator economy, and I’m beyond stoked to keep this train moving, and make this year bigger than ever.

If you can create it here, you can create it anywhere.

TikTok lost all of its cultural rizz.  

And here’s the reason why: 

TikTok Shop.

Scroll your feed and you’ll see it:

Entertainment got replaced by product links.

Creators and brands are incentivized towards selling, not creativity.

TikTok stopped competing for culture… and started competing with Amazon.

And now Instagram is becoming the cultural powerhouse.

TikTok is a commerce engine with a side of content.

Great for sales. Terrible for culture.

And that’s the real shift nobody wants to say out loud.

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Hi, I’m Edwin! I specialize in helping businesses unlock their full potential by merging strategic insights with data-driven solutions. With a proven track record of accelerating growth 📈, I become an integral extension of your team—no matter the size.

From concept to execution 🏁, I’m passionate about crafting tailored strategies that not only drive results but also build lasting brand value. I thrive on developing world-class client partnerships and take pride in treating every project with the care and ownership it deserves.

Whether it’s introducing fresh, innovative ideas or finding unique cross-channel marketing opportunities, I’m committed to helping brands connect with their audiences in meaningful ways 🤝. I’ve worked closely with agencies and clients across diverse industries, influencing media strategies that deliver measurable results and fuel revenue growth 💸.

When I’m not deep in marketing strategies, you’ll find me traveling to a new destination or running a 5k. Let’s connect and explore how we can grow together!

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