PHINIA

Global Commodity Manager IT Software & Software Services

LBR Innovations, LLC

Advisor

• Strategic Investments in Tech and AI: Achieved a 22% ROI across 12+ companies through targeted investments in emerging tech, AI, and innovation-driven start-ups.
• Increased Portfolio Value through Market Forecasting: Conducted market analysis and trend forecasting, enhancing portfolio value by 25% with data-backed insights into high-growth sectors.
• Lifecycle Analysis for Enhanced Returns: Applied lifecycle analysis and reporting to optimize start-up investments, leading to a 25% increase in ROI for technology and digital media ventures.

Investor (Tech, AI, Innovation)

• Boosted Engagement through SEO and Optimization: Increased website traffic and social media engagement by 50% by optimizing 300+ web pages and 12 profiles, leveraging SEO and audience-focused content.
• Delivered High-Quality Content with High Satisfaction: Produced 35+ premium articles and blogs with a 96% client satisfaction rate, increasing repeat business by 15%.
• Refined Content Strategy with Data-Driven Insights: Analyzed performance metrics to optimize content strategies, enhancing user engagement and conversion rates while providing actionable client recommendations.

Digital Copywriter/Ghostwriter

Undisclosed

• Optimized Global IT Vendor Management: Spearheaded vendor management initiatives, achieving a 15% cost reduction through strategic contract consolidation and partnership alignment.
• Enhanced Software Procurement Efficiency: Overhauled procurement processes, aligning strategies with organizational goals to achieve a 20% faster procurement cycle.
• Managed SaaS Budgets and Forecasting: Led SaaS expenditure management with accurate forecasting and financial analysis, reducing overall spending by 10%.

Program Manager, Technology Sourcing

Out of Ink, Inc.

• Led strategic planning initiatives that drove the development of secure, high-performance Web3 components, optimizing team performance and resource allocation.
• Directed annual budgeting, reducing expenses by 10% through strategic cost management and optimized resource allocation.
• Conducted comprehensive program analyses, leading to a 12% overall efficiency and productivity increase.
• Managed developing and deploying innovative Web3 components, ensuring project milestones were met and quality standards upheld.
• Cultivated a collaborative team environment, promoting innovative solutions and continuous improvement.
• Identified key areas for operational improvements, streamlining processes, and leveraging data-driven insights to support strategic decision-making.

Co-Founder and Vice President

tribeOS

Coordinated $60 Million in LOIs: Orchestrated the successful coordination of Letters of Intent (LOIs) totaling $60 million at a major web3 event, significantly enhancing the company's growth trajectory and market presence.
Led Cross-Functional Agile Teams: Led multiple cross-functional teams using Agile and Scrum methodologies to develop cutting-edge advertising tools. This initiative resulted in a 20% increase in user engagement and a revenue increase exceeding 10%.
Developed and Executed Project Plans: Crafted detailed plans incorporating stringent timelines and milestones, reducing project turnaround time by 20%. Achieved a 95% on-time delivery rate, ensuring consistent project success and client satisfaction.
Enhanced Stakeholder Communication: Established robust communication channels with stakeholders, ensuring transparency and alignment throughout project lifecycles. Conducted regular updates and progress reports to maintain stakeholder engagement and trust.
Optimized Resource Allocation: Strategically managed resources to optimize project outcomes, ensuring efficient use of budget and personnel while maintaining high quality and performance standards.

Project Manager, PMO

Investor Relations Support

General Motors

Optimized Multi-Million Dollar Contracts: Successfully optimized contracts with SAS and ETL tools, resulting in a 20% reduction in purchasing costs. Utilized advanced strategic sourcing techniques and negotiation skills to secure highly favorable terms and conditions.
Executed 60+ Cross-Functional Projects: Spearheaded the execution of over 60 cross-functional projects, consistently meeting designated timelines and delivering profitable outcomes. Implemented effective project management methodologies to ensure seamless coordination and successful delivery.
Revitalized Ongoing Contracts: Revitalized existing contracts, achieving a 10%-15% reduction in supplier costs through targeted renegotiation and strategic supplier management. Enhanced supplier diversity, expanding the company’s vendor base and improving procurement processes.
Strategic Supplier Relationship Management: Fostered strong relationships with key suppliers, ensuring long-term collaboration and favorable contract terms. Regularly reviewed supplier performance to identify opportunities for further cost savings and process improvements.
Implemented Cost Optimization Strategies: Developed and implemented cost optimization strategies that resulted in significant savings and enhanced the overall efficiency of the purchasing process. Monitored market trends to make informed purchasing decisions.

Purchasing Project Manager

Achieved 95% User Adoption Rate: Delivered SAP training to 300-1000 users per plant, achieving a 95% adoption rate through tailored and comprehensive training programs.
Enhanced System Performance by 15%: Led SAP landscape management and upgrades, increasing system performance by 15% and decreasing downtime by 20% through strategic optimizations.
Boosted Process Efficiency by 30%: Developed GM SAP procedure documents that boosted process efficiency by 30% and reduced process errors by 50%.
Led Cross-Functional Training Sessions: Organized and conducted cross-functional training sessions and workshops, ensuring thorough understanding and effective use of SAP tools across departments.
Customized Training Materials: Created and tailored training materials, including detailed manuals and guides, to meet the organization's specific needs and enhance user engagement and retention.
Monitored and Evaluated Training Effectiveness: Implemented continuous assessment and feedback mechanisms to refine training programs, ensuring high user competence and satisfaction sustained.

Project Manager: SAP Training & Facilitator

Unicorn Exchange Co

Operations and Content Manager

Ally Financial Inc.

Information Security Analyst

Utilizing data-driven strategies, I specialize in empowering entrepreneurs and solopreneurs to build wealth and achieve financial freedom.

Brian Robertson, MBA

• Provided strategic marketing consultancy to growing businesses and start-ups, focusing on impactful growth strategies.
• Developed and implemented innovative marketing campaigns to increase brand awareness and drive customer engagement.
• Analyzed market trends and competitor strategies to identify opportunities for business growth.
• Collaborated with cross-functional teams to optimize marketing strategies and achieve business objectives.

Marketing and Strategy Consultant

Häme University of Applied Sciences, HAMK

Lecturer Marketing

MibeTec U.S. Inc.

I was selected to navigate business turnaround for a global product rollout and ensure organisational continuity and profitability throughout the COVID period. I led development of their 3 product global brand portfolio, building brand, go-to-market and pricing strategies and international communication campaigns. Key achievements include: 

◼️Strengthened brand awareness by 7% and 5%.
◼️Entered US market in one year, securing listings with 3 top US retailers and generating $
5M revenue in 2023.
◼️Achieved Board consensus to invest €MM in platform technology to optimize productivity and secure an average 9% reduction in COGS across portfolio.
◼️Boosted Amazon channel sales by 108% boost via modernization of marketing content, messaging, photos, keywords, and effective display advertising.
◼️Grew drugstore channel sales by 12%+ through new campaigns and new channel investments.
◼️Secured significant yearly savings and 87% reduction in global SKU complexity.

CEO/Managing Director

AMBOSS

I was hired to develop global brand strategy and positioning, directing diverse communications, and creative, and strategic initiatives closely aligned with corporate objectives. I steered the establishment of multiple valuable brand assets, including brand book and implementation guidelines, and developed creative calendar/brief, and creative/brand workshops.

Global Head of Brand

MioHero AG

I was engaged to expand the corporate footprint through formulation and implementation of creative business, brand, and campaign strategies. I led the first capital investment discussions with investors also designed and developed a minimum viable product (MVP) through external developers.

General Manager ( Contract)

Merck Group

I was promoted to drive the creation of WE100 brand via the development of global marketing, on/offline sales, advertising, HCP, and educational campaigns. Key achievements include:  

◼️ Established digital, insight and innovative/ideation strategies to expand corporate footprint across NGOs, educational institutions, and agencies. 
◼️ Advanced social impact by 9% and brand awareness by 7% through the industrialization of WE100 brand campaigns across UK, DE, and South African markets.
◼️ Generated $150M in potential revenues by developing and winning Board approval for 3 compelling new digital product and service concepts.

Global Brand Director – Purpose & Digital Innovation 

Working in close collaboration with the CMO, I drove operational marketing while supporting the development of world-class marketeers and best-fit marketing tools and processes. Key achievements include:  

◼️ Transformed and built a highly focused team of 200+ global marketeers.
◼️ Facilitated development of international strategies for six global brands (Neurobion, Bion, Nasivin , Seven Seas, Dolo-Neurobion, and Femibion). 
◼️ Defined operational and creative workflows/processes and led regular executive brand review meetings.

Marketing Director – Operational Excellence

Procter & Gamble

Operations Manager / Customer Service Lead

Global Project Manager

Manager - Operations

With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

Eylem Samland

24
26 
3

Nope—not lottery numbers. But if you ask me, they’re just as lucky. 🌟

This past week, DEBA Deutsche Employer Branding Akademie GmbH held the 24th EBM Academy Module 1, with 26 passionate professionals, and they brought their energy, insights, and curiosity into a full-fledged 3-day program with experts. 

We didn’t just talk theory. We explored real-world strategies, dissected case studies, and co-created ideas that will echo through the workplaces of tomorrow.

💡 Because here’s the truth: Employer branding isn’t a “nice to have.” It’s a strategic priority.

The organizations that choose to invest in it today are not just preparing for the future—they’re building it.

The future isn’t “out there.”
 It’s already here.
And it belongs to those bold enough to lead now.

🚀 To our 26 changemakers—we’re cheering you on!

Curious about how EBM Academy can accelerate your organization's strategic journey?
👉 Drop me a message, or let’s connect. 

Jennifer Töllner Franca Buge Hanna Betzner Yvonne K. Sandra Bauhofer Anja Unterassinger Jasmin Welsch Lara Manthey Björn Kruse Julia Schneider Franka Spiekermann Julie Lehmann Tom Kaczmarek Katrin Spögler Alexandra Meier Sandra Grünauer Milena Sagert  Peter Haffke Lena Gotsche Jennifer Heep Dr. Paula Thieme Wolf Reiner Kriegler Lena Engelhardt Carla Cladouras

When the world paints it black, we choose yellow 💛

In a world where uncertainty is the new normal, waiting isn’t an option.

That’s why we’ve crafted three future-ready packages to gear your organisation for 2026 and beyond.

📌 Strategic clarity: to cut through the noise.
📌 Future-fit tools: built for agility and growth.
📌 A mindset: built for resilience and innovation.

Real transformation starts with investing in quality—today.

The question isn’t whether change is coming.
It’s whether you’ll lead it.

Are you ready to step ahead while others stay behind?

Let’s build your future that’s bold, innovative, and resilient—together.
DEBA Deutsche Employer Branding Akademie GmbH

💛 Yellow week offers in comments below ⬇️⬇️

No alternative text description for this image

Myth #4: Employer branding is what you say.

It’s not.
It’s about what people experience.

You can claim, "We care about people" in every post and at every town hall meeting.

But if your culture says otherwise, your employees will see it. 
So will your candidates. 
So will your business partners.

Any employer brand can collapse because the story looks good but does not feel true.

Brands aren’t built on what you publish.
They’re built on how you act.

 👉 How do you make sure your culture feels as true as it sounds? 

COMMENT below and follow DEBA Deutsche Employer Branding Akademie GmbH for the latest insights on employer branding and corporate influencing.

Recruiting skilled team members can be challenging and the reasons behind it varies, as nicely put by Anja Grote
We are keen to know your opinion and challenges. 

🌟 One click and done :)

👉 Last spots available for our Nov EBM Course! Register today

Brand Executive | Business Growth, Growth Marketing, Brand Enthusiast

👉 Welche Herausforderung beschäftigt euch aktuell am meisten in der Fachkräftegewinnung?

In vielen Gesprächen mit HR-Verantwortlichen aus dem Mittelstand höre ich aktuell dieselben Themen: der Druck steigt, passende Fachkräfte zu gewinnen und zu binden – und gleichzeitig fehlen intern Zeit, Ressourcen und ein klares System.

Mich interessiert: Welcher dieser Pain Points trifft bei euch gerade am stärksten zu?
1️⃣ Hoher Streuverlust im Recruiting (die falschen Bewerber:innen)
2️⃣ Fehlende praxisnahe Lösungen ohne Großprojekt-Overhead
3️⃣ Zeitdruck – Ergebnisse müssen in Wochen, nicht Monaten kommen
4️⃣ Unklare Arbeitgeberstory / kein roter Faden in der Candidate Journey
Ich freue mich über eure Einschätzungen und Erfahrungen!

👉 Wer wissen möchte, wie Mittelständler diese Themen systematisch angehen, findet hier mehr zu dem mit über 200 mittelständischen Unternehmen entwickelten 6-wöchigen Zertifikatskurs „Employer Brand Manager:in“ bei der DEBA – Deutschen Employer Branding Akademie:
 🔗 https://lnkd.in/enX7PdUW

#EmployerBranding #Recruiting #Fachkräftemangel #HR #Arbeitgebermarke #DEBA #TalentAcquisition #Mittelstand #rightplacetowork

Welche Herausforderung beschäftigt Euch aktuell am meisten bei der Fachkräftegewinnung?

The author can see how you vote. Learn more

taplio

The Battle

Brian Robertson, MBA

Eylem Samland

Followers

Posts

Engagements

Likes

Performance ScoreEylem Samland's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Robertson, MBA

Eylem Samland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eylem Samland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEylem Samland's LinkedIn Performance