Brian Caicco

I lead product design teams to ship clearer, more cohesive experiences, and I use design systems as one of my main levers to do it.

Over 15+ years in UX and product design, I’ve worked in complex, multi-team environments where the real challenge is alignment. I’ve unified fragmented interfaces into a single design system, turned ad-hoc design work into repeatable workflows, and helped product, design, and engineering rally around shared standards that actually get used.

At Capital One, that means setting clear patterns and governance, reducing design and dev rework, and helping teams ship with more confidence and less churn.

My view of design leadership centers on building the conditions where good work ships consistently.

For me, that means:
	•	Putting people before process
	•	Making clarity the default
	•	Focusing on impact vs. activity

I use systems, documentation, and storytelling to make it obvious how design decisions connect to business outcomes.

If you’re wrestling with scaling design quality, making a design system stick, or telling a clearer story about design’s impact, I’m always up for comparing notes.

Director of Product Design

CIBC

Digital Wealth Management, Commercial Banking & Wealth Management

Senior Manager, UX Strategy and Design, Private Wealth

Sr. UX Designer

Springboard

Student Mentor UX & UI Design

Canadian Tire Financial Services

UI/UX Designer

Propaganda

Clients: EXP Sales @ www.expsales.ca , Danier @ www.danier.com

Visual Designer / Graphic Designer / Art Director

UX / UI Product Design Consultant

UX/UI Designer

Legend3D

Worked for: Walt Disney Studios, Marvel, Sony Pictures, TriStar Pictures, 20th Century Fox, Paramount Pictures, Warner Bros, Village Roadshow Pictures, Summit Entertainment

Sr. Stereoscopic Artist / Team Lead

Clients: Walt Disney Studios, Marvel, Sony Pictures, TriStar Pictures, 20th Century Fox, Paramount Pictures, Warner Bros, Village Roadshow Pictures, Summit Entertainment

Stereoscopic Artist

Lamour 

Clients: Walmart, Mark’s, Sam’s Store, Terramar, Boston Traders, Tefron and Cory Vines

Senior Designer

Born Organized Magazine / digital edition

Client: Born Organized Magazine – digital online publication / magazine

Digital Design Lead 

Hair Extensions Worldwide /Ecommerce/

Lead Product Designer  

Bodyhush

Clients: Addition Elle, Mélanie Lyne, Lingerie Ka, Her Room

Digital & Product Design Lead

Areas of expertise:
• UX strategy and design.
• Human Centric Design (HCD & UCD)
• Design management.
• Digital product development, CX, UX & UI. 
• Digital strategy.
• Project management.
• Building partnerships.
• People Management & Leadership. 
• Partner management. 
• Marketing strategy.

taplio

The Battle

Brian Caicco

Dimitrinka Marinova

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