Brian Tomlinson

🚀 Head of Content, Staffbase | Change Communication, Marketing | I help digital leaders and corporations connect ideas, minds and metrics to drive meaningful transformations

Hi, I'm Brian 👋🏽
Most leaders think the path forward is optimization.
They're always adding — more skills, more certifications, more grind. And they usually end up burning themselves and their teams out.
I believe it's reinvention.
That's why I created Personal Innovation — a systematic approach to help mid-career professionals reinvent themselves into AI-powered leaders.
The framework is built on 3 pillars:

CLARITY — Know who you are and what you want
GROWTH — Build the systems, skills, and confidence to evolve
IMPACT — Lead with influence and create work that matters

AI accelerates every pillar — helping you think clearer, move faster, and lead with confidence.

My story:
A few years ago, I asked myself: What do I actually want?
I realized I wanted authenticity, growth, and meaningful impact. So I stopped waiting for permission and reinvented myself.
Now I help mission-driven companies build thought leadership engines and content systems that drive demand. I coach mid-career professionals through their own reinventions. And I help leaders navigate the AI era without burning out.

What I bring:
For 20+ years, I've specialized in making complex ideas accessible and systematic — from building education programs for 12,000+ employees across 126 countries to growing social channels to 100k+ followers.

I believe professional reinvention should be systematic, not accidental. 

That's why I build:
→ Content engines that translate expert thinking into action
→ AI-driven systems that scale impact without scaling effort
→ Frameworks that make leadership development accessible to people who don't have MBAs or executive coaches

My background spans sales, digital transformation, and marketing leadership — across mission-driven tech, enterprise software, and global startups.

I'm also a runner 🏃🏾‍♂️, reader 👨‍🏫, podcaster 🎙️, and father of two 🧑‍🧑‍🧒‍🧒.

I love working with leaders who:
- Feel stuck despite their success
- Want to evolve without losing themselves
- Value systems over motivation
- Are ready to lead with AI, not resist it

If that's you, we should chat.

Join my newsletter or drop me a DM.

Head of Digital Communications & International Enablement

Staffbase

Video-Podcasts · YouTube Marketing · Videoproduktion · Videoschnitt · Short-form Videos · Jira · Suchmaschinenoptimierung (SEO) · SEMrush · Content Marketing · Social Media-Marketing · Blog-Marketing · Canva · Online-Content-Erstellung · Video · Podcastmarketing · SEO Copywriting · Online-Marketing · Digitales Marketing · Copywriting

Senior Content Marketing Manager

Content Marketing Manager

Content Editor

Working Student Content Marketing

Communardo Software GmbH

• Unterstützung bei der Konzeption und Umsetzung von Kommunikationsmaßnahmen und Kampagnen im Digital Workplace Umfeld
• Generierung und Qualifizierung von Kunden- bzw. Interessentenanfragen
• E-Mail-Marketing
• Schreiben von Blogbeiträgen und Referenzberichten
• Pflege der Communardo Website
• Unterstützung bei der Planung, Durchführung und Nachbereitung von Online-, Präsenzevents und Webinaren
• Pflege der Social-Media-Kanäle Instagram, LinkedIn, Facebook, Xing und Twitter
• Erstellen von Foto- und Videocontent
• Grafikdesign
• Podcast-Marketing: Organisation und Schnitt des Modern Workplace Makers Podcasts
• HR-Marketing mit Fokus Storytelling und Talent-Gewinnung

Werkstudentin Marketing

PIF Solar GmbH & Co. KG

Büroassistentin

As a Senior Content Marketing Manager at Staffbase, I bring stories to life through engaging video, podcast, and written content. My current focus is on growing and managing the Staffbase YouTube channel, where I oversee strategy, production, and editing to deliver compelling and impactful content for our audience. In addition, I create written content such as blog posts, website copy, and more to support our marketing goals.

Beyond my work at Staffbase, I’m passionate about raising awareness and sharing insights about living with Type 1 diabetes. As the co-host of "TYPE-ONE-DER-FUL – Der Diabetes-Podcast" (a German podcast), I combine personal experience with humor and heart to connect with listeners and empower the diabetes community.

Whether it's crafting powerful written narratives, building brands through creative video storytelling, or fostering conversations around health, I thrive on meaningful connections and authentic storytelling. Let’s create something extraordinary together!

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Brian Tomlinson

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