PHINIA

Global Commodity Manager IT Software & Software Services

LBR Innovations, LLC

Advisor

• Strategic Investments in Tech and AI: Achieved a 22% ROI across 12+ companies through targeted investments in emerging tech, AI, and innovation-driven start-ups.
• Increased Portfolio Value through Market Forecasting: Conducted market analysis and trend forecasting, enhancing portfolio value by 25% with data-backed insights into high-growth sectors.
• Lifecycle Analysis for Enhanced Returns: Applied lifecycle analysis and reporting to optimize start-up investments, leading to a 25% increase in ROI for technology and digital media ventures.

Investor (Tech, AI, Innovation)

• Boosted Engagement through SEO and Optimization: Increased website traffic and social media engagement by 50% by optimizing 300+ web pages and 12 profiles, leveraging SEO and audience-focused content.
• Delivered High-Quality Content with High Satisfaction: Produced 35+ premium articles and blogs with a 96% client satisfaction rate, increasing repeat business by 15%.
• Refined Content Strategy with Data-Driven Insights: Analyzed performance metrics to optimize content strategies, enhancing user engagement and conversion rates while providing actionable client recommendations.

Digital Copywriter/Ghostwriter

Undisclosed

• Optimized Global IT Vendor Management: Spearheaded vendor management initiatives, achieving a 15% cost reduction through strategic contract consolidation and partnership alignment.
• Enhanced Software Procurement Efficiency: Overhauled procurement processes, aligning strategies with organizational goals to achieve a 20% faster procurement cycle.
• Managed SaaS Budgets and Forecasting: Led SaaS expenditure management with accurate forecasting and financial analysis, reducing overall spending by 10%.

Program Manager, Technology Sourcing

Out of Ink, Inc.

• Led strategic planning initiatives that drove the development of secure, high-performance Web3 components, optimizing team performance and resource allocation.
• Directed annual budgeting, reducing expenses by 10% through strategic cost management and optimized resource allocation.
• Conducted comprehensive program analyses, leading to a 12% overall efficiency and productivity increase.
• Managed developing and deploying innovative Web3 components, ensuring project milestones were met and quality standards upheld.
• Cultivated a collaborative team environment, promoting innovative solutions and continuous improvement.
• Identified key areas for operational improvements, streamlining processes, and leveraging data-driven insights to support strategic decision-making.

Co-Founder and Vice President

tribeOS

Coordinated $60 Million in LOIs: Orchestrated the successful coordination of Letters of Intent (LOIs) totaling $60 million at a major web3 event, significantly enhancing the company's growth trajectory and market presence.
Led Cross-Functional Agile Teams: Led multiple cross-functional teams using Agile and Scrum methodologies to develop cutting-edge advertising tools. This initiative resulted in a 20% increase in user engagement and a revenue increase exceeding 10%.
Developed and Executed Project Plans: Crafted detailed plans incorporating stringent timelines and milestones, reducing project turnaround time by 20%. Achieved a 95% on-time delivery rate, ensuring consistent project success and client satisfaction.
Enhanced Stakeholder Communication: Established robust communication channels with stakeholders, ensuring transparency and alignment throughout project lifecycles. Conducted regular updates and progress reports to maintain stakeholder engagement and trust.
Optimized Resource Allocation: Strategically managed resources to optimize project outcomes, ensuring efficient use of budget and personnel while maintaining high quality and performance standards.

Project Manager, PMO

Investor Relations Support

General Motors

Optimized Multi-Million Dollar Contracts: Successfully optimized contracts with SAS and ETL tools, resulting in a 20% reduction in purchasing costs. Utilized advanced strategic sourcing techniques and negotiation skills to secure highly favorable terms and conditions.
Executed 60+ Cross-Functional Projects: Spearheaded the execution of over 60 cross-functional projects, consistently meeting designated timelines and delivering profitable outcomes. Implemented effective project management methodologies to ensure seamless coordination and successful delivery.
Revitalized Ongoing Contracts: Revitalized existing contracts, achieving a 10%-15% reduction in supplier costs through targeted renegotiation and strategic supplier management. Enhanced supplier diversity, expanding the company’s vendor base and improving procurement processes.
Strategic Supplier Relationship Management: Fostered strong relationships with key suppliers, ensuring long-term collaboration and favorable contract terms. Regularly reviewed supplier performance to identify opportunities for further cost savings and process improvements.
Implemented Cost Optimization Strategies: Developed and implemented cost optimization strategies that resulted in significant savings and enhanced the overall efficiency of the purchasing process. Monitored market trends to make informed purchasing decisions.

Purchasing Project Manager

Achieved 95% User Adoption Rate: Delivered SAP training to 300-1000 users per plant, achieving a 95% adoption rate through tailored and comprehensive training programs.
Enhanced System Performance by 15%: Led SAP landscape management and upgrades, increasing system performance by 15% and decreasing downtime by 20% through strategic optimizations.
Boosted Process Efficiency by 30%: Developed GM SAP procedure documents that boosted process efficiency by 30% and reduced process errors by 50%.
Led Cross-Functional Training Sessions: Organized and conducted cross-functional training sessions and workshops, ensuring thorough understanding and effective use of SAP tools across departments.
Customized Training Materials: Created and tailored training materials, including detailed manuals and guides, to meet the organization's specific needs and enhance user engagement and retention.
Monitored and Evaluated Training Effectiveness: Implemented continuous assessment and feedback mechanisms to refine training programs, ensuring high user competence and satisfaction sustained.

Project Manager: SAP Training & Facilitator

Unicorn Exchange Co

Operations and Content Manager

Ally Financial Inc.

Information Security Analyst

Utilizing data-driven strategies, I specialize in empowering entrepreneurs and solopreneurs to build wealth and achieve financial freedom.

Brian Robertson, MBA

Marketing Video Producer | Filmmaker Entrepreneur | I Produce Videos that Drive Business Growth

Attention: DTC brand owner, growth director, performance marketer.

The #1 reason you’re here:
Profitably scale your brand.

It’s that simple.

You want lower CAC, fatter margins, and growth you can predict, right?

We help you scale profitably.

With our 60-Day CAC-Breaker Sprint and hands-on creative team, together we:

- Slash blended Meta CAC by up to 20% in 60 days
- Install a full-funnel creative engine that feeds fresh ads every month
- Turn ad accounts into profit centers instead of money pits

You might be thinking…
1. We already have a creative team
Totally fine - most of our clients do. We don’t replace them; we augment them. Think of us as the high-performance extension that keeps the creative pipeline full and tested without burning out your team.

2. We’ve tried agencies before - they didn’t work
That’s exactly why we built Ads4scale differently. We don’t rely on guesswork - we build from $100M+ worth of creative test data and proven hooks that work on ad platforms now.

3. What if the ads don’t perform?
That’s on us - we guarantee a winner within 60 days or we work for free until we deliver. You’re never left holding the bag.

A snapshot of wins we’ve engineered:
- x2.5 revenue for a novelty DTC brand
- $649,487.69 in sales revenue for toy brand
- $900K+ in profit for ecom brand owner who exited
- Helped DTC brand securing 100K+ investment on Shark Tank 

What you get inside the Sprint:
- Full content audit
- Ad creative strategy
- Brand/UGC hybrid system
- Monthly Ad Batch
- Additional asset delivery
- 1 Monthly Strategy Call
- Expert marketing support
- Weekly reports

Ready to get winning ads consistently?

DM me the word “Scale” to see if one of the remaining Sprint seats fits your brand.

Vlad Alexander

It’s kinda wild how many "ad agencies" don’t actually make ads.

They’ll take your money to manage your accounts.
They’ll build out a fancy funnel.

But then they turn around and ask you:
"So... where’s the creative?"

And you understand that the algorithms are ever-hungry for fresh content.
So, now you’re stuck with figuring content sourcing on your own.


The most common options are:

a creator
a freelancer
a video production
a full-time media director 
do it on your own


But managing all the units separately takes a lot of time away from other important tasks. And it’s a guaranteed recipe for burnout.

On top of that, when one party designs the funnel and someone else creates content for it…

It’s hard to get everything to perform seamlessly, without clear direct communication.

Which means wasted ad spend…


I lived this when I was selling my own products.
The bottleneck wasn't the media buying strategy.
It was always having enough fresh videos to test.

That’s why we flipped the model with Ads4scale.
We aren't just media buyers waiting for assets.


We create the strategy, build funnels and actually produce all creative assets for brands. Yes, professional, custom videos, photos and graphic designs.


It just makes way more sense than stressing out a marketing director who has better things to do.

If you're tired of the content grind, DM me.

I help DTC brands grow with video marketing strategy that delivers conversions and builds brand value

Vlad Alexander - an Austin, Tx digital marketing agency (Ads4scale) owner is working on his iPad in the agency office.

One of the hardest parts of being a Director of Marketing?
I’d say it’s figuring out the content game:

- How to make it
- How to scale it

I see it all the time.
You have the Q1 plan locked in. You have the budget approved.

But you don't have the actual video files to run.
And that gap between "The Plan" and "The Live Ad" is where it gets REAL.

On top of that, this is the messy middle that most agencies skip.
Because making performing content consistently is not convenient.

This IS one of the largest gaps in the industry.
But we are set on helping you win the content game.

Real humans figuring out exactly how to make your product look good on Meta & TikTok.

We do the heavy lifting right here in Austin, Tx so you don't have to scramble for assets at the last minute.

You handle the brand. We’ll handle the production & content scaling. Simple as that.

If you're tired of the constant content grind, DM me.

Vlad Alexander with Ads4scale Team helps DTC brands reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop.

The #1 concern I hear from brands on every single sales call?

It isn’t about the price.
It isn’t about creators or the gear.

It’s this:
“Can you align strategy and content to help us reach our business goal?”

They ask this, because they are tired of testing random creatives, hoping that something works.

Equally so, they are tired of getting a winning creative that doesn’t lead to sales conversions.

Because to scale long-term, these 3 factors gotta be dialed in:

1. Your Creative 
2. Your Strategy
3. Your Execution

That’s why we start with a strategy, build out an entire funnel, and create a content ecosystem.

We map out the full customer journey:

- Top of Funnel: Broad hooks to grab attention. 
- Middle of Funnel: Education to build trust. 
- Bottom of Funnel: Hard offers to drive the sale.

And we sync it across every channel: Meta, Google, TikTok...

So every piece of content actually delivers a meaningful result.

Because at the end of the day we understand that it’s not just about the revenue of today, it’s about long-term sustainable business growth.

📌 Most brands fail at content for one simple reason 👇 

They don’t understand how to build a creative team and run it efficiently.
And I see it constantly.

A brand wants to scale their ad account, so they try to hire random creators from Twitter or an influencer marketplace.

They get different freelance videographers and editors off of online labor marketplaces.

And then the nightmare starts: 

Two of them ghost you after getting a pre-payment.
Three of them send back videos with terrible lighting.
Some miss the deadline by a few days.

The content lacks consistency, brand voice and is hard to test. 

You aren't a Marketing Director anymore. You’re a glorified babysitter.
Sound familiar?

Sourcing and managing creatives isn't a side hustle. It’s a full-time operational machine.

That’s why my team doesn't just "find" creators:

We vet them.
We brief them.
We manage the entire pipeline.

We quality check every single frame before it hits your ad account.
So you get the "native" content that scales, without the extra hassle.

What's your experience with producing content at scale?

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Reading a book on design, sitting on a couch.

The role of "Media Buyer" as we knew it is extinct.

Think about it. Five years ago, they were wizards.
They hacked audiences. They tweaked manual bids.
They found the "hidden pockets" of profit.

And today? 

The "targeting" is automated. The "bidding" is AI.
So... what exactly are you paying that retainer for?

Here is the truth:

The only lever left to pull is Creative.

The modern Media Buyer isn't a math nerd anymore:

- They are a Creative Strategist.
- They don't find the audience. The video finds the audience.

So stop asking your team for "better targeting."
And start asking them for better content.

Vlad Alexander - an Austin, Tx digital marketing agency (Ads4scale) owner is working in the agency office.

My brain is like a Porsche engine - it needs premium fuel to run optimally…
…To create brand strategies, converting content, and dream big.

And I can't do that on a burger, fries and soda.

So I have a simple smoothie recipe I learned from a bodybuilding champion friend:

- 1.5 cups of cage-free liquid egg whites (Yes, raw).
- 0.5 cup of 2% milk.
- 1.5 scoops of Chocolate Whey (Optimum Nutrition).
- 1 teaspoon of natural peanut butter.
- 5g of creatine monohydrate.


Here is the fuel your body gets:
⚡ Calories: 475 kcal
💪 Protein: 80g
🍞 Carbs: 14g
🥑 Fat: 7g


I know. You probably stopped reading at "raw egg whites."

But here is the secret:

Pasteurized liquid egg whites are 100% safe and completely tasteless.
When you mix it with the chocolate whey and PB, it literally just tastes like a milkshake.

Why do I drink this?
Because getting 80g of protein in 3 minutes is awesome!

Just kidding. I get no insulin spike, no sugar crash.
Just steady, clean energy to crush client work.

You wouldn’t put regular unleaded into your Porsche now, would you?

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Prepares a healthy smoothie in the kitchen.


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The Battle

Brian Robertson, MBA

Vlad Alexander

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The Battle

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Vlad Alexander

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vlad Alexander's LinkedIn Performance

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