Brian Caicco

I lead product design teams to ship clearer, more cohesive experiences, and I use design systems as one of my main levers to do it.

Over 15+ years in UX and product design, I’ve worked in complex, multi-team environments where the real challenge is alignment. I’ve unified fragmented interfaces into a single design system, turned ad-hoc design work into repeatable workflows, and helped product, design, and engineering rally around shared standards that actually get used.

At Capital One, that means setting clear patterns and governance, reducing design and dev rework, and helping teams ship with more confidence and less churn.

My view of design leadership centers on building the conditions where good work ships consistently.

For me, that means:
	•	Putting people before process
	•	Making clarity the default
	•	Focusing on impact vs. activity

I use systems, documentation, and storytelling to make it obvious how design decisions connect to business outcomes.

If you’re wrestling with scaling design quality, making a design system stick, or telling a clearer story about design’s impact, I’m always up for comparing notes.

Director of Product Design

Gui Ferreira

Atomsix Studio

We create user experiences and graphic interfaces for web and mobile apps, websites, and enterprise software.  Atom 6 Team has delivered world-class designs for more than 200 companies in 23 countries around the world.

Co-Founder

General Assembly

Associate Professor

ACATE - Associação Catarinense de Tecnologia (Catarinense Technology Association)

Embaixador ACATE - EUA

SilverTrain Startup Studio

Advisory Board Member

Carbon Lab Tecnologia

Board Member

myFid

Pollux Automation

Marketing Manager

Deon do Brasil

Director of UX/UI Design

Dígitro Tecnologia

Head of UX Design

Opens Tecnologia

Product Manager

As a designer, I’ve built successful products for companies like Google, Microsoft, Amazon, Samsung and Mercedes Benz. Big names and startups alike turn to me to level up their user experience and help build the future.

For over 20 years, I’ve worked with more than 350 companies across 21 countries. My projects have reached all five continents, and I’ve had the chance to turn simple ideas into sophisticated, high-performance digital products. I’m proud to have helped create companies from zero that went public (yes, my very own unicorn collection 😂).

As a speaker, I’ve had the chance to join incredible events like SXSW and UXPA, traveling worldwide to “spread the word of design” in cities like New York, San Francisco, Austin, San Diego, Los Angeles, Stockholm, Floripa, Gramado, and more.

Today, I run Atomsix, a digital solutions studio where I have the privilege (and challenge) of building incredible products alongside a team of brilliant, talented professionals.

Plus, I teach UX Design at General Assembly NY, am an ACATE Ambassador in the U.S., and invest and advise at Silvertrain Venture Builder.

But don’t just take my word for it; here’s what people are saying:

“Talent, heart, communication, attention to detail, speed. Gui has it all!”
Prof. Logan Deans, Stanford University 🇺🇸

“Serious, creative, talented, and a great person. Gui surpasses all expectations and will take your company to the next level.”
Dr. Charles Villa, McKinsey / Harvard University 🇨🇭

“Gui is an extremely skilled and experienced designer. He’s truly committed and aims for the best possible design — not just to please, but because he cares about creating excellent design.”
Christian M. Leupold-Wendling, Jurafuchs / Cambridge University 🇩🇪

“Gui is always the perfect team player. Great skills, excellent at design, easy to work with, and an amazing person!”
Andreas Almer, Ikea / Midnight Machines 🇸🇪

“Gui was great to work with! He brought fantastic ideas and was super flexible. Loved working with him!”
Julia Feinerman, Microsoft 🇺🇸

“I’ve worked with dozens of designers over the decades, and Gui is at the top.”
Brian Erickson, CardwellBeach 🇺🇸

I’ve done a lot, but there’s still one thing missing: working on your product and helping your company grow. If you’re looking for a visionary designer who delivers more than just aesthetics - real impact - let’s talk and make it happen.

CEO & Co-Founder

taplio

The Battle

Brian Caicco

Gui Ferreira

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