Skaled Consulting

Specializing in guiding B2B customers through the adoption of AI tools to automate small processes and enhance operational efficiency. To date, hundreds of sales professionals have purchased access to our sales prompt library, our custom GPTs, and I have consulted numerous companies on building their own AI strategy and creating customized solutions.

AI Strategist

My goal is to make you a magnet for new clients on LinkedIn.

I help you attract new connections by telling your stories, amplifying your unique identity, and providing value daily on LinkedIn.

LinkedIn is an extension of your outbound strategy and a platform to build a digital rapport with buyers organically and reach the 100 million professionals who visit the site every day.

True LinkedIn sales strategy for business is the act of generating impact through meaningful dialogue with buyers and connecting you to a network of potential business. 

Our LinkedIn and Digital Presence services include strategy, content, activation, and audience development for sales teams and executives.

Digital Strategist

The Daily AI Show

In June of 2023, I put a post out in The AI Exchange's Slack community.  I said I wanted to start a live weekday AI show.  Not weekly or every once in a while.  I wanted to do a show every weekday because I saw the potential for bringing AI knowledge to busy professionals who wanted to understand how to use AI in their business practices, but didn't have tons of time to devote to learning everything.  

Cut to today, we have now gone live over 400 times, we have grown our YouTube channel to over 2700 subscribers and had similar success on Spotify, Apple Podcasts, and even a bit on TikTok.

The Daily AI Show continues to grow rapidly and it has become a welcomed part of my days. I feel incredibly lucky to have 45 minutes daily to hang out and learn alongside our wonderful co-hosts. 

There is no master plan here. Our simple goal on August 7th, 2023 was to simply keep showing up.  We felt if we were consistent, the rest would work itself out. 

And that is exactly the path we are on.

Founder/Co-Host

Commission for Nurse Reimbursement

The Commission for Nursing Reimbursement launched in response to the nationwide concerns of nursing staffing shortages and will be working to change the way that Medicare reimburses health care systems for the valuable care that nurses do.



The Commission aims to evaluate, review and make recommendations to the Center for Medicare and Medicaid Services on how to improve the current model of payment for nursing services within the hospitals and others.



The Commission will be working alongside nursing organizations and partnering with healthcare groups across the nation to propose a solution to Congress that takes into account the needs of the more than 5 million nurses in America today and seeks to reduce the high cost of quality healthcare.

Volunteer for the Commission

The AI Exchange

The AI Exchange is the premier resource for business and product leaders who are adopting AI.

I worked as the Course Leader for Prompting for AI Ops.

Duties included managing the cohort's private Slack channel, answering student questions, and running the weekly master sessions live.

Prompting For AI Ops - Course Leader

Synthesis

Synthesis was designed to cultivate student voice, strategic thinking, and collaborative problem solving. I was a teacher for several one-hour online enrichment programs that brought students together from around the world. We focused on making sense of the complexity of Synthesis' original games and simulations.  I taught over 100 hours during my time with Synthesis and worked with over 50 children from around the world.

Teacher

STATE OF FLORIDA DEPARTMENT OF HEALTH

It was my honor to be chosen to run my county's two vaccine sites during Covid 19.  As a site manger, I oversaw the distribution of 45,000 vaccines safely administered to residents.  I lead a team of 45 paid workers and 15 national guard soldiers on a daily basis to ensure the safety of both the residents and the vaccine vials. I'm proud to say over 99% of all drawn doses made it into a waiting arm.  Both sites were mobile deployments with one operating out of a closed Sears Auto Center and the other on campus at St. Leo University.

Site Manager for Pasco County Vaccine Distribution

SME Solutions Group, Inc.

In my role at SME, I had the pleasure of working with organizations that want to turn their data into their biggest resource and influence on ROI. 

At the core of my job was the opportunity to build SME's digital presence.  This includes:
*SEO research and implementation
*Website creation and maintenance
*Content research and creation
*Video Production
*Social Media management
*Brand strategy

*Produced over 300 professional videos for LinkedIn that helped generate new leads and increase overall brand awareness.  Followers increased 3x. 
*Developed digital strategy based on keywords, ideal client research, and sales.
*Overhauled outdated website. Page load speed dropped to 2 seconds, bounce rate dropped by 50%, and monthly active users increased by 10x

Nutrition WOD

It was an amazing experience personally helping thousands of athletes around the world perfect their nutrition.  I accomplished this by collecting data on each athlete and then providing custom nutrition plans that catered to his/her unique needs.  Of the over 5000 nutrition plans we created, no two were identical.  

This unique data driven take on nutrition helped everyone from weekend warriors to the Fittest Woman on Earth achieve personal records in the sport of CrossFit. 

In this role, I created an online nutrition training center with over 40 videos that taught athletes how to eat for performance.  Performing constant data analysis allowed me make fast improvements based on our athlete's feedback.

Owner

The Ad Strategist

I loved the opportunity to take my data analysis skills and help online companies run successful Facebook ad campaigns.  

By creating custom filters and narrowing in on what truly affected ROI, I was able to help several clients achieve 5X ROI on their campaigns.  

This position gave me the opportunity to work closely with constantly changing data sets.  By setting up workflows and key metrics, I successfully managed multiple accounts at one time.

Facebook Ads Consultant

U R CrossFit

I opened U R CrossFit, a brick and mortar functional fitness facility, in 2011. At the time, CrossFit was relatively unknown.  What set our gym apart was the early adoption of computer programs that helped track the workout data of every athlete.  With these results, I was able to customize workouts to ensure each athlete reinforced strengths while focusing on weaknesses.   

As the gym grew in membership, I hired, supervised, and promoted several fitness instructors while providing each employee with continuing education in the areas of nutrition, strength and conditioning, gymnastics, cardiovascular endurance. 

It was also at this position that I surpassed 10,000 hours and 20 years of live training experience. This training experience proved crucial in future positions as I could not only track and analyse data, but I could explain what it meant to my clients with relative ease.  There is no substitute for putting in the hours and it has made me a well-rounded data analyst.

Owner/CEO

AI Instructor | Co-host: The Daily AI Show | Fellow at The AI Exchange | AIOps | Follow #thedailyaishow

Feeling overwhelmed by the world of AI tools for your sales process? 

You're not alone. 

I've partnered with executives who've felt the same way and found robust solutions that supercharge sales performance.

Recognizing the hesitation many SVPs and business leaders face when confronting AI, my focus is on transforming sales processes for the modern era and demystifying AI to align it with your business objectives.

What I've found is that AI doesn't have to be intimidating. 

Through strategic implementation, it can act as a powerful ally in your sales force - streamlining workflows, boosting productivity, and driving revenue growth. 

Importantly, I understand the need for measurable outcomes. 

That's why I focus on outcome-tracking metrics and quantifiable ROI to ensure our AI implementations are not just technologically sound but also provide real value to your business.

In your AI journey, it's essential to have a guide who is well versed with the landscape and can tailor solutions to your business. 

If you're ready to take your sales process to the next level with AI, I'm here to help.

The good news?  

It is super easy to get started if you are ready to start generating new leads. 

Here's my calendly link to schedule a call: 
https://calendly.com/brian-maucere/30-min-meeting

We will discuss a strategy that makes sense for you and set up some baseline metrics.

If you haven’t gathered by now, I love what I do. 

I learned years ago starting my own companies that I truly enjoy the process of building up a digital strategy from scratch and AI has only accelerated that process. 

But I also enjoy spending time with my family and friends, volunteering for great organizations like Metropolitan Ministries, and doing my best to surround myself with those I most want to emulate.

Otherwise, you can find me smiling while cheering on 2x National Champs, The Georgia Bulldogs or rooting on the various Tampa teams.

Brian Maucere

Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

One of the best things you can do is underestimate a determined individual. Its more than a chip on their shoulder, it's an entire FUEL supply that you give them and it's unfrickinglimited.

At 15 my English teacher told me I'd never get even a C if I didn't read more.
I got two As

At university I was told only 2 people in the class of 110 would get more than a 2:1.
I got a 1st and came top of my class

In my first tech sales role, my boss advised that I should get fired.
I became salesperson of the year for my division

When an old CEO told me I wouldn't do well in sales when I moved to a larger company.
I hit 151% of my target in 6 months - coming from outside the industry with a 2x higher ACV than my team mates.

In 2020 I had £20K in debt, credit score of 515, couldn't even remortgage it was so bad.
1 year later, I flew my family out to Dubai as a surprise Christmas present.

In 2022, I was told I didn't have enough funds to get the mortgage required for my new house.
Within 60 days, I surfaced another 5 figures

When clients tell me there's no way we can rebuild their GTM in weeks, rather than months. 
We repeatedly prove them wrong.

When clients say doubling conversions in a quarter isn't possible.
We repeatedly prove them wrong.

When I tell clients WE.ARE. INVESTED in their success and they think it's white noise.
They're surprised to see us stick around even when there's no SOW and no invoices.

Notice a pattern here? 

When someone like me is underestimated, its pure fuel. I'm not here to make a quick buck. I'm obsessed with fulfilling my potential and I feed that energy into my clients.

Everything is possible. Think big. Be audacious. Blow the damn roof off.

Otherwise...what's the point?

Heading into 2026 with so much fire. Our ecosystem is growing, we're maturing and learning.

Who's with me?

Helping $5M+ ARR B2B Companies LOVE Consultants | GTM Disruptor | Proud 🏳️‍🌈 Mummy | ENTJ

Ever watched trust break in real time? I have. Many times.
The Global average of people consciously using AI in their daily lives is 82%.*  

Now, 94% of B2B buyers use it to answer theirs.  

Buyers are more informed, more validated, and more in control than ever before.  

But trust in sellers is cracking…even more.  
💡 86% of buyers say expertise drives trust.  
⚠️ Only 45% actually trust sales reps.  

We don’t have a tech problem.  
We have a trust problem.  

So if you’re wondering how to stop your buyer relationships from hitting the frying pan (literally)…  

Watch the video to find the new Sales Playbook to gain your trust advantage. 

In 2025, the sellers who’ll win aren’t the ones shouting louder, they’re the ones buyers actually believe.

Here’s what to do next:  
1. Watch the full video to see how fragile trust really is (and how to rebuild it).  
2. Then go check out the research:  https://lnkd.in/ev3JzvW6

#AD #LinkedInPartner #TheTrustAdvantage #SalesNavigator  

*The EY AI Sentiment Index surveyed 15,000 people from 15 countries to understand how people perceive and use AI. The survey found that the global average of respondents who had consciously used AI in their daily lives in the past six months was 82%.

“We’re wondering how we can use AI for our emails…”
— VP Sales, every SaaS org ~2022
That question wasn’t wrong.

But it wasn’t enough.

Over the past 2 years, AI has evolved from inbox gimmickry to infrastructure.
From "email copywriter" to ecosystem enabler.

And while most teams debated subject lines, a few quietly re-architected their entire go-to-market.
They didn’t ask:
❌ How can AI save us time?
They asked:
✅ What would we build if GTM was reimagined from scratch — with Agents, not reps, as the first layer?

The winners aren’t replacing people.
They’re redesigning systems.

Systems that:
.Sense buyer movement in real-time
.Automatically adapt workflows and follow-ups
.Reduce operational friction (without adding tools)
.Build confidence with buyers at speed and scale

It’s not about AI vs. humans.
It’s about orchestration — and who has the clearer blueprint for agentic growth.

If you’re still wondering how to use AI for your emails, zoom out.

Reps don’t just need better messages.
They need a new GTM nervous system.

___
Thanks for reading. ♻️
I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

Linkedin: "your post got 300 impressions."
Me: "Say less"
Throwback to my collab with Usher in 2024. 

1 year later.

It's time to face the facts.

My content isn't good enough.

People don't care about GTM Strategy anymore

Business is over

The Robots have arrived

We are all in a simulation.

But 
we had our highest revenue year

My health is better

Our clients have become our friends

My son is the fastest in his year (IYKYK)

I'm still hilarious (according to my mum)

I graced the INBOUND stage for the 3rd time - but on my own to discuss AI agents.

Partnered with companies like LinkedIn, HubSpot and Microsoft.

I still have a crush on Sybill (The new updates hit differently)

Keep crushing it. You're now "Caught up" 🎶

Shoot your shot. Be like Sachee Katre 👾
Something I've done more this year than EVER before?
Asked for help.

Do you know how much people LOVE helping others...especially when you see the person take action!

Sachee and I spoke earlier this year about her getting an SDR role. I was like, you're way too entrepreneurial. Just build your own thing.

She did.

Now Revenue Funnel is her client!

Among many others! 

Today we caught up and I love what she did.

Answered all my questions
Helped me understand next steps
Then she did something I wasn't expecting...She said

"Hannah before you go, I wanted to get your advice on something."

After all the upfront value she provided - I said go ahead. 

We then spent an extra 20 minutes simply walking through her challenge.

Value makes the world go round. How can I not reciprocate after the effort she put in to support me?

You can learn from everyone! Keep being amazing Sachee Katre 👾

side note: Haven't you been 19 for like 2 years Sachee Katre 👾 😂😂

I started my own company in 2019. Back then, I had no idea what I was doing. Then you start working with agencies and partners, and then they don't know what they're doing.

The reason is YOU.

When things aren't happening the way you want them to

When you get an output that's nothing like that you expected

When things take longer than you anticipated

When you are asked - what feels like - a stupid question.

Pause and ask yourself. 

📌Did I actually give clear direction?

The honest answer is...no. 

This isn't just internal. The same thing happens between your sales teams and their prospects.

"We'll come back to you next week?" Next week when, what day and time?

"We need to discuss this internally?" Who will be involved, discuss what exactly, and what is the final conclusion that will let you know you're finished "discussing"?

Clarity breeds understanding. Understanding it a prerequisite of the right action.

Clear up the message. Clear up the outputs.

#GTMStrategy #SymbioticSale #Customerjourney #Salesleadership

Not many people know this but I've spent the last 3 weeks - mostly in bed - recovering from an operation & drugged up to the heavens to manage the pain.
That's meant:

No working out.
No sitting at my desk for more than 2 hours because it hurts
No being on camera
Not creating any content (until last week actually)
Unable to walk my son to school 
Unable to lay flat in bed and sleep
No socialising
Taking calls from bed
Building out client's GTMs.... in bed

Last week I started walking more - going from 400 steps a day back to about 3000ish (mostly around the house). This weekend I pushed myself to go out like a normal person.

(For context - I usually hit 8000 steps by 9am most days.)

Was it tough - yeah a little. I was worn TF out. But I needed to get my strength back up so I could make the most of SaaStr.ai London event!

So I'll be there - in person- still bubbly and full of energy!
I may need to sit down a little more than usual.
But I'm ready to rock and roll.

I'd like to meet people for real networking. Not people that just want to add you on Linkedin and then never ever speak again - what's the point? 

We're all here to make some positive contribution in the world and that's why we build these businesses and make huge sacrifices. 

If you are someone that gets excited by meeting someone who can add value to your world - I'm here 🙋🏽‍♀️ (I'm bald though). 

p.s. Apple can we get some emojis with a nice fade?

“I got so fed up with the rep saying ‘I’m curious…’ at the start of every sentence. I get it. They want to learn more — but it feels so fake.” 
– COO, $10M ARR SaaS company 

I get this every week. 
Buyers aren’t just evaluating your solution. 
They’re scanning for signs of intelligence, confidence, and intent. 
That means fake curiosity doesn’t cut it anymore - and it’s everywhere. 

LinkedIn's new research The Trust Advantage says it best: 

Buyers don’t trust sellers. But they still trust experts. 

While 86% of buyers say seller expertise is the #1 driver of trust, 
Just 45% of them trust the sellers they meet. 

So what’s changed? 

AI made it easier to get information. 
But it also made it harder to find real insight. 

Now, the biggest differentiator is REAL value. 
Value builds trust. Trust closes deals.  

 Here’s 3 practical ways to fix the trust gap: 

1. Hit the mid-funnel harder. 
88% of buyers say rep engagement is most valuable in the middle of the process — not at the start. 
→ Stop over-optimising for top-of-funnel. 
→ Focus on how you show up when they’re stuck, shortlisting, or unsure. 
→ Mid-funnel is where the trust wobbles and where most reps disappear. 

💡 If you’re not helping buyers make the case internally, someone else is. And it’s probably a competitor. 

2. Don’t pitch. Diagnose. 86% of buyers say expertise drives trust. But most reps are still showing up with bullet points and buzzwords. 
→ Instead of leading with the pitch deck, lead with a POV. 
→ Show buyers something they hadn’t clocked yet about their current state. 
→ The question is no longer “what do you sell?” It’s “what do you help me figure out?" 
 
💡 Your job is to give buyers a clearer view of their own business than they currently have. That’s what builds trust — not a cute intro script. 

3. De-risk the decision. 
Trust beats features and price in final decisions . Buyers aren’t looking for perfect — they’re looking for proof. 
→ Make it easy to say yes: Give them stories, not stats. 
→ Anchor ROI in real-world outcomes, not hypothetical ones. 
→ Replace “this is what we offer” with “here’s how others like you solved this.” 

💡 Don’t tell buyers it works. Show them how someone just like them made it work — and what happened next. 

Your reps don’t need to be louder. 
They need to be clearer. 

They need to show up as people buyers trust to help them decide — not just people trying to hit target. 

🔗 Read the full report here: https://lnkd.in/ev3JzvW6 

 
#AD #LinkedInPartner  #TheTrustAdvantage #SalesNavigator #GTMStrategy #B2Bsales #RevenueLeadership

“I want to be CRO…but I don’t want Marketing or CS reporting into me.”
- the subconscious mind of a CRO at a SaaS  🤷🏽‍♀️

I'm big on breaking things down. It's the ENTJ in me.
if your title is Chief Revenue Officer, let’s unpack what that really means.
➝ Chief = 1 of the most senior leaders in the organisation
➝ Revenue = The total value the business earns from what it sells
➝ Officer = A person with formal authority to execute decisions and lead

𝗦𝗼 𝘁𝗵𝗲 𝗖𝗥𝗢 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗲𝗻𝗶𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝗻.

Not just how much we make — but how we go to market to make it.

If my CFO gave me $100K today and said, “Turn this into $1 million,” I wouldn’t start with outbound, or new hires, or tech.

I’d start by operationalising revenue — by treating it like a system, not a scoreboard.

That means looking at:
! Are we forcing buyers to repeat themselves?
! Are we making promises we don’t deliver on?
! Are we measuring utility, or just activity?
! Are handoffs creating clarity, or confusion?
! Are we capturing real signals — and acting on them?

Too many GTM teams are flying blind. Or they are walking past dollars to pick up cents. One of my fave lines from Ryan Person

It’s a strategy problem.

Because at the core of all of this is one thing: having a clear, coherent plan for how you bring your products and services to market.

That’s what operationalising revenue actually is.

It’s the connective tissue between your GTM strategy and the buyer’s real-world experience.

It’s the difference between hope and precision. Between chasing revenue — and building a system to generate it.

CRO....it's a systems job. And no I dont mean technical systems.

If you’re not operationalising revenue, you’re just reacting to it.

𝗧𝗵𝗿𝗲𝗲 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗹𝗹:
1. Map your buyer journey and overlay your internal handoffs. Where is the friction, frustration & fuck-ups? That’s where revenue is leaking.

2. Align Sales, Marketing, and CS on shared definitions of qualification, readiness, and success. No shared language = no shared outcomes.

3. Build feedback loops into your GTM engine — not just dashboards. Revenue is a system. And systems need signals. 

#GTMStrategy #SymbioticSale #ChiefRevenueOfficer
___
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

LinkedIn Ads, doing LinkedIn Ads about LinkedIn Ads...

Inception at it's finest.

We're listening LinkedIn. We'll try some Ads.

“Hannah, the business is pushing for more meetings. We’ve gone from 4x pipe coverage to now needing 8x. It’s getting ridiculous but my hands are tied.”
— Head of Business Development, $30M ARR SaaS company

This isn’t a one-off.
I’m sure you can relate.

Let’s address the elephant in the room: 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗽𝘂𝘀𝗵𝗲𝗱 𝘁𝗼 𝗱𝗼𝘂𝗯𝗹𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 — 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗮 𝘁𝗼𝗽-𝗼𝗳-𝗳𝘂𝗻𝗻𝗲𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

It’s a conversion problem.
It’s a system problem.
It’s a strategy gap that’s showing up in your numbers.

What I see far too often is this:

→ Marketing starts pushing ads or doing ad hoc activities to generate “quick wins”
→ Sales gets flooded with low-quality leads that distort the data
→ Sales cycles start creeping longer
→ Everyone gets louder, but no one gets clearer
→ And the business defaults to volume — because no one wants to challenge the motion

And to be fair — challenging the motion requires more thinking.
It means pausing long enough to ask: is this even working the way we think it is?

But more effort ≠ more revenue — not when the funnel is inefficient.

Here’s where the shift happens:

✅ Stop chasing coverage. Start tracking conversion velocity
✅ Get tighter on who you can actually win with — and when
✅ Treat qualification like a joint discovery process, not just a checklist
✅ Audit the middle of the funnel with the same intensity as you do lead gen

Your funnel isn’t broken because your reps aren’t trying hard enough.
It’s broken because the architecture can’t support the scale.

The good news? You can rebuild it.
But not if you’re stuck in the “just do more” loop.

_____
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

Helping $5M+ ARR B2B Companies Increase Conversions by 200% - PROVEN | GTM Disruptor | Proud 🏳️‍🌈 Mummy | ENTJ

“I set up weekly meetings with the leadership team — we had an agenda and the goal was to get on the same page. But no one really did the work, and action rarely got taken.”
— Global VP Sales, $12M ARR SaaS Company

Every leadership sync ends with action items.
Few end with action.

And that’s why your strategy isn’t landing.

If you can’t confirm what will move in the next 24 hours…
Your go-to-market plan doesn’t matter.
Your pipeline coverage doesn’t matter.
Your product roadmap doesn’t matter.

Because you’re in the illusion of alignment — not the reality of execution.

Here’s what I’ve seen across 40+ B2B SaaS companies:

➝ Calendars are full. Nothing moves.
➝ Meetings booked with no agendas. No one comes prepared.
➝ Deadlines aren't agreed. Just "next week" No one is held to anything.
➝ Teams think they’re aligned — because they met.

📌But no one’s checking if the ball actually moved.

Strategy isn’t what’s said in meetings.
Strategy is what happens between them.

If every weekly sync ends with the same blockers, the same vague goals, the same silence in follow-ups…

You don’t need a new plan.
You need accountability architecture.

Ask this next time you meet:
👉🏾 What decision did we actually make today?
👉🏾 What moves in the next 24 hours — and who’s responsible for it?
👉🏾 What won’t happen if this doesn’t get done?

Because GTM progress isn’t weekly.
It’s daily. And if your leadership rhythm doesn’t reflect that — you’re scaling confusion, not clarity.

#GTMStrategy #B2BBuyer #SaaSPlaybook #Symbiotic #B2BLeadership #B2BPipelineGrowth #SalesPipeline #GTMConsultants


____
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

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