Brett Payne

Contender eSports

🏆 Established Contender eSports as a premier franchise, expanding to over 50 locations in the US and internationally within two years.
🖥️ Developed custom-built gaming stations, improving franchisee satisfaction by 35%.
🔗 Secured partnerships with top manufacturers, reducing equipment costs by 20%.
📈 Implemented membership programs and special events, increasing customer engagement and boosting revenue by $1.2M annually.

Founder

NextFran: AI-Driven Franchise Development Technology

🚀 Pioneered the creation and launch of NextFran, utilizing AI to revolutionize franchise sales, resulting in a 40% increase in lead generation efficiency.
💡 Developed the AI Brand Accelerator Program, reducing new franchisee time-to-market by 25%.
🤝 Formed strategic partnerships, enhancing operational support effectiveness by 30%.
👥 Led a cross-functional team of 20 experts, driving innovation in franchise consultancy and achieving a 50% growth in client acquisition.

Founder and Co-CEO 

Classic Rock Coffee Franchising

🌍 Expanded operations into 12 new international markets, increasing global presence and revenue by 60%.
📊 Directed operations, sales, marketing, and project management, enhancing operational efficiency by 50%.
📣 Executed strategic marketing campaigns, achieving a 40% growth in brand awareness and acquiring 10K new customers.

Director of US and International Franchise Operations

Kinetic 5

The Kinetic 5 helps entrepreneurs, businesses and nonprofits increase sales and profits through its CMS solution & creative marketing. In addition, their extensive work on both local and national political campaigns lends them as a smart solution and addition to existing management teams.

Endis, Inc.

🌐 Led a technology and creative company, growing the customer base to 600 clients and increasing annual revenue by 50%.
📈 Developed Political Insight and three other international brands, expanding the product portfolio and market reach by 70%.
🧑‍🤝‍🧑 Managed a team of 30 staff across three countries, improving project delivery timelines by 30% and reducing overhead costs by $500K annually.

International and US Based Companies

🎤 Restructured the Desperation conference, achieving a 330% increase in profit within one year.
📣 Launched a new marketing campaign, increasing event attendance by 50% and reducing marketing costs by 20%.
📞 Outsourced call campaigns to India, cutting operational costs by 25% and increasing campaign reach by 15K participants.


★ Ukraine: 1993-1998
★ US / Texas: 1998-2001 (included executive roles overseeing projects in Liberia and China).
★ US / Missouri-Colorado: 2001-2006

Non-Profits

Accomplished executive with 30 years of leadership experience in business development, financial management, and operational efficiency. Proven track record in founding and scaling companies, enhancing profitability, and driving strategic growth. Expertise in leading cross-functional teams, innovative technology integration, and franchise development. 

At Contender eSports, I established a premier franchise with over 50 locations sold globally, boosting customer engagement and revenue by $1.2M annually. Currently, I am a Board Member at Big Brothers Big Sisters of the Ozarks, contributing my expertise to the community.

As the Founder and CEO of NextFran, I revolutionized franchise sales through AI-driven solutions, increasing lead generation efficiency by 40% and reducing new franchisee time-to-market by 25%.

Winmo

- #1 in sales performance (Jan 2024) and #3 in outbound efforts (Q1 2024), consistently exceeding quotas and driving revenue growth.
- Named top-performing first-year AE in 2024 for strong performance across new business acquisition and client retention.
-Owned the full sales cycle, from targeted prospecting and cold outreach to closing deals and onboarding new clients.
- Interviewed, mentored, and trained new BDRs, many of whom went on to become successful AEs.
- Leveraged tools like Salesforce, LeadIQ, Sales Navigator, Outreach, Salesloft, Closely, Jiminny, and of course Winmo to streamline processes, boost productivity, and track performance metrics.
- Known for a consultative approach, strategic outreach, and building strong client relationships that lead to long-term partnerships.

Account Executive

- Led the team in activity metrics, including outbound calls and emails.
- Booked the highest number of qualified client meetings on the team.
- Generated top revenue, leading to promotion from BDR to AE in 5 months.

Business Development Representative

Wayflyer

- Consistently ranked in the top five among 20 Business Development Representatives in Atlanta. 
- Efficiently worked through my monthly book of business of 150+ companies to schedule qualified meetings.
- Used a 360° approach to work through my BoB using cold calls, emails, LinkedIn, and social media outreach.
- Mastered an understanding of HubSpot, Apollo, Charm, and Signal Hire sales technologies.
- Worked effectively with my Account Executive to close over $1.4 million in capital deployed.
- Achieved sales goals by building relationships with customers and prospects.
- Exited when the parent company in Ireland closed the Atlanta office, the only office in the USA.

Graduate Athens

- Worked through the sales cycle from the start of an inquiry to the final sale.
- Promoted and scheduled event services. Managed and worked the live events.
- Oversaw team members and evaluated overall performance to make improvements.
- Navigated different software solutions to streamline processes: Salesforce, Opera, AllSeated, and Sertifi.

Sales Coordinator

- Assigned roles to team members from start to finish of the event to create efficiencies.
- Ensured post-event procedures were completed. Published the final sale details to Opera from Salesforce.
- Hired as a Banquet Server; participated in serving, bartending, and customer service during events.

Banquet Captain « Banquet Server

Customer-focused, performance-driven sales and business development professional. Known as a positive team player; able to collaborate with senior sales executives, managers, and other departments to win profitable new business. Outstanding active listening, critical thinking, decision-making, negotiating, and closing skills. 

jamesb@winmo.com
678-575-3314

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