Brian Tomlinson

🚀 Head of Content, Staffbase | Change Communication, Marketing | I help digital leaders and corporations connect ideas, minds and metrics to drive meaningful transformations

Hi, I'm Brian 👋🏽
Most leaders think the path forward is optimization.
They're always adding — more skills, more certifications, more grind. And they usually end up burning themselves and their teams out.
I believe it's reinvention.
That's why I created Personal Innovation — a systematic approach to help mid-career professionals reinvent themselves into AI-powered leaders.
The framework is built on 3 pillars:

CLARITY — Know who you are and what you want
GROWTH — Build the systems, skills, and confidence to evolve
IMPACT — Lead with influence and create work that matters

AI accelerates every pillar — helping you think clearer, move faster, and lead with confidence.

My story:
A few years ago, I asked myself: What do I actually want?
I realized I wanted authenticity, growth, and meaningful impact. So I stopped waiting for permission and reinvented myself.
Now I help mission-driven companies build thought leadership engines and content systems that drive demand. I coach mid-career professionals through their own reinventions. And I help leaders navigate the AI era without burning out.

What I bring:
For 20+ years, I've specialized in making complex ideas accessible and systematic — from building education programs for 12,000+ employees across 126 countries to growing social channels to 100k+ followers.

I believe professional reinvention should be systematic, not accidental. 

That's why I build:
→ Content engines that translate expert thinking into action
→ AI-driven systems that scale impact without scaling effort
→ Frameworks that make leadership development accessible to people who don't have MBAs or executive coaches

My background spans sales, digital transformation, and marketing leadership — across mission-driven tech, enterprise software, and global startups.

I'm also a runner 🏃🏾‍♂️, reader 👨‍🏫, podcaster 🎙️, and father of two 🧑‍🧑‍🧒‍🧒.

I love working with leaders who:
- Feel stuck despite their success
- Want to evolve without losing themselves
- Value systems over motivation
- Are ready to lead with AI, not resist it

If that's you, we should chat.

Join my newsletter or drop me a DM.

Head of Digital Communications & International Enablement

Staffbase

Executive Brand & Video Strategist

• Owned and elevated the creative direction for Staffbase Campus, transforming the company’s online education program into engaging, results-driven video learning experiences.

• Spearheaded end-to-end video production—live-action shoots, voiceovers, editing, mastering, and AI-accelerated workflows—boosting efficiency and scaling content output.

• Defined and enforced brand standards for Staffbase Campus, ensuring a cohesive and professional look across all educational content.

• Built and led a cross-functional production team, mentoring junior editors, instructional designers, and educational technologists to deliver high-impact content on time and within budget.

• Created and executed the Courseware Production Roadmap, prioritizing content that maximized learning outcomes and audience engagement.

• Leveraged analytics and actionable video metrics to continuously optimize content effectiveness, driving measurable improvements in learner retention.

• Collaborated with Marketing to craft and execute the Staffbase YouTube strategy, expanding reach, visibility, and engagement across the platform.

• Directed 3rd-party vendors and shared video production expertise across the organization, raising the overall standard of content creation.

Executive Video Producer

Beretta Designs Inc. www.berettadesigns.com

• Provide creative direction, design, and video production for clients in video games, entertainment, and corporate/municipal branding.

• Designed key visuals, marketing campaigns, and motion content for Microsoft (The Coalition), CBC, and EA Canada.

• Deliver end-to-end video production (concept, to script development, through post-production) with a focus on brand storytelling.

• Specialized in 2D/3D animation, motion graphics, and production design, supporting brand growth and campaign launches.

• Select clients include: The Coalition, The District of North Vancouver, CBC Vancouver, MacGillivray Freeman Films, Image Entertainment, EA Canada, Okanagan Hockey Group, First Nations Health Authority

Director/Producer/CD

Tiz Beretta Photography www.tizberetta.com

• Editorial, industrial portraits, documentary, sport, and on-set/BTS production photography.

• Select client list includes: Okanagan Hockey Group, WickFest, The District of North Vancouver, Aboriginal Health (Vancouver Coastal Health)

Photographer - Sports, documentary, editorial

Vancouver Coastal Health

• Produced healthcare-focused video and digital content to create powerful stories to advance organizational strategic priorities while maintaining and strengthening the health authority’s connection with internal and external stakeholders.  

• Partnered with cross-functional teams to develop compelling digital storytelling projects, that resonate and motivate change, will build brand affinity, increase stakeholder engagement,  and connect with audiences across traditional and digital platforms to enhance the image and reputation of VCH.  

• Lead other motion design projects such as design production, presentation animations, animated web graphics, and other creative projects.

• Oversaw content from pre-production through final edit, ensuring consistency in messaging and branding.

Lead Video Producer/Editor 

The Coalition Studio (Microsoft Game Studio)

• Led visual branding, trailers, and marketing content for the Gears of War franchise.

• Produced AAA game trailers, key art, motion graphics, and esports branding, expanding global engagement.

• Drove a full rebrand of Gears Esports, increasing visibility and strengthening community identity.

• Collaborated with developers, game designers, producers, marketing, and external partners to maintain brand consistency across all media.

Lead Designer/Video Editor, Media Services (video, motion graphics, design, brand)

Image Engine Design Inc.

• Designed advertisements to promote company achievements for the purpose of marketing and sales initiatives, across print, web, and social media platforms. 

• Designed and maintained company web site/CMS showcasing company VFX and film projects.

• Designed Fantasy User Interface (FUI, playback) elements for animation, and compositing into final film/VFX shots for major studios and film production houses.

• Established and maintained professional rapport with artists and vendors to deliver exceptional in-house photography and merchandising services.

Multimedia Consultant

Rogers Communications

• Directed and designed branding, promotions, and motion graphics for Rogers Media’s TV networks, including English speaking, multicultural/multi-language news programs and other in-house television productions.

• Produced on-air campaigns and network branding for multicultural broadcasting and sports.

• Managed creative design and production across broadcast and digital platforms.

• Oversaw in-studio and BTS photography coverage of talent and guests

• Developed engaging news and sports content (on-air graphics packages) for station during Vancouver 2010 Olympics broadcast while adhering to time-sensitive deadlines.

Art Director/Senior Designer

Knowledge Network

• Directed station-wide rebranding initiatives, aligning visual identity and marketing strategy. This included print, and on-air graphics projects.

• Managed creative team producing on-air graphics, trailers, and promotions for educational and documentary content.

Manager, Broadcast Design & Promotions

Las Vegas From Home.com Entertainment Inc.

• Spearheaded the creative vision and UX/UI design for multiple gaming IPs, elevating brand recognition and player engagement across digital and marketing channels.

• Built and led high-performing design teams in Vancouver and Armenia, streamlining collaboration and delivering projects on-time and within budget.

• Optimized budgets for client projects, vendor partnerships, and equipment, maximizing ROI and ensuring creative excellence.

Creative Director

A-Channel/Citytv

• Led the visual strategy for A-Channel and CKX across TV, web, and print, strengthening brand consistency and audience engagement in multiple markets.

• Directed internal designers and external contractors to produce high-quality content for news, promotions, and commercials, improving operational efficiency.

• Implemented technical and design standards across art departments, enhancing workflow and enabling scalable, professional production quality.

Art Director

I’m a creative director and brand strategist with 20+ years of experience in storytelling, design, video production, and marketing across games, entertainment, and corporate media. I specialize in turning complex ideas into engaging brand stories that resonate with global audiences through video, motion graphics, campaigns, and visual design.

I thrive at the intersection of strategy and creativity — translating client objectives into innovative campaigns while leading cross-functional teams or rolling up my sleeves on hands-on production. My approach blends collaboration, leadership, and execution, ensuring every project not only looks compelling but also achieves measurable business impact.

Over the years, I’ve delivered award-winning creative work for major studios, agencies, and organizations, while also driving brand transformation in-house. My career spans AAA game marketing, entertainment, documentary, and corporate storytelling, and I’m especially passionate about projects that champion sustainability, conservation, human rights, and environmental advocacy.

I’m always open to connecting with teams and collaborators who value creativity, strategy, and purpose.

Portfolio
🎥 Video, Motion Graphics & Design: berettadesigns.com

📸 Photography: tizberetta.com

Eligible to work in
🇨🇦 Canada (citizenship) | 🇺🇸 U.S. (under NAFTA) | 🇪🇺 Europe (citizenship)

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Brian Tomlinson

Tiz Beretta

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