Startup growth insights -- SVP of Marketing at SmartAsset

CMO at SmartAsset, where we've grown a lead generation business from $0 to $100M+ in revenue. 

* First principles thinking
* Behavioral psychology
* Intelligent donkeys
* Generative AI


Brian Bourque

Revenue Management Labs

Senior Associate

KPMG Canada

Worked on 3 projects, 8 Proposals and hosted a Lunch & Learn on Excel based advanced Analytics to analyze, benchmark, and improve revenue and profitability for retail stores.
Was Recognized by Partners and Senior Managers for quality of work, ownership, and fresh ideas/perspectives.

Projects: New Business Growth Strategy, Customer Journey Mapping and Improvement, and Contact Centre Maturity assessment and efficiency optimization.
https://home.kpmg/ca/en/home/services/advisory/management-consulting.html

Senior Management Consultant

Maison Battat Inc.

Analyzing trends for 650+ SKUs for Amazon EU Portfolio and improving demand forecasting to drive business growth.

Demand Planning Intern (Client: Amazon Europe)

Mentoring a team of 60+ Financial Services Representatives (FSRs) in offering the best possible client experience
Awarded by AVP for being in top 3% of 450+ employees
Handling national level customer complains to minimize customer attrition
Taking judgment calls to offer optimal resolution to assistance needed by FSRs towards the client situation 
Training and resolving queries of newly joined FSRs

Resource Officer

Understanding client needs and offering optimal banking services and solutions

Financial Services Representative

Hero MotoCorp Ltd

Managed and grew an annual revenue portfolio from CAD 50 Million to CAD 59.5 Million
Conceptualized, planned and executed on ground Marketing activities to lead top of mind brand recall for our customers and grow Market Share
Developed Demand Forecast model on weekly/monthly and quarterly basis and negotiated with 33 Channel Partners to keep optimal inventory to maximize sales volumes and prevent sales loss to competition
Trained 55+ Sales Employees on offering best possible customer experience and maximize lead/sales conversions
Trained Channel Staff on Enquiry Management Software and increased Customer Loyalty Program subscription by 28%
Won Manager of the Month award multiple times a year due to overall comprehensive performance and for going above and beyond the job duties

Channel Manager: Sales and Marketing

Managed multiple projects end to end with minimal supervision by Project Director
Developed high quality Customer Survey questionnaires to enable useful data collection
Youngest employee to present Final Insights presentation to a client (and their National Marketing and National Sales Leaders)

Analyzed the collected Data to find actionable and pragmatic insights to improve Marketing effectiveness, sales figure, communication strategy, analyze Ad effectiveness, compare New Product Launches, and Customer satisfaction ratings for clients such as Honda Cars, Ford India, Hyundai India, Hero MotoCorp, Honda Siel and more

Led a team of 15+ Survey interviewers across India
Taught the team on best practices to collect customer responses in an objective, timely and efficient manner

Market Research Associate

KPMG India

• Was promoted to client location after three days of KPMG, Gurgaon office performance.
• Learnt the nuances of Consulting Industry, the Art of Client Handling, NBFC Loan Industry and Risk Profiling

Governance Risk Compliance Services.
Internal Audit.
Risk Analysis for SME Loans and Defaults Mitigation Strategy Analysis

Summer Intern

UCIL

Trainee at an International Call Centre(Australian Market) (After 12th Std Board Exams to hone my Sales Skills)

Dealt with Projects about Holiday Packages, Stock Market Appointments, Internet Service Provider Bundles

Trainee

McGill MBA | Strategy & Operations Professional | Market Research, Growth Strategy, Customer Experience, Analytics | Canadian Citizen

I'm a data-driven strategist with a McGill MBA and 6+ years' experience in consulting, banking, and channel management roles. I excel in translating complex data into actionable insights to optimize strategies, enhance ROI, and drive growth in dynamic environments.

I have been fortunate enough to experience multiple industries, firms, geographies, and work environments.

I have worked for a Global Market Research Leader Kantar TNS, followed by a Sales and Marketing Role at the World's largest two-wheeler manufacturer Hero MotoCorp.
In 2018 mid to explore different horizons and experience different cultures I moved to the most MultiCultural City/Country of the world and joined TD Canada trust here where I met customers from all nationalities, backgrounds and personality types. 

My interests in Reading, Life experiences and professional history have helped me develop some invaluable skills such as, 
Working well in teams, Leading teams, Client and stakeholder management, Data analysis and discovering Insights, Structured Approach and Problem-Solving Skills, Exhaustive thinking, enhanced Empathy, and more.

I am passionate about giving my 100% to each role and challenge I take up, and I am known to display relentless efforts and sport a desire to succeed.
To know more, feel free to drop me an email at Nikhil.Mukhija@mail.mcgill.ca

My Career Interests lie in Strategy/Consulting or Marketing/Brand Management Roles.

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The Battle

Brian Bourque

Nikhil Mukhija

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