Skaled Consulting

Specializing in guiding B2B customers through the adoption of AI tools to automate small processes and enhance operational efficiency. To date, hundreds of sales professionals have purchased access to our sales prompt library, our custom GPTs, and I have consulted numerous companies on building their own AI strategy and creating customized solutions.

AI Strategist

My goal is to make you a magnet for new clients on LinkedIn.

I help you attract new connections by telling your stories, amplifying your unique identity, and providing value daily on LinkedIn.

LinkedIn is an extension of your outbound strategy and a platform to build a digital rapport with buyers organically and reach the 100 million professionals who visit the site every day.

True LinkedIn sales strategy for business is the act of generating impact through meaningful dialogue with buyers and connecting you to a network of potential business. 

Our LinkedIn and Digital Presence services include strategy, content, activation, and audience development for sales teams and executives.

Digital Strategist

The Daily AI Show

In June of 2023, I put a post out in The AI Exchange's Slack community.  I said I wanted to start a live weekday AI show.  Not weekly or every once in a while.  I wanted to do a show every weekday because I saw the potential for bringing AI knowledge to busy professionals who wanted to understand how to use AI in their business practices, but didn't have tons of time to devote to learning everything.  

Cut to today, we have now gone live over 400 times, we have grown our YouTube channel to over 2700 subscribers and had similar success on Spotify, Apple Podcasts, and even a bit on TikTok.

The Daily AI Show continues to grow rapidly and it has become a welcomed part of my days. I feel incredibly lucky to have 45 minutes daily to hang out and learn alongside our wonderful co-hosts. 

There is no master plan here. Our simple goal on August 7th, 2023 was to simply keep showing up.  We felt if we were consistent, the rest would work itself out. 

And that is exactly the path we are on.

Founder/Co-Host

Commission for Nurse Reimbursement

The Commission for Nursing Reimbursement launched in response to the nationwide concerns of nursing staffing shortages and will be working to change the way that Medicare reimburses health care systems for the valuable care that nurses do.



The Commission aims to evaluate, review and make recommendations to the Center for Medicare and Medicaid Services on how to improve the current model of payment for nursing services within the hospitals and others.



The Commission will be working alongside nursing organizations and partnering with healthcare groups across the nation to propose a solution to Congress that takes into account the needs of the more than 5 million nurses in America today and seeks to reduce the high cost of quality healthcare.

Volunteer for the Commission

The AI Exchange

The AI Exchange is the premier resource for business and product leaders who are adopting AI.

I worked as the Course Leader for Prompting for AI Ops.

Duties included managing the cohort's private Slack channel, answering student questions, and running the weekly master sessions live.

Prompting For AI Ops - Course Leader

Synthesis

Synthesis was designed to cultivate student voice, strategic thinking, and collaborative problem solving. I was a teacher for several one-hour online enrichment programs that brought students together from around the world. We focused on making sense of the complexity of Synthesis' original games and simulations.  I taught over 100 hours during my time with Synthesis and worked with over 50 children from around the world.

Teacher

STATE OF FLORIDA DEPARTMENT OF HEALTH

It was my honor to be chosen to run my county's two vaccine sites during Covid 19.  As a site manger, I oversaw the distribution of 45,000 vaccines safely administered to residents.  I lead a team of 45 paid workers and 15 national guard soldiers on a daily basis to ensure the safety of both the residents and the vaccine vials. I'm proud to say over 99% of all drawn doses made it into a waiting arm.  Both sites were mobile deployments with one operating out of a closed Sears Auto Center and the other on campus at St. Leo University.

Site Manager for Pasco County Vaccine Distribution

SME Solutions Group, Inc.

In my role at SME, I had the pleasure of working with organizations that want to turn their data into their biggest resource and influence on ROI. 

At the core of my job was the opportunity to build SME's digital presence.  This includes:
*SEO research and implementation
*Website creation and maintenance
*Content research and creation
*Video Production
*Social Media management
*Brand strategy

*Produced over 300 professional videos for LinkedIn that helped generate new leads and increase overall brand awareness.  Followers increased 3x. 
*Developed digital strategy based on keywords, ideal client research, and sales.
*Overhauled outdated website. Page load speed dropped to 2 seconds, bounce rate dropped by 50%, and monthly active users increased by 10x

Nutrition WOD

It was an amazing experience personally helping thousands of athletes around the world perfect their nutrition.  I accomplished this by collecting data on each athlete and then providing custom nutrition plans that catered to his/her unique needs.  Of the over 5000 nutrition plans we created, no two were identical.  

This unique data driven take on nutrition helped everyone from weekend warriors to the Fittest Woman on Earth achieve personal records in the sport of CrossFit. 

In this role, I created an online nutrition training center with over 40 videos that taught athletes how to eat for performance.  Performing constant data analysis allowed me make fast improvements based on our athlete's feedback.

Owner

The Ad Strategist

I loved the opportunity to take my data analysis skills and help online companies run successful Facebook ad campaigns.  

By creating custom filters and narrowing in on what truly affected ROI, I was able to help several clients achieve 5X ROI on their campaigns.  

This position gave me the opportunity to work closely with constantly changing data sets.  By setting up workflows and key metrics, I successfully managed multiple accounts at one time.

Facebook Ads Consultant

U R CrossFit

I opened U R CrossFit, a brick and mortar functional fitness facility, in 2011. At the time, CrossFit was relatively unknown.  What set our gym apart was the early adoption of computer programs that helped track the workout data of every athlete.  With these results, I was able to customize workouts to ensure each athlete reinforced strengths while focusing on weaknesses.   

As the gym grew in membership, I hired, supervised, and promoted several fitness instructors while providing each employee with continuing education in the areas of nutrition, strength and conditioning, gymnastics, cardiovascular endurance. 

It was also at this position that I surpassed 10,000 hours and 20 years of live training experience. This training experience proved crucial in future positions as I could not only track and analyse data, but I could explain what it meant to my clients with relative ease.  There is no substitute for putting in the hours and it has made me a well-rounded data analyst.

Owner/CEO

AI Instructor | Co-host: The Daily AI Show | Fellow at The AI Exchange | AIOps | Follow #thedailyaishow

Feeling overwhelmed by the world of AI tools for your sales process? 

You're not alone. 

I've partnered with executives who've felt the same way and found robust solutions that supercharge sales performance.

Recognizing the hesitation many SVPs and business leaders face when confronting AI, my focus is on transforming sales processes for the modern era and demystifying AI to align it with your business objectives.

What I've found is that AI doesn't have to be intimidating. 

Through strategic implementation, it can act as a powerful ally in your sales force - streamlining workflows, boosting productivity, and driving revenue growth. 

Importantly, I understand the need for measurable outcomes. 

That's why I focus on outcome-tracking metrics and quantifiable ROI to ensure our AI implementations are not just technologically sound but also provide real value to your business.

In your AI journey, it's essential to have a guide who is well versed with the landscape and can tailor solutions to your business. 

If you're ready to take your sales process to the next level with AI, I'm here to help.

The good news?  

It is super easy to get started if you are ready to start generating new leads. 

Here's my calendly link to schedule a call: 
https://calendly.com/brian-maucere/30-min-meeting

We will discuss a strategy that makes sense for you and set up some baseline metrics.

If you haven’t gathered by now, I love what I do. 

I learned years ago starting my own companies that I truly enjoy the process of building up a digital strategy from scratch and AI has only accelerated that process. 

But I also enjoy spending time with my family and friends, volunteering for great organizations like Metropolitan Ministries, and doing my best to surround myself with those I most want to emulate.

Otherwise, you can find me smiling while cheering on 2x National Champs, The Georgia Bulldogs or rooting on the various Tampa teams.

Brian Maucere

With a decade of experience in SaaS sales and over 150+ RevOps projects under his belt, Neale specializes in building strategies and implementing revenue technology to drive measurable outcomes. He has helped startups and public enterprises optimize their go-to-market systems, ensuring they translate into real pipeline growth and revenue impact. As an Expert in Residence, he provides hands-on guidance to help teams navigate the complexities of RevOps, aligning technology, process, and strategy to maximize efficiency and ROI. Outside of RevOps, Neale is an avid sailor. If you’re in Toronto between April and September, don’t hesitate to ask him for a sail.

Expert in Residence - GTM Strategy & Ops

RevMotions

At RevMotions, we partner with high-growth SaaS companies to tackle the challenges of technical debt head-on, paving the way for optimal revenue efficiency. 

Our Key Services:
-Fractional RevOps
-Implementation/Optimization
-Vendor Selection

Founder & Principal Consultant

Pavilion

Executive Member

Crewscope

Investor & Advisor

WorkWhile

GTM & RevOps Advisor

FutureSight

Sr. RevOps Advisor

Program Director, Sales Performance Management

Manager, Sales Engagement Consulting Practice

Every day we help companies operationalize key aspects of their sales and marketing organization. As CEOs, Senior Execs, and Salespeople, our world is changing so rapidly, and keeping pace is extremely hard. We help with both strategic and tactical support through various phases of scaling and when larger organizations are looking to re-invent or stay relevant with their current marketing and sales strategies.

Here are a few of our clients in key verticals:

Enterprise Technology and Services:
Microsoft / GLG

Hospitality/Customer Service Tech:
Duetto / NoWait (acquired by Yelp) / Stella Service

HR Tech:
LinkedIn / ADP / The Muse / Grovo / ConveyIQ / Wayup / Vettery / Paypro

Education/Legal Tech:
Newsela / Bodhala / Hire an Esquire / Allovue / Codio / Busylamp

Real Estate/Financial Services Tech:
Breather / Nestio / Honest Buildings / Hightower / Everplans / CredSimple / Captalys / ReThinkCRM

Sales Technology:
Outreach / SalesLoft / Everstring / Lead Genius / Terminus / Discoverorg / Emissary.io / Redbooks / Speek / 15Five / Honey

Advertising and PR tech:
BounceExchange / SaleMove

Services:
Dom & Tom / Betts Recruiting / Moxie / Palantir

Implementation Consultant - Sales Engagement Platforms

Security Compass

Account Executive

Security Compass helps our clients quickly and seamlessly integrate application security into their software development processes and corporate culture. We offer:
1. Application Security Training for architects, developers, testers, and project managers
2. SD Elements: a solution for managing application security requirements throughout the SDLC
3. Advisory Services: focused security consulting for applications, their supporting infrastructure, and the people & processes that build them.

Enterprise Sales Development

Influitive

Influitive helps business-to-business companies capture customer enthusiasm and use it to turbocharge marketing and sales efforts for more rapid and profitable revenue growth. Through Influitive's AdvocateHub platform, B2B marketers can generate more of the referral leads, customer references, social buzz, success stories and product reviews that are crucial to reaching buyers who rely increasingly on recommendations from knowledgeable peers.

Specialties
advocate marketing, customer advocacy, customer marketing, word of mouth marketing, referral marketing, customer references, product feedback, product reviews, customer retention, customer experience, customer engagement

Enterprise Business Representative  - West Coast Territory

Sales for Life

-Given a list of Enterprise Target Accounts (Outbound) to research, prospect, and book meetings with Sales, Marketing, and Sales Enablement Buyer Personas.
-Conducted Account-Based research to gather insights for starting conversations with prospects (i.e. reviewing annual reports/10K filings, listening to quarterly earnings calls, read all company blog articles & press releases).
-Identified net new prospects within each account on an ongoing basis with LinkedIn Sales Navigator.
-Built out email templates & outreach cadences within sales automation platform (SalesLoft).
-50-70 daily blended outreaches containing email, phone, and social touchpoints.
-Leveraged Social Selling skills to secure meetings with senior leaders from companies like: Tableau Software, Qlik, Microstrategy, Informatica, Cloudera, Red Hat, Cisco Sytems, IBM, Experian Data, Ansys and Cardinal Health.
-Top months achieved 3-5 confirmed SQLs with a 60% MQL-SQL conversation rate.
-Achieved a top Social Selling Index Score (SSI) of 96/100 - top 1% of sales professionals on LinkedIn.

Sales Development Representative, Strategic Accounts

I love selling and sailing.

In 2023, I quit my full-time job, bought a 35-foot sailing yacht, and started working for myself.

I've spent the last 4 years leading and executing over 150 RevOps software implementations, optimizations, and strategic projects. I've worked with small SaaS start-ups all the way to publicly traded enterprises with 1000s of salespeople. 

I became an expert with hands-on experience in CRM (SFDC/HubSpot), Sales Engagement (Outreach.io, Salesloft, Apollo), Sales Intelligence (ZoomInfo, Lusha, Apollo, LeadIQ, Clay), Call AI (Gong, Chorus, KAIA, Salesloft Conversations), Lead Routing Software (Chili Piper, RingLead, LeanData), and many other RevOps tools/platforms.

My key observation was how much money and time is wasted on RevOps software. Many companies are spending 1000s per rep a year on tools with low adoption, messy data, and no clear ROI.

It's now my mission to help GTM teams do 3 things:
1. Reduce Vendor Spend - recommend what to buy, keep, and rip out based on your business goals.
2. Navigate The Vendor Landscape - there are 5000+ vendors in this space, how do you know how to select the right tools?
3. Operate and Optimize Tools - share insights or provide hands-on expertise in implementing and optimizing your software with a framework that drives adoption and results,

taplio

The Battle

Brian Maucere

Neale M.

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