Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

I just hit 12,000 followers on LinkedIn.

• No celebration
• No screenshot
• No dopamine hit

Just a quiet confirmation.

Numbers only matter when they reflect something real.
And this milestone does.

Not because of the count.
But because of the process behind it.

Three years ago, I was “the SEO guy.”

I wrote for Google first.
Humans second.

Intent over attention.

And there is a massive difference.

When someone searches Google, they already want something.
They are raising their hand.

Your job is simple:
Answer better than everyone else.

SEO writing is a drive-thru.

• They order
• You deliver
• The most organized kitchen wins

Social media is the opposite.

Nobody is ordering anything.

You are competing with Netflix, Slack pings, TikTok, and mental exhaustion.
You have to create hunger where none existed.

That shift humbled me.

I had to unlearn structure.
And relearn persuasion.

I stopped asking, “Is this optimized?”
And started asking, “Does this land?”

I studied storytellers.
Not marketers.

I watched how anticipation is built.
How tension is held.
How emotion carries ideas further than logic ever could.

Slowly, something clicked.

I stopped obsessing over keywords and started chasing clarity.
I stopped tracking backlinks and started tracking behavior.
I wrote for humans first.

Ironically, my SEO got better too.

Growth stopped feeling fragile.
It started feeling inevitable.

Not because of hacks.
But because I kept showing up when it made no sense.

When I was tired.
When clients were on fire.
When posts got buried.

I still wrote.

That consistency built trust.
Opened conversations.
Closed deals.
Changed how I see the game entirely.

I used to understand how content works.

Now I understand why it sticks.

This is not explosive growth.
It is earned growth.

And at this pace?

Increasing follower count is 100% irrelevant.
Changing lives and removing fiscal anxiety is.
Only focus is on providing value and getting paid for it.

It is alignment plus consistency plus time.

Because once you understand how humans work, you stop chasing reach.

And start building a life that compounds.

Helping Law Firms increase AI & Local SEO visibility to maximize client intake. | Add 7-Figures worth of cases per year from organic traffic. | My Local Gap Calculator tells you how much you lose every month

AI is not the problem. Your incentives are. AI is not going to use itself.

If you think your boomer salary is going to save your company, you are dead wrong...

The problem is that those that know how to use AI, are building companies not making themselves poor in a job.

They won't work for a salary when they can print 7-figure years. If you think this is an exaggeration, you lack imagination. 

Offer a cut of the pie to those with a brain, or get left behind.

Need help transforming your employees into AI machines? 

Reply with TRANSFORM and we'll talk.

Not being in top #3 on Google Maps costs you 7-Figures per year in lost deals.

This is how you climb to the top and get that massive revenue share:

• Fast Site
• High Quality Backlinks
• Local citations optimized
• Content written to convert
• Topical Authority Map that tells Google you know your stuff

If you want to know how much you're leaving on the table, click on the link in the comments. We'll tell you exactly how many leads are there for your industry.

I don’t know who needs to hear this but...

You need $0 down to start an online business.

• Free AI = DeepSeek
• Free Landing Pages = Carrd
• Free Video Hosting = YouTube
• Free traffic = Social Media Profiles

Poor people have bad imagination. Get creative.

You've seen the posts:

"I don't even use Google anymore." (These numbers are scary...)

Big talk.

But what does the data actually show?

Google went from 8.5 billion searches a day to 13.7 billion.

More people are Googling than ever.

Need help getting on the most powerful AI engine on the planet?

I'm taking 2 new clients in February. If your company does over $3 million per year, your business is qualified for growth.

Some call it AIO...

Others call it GEO...

Old timers want to cling on to SEO...

I say to all of them.

Get.
More.
Backlinks!

Ask me how if you want ones that move the needle.

No alternative text description for this image

Every few years, marketing declares another rivalry:

Radio vs. TV.
TV vs. digital.
PR vs. content.
SEO vs. AI.

But reality doesn't do clean cuts.

The so-called replacement consistently resolves as reinvention.

And this is how it looks in real time:

1. SEO Has Been “Dying” Since the Early 2000s

Two decades of predictions haven’t stopped search growth. They’ve only exposed how often tactics expire while demand continues to shift.
https://hubs.la/Q03ZKW2P0

2. Marketer’s Favorite Hobby: Declaring Things Dead That Still Print Money

Radio died. TV died. PR died. Email died. And yet they’re all still here, evolving while the industry chases the next funeral headline.
https://hubs.la/Q03ZKWZR0

3. The Fastest Way to Lose Narrative Control in AI Search

When brands avoid specifics, generative engines treat it as a gap that needs to be filled, and they fill it fast.
https://hubs.la/Q03ZKXVN0

4. AI Marketing That Actually Held Up in Production

Instead of chasing novelty, these teams treated AI as plumbing. The outcomes were faster execution, cleaner workflows, and measurable gains.
https://hubs.la/Q03ZKYMB0

5. Google’s December Core Update Has Landed

Now comes the hard part: understanding whether your current visibility is stable, temporarily tolerated, or already on borrowed time.
https://hubs.la/Q03ZKWH70

The illusion of replacement hides continuity of control.

We hype "new" systems as total takeovers, and lose focus on what really works.

If you want to see where your next opportunity hides, let me tell you in a call here: https://hubs.la/Q03ZKY9j0

SEO is officially in its “Facebook 2018” era.

Back then, Facebook lost millions of visits and businesses fled to Google for safety.

Now, that safety net is gone too.

Seniors are already planning for a 40% drop in search traffic over the next few years.

(No more hoping-against strategies)

And once traffic decline becomes a planning number, not a fear, everything shifts. 

Let's get into what happened last week:

1. Publishers Are Planning for a 40% Traffic Loss

Search was supposed to be the stable channel. Now publishers are reallocating headcount, formats, and revenue models around their decline.
https://hubs.la/Q03_LWQM0

2. Google Is Teaching People How to Read Curiosity

Google is now actively teaching users what to explore next while they’re still figuring out what they’re interested in.
https://hubs.la/Q03_LYSv0

3. Two Content Economies Are Emerging (Exposure No Longer Pays the Bill)

For 20 years, publishing meant visibility in exchange for knowledge. Now answers stay inside machines, and content creators are being told to accept less.
https://hubs.la/Q03_LXB50

4. Your Best Buying Signals Never Make it to the CRM

Deals expand right before they close. New voices enter, urgency rises, and the most valuable signals never make it into the CRM that’s supposed to catch them.
https://hubs.la/Q03_LWmH0

5. The Social-to-Search Halo Effect SEO Isn’t Measuring

Not all demand starts with a query. Some of it starts with a feeling that sends people searching days later. Ignoring it means letting curiosity resolve on someone else’s terms.
https://hubs.la/Q03_LZxs0

We’ve moved past organic guarantees.

Today, reach depends on systems that can actively shape demand:

AI for discovery.
Ads for paid attention.

I'll show you what that setup can actually do for you. 

Pick a time: https://hubs.la/Q03_LVZR0

New Year’s Eve is behind us.

I started January 5th with a work sprint. One rock. One focus.

Here’s what separates people who adapt and those who don’t:

Most people blame external pressure. 

• War
• Gas prices
• Difficult year

Very convenient. 

Because then you don’t have to examine your own decisions.

But tough times don’t define you. You define how you respond to them.

In every downturn, a small group does exceptionally well. They didn't ignore reality. They adapted faster.

What separates them? 

Structure.

For me, 2025 was one of the best years on record. Most of that traces back to one decision: focus on recurring revenue.

Before that, my business was fragile. Revenue came in bursts. Planning felt theoretical. Every month was a reset.

That realization didn’t come from scrolling. It came from forcing the numbers to tell the truth.

Here’s what most people get wrong about planning:

They plan to feel organized, not to make tradeoffs.

Unrealistic plans create false confidence. Ignoring your capacity creates burnout. Never adjusting creates quiet failure.

The solution? Quarterly planning.

Long enough to set direction. Short enough to correct mistakes before they compound.

A real rock solves an active problem, changes future options, and creates second-order effects. If it doesn’t do all three, it’s not a rock.

Most ideas get eliminated at this stage. Nice-to-haves don’t change the game.

The cost of continuing as usual:

Busy weeks. Incremental progress. Another year where effort increases faster than leverage.

Poor planning doesn’t fail loudly. It fails quietly.

Planning isn’t about controlling the future. It’s about creating structure that allows good decisions to emerge.

The people who do well aren’t waiting for clarity. They create it.

Let’s build that structure together.

Did you know that 88% of urgent clicks go to companies located in Google's Maps Tri-Pack?

If your business is not located in first 3 spots, you are missing on fastest profit on the internet. (Here's how to easily climb to the top):

1. Fix your citations
2. Get fresh reviews (from Google Local Guides)
3. Make sure content of your site is optimized for Local SEO
4. Don't forget to double check your phone number is working

These may sound simple, but roadblock up to 7 figures annually of free orgaic traffic.

Want to learn how much revenue you're leaving on the table? 

Check out our Google Profit Gap Calculator, and ensure you take proper action.

Remember when buying online took around 20 minutes across 5 sites?

Google just shrank it to 10 seconds on one screen:

Customer asks about rugs → sees Rugs USA's 20% off → taps buy.

Curiosity hits search. Wallet hits empty.

(Keep reading for more brain-tickling updates)

1. Google’s Commerce Update Redefines the Buyer's Journey

New commerce tools link AI-driven research directly to checkout, offers, and retailer-controlled experiences inside Google Search and Gemini.
https://hubs.la/Q03-FkDM0

2. SEO in 2026 Looks a Lot Like a YouTube Strategy

AI Overviews are pulling answers from video like it’s primary evidence, turning YouTube into the center of modern SEO.
https://hubs.la/Q03-FkFx0

3. 230 Million People Already Ask ChatGPT About Health

Now OpenAI is formalizing that behavior with a locked-down Health environment, signaling a shift from casual health questions to sustained, data-grounded use.
https://hubs.la/Q03-F8-L0

4. Google Says “Stop Writing for AI” (Even If It Works Today)

Many teams are restructuring content to “please AI,” but Google just went on record saying this shortcut might age very badly.
https://hubs.la/Q03-Ff4G0

5. AI Search Is Solving the Question, Not the Market

"A feature designed to ensure completeness becomes a bug when completeness overrides utility." 
https://hubs.la/Q03-Fk_40

Google now owns the journey end-to-end. 

Profits chase whoever controls that unified experience.

Secure top visibility before Q1 slips: https://hubs.la/Q03-FcdY0

How many AI agents are currently working for you?

Professional Speaker, Wealth Management Founder, Generosity Consultant, Impactmaker

Generosity is a mindset, not an event.

- Bob DePasquale

Thriving organizations implement cultures of generosity that attract the best talent and the most loyal customers.  It's good business!

High-generosity people are 23% more likely to be satisfied with their lives overall!

*The Accent, 2019

Being generous makes everyone’s life better.  It doesn’t matter if you are the giver, the receiver, or just an on-looker.   

Bob learned this lesson at a very young age.  In fact, if it wasn’t for some generous acts, Bob likely wouldn’t be here today.  He has dedicated his life to empowering mission-driven organizations to build cultures of generosity that are made up of fulfilled employees and satisfied customers.

The Generosity Guy has worked professionally and in volunteer roles for 23 years, in three different countries, and in 17 states.

When Bob was given a cancer diagnosis and experienced the tragic events of 9/11 in New York City,  he thought not only his life over, but everyone else’s too.  He went from feeling like an invincible 18-year-old to an unworthy victim of life.  

What happened in the months and years following was truly miraculous - or was it generous?  The acts of generosity he experienced saved his life.  

Bob’s story is unique but his perspective resonates with anyone who wants to enjoy the work they do, give to others, and make a positive impact in the world.

Bob DePasquale, CFP®CAP® "The Generosity Guy" 😃

Don't motivate people with perks!
Unless you're hoping for this👇🏼

𝘢𝘯𝘥 𝘐 𝘢𝘪𝘯'𝘵 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘵𝘦𝘢𝘮𝘸𝘰𝘳𝘬


𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗶𝘀𝗺

Everyone has a different set of gifts and skills.

Anytime time you give incentive to one thing,
you're going to favor those who do it well.

👉🏼Seems obvious.

👉🏼Plays out in a not-so-obvious way.


𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

The big problem with favoritism is not that you:

♦️miss opportunities.
♦️like someone more.
♦️want a specific thing done.

𝘛𝘩𝘦𝘴𝘦 𝘢𝘳𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘮𝘢𝘭𝘭.

The 𝘣𝘪𝘨 problem is you demote others in the process.


𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲

I'm all for celebrating performance.

But it should be performance (effort) in a given role - not results...

...based on a single metric.

...and motivated by a perk (like a bonus).


𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗳 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲...

Have to hand it to the guys in the video...
...they're doing their best 🕺

🤣Let's hope they're better salesmen than dancers.





𝗗𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗽𝗲𝗿𝗸𝘀 𝘁𝗼 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲 𝗽𝗲𝗼𝗽𝗹𝗲?




==============

♻️ Repost to inspire.
🔔 Follow Bob DePasquale, CFP®CAP® for more.

*𝘷𝘪𝘥𝘦𝘰 𝘧𝘳𝘰𝘮 @𝘱𝘦𝘢𝘤𝘩𝘵𝘳𝘦𝘦_𝘳𝘰𝘰𝘧 𝘰𝘯 𝘐𝘎

Bob DePasquale, CFP®CAP®

Keynote Speaker | Helping growth-oriented organizations attract top talent and the most loyal customers

Some people think culture changes when leadership “announces” it.

But it can start where it’s least expected: one person who actually feels joyful and effective in their work.

𝘛𝘩𝘢𝘵 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘪𝘴 𝘤𝘰𝘯𝘵𝘢𝘨𝘪𝘰𝘶𝘴.

When one person on a team feels good about what they’re doing and their ability to contribute, everyone around them feels it.

➡ They show up differently.
➡ They encourage differently.
➡ They carry meetings differently.


𝗡𝗼𝘄 𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝗶𝗳 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻.

💡 Two people on that team living and working generously.

🔄 Then three.

🔊 Now the others have multiple sources of encouragement and confidence.

Studies on workplace behavior show that emotions and habits spread socially:

People tend to mirror the mood, energy, and behaviors of those around them, especially visible peers & leaders.

𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘺 𝘰𝘯𝘦 𝘨𝘦𝘯𝘦𝘳𝘰𝘶𝘴, 𝘫𝘰𝘺𝘧𝘶𝘭 𝘵𝘦𝘢𝘮𝘮𝘢𝘵𝘦 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘴𝘵𝘢𝘺 “𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘱𝘦𝘳𝘴𝘰𝘯” 𝘧𝘰𝘳 𝘭𝘰𝘯𝘨.

This is why generosity is good business.


𝗚𝗲𝗻𝗲𝗿𝗼𝘀𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗻𝗼𝘁 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁.

The question is:

How do you make that mindset shift and build the generous culture you actually desire?

👉🏼One that helps your organization grow and helps your people enjoy the work.

That’s exactly what my free “Feeling Generous” email course is designed to do.

Seven short lessons.

Seven ways generosity helps you be more joyful in your work, more joyful with your family, and more fulfilled in your everyday life.

Because when you feel generous, you exude that generous feeling.
And it grows on the people around you.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗿 𝗯𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗺𝗮𝗸𝗲𝘀 𝗴𝗲𝗻𝗲𝗿𝗼𝘀𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗮𝗴𝗶𝗼𝘂𝘀?





===============

♻️ Share this with someone who shapes your team’s culture.
🔔 Follow Bob DePasquale, CFP®CAP® for more.
📩 Want to make generosity contagious this year? Join my free “Feeling Generous” email course (link below).

Everyone wants to win.
But losers only have wins to celebrate.

If you don’t know how you won, you can’t build a culture that wins on purpose.


𝗠𝗼𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗼𝗯𝘀𝗲𝘀𝘀 𝗼𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.

➡ Deals closed
➡Numbers hit
➡Scoreboard


𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?

Sometimes people get great results because uncontrollable things break their way.

🚩It’s like winning the lottery.

Everyone has a chance.
Eventually someone wins.

But do they really “deserve” the credit for a system they can’t repeat?

On the flip side, there are also times when you do everything right…

call the perfect play…
execute it perfectly…

…and still lose.


𝗛𝗮𝗯𝗶𝘁𝘀

That’s why great cultures focus on day-to-day habits, not just highlight-reel results.

The simple, repeatable actions are what should be:

🔍 Evaluated.

🗣️ Talked about.

🙌 Recognized and celebrated.


𝗚𝗼 𝗮𝗵𝗲𝗮𝗱 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴 𝘀𝗮𝗹𝗲.

If your top salesperson doubles their income with the biggest deal of the year, that’s awesome.

𝘉𝘶𝘵 𝘴𝘵𝘶𝘥𝘺 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘨𝘰𝘵 𝘵𝘩𝘦𝘳𝘦:

Was it a 10-year customer relationship?

How many check-ins, follow-ups, and value-add touches did it take?

What disciplines were at work behind the scenes?

What we should be most proud of are the small, generous, behaviors people practice every day.

𝘛𝘩𝘰𝘴𝘦 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵.


𝗪𝗮𝗻𝘁 𝗵𝗲𝗹𝗽 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘁𝗼𝘄𝗮𝗿𝗱 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗵𝗮𝗯𝗶𝘁𝘀?

My free “Feeling Generous” email course walks through seven lessons to help you:

↗️Be more joyful in your work.

↗️Be more joyful with your family.

↗️Live a healthier, more enjoyable, more fulfilling life.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗿𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴 𝗹𝗼𝘁𝘁𝗲𝗿𝘆 𝘄𝗶𝗻𝘀 𝗼𝗿 𝘀𝘁𝗮𝗿𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗮𝗯𝗶𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗲?





===============

♻️ Share this with a leader who only looks at the scoreboard.
🔔 Follow Bob DePasquale, CFP®CAP® for more.

Your not going to believe me but...


𝗠𝗼𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

They miss something key:

They don't just learn from you.

You have to learn from 𝘵𝘩𝘦𝘮 too.

This will make the most of the relationship.


𝘞𝘩𝘦𝘯 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀?

➡ In meetings 𝘸𝘪𝘵𝘩 them
➡ In meetings 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 them
➡ When they tell you what they want

𝘉𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘧𝘰𝘳𝘨𝘦𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘯𝘦𝘦𝘥.


𝗔𝗜 𝗶𝘀 𝗺𝘆 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀.

You don't need to be an expert.

➡ Feed it customer feedback, survey data, support tickets
➡ Find what customers appreciate, enjoy, and need most
➡ Find what they dislike the most

𝘛𝘳𝘢𝘪𝘯 𝘪𝘵 (𝘰𝘳 𝘺𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦) 𝘵𝘰 𝘴𝘱𝘰𝘵 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴.


𝗡𝗘𝗘𝗗 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘄𝗼𝗿𝗱.

When you know what customers truly need, you can be generous with:

➡ Better products
➡ Smarter solutions
➡ Anticipated support

𝘛𝘩𝘢𝘵'𝘴 𝘨𝘦𝘯𝘦𝘳𝘰𝘴𝘪𝘵𝘺 𝘢𝘵 𝘴𝘤𝘢𝘭𝘦.

It's where you anticipate needs based on learning more about people.


𝗗𝗼 𝘆𝗼𝘂 𝗯𝗲𝗹𝗲𝗶𝘃𝗲 𝗺𝗲 𝗻𝗼𝘄?





===============
♻️ Share this with someone using AI (or thinking about it).
📩 DM to join my free "Feeling Generous" email course.
🔔 Follow @Bob DePasquale, CFP®CAP® for more.

If you think your job is to outshine your coworkers, you’ve already capped your career.”

𝘛𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘸𝘪𝘯 𝘢𝘵 𝘸𝘰𝘳𝘬 𝘱𝘭𝘢𝘺 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘨𝘢𝘮𝘦.

𝗬𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝘀𝘁𝗮𝗹𝗹𝘀 the moment you feel like you have to “take down” the person in the cubicle next to you.

Now you’re not focused on actually 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 better.

👎🏼You’re focused on trying to 𝘭𝘰𝘰𝘬 better.


𝗕𝗲𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝘃𝘀. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹

One of my favorite ideas (inspired by 𝚃̲𝚑̲𝚎̲ ̲𝙿̲𝚜̲𝚢̲𝚌̲𝚑̲𝚘̲𝚕̲𝚘̲𝚐̲𝚢̲ ̲𝚘̲𝚏̲ ̲𝙼̲𝚘̲𝚗̲𝚎̲𝚢̲ by Morgan Housel) is this:

There’s a huge gap between actually being something and doing things to look like it.

Want a Bentley, a massive house, and to spend money like your rich?

𝘛𝘩𝘰𝘴𝘦 𝘢𝘳𝘦𝘯’𝘵 𝘵𝘩𝘦 𝘩𝘢𝘣𝘪𝘵𝘴 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘨𝘦𝘵 𝘺𝘰𝘶 𝘵𝘩𝘦𝘳𝘦.

These will:

📈 Investing in the right places.

💾 Saving more than you spend.

💸 Being frugal instead of flashy.

🧠 Being intelligent with your money.


𝗧𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝘁𝗿𝘂𝗲 𝗮𝘁 𝘄𝗼𝗿𝗸.

Trying to “look” more capable than your teammates leads to:

🤦🏼Undermining others.
🤦🏼Hoarding information.
🤦🏼Playing for credit instead of outcomes.


𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗯𝗹𝗲 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:

🙋🏼Sharing what you know.

🙋🏼Helping teammates succeed.

🙋🏼Playing for a team win, not just your highlight reel.

That’s generous culture. It’s what people remember and reward over time.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗮𝗯𝗶𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹?




===============

♻️ Share this with someone who cares more about the team than the title.
🔔 Follow Bob DePasquale, CFP®CAP® for more.
📩 Want to build a generous career and culture? Join my free “Feeling Generous” email course. Just comment 𝘍𝘦𝘦𝘭𝘪𝘯𝘨 𝘎𝘦𝘯𝘦𝘳𝘰𝘶𝘴.

If you think humility in leadership means backing away from responsibility, you’re getting humility backwards.

Most people miss this fact:

𝘙𝘦𝘢𝘭 𝘩𝘶𝘮𝘪𝘭𝘪𝘵𝘺 𝘪𝘴 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘰 𝘸𝘦𝘭𝘭 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘴𝘵𝘦𝘱 𝘪𝘯 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵𝘭𝘺 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱𝘴 𝘵𝘩𝘦𝘮.

𝗛𝘂𝗺𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀 𝗻𝗼𝘁:

➡ Passing everything off to other people.
➡ Thinking “I hired you for a reason, you do it”.
➡ Pretending you don’t know what you’re doing.
➡ Over-delegating just to avoid owning decisions.

𝘛𝘩𝘢𝘵’𝘴 𝘯𝘰𝘵 𝘩𝘶𝘮𝘪𝘭𝘪𝘵𝘺.

⛔That’s avoidance dressed up as trust.


𝗥𝗲𝗮𝗹 𝗵𝘂𝗺𝗶𝗹𝗶𝘁𝘆 𝗹𝗼𝗼𝗸𝘀 𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

➡ You’re tuned in to the people you work with.
➡ You don’t need to micromanage every move.
➡ You don’t jump on their tasks or ideas all the time.
➡ You confidently share your perspective and support.

𝘈𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘧𝘰𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘵𝘩 “𝘭𝘦𝘢𝘥𝘦𝘳” 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘵𝘭𝘦.


𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀𝗹𝘆.

➡ Share a story that helps the team.
➡ Add an insight or lesson from experience.
➡ Give a resource, a connection, or encouragement.

👉🏼Just make the team better.


𝗜𝘁'𝘀 𝗮 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗻𝗼𝘁 𝗮 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲.

If you want to build that mindset, my free “Feeling Generous” email course can help you:

➡ Be more joyful in your work.
➡ Be more joyful with your family.
➡ Live a healthier, more enjoyable, more fulfilling life.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗵𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝗴𝗶𝗳𝘁𝘀 𝗼𝗿 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀𝗹𝘆?



===============

♻️ Share this with someone people naturally look to for leadership.
🔔 Follow Bob DePasquale, CFP®CAP® for more.
📩 Want to grow in generous leadership? Join my free “Feeling Generous” email course.

If your team “values generosity” but fights over every leaderboard, you don’t have a culture, you have a PR campaign.

𝗬𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗻𝗼 𝗼𝗻𝗲’𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝗽𝗼𝘀𝘁𝗲𝗿.

𝘞𝘦 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘢𝘣𝘰𝘶𝘵 𝘨𝘦𝘯𝘦𝘳𝘰𝘴𝘪𝘵𝘺, 𝘵𝘦𝘢𝘮𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 “𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳 𝘸𝘪𝘯.”

🗣️But slogans only go so far.

🫰🏼Talk is cheap.  

🪙Action is an investment.


𝗜𝗳 𝘆𝗼𝘂 𝗽𝗮𝘂𝘀𝗲𝗱 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗮𝘀𝗸𝗲𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳:

👉🏼“What are the actual systems we have?”

👉🏼"Do we talk about generosity and giving all the time?"

👉🏼"Or is there a real ratio of talking… to actually doing?"

👉🏼"Do we say we want to help each other while fighting over the leaderboard and the latest sales contest?"

👏🏼"Or do we talk about helping each other
while we’re actually doing it?"

𝘛𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘢 𝘴𝘭𝘰𝘨𝘢𝘯 𝘢𝘯𝘥 𝘢 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦.


𝗗𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵.

You want to compete 𝘧𝘰𝘳 each other.

👏🏼That’s what a generous culture looks like.


𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗼𝘂𝘀

If you want help closing the gap between what you say and what you actually do, my free “Feeling Generous” email course will walk you through it.

7 lessons on how generosity helps you:

♦️Be more joyful in your work.

♦️Be more joyful with your family.

♦️Live a healthier, more enjoyable, more fulfilling life.


𝗜𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘀𝗮𝗶𝗱...𝗼𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗲𝗹𝘁?





===============

♻️ Share this with someone responsible for culture on your team.
🔔 Follow Bob DePasquale, CFP®CAP® for more.
📩 Want to turn generosity from slogan to system? Join my free “Feeling Generous” email course (link below).

taplio

The Battle

Brian Dordevic

Bob DePasquale, CFP®CAP® "The Generosity Guy" 😃

Followers

Posts

Engagements

Likes

Performance ScoreBrian Dordevic's LinkedIn Performance

Performance ScoreBob DePasquale, CFP®CAP® "The Generosity Guy" 😃's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Dordevic

Bob DePasquale, CFP®CAP® "The Generosity Guy" 😃

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

Performance ScoreBob DePasquale, CFP®CAP® "The Generosity Guy" 😃's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Dordevic's LinkedIn Performance