Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

I just hit 12,000 followers on LinkedIn.

• No celebration
• No screenshot
• No dopamine hit

Just a quiet confirmation.

Numbers only matter when they reflect something real.
And this milestone does.

Not because of the count.
But because of the process behind it.

Three years ago, I was “the SEO guy.”

I wrote for Google first.
Humans second.

Intent over attention.

And there is a massive difference.

When someone searches Google, they already want something.
They are raising their hand.

Your job is simple:
Answer better than everyone else.

SEO writing is a drive-thru.

• They order
• You deliver
• The most organized kitchen wins

Social media is the opposite.

Nobody is ordering anything.

You are competing with Netflix, Slack pings, TikTok, and mental exhaustion.
You have to create hunger where none existed.

That shift humbled me.

I had to unlearn structure.
And relearn persuasion.

I stopped asking, “Is this optimized?”
And started asking, “Does this land?”

I studied storytellers.
Not marketers.

I watched how anticipation is built.
How tension is held.
How emotion carries ideas further than logic ever could.

Slowly, something clicked.

I stopped obsessing over keywords and started chasing clarity.
I stopped tracking backlinks and started tracking behavior.
I wrote for humans first.

Ironically, my SEO got better too.

Growth stopped feeling fragile.
It started feeling inevitable.

Not because of hacks.
But because I kept showing up when it made no sense.

When I was tired.
When clients were on fire.
When posts got buried.

I still wrote.

That consistency built trust.
Opened conversations.
Closed deals.
Changed how I see the game entirely.

I used to understand how content works.

Now I understand why it sticks.

This is not explosive growth.
It is earned growth.

And at this pace?

Increasing follower count is 100% irrelevant.
Changing lives and removing fiscal anxiety is.
Only focus is on providing value and getting paid for it.

It is alignment plus consistency plus time.

Because once you understand how humans work, you stop chasing reach.

And start building a life that compounds.

Helping Law Firms increase AI & Local SEO visibility to maximize client intake. | Add 7-Figures worth of cases per year from organic traffic. | My Local Gap Calculator tells you how much you lose every month

AI is not the problem. Your incentives are. AI is not going to use itself.

If you think your boomer salary is going to save your company, you are dead wrong...

The problem is that those that know how to use AI, are building companies not making themselves poor in a job.

They won't work for a salary when they can print 7-figure years. If you think this is an exaggeration, you lack imagination. 

Offer a cut of the pie to those with a brain, or get left behind.

Need help transforming your employees into AI machines? 

Reply with TRANSFORM and we'll talk.

Not being in top #3 on Google Maps costs you 7-Figures per year in lost deals.

This is how you climb to the top and get that massive revenue share:

• Fast Site
• High Quality Backlinks
• Local citations optimized
• Content written to convert
• Topical Authority Map that tells Google you know your stuff

If you want to know how much you're leaving on the table, click on the link in the comments. We'll tell you exactly how many leads are there for your industry.

I don’t know who needs to hear this but...

You need $0 down to start an online business.

• Free AI = DeepSeek
• Free Landing Pages = Carrd
• Free Video Hosting = YouTube
• Free traffic = Social Media Profiles

Poor people have bad imagination. Get creative.

You've seen the posts:

"I don't even use Google anymore." (These numbers are scary...)

Big talk.

But what does the data actually show?

Google went from 8.5 billion searches a day to 13.7 billion.

More people are Googling than ever.

Need help getting on the most powerful AI engine on the planet?

I'm taking 2 new clients in February. If your company does over $3 million per year, your business is qualified for growth.

Some call it AIO...

Others call it GEO...

Old timers want to cling on to SEO...

I say to all of them.

Get.
More.
Backlinks!

Ask me how if you want ones that move the needle.

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Every few years, marketing declares another rivalry:

Radio vs. TV.
TV vs. digital.
PR vs. content.
SEO vs. AI.

But reality doesn't do clean cuts.

The so-called replacement consistently resolves as reinvention.

And this is how it looks in real time:

1. SEO Has Been “Dying” Since the Early 2000s

Two decades of predictions haven’t stopped search growth. They’ve only exposed how often tactics expire while demand continues to shift.
https://hubs.la/Q03ZKW2P0

2. Marketer’s Favorite Hobby: Declaring Things Dead That Still Print Money

Radio died. TV died. PR died. Email died. And yet they’re all still here, evolving while the industry chases the next funeral headline.
https://hubs.la/Q03ZKWZR0

3. The Fastest Way to Lose Narrative Control in AI Search

When brands avoid specifics, generative engines treat it as a gap that needs to be filled, and they fill it fast.
https://hubs.la/Q03ZKXVN0

4. AI Marketing That Actually Held Up in Production

Instead of chasing novelty, these teams treated AI as plumbing. The outcomes were faster execution, cleaner workflows, and measurable gains.
https://hubs.la/Q03ZKYMB0

5. Google’s December Core Update Has Landed

Now comes the hard part: understanding whether your current visibility is stable, temporarily tolerated, or already on borrowed time.
https://hubs.la/Q03ZKWH70

The illusion of replacement hides continuity of control.

We hype "new" systems as total takeovers, and lose focus on what really works.

If you want to see where your next opportunity hides, let me tell you in a call here: https://hubs.la/Q03ZKY9j0

SEO is officially in its “Facebook 2018” era.

Back then, Facebook lost millions of visits and businesses fled to Google for safety.

Now, that safety net is gone too.

Seniors are already planning for a 40% drop in search traffic over the next few years.

(No more hoping-against strategies)

And once traffic decline becomes a planning number, not a fear, everything shifts. 

Let's get into what happened last week:

1. Publishers Are Planning for a 40% Traffic Loss

Search was supposed to be the stable channel. Now publishers are reallocating headcount, formats, and revenue models around their decline.
https://hubs.la/Q03_LWQM0

2. Google Is Teaching People How to Read Curiosity

Google is now actively teaching users what to explore next while they’re still figuring out what they’re interested in.
https://hubs.la/Q03_LYSv0

3. Two Content Economies Are Emerging (Exposure No Longer Pays the Bill)

For 20 years, publishing meant visibility in exchange for knowledge. Now answers stay inside machines, and content creators are being told to accept less.
https://hubs.la/Q03_LXB50

4. Your Best Buying Signals Never Make it to the CRM

Deals expand right before they close. New voices enter, urgency rises, and the most valuable signals never make it into the CRM that’s supposed to catch them.
https://hubs.la/Q03_LWmH0

5. The Social-to-Search Halo Effect SEO Isn’t Measuring

Not all demand starts with a query. Some of it starts with a feeling that sends people searching days later. Ignoring it means letting curiosity resolve on someone else’s terms.
https://hubs.la/Q03_LZxs0

We’ve moved past organic guarantees.

Today, reach depends on systems that can actively shape demand:

AI for discovery.
Ads for paid attention.

I'll show you what that setup can actually do for you. 

Pick a time: https://hubs.la/Q03_LVZR0

New Year’s Eve is behind us.

I started January 5th with a work sprint. One rock. One focus.

Here’s what separates people who adapt and those who don’t:

Most people blame external pressure. 

• War
• Gas prices
• Difficult year

Very convenient. 

Because then you don’t have to examine your own decisions.

But tough times don’t define you. You define how you respond to them.

In every downturn, a small group does exceptionally well. They didn't ignore reality. They adapted faster.

What separates them? 

Structure.

For me, 2025 was one of the best years on record. Most of that traces back to one decision: focus on recurring revenue.

Before that, my business was fragile. Revenue came in bursts. Planning felt theoretical. Every month was a reset.

That realization didn’t come from scrolling. It came from forcing the numbers to tell the truth.

Here’s what most people get wrong about planning:

They plan to feel organized, not to make tradeoffs.

Unrealistic plans create false confidence. Ignoring your capacity creates burnout. Never adjusting creates quiet failure.

The solution? Quarterly planning.

Long enough to set direction. Short enough to correct mistakes before they compound.

A real rock solves an active problem, changes future options, and creates second-order effects. If it doesn’t do all three, it’s not a rock.

Most ideas get eliminated at this stage. Nice-to-haves don’t change the game.

The cost of continuing as usual:

Busy weeks. Incremental progress. Another year where effort increases faster than leverage.

Poor planning doesn’t fail loudly. It fails quietly.

Planning isn’t about controlling the future. It’s about creating structure that allows good decisions to emerge.

The people who do well aren’t waiting for clarity. They create it.

Let’s build that structure together.

Did you know that 88% of urgent clicks go to companies located in Google's Maps Tri-Pack?

If your business is not located in first 3 spots, you are missing on fastest profit on the internet. (Here's how to easily climb to the top):

1. Fix your citations
2. Get fresh reviews (from Google Local Guides)
3. Make sure content of your site is optimized for Local SEO
4. Don't forget to double check your phone number is working

These may sound simple, but roadblock up to 7 figures annually of free orgaic traffic.

Want to learn how much revenue you're leaving on the table? 

Check out our Google Profit Gap Calculator, and ensure you take proper action.

Remember when buying online took around 20 minutes across 5 sites?

Google just shrank it to 10 seconds on one screen:

Customer asks about rugs → sees Rugs USA's 20% off → taps buy.

Curiosity hits search. Wallet hits empty.

(Keep reading for more brain-tickling updates)

1. Google’s Commerce Update Redefines the Buyer's Journey

New commerce tools link AI-driven research directly to checkout, offers, and retailer-controlled experiences inside Google Search and Gemini.
https://hubs.la/Q03-FkDM0

2. SEO in 2026 Looks a Lot Like a YouTube Strategy

AI Overviews are pulling answers from video like it’s primary evidence, turning YouTube into the center of modern SEO.
https://hubs.la/Q03-FkFx0

3. 230 Million People Already Ask ChatGPT About Health

Now OpenAI is formalizing that behavior with a locked-down Health environment, signaling a shift from casual health questions to sustained, data-grounded use.
https://hubs.la/Q03-F8-L0

4. Google Says “Stop Writing for AI” (Even If It Works Today)

Many teams are restructuring content to “please AI,” but Google just went on record saying this shortcut might age very badly.
https://hubs.la/Q03-Ff4G0

5. AI Search Is Solving the Question, Not the Market

"A feature designed to ensure completeness becomes a bug when completeness overrides utility." 
https://hubs.la/Q03-Fk_40

Google now owns the journey end-to-end. 

Profits chase whoever controls that unified experience.

Secure top visibility before Q1 slips: https://hubs.la/Q03-FcdY0

How many AI agents are currently working for you?

Ranked #1 in Branding | AI Strategist for High-Stakes Communications | I Help You Attract Premium Clients, Stages & Global Media | 35M Views

Iza Montalvo is an award-winning journalist, founder, and speaker whose work has been recognized on the floor of the U.S. Congress.

She works at the intersection of media, reputation, and influence, shaping how leaders, companies, and experts are seen, trusted, and remembered.

Over the past 15+ years, Iza has helped craft public narratives and media strategy for U.S. elected officials, public figures, advised C-suite executives at Fortune 100 and 500 companies, and partnered with product and go-to-market teams to launch and scale complex technologies. 

Her specialty: translating high-stakes ideas, from AI platforms to enterprise systems into human stories people understand and believe.

Her own platform has reached more than 50 million people, building a 115k-strong audience in a single year. 

She has been featured in Times Square, recognized by Forbes as a LinkedIn expert, and ranked #1 globally for branding and positioning by Favikon.

Whether on stage, online, or on the page, Iza challenges one belief:
talent isn’t enough, visibility shapes opportunity.


IZA MONTALVO 🧲

This isn’t persuasion.
It’s how the brain works.

Most offers don’t fail because the product is weak.
They fail because the decision feels hard.

Carousel created by Tom Pestridge.

Every buying decision runs on a few shortcuts.
Ignore them and strong offers stall.

9 principles that shape buying decisions:

✅ Anchoring Bias
✅ The Framing Effect
✅ The Contrast Effect
✅ The Affordability Illusion
✅ The Power of Free
✅ The Rule of 3
✅ The Paradox of Choice
✅ The IKEA Effect
✅ The Endowment Effect

Good marketing isn’t deception.
It’s structure.

It aligns the offer with how decisions happen
so value doesn’t need explanation.

📌 Save this before you price or package anything.
♻️ Share it with someone who builds offers.

NEUROMARKETING CONCEPTS TO KNOW

I lost time trying to “figure things out myself.” Speed matters more than pride.

So in 2023, I made a rule:
If I want to learn something fast, I hire the best.

I treat this as a practical decision.

Jobs are contingent.
Markets are cyclical.
Titles are temporary.
Skills are portable.

I’ve seen people lose income, security, and status.
The ones who recovered weren’t unusually confident or optimistic.
They were competent.

They could do something useful in more than one setting.
They didn’t need ideal conditions to function.
They weren’t dependent on a single system continuing as planned.

One distinction:

You’re not paying for information.
Information is easy to access.

You’re paying to shorten the gap between not knowing and being able to act effectively.

There’s evidence behind this way of thinking.

The World Economic Forum estimates that 44% of workers’ skills will change by 2027, driven by technology and shifting business needs.

Skills that only work in one role or one environment don’t age well.
That’s why I don’t see learning skills as a gamble.
I see it as limiting downside.

When you invest in property, equities, or a role, you rely on external conditions holding.
When you invest in skills, you increase your ability to operate when they don’t.

The filter I use before investing in a skill:

Can I use this in more than one role or industry?
Does it improve how I think and decide, not just what I produce?
Would it still be useful if my current job disappeared?

If the answer is no, I skip it.
If things went wrong tomorrow, I wouldn’t be starting from zero.

I’d be starting with capabilities I can apply again.
That’s the difference.

PS: If you’ve built a skill that paid off later than expected, share it below, those examples are more useful than advice.

♻️ Repost to help spread this message

When I say it's never too late, I mean it because I've lived it.

At 40, I:

got married for the first time
had my second child
quit my corporate career in news
built my first serious business
traveled to my dream city in Europe 
bought my first investment property

At the same time, life didn't stop happening.

I lost a job. 
My husband got sick.
I spent years trying to find the right support for my child with additional needs.
I got scammed online.
I had to reinvent myself.
I found success again. 

If you're new here, I want you to know this:

You're not late.
You're not broken.
You didn't miss your one chance.

Some of us move slower because we're carrying more.
We are figuring out things as we get older and wiser. 

If you're in the middle of a reset, this isn't the end of your story.
It's the part where you realize what you're really made of.

PS: What's one thing you started later than you "should have" and still made happen?

Award-Winning Founder, Journalist & Speaker | Top 1% Creator | Former U.S. Congress Communications Director

Kindness matters more now than it used to. 
Or at least it feels that way. 

Sometimes it’s a smile, a helping hand, or a simple gesture that brightens someone’s day. 

Work has sped up, gone remote, stripped back to tasks and messages and calendars. 
A lot of the human stuff has thinned out.

There’s data behind that feeling. 
Studies on modern workplaces show declines in perceived empathy and connection as work becomes more digital. 

Gallup has found that only a small fraction of employees feel genuinely seen or cared about at work, even when performance stays high.

During remote learning, a professor logged into what he assumed was just another final Zoom class. 

Same faces. 
Same screens. 
Nothing to mark the end.

Then the cameras came on.
One at a time.
Every student holding a handwritten sign.

"Thank you".
"For caring".
"For showing up".
"For treating us like people".

He stopped talking.
Just looked at the screen for a second.

Then said is a whisper: “You’re gonna make me cry.”

Someone recorded it. 
The clip made its way around. 
People shared it, saved it, sent it to each other.

Psychology research explains why moments like this are so memorable. 

Under stress, the brain holds on to emotional experiences more than information. 
Facts blur. 
Feelings don’t.

That semester was full of isolation, deadlines, and glowing rectangles. 
And this is what stayed with people.

Not the material.
Not the grades.
Not the lectures they crammed for.

Being noticed.
This isn’t really about teaching.
It’s about leadership. 

Or maybe it’s about what leadership looks like when all the extras fall away.
If you manage people, build things, mentor someone, the impact you have usually shows up later.

In trust.
In who sticks around.
In moments you never planned for.

That’s the part people carry with them.

🎥 Video credit: Brain Nourishment, IG
♻️ If you believe in kindness, pass it on.

Perspective arbitrage is worth 30% more revenue.
Research on cultural adaptation found this pattern.

Companies that adjust products and messaging see higher revenue growth than those that don’t.

Most companies already have this advantage.
They just don’t see it.

What is perspective arbitrage?

The ability to profit from insights others can't access because you think in multiple cultural contexts.

Inside organizations, this ability is often treated as translation.

I’ve seen the cost of that mistake.

A company planned to enter a new market.
The discussion centered on translation and launch timing.
One person raised a different concern.

The product story didn’t match how customers in that market judged value.
That observation changed the launch plan.
Projected revenue increased threefold.

Nothing new was added.
The decision changed.

So why does this keep getting overlooked?

1/ It gets framed as language
“I can help translate.”
Instead of: “This won’t work the way we expect.”

2/ Differences get set aside
Teams aim for speed and miss context.

3/ Observations don’t carry forward
Adjustments get made in meetings,
then disappear once the decision is done.

When insight isn’t named, it doesn’t influence the next choice.
Seeing across cultures isn’t a soft skill.
It’s how blind spots get caught early.

Many bilingual professionals are hired for language.
The ones who advance earn trust for how they think.

Perspective arbitrage isn’t a personal advantage.
It’s how companies avoid making the wrong call.

Your cultural lens isn't just heritage.
It's a business advantage.

🔁 Share if you've used cultural insights to drive business results
➕ Follow me IZA MONTALVO 🧲 for more

Founder | Top 1% Creator | Journalist | Former U.S. Congress Communications Director | 50M Views

Intelligence opens doors. 
Adaptability keeps you moving.

Someone with less experience just got promoted 
over 5 people who'd been there longer.

Same role. 
Same manager.
Happened over 18 months.

The difference wasn't talent.
It was how they responded when things changed.

When feedback came, they didn't defend it. 

They listened. 
Took notes. 
Applied it without ego.

When a new system rolled out, they learned it first. 
While others complained, they were already fluent.

They copied what worked. 
Emails. 
Meetings. 
How to handle pushback. 

Same personality. 
Upgraded execution.

They admitted gaps early. 

"I haven't used this before. 
I'll learn it this week." 
Speed beats pretending.

They systemized mistakes. 

What went wrong. 
Why it happened. 
What changes next time. 

Fix once. 
Avoid forever.

Research shows 64% of senior leaders say: 
a growth mindset enhances productivity and performance. 
Source (TalentLMS)
and 94% of employees would stay at a company longer 
if it invested in their career development.  
Source (LinkedIn)

The pattern is clear: 
Internal promotions happen 20% faster than external hires 

PS: What's one habit you picked up from watching someone else work?
♻️ Share with your network of high-performers

Most leadership misses one simple truth:
Connection isn’t one-size-fits-all.

My 9-year old son’s teacher proves this every morning.
At the classroom door, she gives her students five ways to be greeted:

High-five
Hug
Fist bump
Smile and nod
“Good morning”

That’s it.

No pressure.
No forcing energy.
Just choice.

What matters isn’t the options themselves
it’s what they mean.

👉 You get to decide how you want to be seen today.

Some mornings kids want closeness.
Some mornings they want space.
Some mornings they just want acknowledgment without attention.

And every choice is respected.

That small moment does something powerful:
It gives students agency before the day even starts.

When people are acknowledged in ways that work for them, engagement follows.

They participate more.
They take risks.
They trust.

It made me think about leadership.

How often do we decide for people how connection should look?
How often do we mistake our preference for a universal rule?
The best leaders don’t demand sameness.

They design for difference.
Because confidence doesn’t grow from being managed.
It grows from being met where you are.

♻️ Worth sharing with someone who leads people.

Some fires don’t burn you all at once.
They warm you first 🔥 

You stand close.
You tell yourself it’s manageable.

You adjust instead of stepping back.

Until one day you realize...
you’re not tired.
You’re scorched.

I used to stay near things that were silently burning me.
I thought endurance was a virtue.
It isn’t.

There’s research that backs this up.

Studies on chronic stress show the body reacts before the mind does: 
elevated cortisol, muscle tension, sleep disruption, long before people consciously label a situation as “toxic” or unsustainable.

That’s why logic rarely gets you out first.
Your nervous system tries to.

What finally changed things wasn’t a conversation.
Or closure.
Or an apology.

Relief came the moment I stepped out of the burn radius.

That’s emotional intelligence.
Not reading the room
reading the heat in your own body.

Those Sunday night knots?
That’s not anxiety.
That’s information.

Psychologists call it somatic signaling, the body flagging prolonged threat when the mind is still negotiating.

Signs you’re standing in the fire:

🚩 You explain it more than you enjoy it
🚩 You’re depleted, not restored
🚩 You don’t recognize who you’re becoming
🚩 Every interaction feels like careful movement
🚩 You’re giving fuel, getting smoke back

Leaving doesn’t mean you failed to control it.
It means you stopped pretending you could.

Sometimes, the bravest thing you can do 
is walk away and chose yourself.

♻️ Repost to share this message with your network.

Ranked #1 in Branding & Positioning | AI Strategist for High-Stakes Communications | I Help You Attract Premium Clients, Stages & Global Media

Your biggest limit isn’t skill. 
It’s self-perception.

Before effort.
Before chances.
Before experience.

I didn’t apply for leadership roles
because I didn’t see myself there yet.

That took me longer to admit than I’d like.

You don’t try everything you can do.
You try what feels right for someone like you.

That starts early.

The jobs you apply for.
The roles you raise your hand for.
The rooms you expect to be in.

Over time, this view becomes familiar.

You learn what you’re known for.
You learn what people come to you for.
You learn what feels normal to reach for.

Then something bigger shows up.

A role with more responsibility.
A chance to lead instead of help.
An opportunity that could change things.

You pause.
You read it twice.
You tell yourself to wait.
You think you need more time.

So you stay where you are.
The work stays busy.
The results stay good.

But nothing really changes.

While that view stayed the same:

Skills stayed boxed
Growth slowed
Opportunities passed you by

Nothing broke.
Nothing failed.
That’s how limits work.

They don’t stop you.
They guide what you try.

People who move ahead see themselves doing more.

They apply sooner.
They speak up earlier.
They step into roles they grow into later.

That starts with how they see themselves.

Different view.
Different actions.
Different results.

Change how you see yourself,
and the line moves.

Little by little.
You reach higher.
You stay in the room.

You try things that once felt out of reach.
That’s how limits lift.

PS: What’s one limit you’re ready to question?
♻️ Share this with someone who needs it.

A bad boss makes weekdays hell. 
A great one gives you Sundays off. 

I’ve worked for managers who made me dread Mondays.
And managers who made me want to take on things I didn’t feel ready for.

The difference wasn’t title or tenure.

7 signs you’re working with a great manager:

They remember what you told them weeks ago.
They ask how it turned out without checking notes.

When you mess up, the first question is:
“What do you need to fix this?”

They back you in rooms you’re not in.
You hear about it later, casually, from someone else.

Bad news doesn’t trigger panic.
It starts with: “Walk me through what happened.”

They give you work that makes you pause before saying yes.
The kind that forces you to rise.

Their one-on-ones aren’t updates.
They’re honest conversations about what’s stuck and what’s next.

When they’re wrong, they say it.
Out loud in front of others.
Then they move on.

The best managers don’t just manage work.
They change what you think you can do.

If you've got one, appreciate them. 
If you don't, become one. 

PS: What’s one thing a great manager did that you still remember?
♻️ Share if you believe good leaders deserve recognition.

5 mindsets I see in every successful person 
(you’re not born with this)

95% of people want to be high performers.
Only 5% install the mindset required to sustain it.

The difference isn’t effort.
It’s how they interpret pressure, failure, and time.

I’ve had to consciously rewire these myself, especially after hitting plateaus where “working harder” stopped working.

Here are 5 mindset reframes that separate winners from everyone else:

Reframe #1: Failure
Every setback is data.
Every obstacle reveals something.

❌ "I'm afraid of making mistakes."
✅ "Mistakes show me what to fix."

Reframe #2: Discipline
Pressure isn't the enemy.
Avoidance is.

❌ "I don't feel like doing it."
✅ "I do what needs to be done."


Reframe #3: Time
You don't find time.
You protect it.

❌ "I don't have time."
✅ "I protect what matters most."


Reframe #4: Success
Success isn't motivation.
It's repetition.

❌ "I hope this works."
✅ "I make it work through action."


Reframe #5: Opportunity
Momentum beats timing.
Action beats waiting.

❌ "I'll start when it's right."
✅ "I start now."

Your mindset determines your ceiling.
Reframe how you think.
Change what you achieve.

♻️ Repost this if it helped.

>>5 MINDSET REFRAMES OF HIGH-PERFORMERS<<

The best KPI no one talks about 👇🏽
because you can’t measure it

It’s how your team feels on Monday morning.
You won’t find it in a dashboard.
It won’t show up in a report.

But you notice it straight away.
It’s there when people walk in.
In the energy they bring.

In whether ideas get shared or kept to themselves.
In how people treat each other before the meeting even starts.
That tells you more than most metrics ever will.

What tends to move that needle:

1/ Keeping people interested
Not just busy.
Not just ticking tasks.
Engaged in what they’re building.

2/ Keeping people informed
Sharing the why, not just the plan.
Letting people see the bigger picture, not just their lane.

3/ Keeping people involved
In decisions that affect their work.
In changes they’ll have to live with.
In wins they helped create.

4/ Keeping people inspired
Through trust.
Through space.
Through leadership that doesn’t rely on pressure.

You can track every number in the business
and still miss the important one.

How many people want to be here.
Look at how your team show up in the morning.
That’s the real dashboard.

I used to hide every struggle behind a smile.
Burnout? "I'm fine."
Stress? "Just busy building."
No boundaries? "I can handle it all."

That wasn't mental strength.
That was a strategy that doesn't scale.

Here's what I learned:

Mental strength isn't:

X Saying yes to everything to prove your worth
X Handling stress alone because "strong people don't need help"
X Pushing through burnout like it's a badge of honor
X Pretending you don't have limits

It's these things instead:

1/ Set boundaries and call it business strategy, not selfishness
2/ Recognize burnout as data, not failure
3/ Ask for help before you're drowning
4/ Say no to preserve your yes for what's worth your time
5/ Schedule rest like you schedule meetings
6/ Acknowledge your struggles and work through them systematically
7/ Protect your peace like you protect your profits
8/ Build support systems instead of trying to going it alone
9/ Know being human doesn't make you a weak entrepreneur
10/ Use boundaries to create space for your best work
11/ Choose authenticity over performing "having it all together"
12/ Treat your mental health like a business asset to maintain

The research backs this up: entrepreneurs who practice these behaviors report higher satisfaction and better business outcomes.
More importantly, they stay in the game longer.

Choose what serves your business and your life.
Not what looks impressive to other people.

PS: Which one of these are you practicing most right now?

P.S. I'm still working on #5. 

If this resonates, share it forward.

Old thinking built control.
New thinking builds outcomes.

Good people don’t leave bad companies.
They leave bad leaders.

Treat people like a risk and you’ll churn talent.
Treat them like an asset and they’ll grow the business.

This isn’t a culture debate.
It shows up in revenue. 

Here's what works:

→ Hire for behavior, train for skill
→ Give people freedom to get results
→ Apply the same rules to everyone

The business owners I work with get this.
They don't build places where people count down to Friday.
They build places where people want to show up.

This change is happening now.

The best leaders aren't building better companies.
They're building places where people grow.

PS: Which shift has made the biggest difference where you work?
♻️ Share this if you agree

"If you want to change the world, start off by making your bed."
William H. McRaven

If you can’t do the small things right
You’ll never do the big things right 

That’s a Navy SEAL lesson to remember. 

Admiral William McRaven said it best in a commencement speech that has been watched over 100 million times.

It comes down to one simple idea:

Make your bed.

It sounds silly.
It isn’t.

True leadership isn’t built in big moments.
It’s built in what you do every day.

When small things slip, bigger things follow.
1/ Start with one finished task
Before email.
Before meetings.
Before anyone needs you.
Do one small thing you can complete.
You start the day with a win.

2/ Use hard moments to pull people together
In SEAL training, the toughest tasks can’t be done alone.

When something breaks:
→ Don’t avoid it
→ Don’t carry it solo
→ Bring someone in and work through it

Teams don’t bond when things are easy.
They bond when things feel challenging.

3/ Notice what others skip
Details tell the truth.
What you check shows what you care about.
People trust leaders who pay attention.

4/ Say what didn’t work
In training, failure was normal.
What mattered was owning it and learning fast.
When leaders talk about mistakes, people stop hiding.
Trust goes up.

5/ Make one person feel seen
In the hardest moments, one comment kept people from quitting.
Leadership lives here.
In checking in.
In noticing effort.
In showing up when it’s uncomfortable.

The gap between good and great isn’t talent.
It’s doing the small things.
Every day.

video credit: IG

♻️ Share this with your network of high-performers

Everyone wants prompts to sound like an expert.
Real growth comes from earned credibility.

If you have real expertise, 
If you want to stand out faster online
If you want to become the obvious choice

Start building credibility in stages.

Here's how:

Over the last decade, I worked with members of Congress, executives, founders, and public figures. 

Here's what surprises people:

I didn't have a personal brand until last year.

No social media strategy.
No posting schedule.
No content calendar.

What I did have was credibility earned through years of journalism and working inside high-trust environments. 

Most of my work happened behind the scenes.
Referrals, reputation, and one room leading to the next.

Still landed contracts.
Still got the calls.
Still closed the deals.

That worked for a while.
Then the game changed. 

Research shows 82% of buyers review your profile before taking a meeting.
Someone pulls up your profile, makes a call in seconds, and moves on.

You never get the email.
You never know what you lost.

So when people say "just be visible" that's not how it works.

Being visible is one thing.
Being trusted is another.

And trust grows in stages.

→ When you're new
Share your credentials and your story.

→ When you have results
Show the proof: testimonials, case studies, wins.

→ When you're established
Let others speak for you: stakeholders, stages, published work.

Different season, different strategy.

Most seasoned professionals skip the first stage entirely.
They think the work speaks for itself.

It doesn't.

Without visibility, your expertise never reaches the people who need it most.

Do this right and there's no convincing needed.
People trust you before you ever talk.

That's it.

PS: You're not too late. You're too credible to stay quiet.

♻️ Reshare with your network

Built your credibility face-to-face.
Keeping it offline is the bottleneck.

I analyzed 50+ leaders’ online presence last year.

Not to study content.
To see where opportunity breaks.

The pattern showed up across the same roles:

📣 Investors.
📣 Executives.
📣 Founders.

People with track records.
Very little to verify in public.

That gap creates credibility leaks.
If you’re missing deals, it’s usually coming from 1 of these 4 places:

1/ Your wins are hard to find
Media features buried
Exits never named
Board seats invisible
If someone has to work to understand your background, they won’t.

2/ Your language sounds like everyone else’s
Careful phrasing
Safe opinions
Nothing that shows judgment
You don’t look wrong.
You look replaceable.

3/ Your presence doesn’t match your level
Generic posts
Helpful tips
No authority markers
You wouldn’t hire this version of yourself.

4/ Your footprint is too light to confirm influence
Search doesn’t validate you
So decisions move on without you

Here’s what that costs in practice:

❌ Investor intros that don’t progress
❌ Board seats that go to visible peers
❌ Speaking invites that never land
 
When leaders fix this, the shift is predictable.

✅ Inbound increases.
✅ Demand rises.
✅ Opportunities start finding them.

Same experience.
Clear positioning.

If you want to close the leaks:

1 / Look yourself up like capital would
First three results only
Do they show relevance?

2 / Put proof where attention goes
Headline: the win that opens doors
About section: the track record you already have
Once a month: explain one real outcome

3 / Remove corporate or technical language
Write how you speak in closed rooms
State what you believe
Let judgment show

4 / Leave authority trails
Share how you decide
Break down calls you’ve made
Show the method behind results

Staying quiet doesn’t protect your name.
It makes it easier to pass over.

PS: Where is your credibility leaking?
♻️ Share with your network of high-achievers

>>Your Perception Capital VS Your Intellectual Capital<<

The mistake doesn’t define you.
It’s what you do next.

This video shows that.
The chair breaks.
The performance continues.

There’s no pause or restart.
The movement changes.
The routine carries on.

That pattern shows up in real work.
When something goes wrong in front of people, they don’t stay on the error.
They watch what happens next.

This lines up with what Atul Gawande describes in The Checklist Manifesto after studying surgeons, pilots, and emergency teams.

Mistakes are expected.
What counts is whether the work keeps moving.

People tend to notice three things:

1/ does it stall or continue
2/ does form hold or break
3/ does ownership stay visible

That’s what shapes judgment.

When something breaks in public, decide fast:
what still works
what needs to change

Then move forward.
The error passes.
The response stays.

Everyone has a version of this moment.
VC: motivatengrwvin

♻️ Repost to help spread this message

Iza Montalvo 🧲

Ranked #1 in Branding | Award-Winning Journalist Turned Founder | Ex-US Congress Director | Atract Premium Clients, Global Media & Stages 🧲

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