Brian Tomlinson

🚀 Head of Content, Staffbase | Change Communication, Marketing | I help digital leaders and corporations connect ideas, minds and metrics to drive meaningful transformations

Hi, I'm Brian 👋🏽
Most leaders think the path forward is optimization.
They're always adding — more skills, more certifications, more grind. And they usually end up burning themselves and their teams out.
I believe it's reinvention.
That's why I created Personal Innovation — a systematic approach to help mid-career professionals reinvent themselves into AI-powered leaders.
The framework is built on 3 pillars:

CLARITY — Know who you are and what you want
GROWTH — Build the systems, skills, and confidence to evolve
IMPACT — Lead with influence and create work that matters

AI accelerates every pillar — helping you think clearer, move faster, and lead with confidence.

My story:
A few years ago, I asked myself: What do I actually want?
I realized I wanted authenticity, growth, and meaningful impact. So I stopped waiting for permission and reinvented myself.
Now I help mission-driven companies build thought leadership engines and content systems that drive demand. I coach mid-career professionals through their own reinventions. And I help leaders navigate the AI era without burning out.

What I bring:
For 20+ years, I've specialized in making complex ideas accessible and systematic — from building education programs for 12,000+ employees across 126 countries to growing social channels to 100k+ followers.

I believe professional reinvention should be systematic, not accidental. 

That's why I build:
→ Content engines that translate expert thinking into action
→ AI-driven systems that scale impact without scaling effort
→ Frameworks that make leadership development accessible to people who don't have MBAs or executive coaches

My background spans sales, digital transformation, and marketing leadership — across mission-driven tech, enterprise software, and global startups.

I'm also a runner 🏃🏾‍♂️, reader 👨‍🏫, podcaster 🎙️, and father of two 🧑‍🧑‍🧒‍🧒.

I love working with leaders who:
- Feel stuck despite their success
- Want to evolve without losing themselves
- Value systems over motivation
- Are ready to lead with AI, not resist it

If that's you, we should chat.

Join my newsletter or drop me a DM.

Head of Digital Communications & International Enablement

Ameritas

I help drive business by specializing in the management of the RFP processes for Ameritas and strategic partner distributions. Acting as an internal liaison between the external sales force and internal operational departments for dental, vision, and hearing quotes, I complete and gather all documentation for a proposal bid, ensuring it is presented in an accurate and compelling manner.

Lead Proposal Coordinator, Sales Support & Operations

Lincoln Surgical Hospital/Sutton Linder & Sutton

I was responsible for creating an entirely new intranet, which included conversations with department leaders on what communication needs they had and how the intranet can work best for them. I was also responsible for executive messaging and worked closely with HR on their internal communications needs. In addition, I created communication plans for employee events.

For Sutton Linder & Sutton, I managed their social media channels, which in heavily with patients and the doctors. I also provided analytics regarding the grew their channels exponentially. I was also responsible for event planning appearances.

Internal Communications Coordinator/Social Media Coordinator

First National Bank of Omaha

I was part of the Content Marketing & Social Media team, leading Social Selling efforts for FNBO's Mortgage Loan Officers and Business Segment Bankers. I created custom trainings for these groups, led and created the content strategy, maintained relationships and provided direction to agency support, researched topics for blog content, managed the budget, and served as the manager of the employee advocacy tool, GaggleAmp.

Senior Associate, Social Selling

Olsson

I was responsible for the overall strategy, content creation, and management of Olsson's social media channels, including Facebook, Instagram, LinkedIn, and Twitter. 

I'm also championed our internal volunteer program. This included the formation of a volunteer committee, organizing our annual United Way campaign, and acting as a site administrator for our YourCause platform.

Communications Coordinator

I was a member of the Communications team, a group responsible for sharing new and information about the company, teams, initiatives, and projects with employees. In my role as a coordinator, I produced content for the monthly internal employee newsletter, acted in as a site administrator for the intranet, worked with various teams on their internal communications needs (such as HR/benefits messages, director/executive messaging, etc.),  developed communication plans for various teams/employees, coordinated a weekly news email to all employees, and coordinated, planned, and executed the the company's social media channels, including Facebook, Twitter, Instagram, and LinkedIn.

I was a member of the Communications team, a group responsible for sharing new and information about the company, teams, initiatives, and projects with employees. In my role as an associate, I produced content for the monthly internal employee newsletter, acted as a site administrator for the intranet, worked with various teams on their internal communications needs (such as HR/benefits messages, director/executive messaging, etc.), occassionally assisted with coordinating a weekly news email to all employees, and updated the the company's Facebook and Instagram page.

Communications Associate

Nebraska Book Company

At Nebraska Book Company, I was part of the Communications team, assisting with managing all internal communications channels for the company including web, print, and email. I was also responsible for leading and developing content for routine company communications including:

- Maintaining the company intranet
- Developing and posting company-wide weekly updates and distributing them to internal team members. 
- Formatting and branding routine communications, forms, and documents. 
- Writing and developing internal news articles. 
- Obtaining and posting industry news articles. 
- Managing company email inboxes and distribution lists. 
- Maintaining and developing content for company communication boards. 
- Ensuring consistent voice and framing of internal messages. 
- Editing and revising various communication materials. 
- Designing internal publications including posters, handouts, training materials, and other company resources.

Another part of my role is developing programs/events to show team member appreciation, after all, they are the most important asset to the company. This varies from organizing events such as Frosty Fourth Friday, a chance for team members to gather and enjoy a cold beverage and pizza, to providing small tokens of appreciation, including gift cards and other prizes.

Internal Communications Coordinator

News Link

I was responsible for gathering and writing content for newsletters for various companies across the country, in particular CSX Transportation. This entailed  traveling to the client and interviewing employees as well as making calls from the office. Locations I visited include cities in Pennsylvania, Virginia, Maryland, Delaware, Washington, DC, Ohio and Kentucky. I was also responsible for taking and gathering photos to pair with the stories.

Corporate Journalist

Daily Nebraskan

As a copy editor at the Daily Nebraskan, I was responsible for reading the stories in the section I was assigned for the night. I paid close attention to AP style mistakes, grammar mistakes and general flow problems within the story. Once this is done, I would write the headlines for print and web, then upload the stories to the web.

Copy Editor

Seward County Independent

I was responsible for 4th of July coverage which included photos of the parade, a pie contest and a pet parade. I also wrote articles for the fall progress issue that included a profile of the local dentist, a pharmacy and a new kiddie pool.

Intern

While a reporter for the Daily Nebraskan, I was responsible for covering the assignments given to me as well as thinking of new ideas to cover. I was also held accountable for going in to the office to edit my stories with an editor as a learning experience along the way.

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