Brian Tomlinson

🚀 Head of Content, Staffbase | Change Communication, Marketing | I help digital leaders and corporations connect ideas, minds and metrics to drive meaningful transformations

Hi, I'm Brian 👋🏽
Most leaders think the path forward is optimization.
They're always adding — more skills, more certifications, more grind. And they usually end up burning themselves and their teams out.
I believe it's reinvention.
That's why I created Personal Innovation — a systematic approach to help mid-career professionals reinvent themselves into AI-powered leaders.
The framework is built on 3 pillars:

CLARITY — Know who you are and what you want
GROWTH — Build the systems, skills, and confidence to evolve
IMPACT — Lead with influence and create work that matters

AI accelerates every pillar — helping you think clearer, move faster, and lead with confidence.

My story:
A few years ago, I asked myself: What do I actually want?
I realized I wanted authenticity, growth, and meaningful impact. So I stopped waiting for permission and reinvented myself.
Now I help mission-driven companies build thought leadership engines and content systems that drive demand. I coach mid-career professionals through their own reinventions. And I help leaders navigate the AI era without burning out.

What I bring:
For 20+ years, I've specialized in making complex ideas accessible and systematic — from building education programs for 12,000+ employees across 126 countries to growing social channels to 100k+ followers.

I believe professional reinvention should be systematic, not accidental. 

That's why I build:
→ Content engines that translate expert thinking into action
→ AI-driven systems that scale impact without scaling effort
→ Frameworks that make leadership development accessible to people who don't have MBAs or executive coaches

My background spans sales, digital transformation, and marketing leadership — across mission-driven tech, enterprise software, and global startups.

I'm also a runner 🏃🏾‍♂️, reader 👨‍🏫, podcaster 🎙️, and father of two 🧑‍🧑‍🧒‍🧒.

I love working with leaders who:
- Feel stuck despite their success
- Want to evolve without losing themselves
- Value systems over motivation
- Are ready to lead with AI, not resist it

If that's you, we should chat.

Join my newsletter or drop me a DM.

Head of Digital Communications & International Enablement

Staffbase

Founded in 2014 and now valued at over $1bn🦄, Staffbase offers a platform for mobile-first employee communications. Offering organisations the ability to launch their very own branded app for corporate communications, sharing information and mobile processes. Powered by an enterprise-grade managed service and verified by 2500+ enterprises worldwide.

Vice President, JAPAC

Hopin

Leading the JAPAC Go to Market team of Hopin including Sales, Customers, Marketing and Partnerships.  Hopin is the world's leading all-in-one events platform and officially Europe's fastest-growing scale-up 🦄, of all time. With over 160,000 companies and 6.5 million users globally building virtual and hybrid event.

GM, JAPAC 

Pearson

Faethm.ai enables companies and governments to navigate and prosper from emerging technologies including AI, fixed and mobile robotics, advanced materials and IoT.

The Future of Work is not the end of jobs, it is a rapid and at-scale transition to the Automation, Augmentation and Addition of work. This transition presents huge opportunities to those who can get ahead of the change, and significant risks to those who lag. Our mission is to help every company and every government to create economic and social value as accelerating technological innovations change....everything.

Faethm.ai launched in October 2017 and was acquired by Pearson in August 2021. In less than 5 years has grown to be one of Australia’s most successful ai software vendors used by top100 Corporates, Financial institutions and governments around the world. Applications of Faethm.ai span national and cross-border policy; industry and corporate technology strategy, investment and operational transformation; strategic workforce planning, education and skill development.

VP APAC (Faethm AI)

daisee

Daisee is one of Australia's very own start up success stories leading the industry through AI/Machine Learning Speech Analytics. With an accolade of awards including Westpac Innovation Challenge, DXC Innovation award and most recently named KPMG top 100 Fintech Emerging Stars globally and Microsoft top 30 global scale ups.

As one of Australia's leading speech analytics AI software companies, Daisee helps businesses across the world to transform their customer experience and compliance within their contact centre’s. Lisa which is Daisee's award winning software, listens and deciphers through Machine Learning and NLP, 100% of calls providing actionable insights which directly lead to better trained agents, improved customer satisfaction and revenue generating insights for the entire business leading to value realised from day 1.

APJ Vice President of Sales

LinkedIn

As Director Sales Solutions (team of 50), I had the opportunity to serve as the General Manager of the ANZ business responsible for the P&L, Sales Revenue Targets and the creation and execution of business strategy. My role dual role also saw me head the team of 30 Relationship Managers across APAC helping our 1000+ customers gain the most value from our Sales Solutions Platform resulting in 30% growth YOY.

APAC Director, Sales Solutions

Australian Board of NLP

The ABNLP is the largest independent association for NLP in Australia. Australian Board of Neuro-Linguistic Programming (ABNLP) Inc. was established to create a community of like minded people who have a passion for NLP in Australia. As a community of individuals dedicated to the future of NLP we are able to:

Create standards for NLP Clinicians and Trainings 
Act as a liaison between members and the government and health professionals 
Provide information to the public about NLP 
Deliver quality training workshops for ongoing professional development 
Produce a bi-annual NLP conference in Australia 
Liaise with governement, health insurance companies and industry bodies on behalf of Clinical Members

Board Member

Lyris

Leading the EMEA Lyris team based in London, I have recently taken on the additional project of managing and growing the European operations of Lyris by developing, implementing and executing a solid plan of sales growth and customer retention both directly and through Lyris channel partners across Europe, in addition to managing the overall operations and service delivery teams across all customers in the region.

Regional Sales Director, EMEA

Over 5,000 organizations worldwide use our software solutions to design, automate and optimize data-driven digital marketing programs. Billions of digital messages have been processed by our technology, and we are continuously advancing technology to help marketers do sophisticated things in simple ways.

My current role includes managing all operational functions for APAC: finance, sales, marketing, channel partners and strategic alliances, support, and human resources through division turnaround. Full P&L responsibility; including company vision, strategic planning, revenue, and expense management.

General Manager APAC,

Think Education

Casual B2B marketing Lecturer

Trend Micro

IBM Endpoint Manager for Core Protection provides IT organizations with an automated and easy-to-use solution to ensure protection of sensitive data and guard against malware before it can exploit vulnerabilities.From a single console, it provides protection functions such as malwaredetection and removal, file and web reputation, personal firewall, data lossprevention and device control. 

Responsibilities include: 
1. Develop and sell the Trend partnering value proposition to IBM Sellers and Business Partners and help them build strong relationships with key stakeholders within Trend/IBM.
 2. Work with partners to develop a profitable practice around delivering endpoint security solutions that capitilise on value of the IEM Solution from Infrastructure and Management and End user computing
 2. Identify and Advise Enterprise and Commercial Accounts Teams on new opportunities and facilitate / manage reciprocal engagement with teams to leverage sales
 3. Driving revenue goals within the APAC territory.
 4. Develop an overall Partner Business Plan and manage deliverables associated with the plan and report on activities and results.
 5. Establish training and enablement plans and activities with managed partners and IBM Sellers across APAC.

Sales Director APAC, IBM Endpoint Manager - Core Protection

LANDesk Software

APJ Marketing/Alliance Manager

I am an experienced, dynamic, and multi-disciplined Senior leader, in the enterprise software and services industry with a successful track record in delivering significant business value under a variety of business strategies such as driving a start-up sales, implementation sales and marketing strategies for growth and driving new Channel Partnerships and Alliances throughout the Asia Pacific Region.  I have been privileged to be part of 2 organisations, where I was part of founding team to take to exit (Lyris acquired by Aurea 2015 and Faethm Ai acquired by Pearson 2021). 

My focus to date has been running Business Units with revenues of anywhere between $2M and $20M+ 

I have broad and deep experience in SaaS Technology, AI and Machine Learning, Marketing Automation and IT Security and am extremely passionate about my teams great work with customers in adding real business outcomes and ROI to each and every interaction. 

My passion is being able to really drive growth and working with start-ups that require energy, vision, and hard work to drive growth in the JAPAC region. I have a personal interest in diversity and inclusion and strive to keep this top priority in building my teams and to build a culture based on belonging.

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