Skaled Consulting

Specializing in guiding B2B customers through the adoption of AI tools to automate small processes and enhance operational efficiency. To date, hundreds of sales professionals have purchased access to our sales prompt library, our custom GPTs, and I have consulted numerous companies on building their own AI strategy and creating customized solutions.

AI Strategist

My goal is to make you a magnet for new clients on LinkedIn.

I help you attract new connections by telling your stories, amplifying your unique identity, and providing value daily on LinkedIn.

LinkedIn is an extension of your outbound strategy and a platform to build a digital rapport with buyers organically and reach the 100 million professionals who visit the site every day.

True LinkedIn sales strategy for business is the act of generating impact through meaningful dialogue with buyers and connecting you to a network of potential business. 

Our LinkedIn and Digital Presence services include strategy, content, activation, and audience development for sales teams and executives.

Digital Strategist

The Daily AI Show

In June of 2023, I put a post out in The AI Exchange's Slack community.  I said I wanted to start a live weekday AI show.  Not weekly or every once in a while.  I wanted to do a show every weekday because I saw the potential for bringing AI knowledge to busy professionals who wanted to understand how to use AI in their business practices, but didn't have tons of time to devote to learning everything.  

Cut to today, we have now gone live over 400 times, we have grown our YouTube channel to over 2700 subscribers and had similar success on Spotify, Apple Podcasts, and even a bit on TikTok.

The Daily AI Show continues to grow rapidly and it has become a welcomed part of my days. I feel incredibly lucky to have 45 minutes daily to hang out and learn alongside our wonderful co-hosts. 

There is no master plan here. Our simple goal on August 7th, 2023 was to simply keep showing up.  We felt if we were consistent, the rest would work itself out. 

And that is exactly the path we are on.

Founder/Co-Host

Commission for Nurse Reimbursement

The Commission for Nursing Reimbursement launched in response to the nationwide concerns of nursing staffing shortages and will be working to change the way that Medicare reimburses health care systems for the valuable care that nurses do.



The Commission aims to evaluate, review and make recommendations to the Center for Medicare and Medicaid Services on how to improve the current model of payment for nursing services within the hospitals and others.



The Commission will be working alongside nursing organizations and partnering with healthcare groups across the nation to propose a solution to Congress that takes into account the needs of the more than 5 million nurses in America today and seeks to reduce the high cost of quality healthcare.

Volunteer for the Commission

The AI Exchange

The AI Exchange is the premier resource for business and product leaders who are adopting AI.

I worked as the Course Leader for Prompting for AI Ops.

Duties included managing the cohort's private Slack channel, answering student questions, and running the weekly master sessions live.

Prompting For AI Ops - Course Leader

Synthesis

Synthesis was designed to cultivate student voice, strategic thinking, and collaborative problem solving. I was a teacher for several one-hour online enrichment programs that brought students together from around the world. We focused on making sense of the complexity of Synthesis' original games and simulations.  I taught over 100 hours during my time with Synthesis and worked with over 50 children from around the world.

Teacher

STATE OF FLORIDA DEPARTMENT OF HEALTH

It was my honor to be chosen to run my county's two vaccine sites during Covid 19.  As a site manger, I oversaw the distribution of 45,000 vaccines safely administered to residents.  I lead a team of 45 paid workers and 15 national guard soldiers on a daily basis to ensure the safety of both the residents and the vaccine vials. I'm proud to say over 99% of all drawn doses made it into a waiting arm.  Both sites were mobile deployments with one operating out of a closed Sears Auto Center and the other on campus at St. Leo University.

Site Manager for Pasco County Vaccine Distribution

SME Solutions Group, Inc.

In my role at SME, I had the pleasure of working with organizations that want to turn their data into their biggest resource and influence on ROI. 

At the core of my job was the opportunity to build SME's digital presence.  This includes:
*SEO research and implementation
*Website creation and maintenance
*Content research and creation
*Video Production
*Social Media management
*Brand strategy

*Produced over 300 professional videos for LinkedIn that helped generate new leads and increase overall brand awareness.  Followers increased 3x. 
*Developed digital strategy based on keywords, ideal client research, and sales.
*Overhauled outdated website. Page load speed dropped to 2 seconds, bounce rate dropped by 50%, and monthly active users increased by 10x

Nutrition WOD

It was an amazing experience personally helping thousands of athletes around the world perfect their nutrition.  I accomplished this by collecting data on each athlete and then providing custom nutrition plans that catered to his/her unique needs.  Of the over 5000 nutrition plans we created, no two were identical.  

This unique data driven take on nutrition helped everyone from weekend warriors to the Fittest Woman on Earth achieve personal records in the sport of CrossFit. 

In this role, I created an online nutrition training center with over 40 videos that taught athletes how to eat for performance.  Performing constant data analysis allowed me make fast improvements based on our athlete's feedback.

Owner

The Ad Strategist

I loved the opportunity to take my data analysis skills and help online companies run successful Facebook ad campaigns.  

By creating custom filters and narrowing in on what truly affected ROI, I was able to help several clients achieve 5X ROI on their campaigns.  

This position gave me the opportunity to work closely with constantly changing data sets.  By setting up workflows and key metrics, I successfully managed multiple accounts at one time.

Facebook Ads Consultant

U R CrossFit

I opened U R CrossFit, a brick and mortar functional fitness facility, in 2011. At the time, CrossFit was relatively unknown.  What set our gym apart was the early adoption of computer programs that helped track the workout data of every athlete.  With these results, I was able to customize workouts to ensure each athlete reinforced strengths while focusing on weaknesses.   

As the gym grew in membership, I hired, supervised, and promoted several fitness instructors while providing each employee with continuing education in the areas of nutrition, strength and conditioning, gymnastics, cardiovascular endurance. 

It was also at this position that I surpassed 10,000 hours and 20 years of live training experience. This training experience proved crucial in future positions as I could not only track and analyse data, but I could explain what it meant to my clients with relative ease.  There is no substitute for putting in the hours and it has made me a well-rounded data analyst.

Owner/CEO

AI Instructor | Co-host: The Daily AI Show | Fellow at The AI Exchange | AIOps | Follow #thedailyaishow

Feeling overwhelmed by the world of AI tools for your sales process? 

You're not alone. 

I've partnered with executives who've felt the same way and found robust solutions that supercharge sales performance.

Recognizing the hesitation many SVPs and business leaders face when confronting AI, my focus is on transforming sales processes for the modern era and demystifying AI to align it with your business objectives.

What I've found is that AI doesn't have to be intimidating. 

Through strategic implementation, it can act as a powerful ally in your sales force - streamlining workflows, boosting productivity, and driving revenue growth. 

Importantly, I understand the need for measurable outcomes. 

That's why I focus on outcome-tracking metrics and quantifiable ROI to ensure our AI implementations are not just technologically sound but also provide real value to your business.

In your AI journey, it's essential to have a guide who is well versed with the landscape and can tailor solutions to your business. 

If you're ready to take your sales process to the next level with AI, I'm here to help.

The good news?  

It is super easy to get started if you are ready to start generating new leads. 

Here's my calendly link to schedule a call: 
https://calendly.com/brian-maucere/30-min-meeting

We will discuss a strategy that makes sense for you and set up some baseline metrics.

If you haven’t gathered by now, I love what I do. 

I learned years ago starting my own companies that I truly enjoy the process of building up a digital strategy from scratch and AI has only accelerated that process. 

But I also enjoy spending time with my family and friends, volunteering for great organizations like Metropolitan Ministries, and doing my best to surround myself with those I most want to emulate.

Otherwise, you can find me smiling while cheering on 2x National Champs, The Georgia Bulldogs or rooting on the various Tampa teams.

Brian Maucere

Jake Dunlap

Everyday we help companies operationalize key aspects of their sales and marketing organization.  As CEOs, Senior Execs, and Sales people, our world is changing so rapidly and keeping pace is extremely hard.  We help with both strategic and tactical support through various phases of scaling and when larger organizations are looking to re-invent or stay relevant with their current marketing and sales strategies.

Here are a few of our clients in key verticals:

Enterprise Technology and Services:
LinkedIn / Splunk / SEMRush / Microsoft 

Hospitality/Customer Service Tech:
Duetto / NoWait (acquired by Yelp) / Stella Service

HR Tech:
LinkedIn / ADP / The Muse / Grovo / ConveyIQ / Wayup / Vettery / Paypro

Education/Legal Tech:
Newsela / Bodhala / Hire an Esquire / Allovue / Codio / Busylamp

Real Estate/Financial Services Tech:
Breather / Nestio / Honest Buildings / Hightower / Everplans / CredSimple / Captalys / ReThinkCRM

Sales Technology:
Outreach / SalesLoft / Everstring / Lead Genius / Terminus / Discoverorg / Emissary.io / Redbooks / Speek / 15Five / Honey

Advertising and PR tech:
BounceExchange / SaleMove

Services:
Dom & Tom / Betts Recruiting / Moxie / Palantir

Chief Executive Officer

Stage 2 Capital

Nowait Inc

This was one of the most amazing opportunities I have had to change the way that restaurants think about engaging with guests and managing throughout at the same time. 

How do you provide a world class experience for guests and ensure that your internal team can manage the flow of guests on your busiest days/nights?  This is what we helped 1000s of restaurants accomplish everyday. 

I built out, managed and led the process for how NoWait engaged with and deployed its software and service to the largest restaurant groups in the United States and Canada including Brinker (Chili’s), Applebee’s, BWW, Cheddars, On the Border and 1000s of other leading restaurants to transform the way they treat and manage their guest experience at the front of the house.

Vice President of Sales (acquired by Yelp)

Chartbeat

Partnered with the leading publishers (ESPN, New York Times, Wall Street Journal and 100s of others) and the largest websites in the world to better understand their audience in real-time. 

Developed and managed the growth, development and execution of product outreach, sales and account-management strategies to ensure Chartbeat met the need of our partners at the strategic and tactical levels. 

Over the course of the year and early 2013, we transformed the organization from a one-person function to four departments comprised of sales development, account executives, Chartcorps (service) and customer success to specialize in solving the needs of the largest websites in the world. 

In 2012, we grew annual bookings by more than 300% year-over-year and nearly doubled monthly recurring revenue during the first nine months

Head of Sales & Customer Success

Glassdoor

10 years after Glassdoor launched we sold to Recruit (owner of Indeed) for 1.2 billion dollars.  

My piece of this amazing journey was two fold:

1. Change the way that employers think about how they interact with their current employees, interviewees and attract the top new hires. 

2. Build a sales, success, service and operations organization that could consult and service the largest companies in the world on how to find and retain their most valuable asset - their people. 

From 2010-2012, I spearheaded the day-to-day operations of all sales, operations and account management, expanding the department from 0 to 40 employees in less than 18 months. 

We grew to $1 million MRR in less than 18 months and developed sales and operations training program as well as client-services workflow.

Had the amazing opportunity to work hands with Rich Barton, Bill Gurley and some of the other titans of Silicon Valley directly while reporting to the CEO and board of directors

Vice President of Sales, Success, and Sales Operations

Careerbuilder.com

•	Managed 15-member team responsible for providing industry- and regional-recruiting guidance on best practices for utilizing services to develop advertising campaigns for mid-sized businesses
•	Identified organizational goals and aligned them with team’s core competencies
•	Consulted with organizations’ multi-level leaders to better understand their needs and correlated best ways for meeting them
•	Worked with executives nationwide to develop various industry-specific, human-capital strategies
•	Developed corporate strategies for Fortune 500 organizations that directly impacted revenue generation and cost control through human resources
•	Initiated relationships and managed day-to-day consulting of Fortune 100 organizations

Senior Sales Manager - Pacific Northwest

National Accounts Manager

Arizona Coyotes

I was the top Premium Sales person until I made the mistake of telling my boss to F**k off 🤷‍♂️

Senior Account Manager

Tampa Bay Devil Rays

Hired and managed inside sales team 
Responsible for group, season and premium-season ticket sales

Account Manager - Corporate Accounts

My deep passion for the science and art of sales has fueled my journey over the past 11 years as the founder and CEO of Skaled, a globally recognized sales consulting firm. According to G2, we have outperformed industry giants like McKinsey in Management Consulting and Accenture in Sales Consulting due to our mix of strategic foresight and tactical follow through.

We’ve consistently driven a 10-20% increase in qualified opportunities, reduced sales cycles by 8%, and enhanced overall team productivity by 20% within the first 60 days of engagement. Our approach is methodical and data-driven, ensuring that every strategy we implement translates into tangible business results.

With a team of over 30 elite professionals and access to a vast network of industry experts, we specialize in aligning sales and marketing to create scalable, replicable processes. We leverage cutting-edge generative AI technology to automate critical functions like follow-up, data entry, and task management, freeing your teams to focus on what truly matters—closing deals and driving growth.

As the USA Today bestselling author of Innovative Seller, I’ve helped to shape the future of sales, offering insights and strategies that resonate with both seasoned executives and the next generation of sales leaders. My work has been recognized in the New York Times, Forbes, Inc., and HuffPost. 

For those who demand excellence and are looking to accelerate growth in today’s competitive landscape, I invite you to explore how Skaled can partner with you to achieve unparalleled success.

Check out my YouTube: Jake Dunlap to discover over 500 sales, revenue and AI for Sales videos: bit.ly/2Qu3niE

Highlights:

	• USA Today Bestselling Author of Innovative Seller - #21 in all books
	• First VP of Sales at Glassdoor (acquired for $1.2 billion - May 2018)
	• VP of Sales at NoWait (acquired by Yelp - March 2017)

Everyday we help companies operationalize key aspects of their sales and marketing organization.  As CEOs, Senior Execs, and Sales people, our world is changing so rapidly and keeping pace is extremely hard.  We help with both strategic and tactical support through various phases of scaling and when larger organizations are looking to re-invent or stay relevant with their current marketing and sales strategies.

Here are a few of our clients in key verticals:

Enterprise Technology and Services:
Microsoft / GLG

Hospitality/Customer Service Tech:
Duetto / NoWait (acquired by Yelp) / Stella Service

HR Tech:
LinkedIn / ADP / The Muse / Grovo / ConveyIQ / Wayup / Vettery / Paypro

Education/Legal Tech:
Newsela / Bodhala / Hire an Esquire / Allovue / Codio / Busylamp

Real Estate/Financial Services Tech:
Breather / Nestio / Honest Buildings / Hightower / Everplans / CredSimple / Captalys / ReThinkCRM

Sales Technology:
Outreach / SalesLoft / Everstring / Lead Genius / Terminus / Discoverorg / Emissary.io / Redbooks / Speek / 15Five / Honey

Advertising and PR tech:
BounceExchange / SaleMove

Services:
Dom & Tom / Betts Recruiting / Moxie / Palantir

Just watched a CEO spend $200K on a revenue operations hire that didn't work out

Great experience. Perfect credentials. Amazing interview.

Lasted 6 months.

Here's what he missed in the evaluation:
He asked about their EXPERIENCE with tools. 
He should have asked about their RESULTS with systems.

"What CRMs have you worked with?" 
vs 
"Show me a specific process you built that measurably improved forecast accuracy."

"How do you approach data hygiene?" 
vs 
"Walk me through the last time you cleaned up a messy pipeline and what the impact was."

"What's your philosophy on sales enablement?" 
vs 
"Give me an example of enablement you created that directly improved close rates."

Tool experience is table stakes. System results are what matter.

Anyone can learn Salesforce. Not everyone can design processes that actually drive revenue.

The person he should have hired had half the credentials but could show exactly how their work increased quota attainment by 23% at their last company.

Stop asking about what they know. Start asking about what they've improved. Everything else is just resume padding.

Building revenue operations that actually drives results requires the right expertise. See what we're doing at Skaled to help companies get this function right without the expensive trial and error

—
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I partner with forward thinking B2B CEOs/CROs/CMOs to transform their business with AI-driven revenue strategies | USA Today Bestselling Author of Innovative Seller

As of November 20th, I’ve ran over 320 sales calls this year

I had our Strategic Deal Navigator Assistant analyze where I messed up and lost deals

Here are 5 lines, or versions of them, that kill momentum immediately

I have said every single one and lost deals because of it

When I started as an AE, I thought demos were about impressing people

So I'd over explain, show too much, talk way too fast (still do that at times)

Now I treat every conversation like a consultation, not a performance

I still make plenty of mistakes for sure so hopefully these are good reminders

Here are 5 lines you should cut immediately and what to say instead:

1️⃣ "Let me tell you about where we can help"…before understanding what they need.

Say this instead "You mentioned reducing churn, so let's start there."

2️⃣ "This is something I see real value in, and it’s going to be really helpful"

Why it's bad…You don't know that. Focus on value, not your opinion

Say this instead "Our customers in fintech use this to cut onboarding time by 40%. Could that help your team too?"

3️⃣ "You can automate everything with just a few clicks"

Why it's bad…Vague. Sounds like a pitch, not a solution.

Say this instead "This automation saved a similar team 6+ hours per week. Let me show you how."

4️⃣ "Do you have any questions?"

Why it's bad… It puts all the pressure on them. Often leads to silence and usually a “no…pretty self explanatory”

Say this instead "How does this compare to how you're handling it today?"

5️⃣ "Let me know what you think"

Why it's bad… Passive. No next step.

Say this instead "If this solves what we discussed, would it make sense to explore pricing next week with your team?"

With all of this 👆 you’ll get
More engaged prospects, clearer business value, and higher conversion to next steps

Alright…your turn. What’s a line you’ve used (or heard) that kills momentum instantly? Drop it in the comments

👉 Check out your personal Strategic Deal Navigator at Journey AI (link in comments) 

—
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I finally wrote it all down. What ACTUALLY does a day in the life of a top seller look like today with AI?

What are they still doing manual because it’s better?

What have the automated completely?

Here is the playbook..enjoy 👇

If you could compress what used to take 3 hours of prep, follow-up, and CRM cleanup into 15 minutes with AI…would you still do it the old way?

Your morning used to look like this:
→ Dig through tabs to prep for meetings
→ Re-type the same follow-up emails
→ Copy notes into Salesforce just to “check the box” for your leader…who probably never looks at it and asks you about it on slack instead

Now it looks like this:
→ AI Assistant auto-generates call briefs and talking points
→ Your meeting notes are summarized instantly
→ Follow-ups and CRM updates are done before your next call

That’s not a fantasy it’s already happening.

AI Assistants are cutting 11–12 hours of admin work a week for sellers who use them right.

And those reps? They’re not just “working faster.”

They’re finally spending time where it matters talking to buyers.

Would you still pay sellers to “pay their dues,” or would you pay them to sell? 💥

👉 Read the full article to see what an AI-powered seller’s day actually looks like.

Open article: A Day in the Life of an AI-Powered SaaS Seller in 2026 by skaled.com

A Day in the Life of an AI-Powered SaaS Seller in 2026

RevOps has changed more in the last 18 months than in the previous decade.

Five years ago, “RevOps” meant dashboards and CRM hygiene. Let’s be honest….for many companies this where we still are.

Now it is the operating system for the entire GTM engine sales, marketing, and CS unified under one motion.

In 2025, 75% of the fastest-growing companies adopted RevOps models to eliminate silos and accelerate revenue alignment.

The adopted it but I only see about 15-20% of companies actually living it
Why? Two simple reasons:

1️⃣ They can’t keep up with changes in tech because they have too much noise on their plate. They are constantly forced to go on to the next thing vs optimizing what they have.

2️⃣ Companies keep staffing jacks of all trades and expecting them to be an expert at all 10K plus revtech tools. They buy a tool they have never implemented or implemented once and maybe get 30% of the potential. It’s a losing battle and only getting worse.

And the rise of fractional RevOps leaders is rewriting the hiring playbook.

→ Speed to value in weeks, not quarters
→ Strategic execution without full-time headcount
→ Immediate impact on forecasting, funnel velocity, and process leaks

The companies moving fastest aren’t adding more people..they are adding precision.

How long before your org structure catches up to how revenue really gets built today?

Open article: How to Hire a Fractional RevOps Leader: Your Step‑by‑Step Guide by skaled.com

How to Hire a Fractional RevOps Leader: Your Step‑by‑Step Guide

GenAI isn’t a “tool.”

It’s the internet moment happening inside your company, and most teams are treating it like a browser plugin

Leaders keep saying, “We turned it on… why didn’t anything change?”

Because nothing changes if people don’t change behavior. GenAI only works when workflows, expectations, and habits get rewritten, not when teams try to bolt it onto 2018 processes

Ryan Cahill nailed it on the pod: most companies are “more efficiently wrong.” 

They deploy AI, skip the behavior change, and wonder why the ROI never shows up.

Here’s the real shift:
→ GenAI isn’t making old tasks faster
→ It’s forcing you to rethink why those tasks existed in the first place

The internet didn’t upgrade fax machines. It eliminated them. Same idea here.

New episode with Ryan Cahill drops TOMORROW with two tactical behavior changes leaders can make this week to get real impact from GenAI.

What is the one behavior your team needs to change for GenAI to actually work?

I’ve talked to at least 10 PE backed companies this month and the universal truth is the AI hire they are thinking about will actually slow them down and cost them an entire year of innovation

Promoting someone into an AI role they can’t grow into fast enough creates negative ROI

Hiring someone from the outside who built a few customgpts is like hiring a top performing rep who built their own reports in SFDC as your RevOps hire

AI is evolving weekly

But your “AI person” is stuck fighting fires from systems built in 2017

So companies say:
“AI is moving too fast.”

No…your staffing plan is just for solving problems in 2016 not 2026

The real cost of inaction isn’t failing to adopt AI

It’s hiring someone who can’t keep up while they’re building

What that creates:
👉Workflows that launch already outdated
👉Models that never improve because no one has time to retrain them
👉A GTM engine that’s miles behind competitors who built with specialists, not stretched operators

AI GTM Engineers aren’t a luxury.

They’re the difference between scaling AI and creating an expensive science project.

If your AI lead is doing admin work 70% of the week, you’re not just behind, you are building outdated assistants before they even launch

If your team had an AI GTM Engineer today, which part of your GTM motion would you automate first?

Open article: The Rise of the AI GTM Engineer in 2026 by skaled.com

Everyone keeps calling this an AI bubble

So why are the smartest investors buying even more AI instead of pulling back?

SoftBank just sold billions in Nvidia stock and moved deeper into AI

Not into chips. Into the intelligence layer.

If this was a real bubble, insiders would be exiting quietly.

Instead they’re rotating capital into the parts of AI they believe will dominate long term

The mistake people make is treating AI like one giant category

It isn’t.

Infrastructure is crowded.

Apps are noisy.

Platforms and data are where the power consolidates

So the question isn’t “Is AI a bubble?”

The question is “Which part is overpriced and which part is still early?”

Most people betting on an AI crash are assuming everything will collapse at once

History rarely works that way

Are we in a hype cycle or the start of the biggest tech shift since the internet?

Where do you stand: bubble or breakout?
👇 Comment your take down below

—
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Jake Dunlap

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