Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

"BREAKING: Claude can now do $10,000/month SEO for free."

After 16 years in SEO, I see 100% pure cope (here's how not to fall for SEO scams)

None of these guys share results.

None of them share case studies.

Because they don't exist.

It's grift wrapped in a thread.

I've been ranking sites since 2010.

• Real clients
• Real campaigns
• Real money moved ($13 mil VC funded exit secured)

And the recycled take never changes:

"Businesses quietly going all-in on AI + SEO will save a ton of money."
"This feels like buying Bitcoin at $100."

Nah.

Bitcoin didn't require you to understand search intent, site architecture, crawl budgets, or why Google just nuked your site overnight.

Same playbook every time:

List a stack of cheap tools.

Claude: $20/month. WordPress: cheap. Canva: free. GSC: free.

"Total cost: under $100/month." (You need 20x Max Claude, which costs $200. But they won't tell you that.)

Then: "people used to pay agencies $1k-$3k for this."

As if SEO is just hitting publish.

Same energy as people who pay for a gym membership and never workout.

The tool is not the skill.

It never was.

What AI actually cannot do:

• Tell you why your traffic dropped 40% after a core update.
• Read your GSC data and prioritize cannibalization fixes.
• Build a link strategy that doesn't get you torched.
• Audit your site architecture and know what to kill.

It cannot prioritize. It can only produce.
More content faster without strategy = a bigger mess, built quicker.
Can AI speed things up? Absolutely.

I use it every day.

Drafts. Outlines. Content workflows. Elite for that.

But it's a power tool. Not a tradesperson.

You still need someone who knows where to cut.

These posts get engagement because they sell a fantasy.

That expertise is dead.

That 16 years of pattern recognition gets replaced by a $20 sub.

It doesn't.

The people winning with AI right now aren't replacing skill.

They're stacking it on top of speed.

That's the edge.

Link under my profile for real ways to use AI in SEO (results, not slop).

I help you improve Local AI & SEO Mentions for your firm | Official Google & Hubspot Gold partner

Your web developer built you a beautiful site (and disappeared)…

All you are left with:

• Your WordPress login sits at /wp-admin
• Bots already found it
• They're running thousands of password combos right now.
• Your plugins haven't been updated in months.

Each one is a door.

And hackers have the keys to every outdated lock.

• No 2FA
• No WAF
• No monitoring
• No rate limiting

You won't know you've been hacked
Until your AI SEO rankings tank.
And your clients stop calling.

Here's what a real setup looks like:

• A law firm launches a new WordPress site.
• Within hours, automated bots hit /wp-admin.
• But this time it's different
• Rate limiting kills brute force

CAPTCHA blocks the scripts.

2FA stops stolen credentials.

Firewall filters the noise before it touches the server.

A plugin vulnerability drops next week.

Updates are staged, tested, deployed.

Something still slips through?

File monitoring catches it in minutes.

Clean backup restores in under 10.

Most devs build pages.

The ones clients keep on retainer?

They protect revenue.

Be that developer.

I build internal tools and platforms that replace your duct-taped workflows. | Official Google & Hubspot Gold partner

Corporate HATES remote work.

This is how I started a 100% remote agency.

My "Overdelivery Stack" that scaled our clients to 8-figure exits:

• Nitro Cold Brew
• MacBook (or an iPad)
• Great Internet connection
• Stellar client results (recent client got acquired for $13,000,000)

I've scaled our clients from places like Ibiza and Paris.

And my team?

They're doing the same, working from places that inspire them.

✅ No long commutes
✅ No office distractions
✅ No pointless water cooler conversations

Want to swipe my SOPs that allow me to run this company from the comfort of my iPhone?

Sign up for my Substack for exclusive in-depth guides on how to grow a 100% remote company.

Link under my profile.

SEOs are DEAD.

I dared our AI to outperform our best SEO analyst.

Gave them both the same 20 sites. Same criteria. Same deadline.

The AI went first.

Lightning fast, no eye fatigue, 100% grind mode.

259 SEO errors were flagged in under 10 minutes.

Then our human analyst went in, line by line, analyzing structure, intent, UX, and context.

It found 83 issues.

Fewer, yes, but half of what the human eye caught, AI was blind to.

So... was AI actually better? 

No.

This experiment confirmed something bigger than numbers could show.

There’s no more betting on one tool or one method anymore.

The AI caught what was technically broken.

The human caught what was strategically wrong.

Choosing between AI and human expertise is like choosing between your left and right eye.

You can function with one. But depth perception requires both.

That mix is why our clients are still growing while others complain about “SEO being dead.”

If you want to see what this combo could do for your site, let’s go for it.

Book an audit with us.

Worst case, you walk away knowing exactly what’s blocking your growth.

No alternative text description for this image

I'm 39, Serbian Turned American and run a 100% remote web development agency and a 20-people team.

December 2025, our client secured $13,000,000 VC-funded exit.

But it wasn't always like this.

I started from the bottom…

• Came with $3,000 to my name
• To infamous South Side Chicago
• Picked up a job at the grocery store for minimum wage

Fast forward to today, and here's exactly what we sell (steal this if you want):

• Local SEO packages: $2,000/mo+
• Content marketing and SEO writing
• Meta ads management: retainer + performance
• Website complete builds and optimization: $20,000-$84,000

And here's how we keep the pipeline full:

• Referrals
• YouTube Videos
• Post on X/Twitter daily
• Post on LinkedIn 5x/week
• Publish on Substack weekly
• Warm outbound via HubSpot intent data
• DM prospects who comment on competitor's posts

All run on this stack:

• Meta Ads Manager
• CallRail (call tracking)
• Claude + ChatGPT (AI)
• HubSpot (CRM and pipeline)
• Notion (operations and SOPs)
• Google Drive (Our workspace & reports)

The result?

Complete location freedom, 100% of work done from my iPhone while enjoying 
Versailles, Ibiza, and visiting family in Belgrade.

Build the right systems, nail the right offers, and you can scale past $500K with a lean team while driving 7-figure results for your clients.

I break it all down in my newsletter.

Weekly drops on (sign up via the link under my profile name):

• AI
• SEO
• Sales
• Marketing

63 minutes ago someone called to tell me I was dead.

Not metaphorically.

They had already filed an official Google support case claiming I had passed away, and they wanted everything:

• My Google Workspace account
• My entire digital presence
• My business domain
• My emails

The caller introduced himself as David Odza from Google Support.

Professional voice. Palo Alto phone number. A legitimate Google confirmation email sitting right in my inbox.

Everything checked out.

Except one thing.

I knew it was a scam.

Here's where it gets interesting.

He kept asking about my email address. Fishing. Guessing. Circling back to it repeatedly, trying to confirm which account was actually mine.

Then he landed on an old Gmail address.

He asked me directly, "Is this your email?"

I said yes.

What he didn't know was that he'd just found my honeypot.

A honeypot is a fake account that looks real, set up specifically to attract attackers. No real data. No connections to anything important. No value whatsoever.

A trap dressed up as a target.

I keep one precisely for moments like this — an old Gmail address I've never used for anything real, sitting there waiting for exactly this kind of situation.

He thought he'd struck gold.

I let him think that.

Because I had a reason.

I needed his IP address for the fraud report.

He initiated account recovery. Walked me through approving it on the phone — a classic social engineering move where they get you to authorize your own account takeover in real time.

I played along.

Then I watched it unfold in real time:

• He logged in from Massachusetts
• Changed the password trying to lock me out permanently
• I changed it back first
• Kicked him off a Windows machine he had no business being on

And walked away with his IP addresses, phone number, and fake identities

They spent hours planning a sophisticated deceased account takeover.

They got into an empty trap.

Got absolutely nothing.

Now everything, the IPs, the phone number, the fake identities "David Odza" and "Timothy Casper", is sitting in a fraud report heading straight to Google's security team.

The lesson?

These attacks are becoming more sophisticated every day. They use:

• Real confirmation emails
• Real Google infrastructure
• Real support case numbers

Set up a honeypot. Trust your instincts. And if someone calls to tell you that you're dead, maybe don't take their word for it.

This month I'll be running a workshop on how to use AI to protect yourself and your business from phishing attacks.

Sign up to the newsletter (link under my name) to learn when it goes live.

I typed twitter . com into my browser today.

Or so I thought. My screen went black. Then full screen. My keyboard stopped responding. Every key I pressed did nothing...

For about three seconds, I felt that cold drop in my stomach. The one that says: *you've been hacked.*

My mind raced. Passwords. Bank accounts. Client data. Fifteen people depend on systems I manage.

Then I did the only thing I could think of.

Cmd + Option + Escape. Force quit Chrome.

It worked. I was out.

My next hour was spent researching what happened. Scanning for malware. Checking extensions. Reviewing DNS settings. Preparing for the worst.

The diagnosis?

I missed one letter.

I typed `.cm` instead of `.com`. That's it. One missing "o."

Turns out `.cm` is Cameroon's country code. And someone bought `http://twitter . cm` (DO NOT TYPE IT INTO YOUR COMPUTER) years ago for one reason: to catch people who type too fast.

That domain redirected me through an ad-tracking network. The full-screen lockout was just JavaScript on a webpage. Not malware. Not a hack. A scare tactic designed to make you panic and do something stupid.

Like calling a fake tech support number. Or clicking a button that *actually* installs malware.

Here's what stuck with me.

I run a digital agency. I live in browsers all day. I know better. And I still almost fell for it.

Now imagine someone on your team who doesn't know what force quit is.

That's the real danger. Not the scam itself. It's that it only needs to work once on the wrong person.

Three things worth doing today:

1. Show your team how to force quit a frozen browser (Cmd+Option+Escape on Mac, Ctrl+Shift+Escape on Windows)
2. Tell them to never call a number displayed on a "your computer is infected" screen
3. Remind them that the scariest-looking attacks are often the least dangerous, and the quiet ones are what actually get you

One missing letter almost ruined my afternoon.

Don't let it ruin yours.

Landed in USA 13 years ago (photo from THE Chicago South Side)

Cracked laptop...
Rented room
Zero safety

As if that wasn't hard enough:

No investors
No agency mastermind
Just wifi and the decision to figure it out

Fast forward.
Last quarter my agency helped clients lock in 8 figure exits.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

• I focused on local service providers
• When their leads stop, payroll hurts hard
• Solve that consistently and they remember your name and birthday

Sell the real wins

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

• Hundreds of positive reviews on Upwork
• Daily posts on X and LinkedIn
• Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

• AI, technical SEO, CRO, local search
• Enough depth to solve hard problems
• Enough range to connect the whole funnel

Treat cash like oxygen

• Profit targets
• Weekly money reviews
• I built for boring predictability instead of viral spikes

Borrow other people’s trust

• Partner with vendors who already serve attorneys.
• They send us their clients.
• We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:

Turn specific skills into an agency that quietly prints results.

You want to get more details how I've done it? Sign up for my newsletter by clicking the link under my profile.

Your pal, Brian

P.S. I'm getting that hairline BACK.

I analyzed 3,000 websites across ChatGPT, Copilot, and Perplexity over 90 days.

What I found should terrify every marketer sleeping on backlinks.

Here's Sam Atlman’s dirty secret:

Google spent 25 years building a spam filter. These AI platforms are trying to do it in 25 months.

And they're losing. Badly.

ChatGPT and Perplexity were built on top of Bing's index. 

Bing has always been the bouncer who lets everyone into the club. 

• No ID check
• No dress code
• Just vibes

So now you've got AI tools confidently citing websites with fake authors, 100K random product pages, and thousands of AI-generated articles about nothing.

It's like building a library and filling it with phonebooks.

Meanwhile, Reddit became the golden child of Google's algorithm. Why? 

Because Reddit has something these AI crawlers don't: an army of angry moderators with zero spam tolerance.

Reddit is basically a self-cleaning oven. Post garbage, get downvoted into oblivion in 11 minutes.

But here's where it gets interesting for you.

These AI platforms are STARVING for quality signals. They need a way to separate real brands from digital ghosts.

And the #1 signal they're borrowing from Google's playbook?

Backlinks.

Backlinks are the passport into ChatGPT. The entry ticket into Claude. The skeleton key to Grok.

Every legit site linking to you is a vote of confidence these AI models actually understand.

While everyone is obsessing over prompt engineering and AI wrappers, the real power move is dead simple: get other websites to point at yours.

Same game. New arena.

The brands building backlink moats right now will own AI search for the next decade.

The ones ignoring it will wonder why ChatGPT recommends their competitor every single time.

The window is wide open. These platforms haven't figured out spam filtering yet. That's why our clients pay us big money to help them break into AI citations.

Which means right now, quality stands out like a lighthouse in a sea of fog.

• Build links
• Earn citations
• Own the answer

My backlink playbook on how to earn authoritative links is coming up on my newsletter. Link under my name. Sign up before I hit send.

You can be the one learning how to use the AI, or you can be the one influencing people who believe in it like gospel.

Which one are you?

I work 3-4 hours a day. While traveling. While running a 100% remote agency.

I’ve lived in places like Paris, Ibiza and Belgrade.

All while immigrating to United States.

It took me 10 years to build a system that runs without me standing over it.

• While holding a job
• While dealing with immigration paperwork

The secret?

I stopped being the bottleneck.

I built a business where every person owns their role, every task has a home, and the machine moves whether I'm online or not.

• No single point of failure
• No permission needed
• It just does things

This system has survived AI disruptions, algorithm changes, software migrations, and actual wars.

It's robust precisely because no one person holds the keys.

Most agency owners I talk to work 10-12 hours a day and still feel behind.

I used to be one of them.

But now, my lean system powers 8-figure exits for clients and multiple 7-figures of new top-line revenue.

The shift happened when I stopped managing tasks and started building systems that manage themselves.

If you're running a service business and feel chained to it, you don't have a work ethic problem.

You have an architecture problem.

I write about how to fix that every week. Link under my name.

The World is on fire. Your attention doesn't have to be.

News cycle hijacked your mind while AI is unbothered & keeps marching forward.

This is the most expensive time in history to drift.

In this bloody conflict the biggest casualty is your focus. 

And its consequences will reach you whether you pay attention or not.

• Oil prices will climb
• The economy will slow
• AI is already reshaping every industry

Stack a war on top of all that, and suddenly it feels like the ground is shifting under your feet.

You feel it as anxiety. That low hum in the background. The compulsive news checking. The sense that you should be doing something but you're not sure what.

Here's what I want to tell you: that anxiety is not a signal to panic. It's a signal to focus.

I've been here before...

I grew up with bombs over my head. I know what real chaos sounds like.

And I know that the people who came out the other side weren't the ones who froze or spiraled. They were the ones who got quiet, got clear, and moved.

This morning I woke up grateful.

• I have food in my fridge
• I have a roof over my head
• My internet connection is strong

That's more than enough. And whatever the world brings, I will meet it. 

With focus

Focus is the antidote to anxiety

Anxiety thrives on scattered attention. It feeds on doom scrolling, reactive decisions, and an endless loop of "what if."

Focus kills all of that. 

When you sit down with one clear task and give it everything, the noise disappears. The war doesn't stop. The economy doesn't magically recover. But you stop suffering from it, because you're building instead of drifting.

The last time I activated this level of focus was during COVID. 

Everything felt uncertain. I locked in anyway. 

It changed the trajectory of my business. Then I cleared $250,000 in 2020.

Just because the world is on fire, you shouldn't start feeling apologetic for building great things.

This moment feels the same. 

The next 12 to 18 months will be mission critical.

But this time we have two forces reshaping everything: war and AI.

One of them will work for you, if you play your cards right.

The playbook: focus in 3 moves

- Shrink your inputs.

Stop consuming news like it's your job. Set one 15-minute window per day. Outside that window, your attention belongs to your work and the people you love. Anxiety drops the moment your information diet gets intentional.

- Automate what drains you.

Every repetitive task you still do manually is stealing focus from the work that matters. Tools are evolving fast. 

• My Mac Mini runs localized agents
• My Notion is becoming an AI automation engine 
• Things that used to take hundreds of hours are now handled by machine

You don't need a massive budget. You need the willingness to experiment.

- Build one thing every day.

Not ten things. One. A paragraph. A system. A conversation that moves a project forward.

When the world gets chaotic, most people become reactive.

That's your advantage

"Overdelivering" may sound hard. Until you realize how small customer expectations in fact are...

And then you realize that 95% of your competitors can't deliver on basic promises they make. Let alone extras...

That is the mindset of customer service.

Things that are easy to you, and client loves, that's the middle ground you're looking for.

That's what drives positive reviews.

That's what increases your LTV.

And it is your job as an entrepreneur to figure out what that is.

Pinyerd Disability Law clients need a website that makes law information easy to find and navigate.

Our design emphasizes:

Accessibility for all users.
Intuitive navigation.
Clean, consistent layout.
Fast performance.

The results? 

Higher Google rankings, dramatically faster load times, lower cost per acquisition, and more relevant visitors.

Experience it.

I don't post Alpha Efficiency work often enough.

Client had an exceptional multiple 7 figure year.

Good design is great return on investment.

Your AI-created site is a lot like a template.

It loads in 4.23 seconds. Our clients' sites load in 0.8.

That gap matters more than you think.

Because a split second, literally, decides whether you're #1 or #2 on Google.

And #1 gets roughly 50% more traffic than #2.

• Not 5%
• Not 10%
• FIFTY

Do you know how fast your site actually loads?

Not "pretty fast." Not "it seems fine on my laptop."

The actual number.

Here's the thing about AI-generated code:

It's trained to write code that works. Not code that performs.

And those are two very different things.

Your site can function perfectly and still load in 4.2 seconds while your competitor loads in 0.8.

Google doesn't care who wrote the code. It doesn't care if it was Cursor, 

Claude, or a junior dev in a basement.

It cares about one thing: how fast that page reaches the user.

That's the part that should keep you up at night.

Not that you're losing money. That you can't tell you're losing money.

There's no invoice for the leads that never arrived. No alert for the customers who bounced at 3.1 seconds. No dashboard showing what your competitor
captured because their site was 400 milliseconds faster.

It's an invisible bleed.

And AI made it easier to bleed without noticing, because the code looks clean, ships fast, and passes every automated test.

But automated tests don't measure what Google measures.

We've built over 500 sites. The ones that rank aren't only the prettiest. They're the fastest.

And the fastest sites aren't built with the newest tools.

They're built by people who know what to strip away.

Right now your site has a load time.

You either know the number, or someone else ranks #1.

WordPress vs. Webflow for SEO:

One is proprietary.
Other one is open source.

One makes you pay $60,000 per year when you reach the limits...
The other one has no limits.

One dominates 42% of the web.
Other one doesn't let you create robotsLLM.txt file without making you pay more.

Choose wisely.

People have all the knowledge of the world and computing power in their pocket.

Yet they decide to scroll.

Make it make sense.

The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

Sales Navigator trying so hard to get me back it's even telling me Tony Robbins is a potential lead haha

60+ 1:1 Clients Served | Helping solopreneurs build 6-figure service businesses on LinkedIn

One of my clients has a hard to deal with client of her own.

Here’s how we handled it…

She told me on a call that one of her clients keeps responding to her messages later than agreed upon and also pays her invoices late every month. 

So 2 weeks ago, I got her to send her client an email.

I won’t tell you what the email said exactly.

But let’s just say it demanded respect from her client in a polite way.

(Most solopreneurs are afraid to do this because they fear they’ll lose the client)

Here’s what happened next…

Her client apologized, signed up to an automated subscription (no more late invoices), and agreed to respond within 24 hours as their contract stated. 

She was shocked but obviously happy.

I told her…

You have to set expectations with your clients and then hold that standard.

If not… they’ll walk all over you.

I didn’t start in the online space with authority or expertise.

Nobody did.

You build sh*t offline, keep stacking proof.

Share your wins (and losses) publicly. 

Then and only then will your credibility and status start to rise.

People will doubt and judge you, but you need to keep delusional self-belief…

Because you can’t let not having a bunch of authority yet be the reason you don’t keep building.

--

🔷 I created a 3-day mini course breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

Be bold.

Speak your truths.

Being too agreeable and aiming for broad engagement stops you from sharing your own opinions on topics. 

This forces you into the same broad vanilla content that’s all over LinkedIn right now.

Do this right…

And you’ll magnetize your people.

--

🔷 I created a 3-day mini course breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

I hit my first $5K month with less than 5K followers. 

I also went on to hit my first $10K month with less than 7K followers. 

Proving to me once again the dirty little secret most LinkedIn gurus don’t want you to know (because you’d stop liking and commenting on their posts so much)

→ You want your dream clients to respect you more than they like you. 

You’ll grow slower.

You definitely won’t be ‘LinkedIn famous’.

But you’ll actually make money here.

--

🔷 I created a training breaking down my LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

It’s inside my free Skool community, Identity & Income Breakers. You can join here: https://lnkd.in/dNFDt2yC

undefined undefined

Founder

Co-Founder

I used to be an engagement junkie on LinkedIn 2.5 years ago.

Here’s what I mean…

I thought success on LinkedIn meant likes, comments, and impressions. 

So what I did was find top performing posts, then write them out by hand on a piece of paper. 

Then I would look at the structure, flow, and rhythm, and write my own post on a different topic following it to the letter (down to the same number of words per sentence). 

It got me engagement, but never any clients. 

At first I thought I was winning because my follower count was growing…

But after almost 5 months I still didn’t land a single client. I was frustrated. 

It wasn’t until I learned about targeted content that everything shifted for me.

I started writing to build trust and authority with the people I could help only (no more broad generic posts). 

2 months later I hit my first $5K month… then a few months after that my first $10K.

All from this one shift. 

Look if you’re here to get some LinkedIn fame and some likes, more power to you. We all have different goals. 

But if you’re here to actually magnetize and land clients (and currently aren’t)… 

Maybe it’s time to switch your approach.


---

🔷PS. I’m doing a live deep dive into writing targeted content this Thursday inside my private Skool community.

I’ll be teaching the same strategy me and my clients have used to generate almost a half a million dollars on LinkedIn over the last 2 years. 

You can join us free here → https://lnkd.in/dNFDt2yC

I’ll be doing some Q&A + content audits for people who are live on the call… so don’t miss out.

2 years I ago I joined my first coaching program.

Here’s what surprises most people…

The guy who ran it didn’t have a huge following (around 10K subs).

When I found him on YouTube, he wasn’t famous.

And his videos weren’t high production, they were just him talking into the camera. 

But I still paid him $7K anyways. 

Here’s why…

I knew he could help me grow my coaching/consulting biz. 

He had the client proof. He had the authority. He had done it himself. 

And his content was relevant to where I was at and what I was struggling with. 

In other words, he knew his niche inside and out. 

Why does this matter to you? 

Because if you want to actually make money from LinkedIn…

The same rule applies. 

Stop trying to be LinkedIn famous and start aiming to be niche famous.

--

🔷 I created a training breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

The number 1 reason solopreneur’s content fails:

They focus on engagement, not relevance. 

🔹Chasing viral topics/trends
🔹Writing for everyone instead of who they help
🔹Checking how many likes they got before ‘who’ actually liked it

All this creates is empty numbers with no leads. 

Here's the switch I made:

Went deep on the person I help (their fears, frustrations, desires) → Created content for them (not just teaching, but leading from experience) → Wrote as if I was speaking to them 1:1 → Saw what they resonate most with (then did more of it) → Repeat

Stop trying to go viral and write for everyone (if you want to magnetize potential clients)

Start writing for the people you want to work with. 

Most content here looks this same, this is how you stand out from everyone else.

--

🔷PS. I’m doing a deep dive tomorrow on how to write targeted content inside my free Skool community.

If you’re a solopreneur and your content isn’t attracting the right people (or anyone)… you have to be there. You can join us here → https://lnkd.in/dNFDt2yC

PPS. I’m doing a Q&A and real time content audits at the end for a few people who show up live… so don’t wait and sign up now.

After working with 60+ solopreneurs 1:1, 

Here’s the biggest mistake they all make on LinkedIn…

→ Trying to be liked by everyone

Instead of:

🔹Writing targeted content relevant to the people they help
🔹Standing up against their dream client's injustices and enemies
🔹Engaging with potential clients and building relationships with them

They:

🔹Write broad generic content to get empty engagement
🔹Never have bold stances or opinions on topics in their niche
🔹Spend their time on big creators’ posts hoping to get a response (and when they do it’s usually a VA)

The goal here isn’t just to magnetize your dream clients…

It’s also to repel people who aren’t. 

Authority with the right people > being liked by everyone

--

🔷 I created a training breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

Meaning comes from progress.

When you're moving towards something you've decided is important to you...

Your mind has something to focus on.

This removes distractions and gives significance and meaning to your life.

“Over 1 million impressions! Can you believe it only led to 1 newsletter sign up and 0 dollars?!”

This is what the ghostwriting agency owner said to us on the writing team after a post went viral on Twitter. 

Here’s what’s shocking… this is not uncommon. Back when I was ghostwriting… 

I saw this a lot. 

Everyone aiming to get likes and impressions (the vanity metrics).

All which led to nearly no clients signed which means…

No money. 

This showed me firsthand why being respected online by your niche is FAR more important than being liked.

---

🔷 If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

I ran a workshop teaching my 6-figure content system & strategy.

Catch the free recording here:

https://lnkd.in/eUqPr7vK

Most solopreneurs approach content wrong. 

They write broad to get engagement, but struggle to magnetize clients. 

That same time you spend writing for likes and impressions you could be spending on building authority and influence. 

(The type of authority & influence that brings clients to you instead of you chasing them)

Because the longer you stay stuck in the engagement trap…

The longer you’ll struggle to consistently attract clients. 

One of the core pillars I teach my clients on how to magnetize is → targeted content. 

The goal is to write content that resonates with the right people (and repel the wrong people).

This is how you squeeze the most dollars out of the time you spend each week writing content. 

I made this shift myself just over 2 years ago…

And it led to my first $10K month from LinkedIn. 

My client Abby went from 0 clients to working with 5 just from writing targeted content. 

The trick is it has to be done right. 

Which is why this Thursday at 1PM CDT I’m doing a live deep dive on targeted content inside my private Skool group.  

I’m also going to do a Q&A at the end + some content audits for people who are there on the call. 

Just comment ‘TARGETED’ below and I’ll send you the calendar invite (it’s free to join).

🔷PS. I also put together a ‘targeted content’ checklist + a swipe file with examples from me and my clients for you to reference and use as frameworks.

Yours to keep if you show up live.

taplio

The Battle

Brian Dordevic

Darion Rae

Followers

Posts

Engagements

Likes

Performance ScoreBrian Dordevic's LinkedIn Performance

Performance ScoreDarion Rae's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Dordevic

Darion Rae

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

Performance ScoreDarion Rae's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Dordevic's LinkedIn Performance