GoFunnels

As Chief Artificial Intelligence Officer (CAIO) at GoFunnels, I lead our company's AI vision and strategy, revolutionizing how businesses harness automation for marketing success. I architect state-of-the-art solutions that redefine the marketing automation landscape, while leading a team of exceptional talent.

In my role, I:

Develop and execute a comprehensive AI strategy and roadmap
Spearhead the integration of AI technologies across our marketing automation platform
Drive innovation in machine learning algorithms for marketing optimization
Lead the development of AI-powered predictive analytics and customer behavior modeling
Build and mentor high-performing AI/ML teams
Foster cross-functional collaboration to implement AI solutions
Champion ethical AI practices and compliance standards
Guide product development incorporating cutting-edge AI capabilities

I am passionate about:

Transforming marketing automation through AI innovation
Building scalable AI solutions
Mentoring the next generation of AI leaders
Creating ethical AI frameworks
Driving business growth through AI implementation

I am always eager to connect with fellow AI enthusiasts, technology leaders, and professionals interested in the intersection of AI and marketing automation.

Chief Artificial Intelligence Officer (CAIO)

Ai-Ify

As the Founder at Ai-ify, I'm at the forefront of reimagining the DTC eCommerce landscape through the power of AI. Our team is passionate about crafting unique AI-powered content and automation solutions that genuinely connect brands to their customers. We're not just about algorithms and analytics – we bring a human touch to technology, driving organic growth that feels personal and creating customer experiences that truly resonate.

Founder | GTM Engineer

Athletic Greens

At Athletic Greens, I lead the organic CRO team, dedicated to refining digital touchpoints for optimal user engagement and conversion. Leveraging cross-functional collaborations and advanced analytics, we focus on enhancing the online customer journey through meticulous A/B testing, data-driven decision-making, and continuous UX improvements. My leadership has directly resulted in a remarkable improvement of the conversion rate by 120 basis points and elevated our monthly recurring revenue by $5 million. My role encompasses managing all facets of the conversion optimization lifecycle—from hypothesis generation and test design to thorough implementation and meticulous analytics interpretation. This holistic approach not only streamlines customer interactions but also significantly boosts conversion rates, propelling Athletic Greens towards its mission of promoting health and wellness.

Conversion Rate Optimization (CRO)

Twilio

• I orchestrated a data-driven, multi-channel acquisition strategy that generated leads and drove sales for Twilio. Managing a $12M budget and collaborating with cross-functional teams, I successfully increased MQLs by 27% and conversions by 93%.
• My focus on optimization led to successful testing of ads and landing pages, and A/B testing across developer-focused paid channels, which in turn increased conversions and improved ROAS by 32%.
• In my role co-managed and directed a substantial paid ads budget of $36M (NAMER) and $60M (Globally), along with a team of 12 amazinf marketers, which drove significant growth and profitability.
• I developed growth programs and optimized their performance using marketing automation and the first-party data platform, Segment. This approach led to increased efficiency and improved ROI.
• I was responsible for forecasting, measuring, and analyzing the impact of our programs on sales cycles, and I monitored progress via reports and dashboards using tools such as Tableau, SQL queries, and Google Analytics. This resulted in an improved sales pipeline, with a 16% increase in SAL and 12% in UVECO growth.
• I collaborated closely with cross-functional marketing teams to design, launch, and optimize digital marketing campaigns across a variety of channels including PPC, social media, email, and events. This led to improved performance and an 11% reduction in CAC.

Demand Generation - Self-Service Acquisition Growth

Evidation Health

• Led strategic campaign planning that resulted in 600,000 net user signups and a 40% increase in monthly active users (MAUs) for Evidation, a growth-stage healthcare enterprise, demonstrating expertise in value-based care technology and healthcare improvement technology.
• Surpassed Evidation's growth goal by 103% and increased African American and Latinx user populations by 40% through targeted marketing campaigns, showcasing proficiency in value-based care and healthcare data to enhance the payer-provider collaboration landscape.
• Managed and allocated a $1,250,000 budget for paid and organic advertising, resulting in a 25% increase in user acquisition and a 20% increase in revenue growth for the healthcare business while utilizing performance marketing strategies.
• Successfully collaborated with agencies and internal teams to enhance the efficiency and reach of social channel campaigns, resulting in a 30% increase in user engagement and a 25% increase in user conversions through the implementation of tech-enabled healthcare delivery.
• Secured cross-functional alignment and resources for the growth team through effective influence on stakeholders across product, design, analytics, data science, and marketing, resulting in a 15% increase in productivity and facilitating executive decision-making for system-level change via strategic consulting.
• Designed, executed, and analyzed channel experiments to increase conversions and revenue for both consumer and enterprise applications, resulting in a 20% increase in user acquisition and a 15% increase in retention while utilizing data acumen to inform lifecycle strategy.
• Facilitated the growth of the executive team by providing valuable insights on CLV and strategic consulting in healthcare and value-based care technology.

Growth Marketing Lead

tribe

• Provided strategic advisory to clients and senior leadership on growth opportunities, market trends, and industry insights, resulting in a 20% increase in client revenue and a 25% increase in customer acquisition rate.
• Collaborated with product organizations to identify key growth areas and deliver innovative products that address customer pain points, resulting in a 30% increase in revenue and a 20% increase in customer retention.
• Designed and executed a comprehensive design strategy to enhance customer experience and optimize user flows, resulting in a 25% increase in conversion rates and a 15% increase in customer lifetime value (CLV).
• Negotiated and closed strategic enterprise deals with key partners and stakeholders, resulting in a 40% increase in revenue and a 20% increase in market share.
• Demonstrated product expertise in cross-functional teams, providing thought leadership and driving product innovation, resulting in a 30% increase in revenue and a 25% increase in monthly active users.
• Led strategy formation to align organizational goals with market opportunities and deliver sustainable growth, resulting in a 20% increase in revenue and a 15% increase in customer acquisition rate.
• Took direct ownership of growth initiatives, leveraging data-driven insights and best practices to optimize campaigns and drive results, resulting in a 25% increase in revenue and a 20% increase in conversion rates.
• Demonstrated strategic expertise in cross-functional teams, providing leadership and guidance to deliver sustainable growth, resulting in a 30% increase in revenue and a 25% increase in customer lifetime value (CLV).
• Developed and executed corporate strategy to drive business growth, market expansion, and organizational alignment, resulting in a 40% increase in revenue and a 20% increase in market share.

Head of Growth - Paid & Organic User Acquisition

Growth Machine

• Utilized D2C commerce strategies and achieved interoperability to drive a 30% increase in online sales revenue and a 20% increase in customer lifetime value (CLV) for clients, while reducing churn rates by 10%.
• Successfully implemented DTC commerce strategies and managed a $1M content production budget, resulting in improved customer acquisition costs (CAC) and increased return on ad spend (ROAS) projections by 25%, showcasing expertise in DTC Commerce and Media Mix Optimization.
• Developed and optimized customer decision journeys to enhance user experience and increase website conversion rates by 40%, resulting in a 15% increase in average revenue per user (ARPU).
• Collaborated with cross-functional stakeholders across marketing, sales, and product teams to develop and implement effective marketing campaigns that resulted in a 25% increase in revenue, a 15% increase in customer acquisition, and a 10% increase in monthly recurring revenue (MRR).
• Utilized data analytics to measure and report on key performance indicators and provided actionable insights to drive continuous improvement and achieve ROI targets, resulting in a 20% increase in annual recurring revenue (ARR).
• Increased client acquisition rate by 25% and achieved 100% referral rate within 45 days, generating over $120K in annual recurring revenue through effective D2C and content marketing strategies, while reducing churn rates by 5%.

Growth & Client Acquisition (Strategic Advisor)

Penn State University

• Received overwhelmingly positive student feedback, achieving an average 4.8/5 rating on student evaluations.• Increased student test scores by 20% and graduation rates by 5% by implementing a teaching approach that integrated hands-on learning and practical application to hospitality education, resulting in measurable improvements.
• Developed and maintained course materials and e-learning modules, providing supplemental resources, interactive quizzes and videos, and knowledge checks to enhance the educational experience for students. This led to a 15% increase in student pass rates and a 10% decrease in retake rates.
• Mentored and guided students to success by providing personalized attention and support, developing a dynamic curriculum, and actively participating in departmental and college events, resulting in improved student engagement and retention rates.
• Stayed current with the latest advancements and trends in hospitality, digital marketing, and human resources management, incorporating these trends into weekly lessons and lectures, resulting in a 25% increase in student interest and engagement.
• Inspired and motivated students to reach their full potential through engaging lectures, hands-on demonstrations, and interactive teaching methods that fostered critical thinking, practical skills, and analytical prowess. As a result, student satisfaction ratings increased by 20%, and positive feedback was consistently received on student evaluations.

Clinical Professor of Technology & Digital Marketing

Green Global IT Solutions Consulting

Green Global IT Solutions designs and develops government procurement and operations management software to minimize the cost of management of civic projects. The company also provides design consulting services and web development for private corporations worldwide.

I serve  as  the Global Expansion & Strategic  Partnership Advisor to the company.

Strategic Advisor

mIQroTech

• Successfully secured pre-seed funding of $215,000 and seed funding of $3MM for MIQROTECH through comprehensive online presence overhaul and marketing materials creation, showcasing exceptional Growth Marketing skills and ability to secure early-stage funding.
• Led branding efforts and helped secure a $10MM series A funding round, demonstrating expertise in growth marketing and Successful Funding Rounds for startups.
• Outperformed previous outbound sales process by building a sales system that resulted in potential deal flow of $55k MRR for MIQROTECH, showcasing an ability to drive sales and generate revenue for startups.
• Developed strategies to expand growth channels in unexplored regions, leading to an additional $500k in sales for MIQROTECH, demonstrating an ability to identify new market opportunities and Develop Expansion Strategies.
• Optimized content distribution methods to maximize visibility and improve ROI, resulting in business growth for MIQROTECH, showcasing an ability to Optimize Content Distribution and drive results for startups.
• Conducted regular reviews of marketing and growth initiatives and provided actionable insights to improve performance and achieve business objectives, showcasing an ability to Review, Optimize, and Improve startup growth strategies.
• Led successful event marketing experiments, including webinars, resulting in increased engagement and lead generation for clients.
• Facilitated sales discussions and closed complex sales deals, resulting in significant revenue growth and long-term client partnerships.
• Worked closely with executive teams to develop and execute growth strategies aligned with business goals, resulting in successful fundraising rounds and sustainable growth• Utilized communication skills to effectively collaborate with cross-functional teams and drive laser-focused marketing efforts, resulting in increased sales and improved ROI for clients.

Growth Marketing Strategist ( Strategic Advisor)

In the hyper-competitive DTC space of 2025... eCommerce founders are up against it all: 

→ Stagnating conversion rates

→ The dizzying spin of META's ad cycle

→ Surging ad costs gnawing at profits

→ CAC that's climbing when you need it grounded

→ Battling resellers who snatch up your goods to hawk on Amazon

Juggling these with tightening margins, fighting off counterfeits, winning over fickle customer hearts, and dodging relentless fraudsters—the struggle is real.

Amidst this chaos, our team at Ai-Ify is ready to bolster your efforts:

AI-Powered Content Strategies:

We weave stories that do more than climb SERPs—
they click with your audience and stick in their minds, 
all thanks to our AI wizardry that harnesses human emotions at a digital scale.

eCommerce Automation:

Imagine reclaiming the hours swallowed by tasks that could run themselves. 
We make it happen by bringing the might of tools
like Zapier and Make to your corner, making operations smooth as silk.

AI Voice Agents:

Venture into a new era of customer service with our AI voice agents, 
delivering a 24/7 service that matches the nuance and warmth of 
real human interaction, minus the overhead.

Eager to conquer stagnant conversions, 
dodge ad spend bullets, reinforce loyalty, 
and curtail your CAC?!?

 It's time we talked. 

Together, we'll tailor the future of your DTC brand.

Brian  Cliette

Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

taplio

The Battle

Brian Cliette

Bruce Martin

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