Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

Most web devs ship the site and disappear.

Client is left with:

• Title tag: “Just another WordPress site”
• /wp-admin begging to get hacked
• No favicon, no brand memory

Client never checks this stuff.
But Google and bots do.

Amateurs build pages.
Pros protect assets.

Be the dev who makes them money and keeps them safe.

alpha-efficiency

act-leadership

fleetwoodlimousineworldwide

cult-of-traffic

digitalcash2go

web-design-chicago-agency

JSESSIONID

Sign in

li_at

Talks about #ppc, #seo, #webdesign, #ppcmarketing, and #webdevelopment

Add $60,247 per month for your law practice with AI-driven local SEO (without blowing up your Advertising budget). | Hubspot, Google & SEMRush Partner | View my portfolio for inspiration and revenue-generating ideas.

Here is how my web design agency hit $500,000 this year (without burning out and drowning in sales calls):

1. Build an infinitely recurring offer

We stopped selling random projects.
We focused on three core outcomes:

• Tech stack we can support for years
• Clear care plan attached to each client
• Design that loads fast and CONVERTS

Every new website came with maintenance baked in, not as an optional extra.

This moved us from 80% one time revenue to 80% RECURRING revenue. 

Life gets easier when you know where your next payment is coming from.

2. Then we stacked layered recurring revenue

Instead of pitching “full service marketing” up front, we did:

• Website first
• Then Local SEO
• Then email automations
• Then grow into ads management

One win at a time.

Clients stayed because each layer made their funnel more profitable, not more complicated.

3. Make recurring work feel like a product, not chaos

We treated retainers like products:

• Fixed deliverables
• Fixed reporting rhythm
• Fixed weekly meeting cadence

Clients knew what was happening every month.
Team knew what to ship every week.
This killed most of the “emergency” calls.

4. Do the hard things competitors avoid

While others chased AI short term tactics to avoid hard work, we:

• Fixed technical SEO properly
• Cleaned tracking and analytics
• Optimized page speed and UX
• Talked to clients’ intake teams about lead quality

Unsexy work.

But it is what moved revenue for clients and made our retainers untouchable.

5. Turn happy clients into a referral engine

We did not beg for referrals.
We engineered them:

• Case studies that show revenue growth
• Simple “Who do you know like X?” asks
• Partner deals with vendors already serving our clients

Result: referrals drove more revenue than cold outreach.

6. Protect energy, not just profit

To avoid dying on sales calls, we:

• Had short, focused discovery calls
• Said “no” to clients who wanted chaos
• Used templates and checklists to scope fast
• Pre qualified leads through forms and content

Fewer calls.
Better clients.
More energy for actually building.

If you run a service business and want to turn it into a recurring revenue machine without living on sales calls, reply “SYSTEM” and I will send you a breakdown you can implement in your agency.

Corporate HATES remote work.

That's why my team loves our 100% remote agency (and ZERO commute).

Yet that doesn't stop us from:

• Driving around $2,000,000 in revenue for a disability law firm
• Shipping enterprise grade web development for a major non profit
• Adding over $4,000,000 in revenue for a home improvement business

All delivered from laptops in Ibiza, Paris, Palma de Mallorca and Chicago.

No HQ. No fancy boardroom. No glass tower with a logo on it.

Just:

• A MacBook
• Nitro cold brew
• Blazing fast internet
• Senior operators who care more about results than clocking in

Here is what we do not have:

• Office politics
• Pointless water cooler talk
• Commutes that drain everyone before work even starts

Here is what we do have:

• Deep work
• Fast shipping cycles
• Clients who measure us on revenue, not timesheets

Remote is not an excuse for lower standards.
For us it is the reason we can focus on the only thing that matters: 

RESULTS.

Want to see what this kind of fully remote operation produces?

Check out our portfolio!

No alternative text description for this image

People flex with watches.
But owning your time is the real flex.

Most people signal status with what is on their wrist.
I use mine to remember I never want to sell my time again.

I own three watches:

• A $1,000 Apple Watch Ultra
• A $5,000 Breitling
• A $500 Tissot

You would think I wear the Breitling the most.

I do not.

The Apple Watch used to run my life.
Notifications. Activity rings. Constant pressure to do more.

It made me productive.
It did not make me free.

Then two clients came along.

We built and scaled their crypto platform.
Those projects alone brought over $200,000 for Alpha Efficiency.

As a thank you, they sent me the Tissot.
Paid for in crypto. (reminder that tech moves fast)

That watch did something the Apple Watch never could:

It disconnected my self worth from the clock.

I stopped timing my workouts.
Stopped checking messages every few minutes.
Stopped living by notifications.

Every time I look at that Tissot, it reminds me:

• Technology should serve you, not own you
• One right deal can buy you years of optionality
• Your time is a reflection of the clients you choose

Later I bought the Breitling to prove something.
To myself. To the industry. To people who play status games.

It mostly sits at home now.

Because the real status upgrade was not the luxury brand. It was a regulated nervous system.

Learning how to get clients that pay you so well that you stop trading hours for money.

That is the game I care about teaching.

If you want more clients like that, and fewer that drain your energy and calendar,
I broke down my systems inside Infinite Deals.

It is where I document how I:

• Attract high ticket clients online
• Buy back more of my own time each year
• Turn a few great projects into multiple six figures

The watch is just a reminder.

The real asset is the skill of getting the right deals.

Landed in Chicago 12 years ago (photo from THE South Side)

Rented room
Cracked laptop 
Safety Net ZERO

No investors. No agency mastermind.
Just wifi and the decision to figure it out.

Fast forward.
Last quarter my agency helped clients add multiple seven figures in revenue.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

I focused on lawyers and local pros.
When their leads stop, payroll hurts.
Solve that consistently and they remember your name.

Sell the smallest real win

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

Endless hundreds of proposals on Upwork
Daily posts on X and LinkedIn
Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

AI, technical SEO, CRO, local search.
Enough depth to solve hard problems.
Enough range to connect the whole funnel.

Treat cash like oxygen

Weekly money reviews.
Profit targets.
I built for boring predictability instead of viral spikes.

Borrow other people’s trust

Partner with vendors who already serve attorneys.
They send us their clients.
We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:
Turn specific skills into an agency that quietly prints results.

Your pal, Brian
P.S. I'm getting that hairline BACK.

Developer made $3,246 mistake that blew up our advertising budget. (And the easy fix no one talks about)

When I worked at eTech, the SEO team pushed a site update in the middle of the day...

• No warning
• No coordination
• Just a routine update

Except it crashed the website.

And our Google Ads kept spending.

For three straight hours, every click went to a dead page.

By the time the site came back up, we burned $3,246 on nothing.

That one screw-up taught me a rule I still follow today:

Never send PPC traffic to your main website.
Ever.

Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.

That’s why I run everything on HubSpot landing pages now.

Cleaner. Faster. Safer. Built for conversion, not chaos.

Here’s what it gives you:

• Your ads keep running even if your site goes down
• Predictable performance while others burn money
• A/B tests without asking a dev to push code
• Tracking that doesn’t leak data
• No SEO signal pollution
• Faster load speeds
• No team collisions

Three hours.
Three thousand two hundred forty six dollars.

One rule that never fails me.

If you're running paid traffic, book a call with me on ways I can setup your Google and Meta Ads for success. (Link in comments)

The first time I “celebrated” Thanksgiving, I was not even in America.
I was in a small apartment in Serbia.

Cracked laptop. Weak WiFi.
Working remotely for an American tech company for $700 per month.

On my screen I saw what Thanksgiving was supposed to look like.

Big tables. Big families. Big bird in the middle.
Football on TV. Warm light. Full plates.

On my side of the screen?

Cheap food.
Cold apartment.
Trying to make the numbers work so I could get to that country one day.

Back then, Thanksgiving felt like another planet.

And here is what always fascinated me about it:

On Thursday, everyone is grateful.
On Friday, everyone loses their mind over fake discounts.

• Same people
• Same houses
• Different tabs open

They say a prayer over the turkey, then twenty four hours later they fight over televisions that were “discounted” after the price was quietly increased.

While that was happening, I was grinding for $700, trying to answer a much simpler question:

“How do I build a life where gratitude is not a costume I wear once a year?”

So I did the only thing I could control.
I stopped waiting for a good break.
I started becoming more valuable.

SEO. Content. Design. Systems.
Anything that made me harder to replace than the next resume in the pile.

One skill at a time.
One client at a time.
One small win at a time.

Then came the leap.

• I moved to the U.S.
• Built a 20 person SEO team.
• Drove over a million dollars in organic calls.
• Started my own agency.
• Hit consistent six figure months.

The plates at Thanksgiving look very different now.

But here is the part most people miss:

Gratitude is not what you post on Thursday.
Gratitude is the work your past self did when nobody watched.
The sacrifices nobody clapped for.

The discipline that did not get likes and comments.

Your former self paid the price.
You live the upside.

So the real question is not “What are you thankful for this year?”

The real question is:
Are you living in a way that makes your past sacrifices worth it?

This Thanksgiving I am giving back.

While many throw out Fake Discounts and hope you won’t notice.
I am running my best sale yet. One that will change your life if you act on it.

My Substack yearly plan includes my two best selling courses - (people valued them at $349). Link to my substack is in the comments.

Infinite Deals - That teaches you how to get clients on repeat.
Profitable Websites from Scratch - That teaches you how to build websites that convince AI and Google that your website is the real deal.

Add the community, and you’ll get all of this for $99. I am pulling this offer 23:59 EST. And won’t run it again. Sign up on my Substack profile and DM me your email for the bonuses.

Why 99% Stay Addicted and 1% Get Rich

When I was a kid, technology was a TV in the living room and a plastic shovel in the sandbox.

Today I walked past my old kindergarten and remembered how we used to dig holes in the playground.

• No apps
• No screens
• No notifications

Just dirt, tiny shovels, and a group of kids trying to reach the center of the earth.

Now look around.

Heads down. Blue light. Infinite scroll.

We removed boredom from life, and with it a lot of real growth.

Yet your entire financial future depends on attention.

If you cannot capture and direct attention, you are invisible.
If you can, you are playing a different game.

When I quit my job, it was not bravery. It was math.

I knew I could take a stranger from the internet and turn them into a paying client often enough that I would be fine.

• Not warm leads
• Not referrals

Cold traffic.

That one skill quietly funded my life:

• Training without guilt
• Travel without panic about money
• Good restaurants instead of counting every bill
• Time to think while my team and AI agents do the boring parts

None of that came from hacks.
It came from learning how to turn cold to closed.

Most people treat Black Friday as a chance to buy another screen.

New gadget
Same income
Same calendar
Same problems

If I could only buy one thing on Black Friday, it would not be hardware.
It would be the skill of converting cold attention into buyers.

Once you can turn:

Stranger to visitor
Visitor to booked call
Call resulting in a paying client

You stop worrying about opportunity. You decide when to turn it on.

That is what I am teaching in alphaOS.

How I think about attention.
How I structure offers so strangers get it in seconds.
How I turn cold traffic into booked calls.
How I run most of it from my phone with a lean team.
How doctors, lawyers, dentists and other local businesses can plug this into what they already sell.

For Black Friday I opened a short presale on Substack (on yearly plan).

You get included with Substack annual subscription:

• Access to a community for a full year (where you can ask me questions)
• Profitable Websites from Scratch (my web design course)
• Infinite Deals (how to turn prospects into clients)

You are already surrounded by overstimulated attention.

The only real question is whether you keep donating yours, or turn it into income.

A decade-old SEO is sold as an AI breakthrough.

And somehow, everyone’s acting like they’ve uncovered a hidden variable.

• 90% of “AI visibility” is just SEO.
• One lucky mention doesn’t make you relevant.
• The “new tactics” are just retrieval doing it's thing.

5 pieces last week shattered the illusion that AI changed everything:

1. Your "AI Strategy" is "Just SEO" with Better Marketing

Behind the hype, AI visibility still depends on the same technical foundations that power traditional search. Most supposed breakthroughs are just old SEO principles dressed as something new. 
https://hubs.la/Q03WywpV0

2. ChatGPT Turns Shopping Into a Personalized Research Engine

ChatGPT now adapts to your product preferences in real time. Shopping becomes a guided conversation powered by real-time data and personalized context. 
https://hubs.la/Q03WyCl10

3. The Hidden Cost Behind “Fast and Cheap” SEO

SEO still runs on the same triangle of time, cost, and quality, and cutting corners always comes back as rework and lost visibility. 
https://hubs.la/Q03Wyy5s0

4. A 50% Deletion Test Boosted Traffic Instead of Killing It

Deleting over half a site’s content sounds reckless, but this audit proved the opposite. Removing 1,000 outdated, low-value pages boosted organic traffic, tightened funnel performance, and raised conversions.
https://hubs.la/Q03WyzRR0

5. $227M Went Into the Wrong AI SEO Trend

Investors poured millions into LLM monitoring while the real defensibility sat in agentic SEO tools. The competitive edge is in shipping faster, better, and across more channels.  
https://hubs.la/Q03Wyv050

Clarity and structure have carried brands for years.

But the pressure to use them is rising...

If you want yours to hold up, join me on a quick call: https://hubs.la/Q03Wyvqh0

There is a 44% chance your lawyer is an addict.
Not to alcohol, but to “no new cases” at 1:13 AM.

36% of attorneys screen positive as problem drinkers.
9% report prescription drug misuse.
And no stats for illegal drugs use...

That is one in two.

What pushes them there?

Not the hours
Not the verdicts
Not even the clients

It is the gap between running their own practice vs. being burnt down by corporate management.

Those that went solo suffer when: 

• The phone does not ring
• There is no next case in sight
• Payroll is coming and cash is not

Those that are in corporate are drinking through: 

• Persuasive arguments
• Worrying about the appointed judge
• Client that lied to them in disposition

Those that left Big Law for freedom, quietly count credit karma drops and debt.

Those that stayed worry about their spouse secretly despising them for being absent. (and filing divorce paperwork)

If only they could pick and choose their cases...

The best source of new cases is already decided for them:

• AI Search
• Google Ads
• Google Maps
• Local Service Ads

When someone prompts “disability lawyer New York” or “estate planning attorney Chicago” they are not looking for content...

They are looking for a lawyer.
NOW.

Yet most firms are barely investing into these channels. Or they tried once, burned money, and walked away.

It's not that search doesn't work..
But their investment in it is not.

• No call tracking
• No real lead magnet
• No intake automation

Just a generic homepage and a lonely “Contact us” button that doesn't get any clicks.

So even when Google actually sends them a live prospect, the visitor bounces, gets distracted, or calls a competitor with a better offer, clearer next step, or faster intake.

If half of the energy spent worrying about money went into building one predictable search engine pipeline, a lot of partners would sleep better and drink less.

Here is what the calm firms do differently:

• Treat AI, Google Maps, LSAs and Ads like rent, not a lottery ticket
• Use a clear lead magnet that filters and warms up prospects
• Track every call and form so they know what works
• Turn that data into a repeatable acquisition system

Predictability is the real antidote.
And no engine creates more predictable intent than AI & search.

If you are a lawyer and want to see why your firm is not getting a steady flow of cases from Google Maps, Local Service Ads and Google Ads, comment AUDIT and I will show you exactly where the leaks are in your funnel.

16 years in SEO. 

This is the biggest opportunity I’ve seen.

AI pushed the industry into a reset.

And the advantage moved with it.

These are 5 signals from last week redefining the landscape:

1. You’re Late to SEO. That’s Your Advantage in 2025

If you're only starting now, you get to skip unlearning a decade of tricks. Ride AI tools, and go straight to long-tail keywords that will actually bring you customers. 
https://hubs.la/Q03TNLs70
 
2. AI Sends 1% of Traffic and Controls Most Customers

The new Conductor report reveals AI referrals are tiny in volume but huge in influence, shaping which brands customers trust before they even think about clicking through. 
https://hubs.la/Q03TNBqs0

3. The Smartest Brands Use AI Like a Scalpel, Not a Firehose 
 
If most of your AI effort vanished, would your customers feel the difference, or would your marketing still sound like everyone else’s? That’s your real AI strategy audit. 
https://hubs.la/Q03TNGWB0 

4. Google’s AI Now Shops for Your Customers, Are You Still on the Shelf?

With Search and Gemini comparing options and closing purchases, the brands that earn the spot are the ones the AI sees as the safest, smartest “yes.” 
https://hubs.la/Q03TNFlG0

5. AI Is Killing Data Silos and Forcing Your Team to Share One Customer Reality

As AI connects signals across every system, it also pushes you from tool-centric reporting to a single shared view of the customer that no team can dodge. 
https://hubs.la/Q03TNymt0

Your brand has a split second to make sense. Let's use it wisely. 

Pick a time and upgrade the moment: https://hubs.la/Q03TNLrj0

What do you do when CTR falls off a cliff?

AI Overviews just cratered them.

−61% organic, −68% paid.

The aftermath isn't pretty. 

Let's take a look on last week's hits: 

1. AI Overviews Broke Google’s Click Economy

Recent data shows organic clicks down 61% and paid down 68% on queries with AI Overviews. Even when the feature doesn’t appear, users are clicking less everywhere. 
https://hubs.la/Q03SDBFw0

2. AI’s Split Personality: ChatGPT Expands, Google Tightens

New Semrush data reveals a quiet power shift. ChatGPT is citing 80% more sources (experimenting wildly) while Google’s AI Mode is tightening its circle. 
https://hubs.la/Q03SDCMB0

3. The Profound Index: Unveiling the Titans of AI Search

Profound just launched a live leaderboard showing which brands dominate LLM visibility and what fuels their AI discovery wins.
https://hubs.la/Q03SDBbw0

4. Google’s Double-Serving Rule Is Rewriting Fair Play

A recent policy lets one advertiser take two ad spots on the same page, tilting the auction in favor of big spenders. Sounds pretty unfair, doesn't it?
https://hubs.la/Q03SDv3L0

5. Google’s PMax Now Reaches Drivers on Waze

Performance Max just added Waze ads to its inventory, letting brands reach drivers through navigation pins while unlocking new channel performance reporting.
https://hubs.la/Q03SDDJp0

The click economy broke.

But even if metrics crash and trends flip, authority keeps converting.

Ready to meet the signals that still move markets? 
Book your call → https://hubs.la/Q03SDBfb0

POV:

You work with Alpha Efficiency on your top of line revenue:

Alpha Efficiency

Wife & Mother of 7 | Venture Capital | Scientist | TOP 30 Patent Drafters | United States Patent Examiner | Violinist | Polyglot | STEM Children's Author | #1 LinkedIn Global Influencer in Innovation/IP Law

Kathryn Vatt is a scientist, former USPTO Examiner, and devoted wife and mother of seven, with over 25 years shaping the future of innovation. Recognized as one of the Top 30 Patent Drafters and Prosecutors and the #1 LinkedIn Global Influencer in Innovation/IP Law, Kathryn has built a career at the intersection of science, law, and business—helping inventors, startups, and global companies turn creativity into competitive advantage.

A graduate of the University of Pennsylvania (B.S. Biology) and Johns Hopkins University (M.S. Biotechnology), Kathryn is currently pursuing her Juris Doctor in Patent Law at the Franklin Pierce School of Law, one of the world’s leading IP programs. Her rare cross-disciplinary background gives her both the scientific insight and the legal strategy to protect ideas at the highest level.

At the USPTO, Kathryn examined thousands of patent applications, conducted exhaustive prior art searches, and made determinations that shaped industries and influenced global innovation. After leaving the Patent Office, she founded Vatt IP Management, where she develops bulletproof IP strategies, drafts airtight applications, and supports litigation teams in defending patents. She also mentors engineering and life science students through Arizona State University’s Edson Entrepreneurship + Innovation Institute and judges international startup competitions, nurturing the next generation of innovators.

Her entrepreneurial vision extends to her ventures:

My Startup Shield™, a founder-focused program that helps startups secure their innovations before they pitch. It protects ideas at the earliest, most vulnerable stage and positions founders to raise capital with confidence

My AI Examiner™, the world’s first proprietary patent search platform that combines examiner-trained AI Patent Examiners with Kathryn’s own human review. Unlike conventional tools, it doesn’t just search faster—it “thinks like an examiner,” offering inventors and startups clarity, precision, and strategy.

MyKidVentors™, a STEM-inspired children’s book series born from her seven children’s real “What if?” questions. Through these imaginative stories, she nurtures curiosity in the next generation, showing that every big invention begins with a single question.

For Kathryn, the same motherly instinct that guides her family fuels her professional mission: to protect, guide, and nurture startups with care, strategy, foresight, and integrity. She believes innovation doesn’t just start in labs or boardrooms—it starts in the curious minds of those brave enough to ask, “What if?”

Kathryn V.

OREOS FOR MOTHER’S DAY

At a small neighborhood shop, a man quietly changes lives.

He gives free food to kids who show him their grades...a reward not just for doing well in school, but for trying, for caring, for showing up.

In this video, one young boy steps up to the counter, offered the chance to choose anything he wants.

Today, he picks milk, bread, eggs...and cookies for Mother’s Day.
And the shop owner...touched by that choice...adds a bouquet of flowers for him to bring home.

Neither of them realizes that what just happened will be remembered for years.
Because kindness like that doesn’t end at the counter...it multiplies.

Every act of generosity plants a seed:
A child whose confidence blooms.
A parent who feels seen and loved.
A community reminded that humanity still shines bright.

So here’s to the everyday heroes: the ones who lift others quietly, who give without expecting anything in return.

You may never see the full impact of your kindness...but someone’s world is brighter because of you. 


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

Kathryn Vatt

STAND WITH ME

Wow. What a beautiful moment.
A young martial arts champion, standing in first place...
but instead of celebrating alone,
he turns to his friends and motions for them to join him.

He doesn’t hesitate.
He doesn’t think twice.
He simply acts from the kindness of his heart.

Because somewhere deep inside,
he knows that winning isn’t about being above others...
it’s about recognizing those who gave their all beside you.

That’s compassion.
That’s humility.
That’s leadership in its purest form.

This boy may be small in years,
but his heart and wisdom are far beyond his age.

One day, he’ll grow up to lead...
and not because of medals or trophies,
but because of moments like this one,
when he showed the world what it truly means to lift others up. 💛




------
If you enjoy my posts please follow me:
Kathryn V.
Kathryn V. IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

WHEN FLOWERS ARE A GIRL'S BEST FRIEND

Sometimes the simplest acts hold the greatest power.

In this video, a man walks through the city, bouquet in hand, stopping strangers just to tell them they’re beautiful, and to give them flowers. You can see it in their faces: surprise, disbelief, then pure, radiant joy.

It’s such a reminder that kindness doesn’t need a reason.
It doesn’t need to be planned, perfect, or lavish.
It just needs to be given.

We don’t always know what someone is carrying…
what loss they’re grieving, what loneliness they’re feeling,
or how long it’s been since they were told they mattered.

A few words.
A small gesture.
A moment of genuine care.
It can shift someone’s whole day,
and maybe even their outlook on life.

So today, let’s be the reason someone smiles.
Compliment a stranger. Send the message. Give the flower.

Because in a world that often moves too fast,
kindness slows us down just enough to remember what matters most. 💛

------
If you enjoy my posts please follow me:
Kathryn V.
Founder, VATT IP Management
Founder, My AI Examiner™
Founder, My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gTuJvrYR

WHEELS IN THE SAND

On a quiet stretch of beach, a group of dogs takes off toward the water...
some rolling on tiny wheelchairs,
some balancing on prosthetics,
all of them carrying stories of loss.

But today, they are free.
These are the dogs the world once gave up on.
The ones who were told their best days were behind them.
The ones who were expected to sit on the sidelines of life.

But she wanted more for them.
She wanted them to have another chance.
She believed they still deserved joy, dignity, and a full life...
not in spite of their disabilities,
but because every life has value.

And so she turned compassion into innovation.
She found wheelchairs small enough for tiny bodies.
She fit prosthetics with patience and care.
She created solutions not to impress the world,
but to restore the world to them.

And when those dogs reach the shoreline...
when their wheels carve happy trails in the sand,
when their paws meet the waves...
you realize something:
This is innovation at its best.


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

FINDING YOUR BEAU


Founders don’t burn out because they’re weak.
They burn out because they care deeply…
because they carry the weight of a dream
long before anyone else can see it.

And sometimes the way back
isn’t to grind harder
or push through the exhaustion...
it’s to let something new in.

A fresh idea.
A different perspective.
A person or moment that brings light back into the work
and reminds you why you started.

You are not done.
You are not fading.
You’re simply waiting for your spark to find you again.

And it will...
often in a way you never saw coming. 💛

THE MAGICAL CHAIR


In a quiet salon somewhere in the world, a hairstylist welcomes women into his chair...
women who have carried life on their shoulders,
women who deserve to feel beautiful without needing a reason.

And with gentle hands and genuine kindness,
he transforms them.

Not just their hair…
them.

You can see it in their faces:
the way their eyes suddenly shine,
the smile that takes over their whole expression,
the way they sit a little taller, remembering a version of themselves they thought they had lost.

And something beautiful happens next…
their joy reflects right back into him.

He lights up.
He laughs.
He gets emotional right along with them…
because their joy becomes his joy.
It is pure, contagious happiness...the kind that can only come from lifting someone else.

He’s not just doing makeovers.
He’s restoring confidence.
He’s offering dignity.
He’s reminding people of their own light.

All through kindness.
All through care.
All through choosing to make someone else’s day a little brighter.

And maybe that’s today’s lesson:
We all have the power to change someone’s life…
not by doing something big,
but by helping them see the beauty they forgot was theirs.


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

SPOIL THE WAG DAY

Today is Thankful For My Dog Day...
a day that asks us to pause
and really feel the quiet, steady love
that our dogs bring into our lives.

Because it’s easy to move through our days
and miss the little things they do...
the small gestures that speak louder
than any words ever could.

Like the way they greet us at the door
as if we’re a gift they’ve been waiting for.
Or the way they curl up beside us
when our heart is heavier than we’re willing to admit.
Or how they watch us...
really watch us...
with eyes that seem to say,
“I’m here. You’re not alone.”

Dogs love with a purity
that asks for nothing but presence in return.
They sit with us in our silence.
They celebrate with us in our joy.
They somehow know
when to nudge us outside for fresh air,
and when to press their head into our lap
because they sense we need grounding.

They don’t care about our accomplishments.
They don’t measure our worth.
They simply choose us,
every single day,
in the simplest, most beautiful ways.

And that’s what makes this day matter.
It’s a chance to honor the companion
who teaches us what loyalty really looks like,
what unconditional love truly feels like,
and how healing it can be
to be understood without needing to speak.

So today, do something extra for your sweet pup...
a longer walk,
a special treat,
a gentle brushing,
a moment of stillness where you just sit together.

Because our dogs give us
their whole heart,
their whole presence,
their whole life.

And being thankful for them
is the easiest thing in the world. 🐾💛



------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

NON-ARTIFICIAL STEPPING STOOLS


I read a great Substack today, Unicorn Parents, and I couldn’t agree more with David Y.: in a world racing toward AI, the thing that will matter most for our children is what makes them beautifully, unmistakably human.

Not their speed.
Not their efficiency.
Not their ability to compete with machines.

But their ability to love.
To serve.
To lead with heart.

And then I saw this video and it felt like the perfect illustration of that truth.

A little girl is washing her hands at the kitchen sink…and you suddenly realize why she can reach it:
Her older brother is already on the floor beneath her,
quietly acting as her stepping stool,
holding still so she can stand on his back without falling.

Then another brother walks in, sees what’s happening,
and immediately drops to the ground beside him…
positioning himself so that when she steps down,
she’ll land safely on his back too.

Then they switch.
They laugh.
They treat her tiny struggle like a chance to lift someone they love, literally.

It’s playful.
It’s innocent.
And it’s the kind of kindness that takes your breath away.

Because this is something no machine can ever replicate:
The instinct to serve without being asked.
The joy of helping someone else rise.
The quiet pride of being the reason someone feels safe, supported, and seen.

AI might shape the future of work.
But our children...the way they care for each other and the communities they build...
that is what will shape the future of the world. 💛

Check out David Y.'s full article here: https://lnkd.in/g75sVRfe

If you haven’t followed David Y.’s work before, treat this as your invitation.
I love how he describes Unicorn Parents:

“Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you’re serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.”

It’s rare to find someone who understands the reality of building something meaningful at work while nurturing something even more meaningful at home. Thank you, David Y. 🙏 

------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

CONES OF LOVE


It’s recess time...
and while most kids run toward the playground,
a teacher walks toward one child.

Gently, he lifts him from his wheelchair
and helps him sit in a chair to begin their practice.

Step by step, they move together...
weaving through cones, building strength, building courage.

And when the boy reaches him on his own,
he falls into his teacher’s arms…
a hug filled with trust, pride, and pure joy.

But what makes this scene just as powerful
is what’s happening around them.

The other children gather close.
They witness compassion in action.
They see what patience looks like.
They learn what love can do.

And without a single lecture or lesson plan,
this teacher is shaping them too...
quietly teaching kindness, empathy, and the truth that every person deserves a chance to rise.

Because sometimes the most powerful lessons
don’t happen at a desk or in a book…
they happen in moments like this.

One teacher.
One child.
One act of love that changes everyone who sees it. 💛


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

DANCE INTO THE WEEKEND


Some weeks go exactly as planned.
Others ask a little more of your patience, your grace, your heart.
But either way...you made it.

You showed up, gave what you could, and that’s something to be proud of.
As the weekend begins, let yourself breathe.

Set down the to-do lists and the what-ifs.
Play your favorite song.
Dance with your dog, your kids, or simply your reflection.
Because life isn’t just about checking boxes...
it’s about feeling joy in the middle of it all.

Here’s to rest, laughter, and moments that refill your soul.
Happy Friday, friends. 💛


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

THE BEST PLACE ON EARTH


In this video, tourists in Jamaica trade in their beach towels for brooms, shovels, and gloves...joining the community to help clean up after devastating storms.

Different accents. Different countries.
But one shared heart.

A Jamaican man filming asks where they’re from...
and their answers span borders.

Yet in that moment, they’re all from the same place: humanity.
You can hear the emotion in his voice as he thanks them, over and over again, for their kindness and compassion.

Because at the end of the day, it doesn’t matter where we live, what language we speak, or what we do for a living.

When we show up for one another - with our hands, our hearts, and our time -  that’s what truly connects us.

Kindness doesn’t need a passport.
It just needs a willing heart. 💛



------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

BE THE HUG


In this video, a man stands on a crowded street, blindfolded, holding a simple sign.

He can’t see who’s coming toward him.
But he opens his arms anyway.

And one by one, people step forward.
Some smile, some cry, some hold on a little longer…because in that moment, they feel seen, accepted, and understood.

It’s a powerful reminder, in leadership and in life, that empathy doesn’t always need words.
Sometimes it’s just about presence.
About noticing when someone might be struggling, even when they’re smiling on the outside.
About choosing compassion over assumption, and care over convenience.

The best leaders - in teams, in families, in communities - are the ones who lead like this:
with openness, humility, and heart.

So whether you’re managing a team or simply crossing paths with someone today, remember: you never know the weight that they’re carrying.

And in a world that can feel heavy, your kindness can be the hand that helps someone stand again. 💛



------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

NO MORE POOL WATER


With Thanksgiving just days away,
I find myself thinking about the people
who make this world softer, safer, and more beautiful
just by the way they choose to love.

People like the couple in this video.
They didn’t walk past suffering.
They didn’t turn away because it was inconvenient,
or because they were on vacation,
or because helping would take time and effort and heart.

They saw a life that needed them...
and they stepped in.
They cared when they didn’t have to.
They stayed when it got hard.
They fought for a little dog
who had no one else to fight for her.

They crossed countries,
sat through vet visits,
endured uncertainty,
and carried her through treatments
that would have scared most people away.

Not for recognition.
Not for praise.
Just because compassion whispered,
“Do something,”
and they listened.

It’s easy to talk about love.
It’s easy to talk about kindness.
But living it...
especially when it costs you time, comfort, and ease...
that is something sacred.

And today,
I am thankful for people like this.
People who choose empathy.
People who open their hearts wide.
People who make room for the vulnerable,
the hurting,
the overlooked.

They are the quiet heroes among us.
The ones who remind us that goodness still wins.
The ones who show us what love looks like in action.

As we continue into this week of gratitude,
may we notice them.
May we celebrate them.
And may we strive to be more like them...
people who don’t just pass through the world,
but leave a trace of kindness wherever they go. 🧡🐾


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

✨ Founder Friday Spotlight: Kevin Jurovich ✨

Today I want to highlight someone who represents everything this series is meant to celebrate: courage, reinvention, resilience, integrity, and the kind of leadership you don’t just notice…you feel the moment he walks into a room.

Kevin Jurovich.

He is the person founders call when the noise gets too loud, the pressure gets too high, and the path forward feels impossible. The person who helps you breathe again. The one who guides people through big decisions not with ego, but with grounded wisdom and the kind of kindness you can see in his eyes.

And he took that instinct...that rare ability to steady others...and built something extraordinary from it.

That “something” is Hubble.
A platform reshaping how startup due diligence, fundraising, and investor-founder trust actually works.
Not performatively.
Not theoretically.
But practically.
Systematically.
Intelligently.
Humanely.

If you’re a founder, you need to know what Hubble is doing.
If you’re an investor, you can’t afford not to.

But what makes Kevin stand out...what makes him someone truly exceptional...isn’t just what he’s building.

It’s who he is.

A founder with heart.
A leader with humility.
A thinker who listens before he speaks.
A builder who cares deeply about the people he serves.
A human who shows up for others again and again, even when he doesn’t have to.

The founder journey isn’t linear. It’s filled with highs, lows, pivots, and pressure…
but how you show up for people can stay steady.
And Kevin shows up every single time.

If you want to see what real grit, real vision, and real integrity look like in a founder...explore what he’s building at Hubble.

Some people build companies.
Some build movements.
Kevin is building both.

Here’s to extraordinary humans building extraordinary things.
Happy Founder Friday, Kevin. It’s an absolute honor to know you and be part of the incredible community you’re building. ✨

FROM CRACK TO QUACK


He found a broken balut egg...something most would have thrown away.
But instead, he chose kindness.

He rebuilt what was broken, nurtured what seemed lost…
and watched life begin again.

What hatched wasn’t just a duckling...it was a reminder that love and care can turn even the most fragile beginnings into something extraordinary. 💛



------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

THE MAGIC OF MEETING IN REAL LIFE

There’s something special about meeting someone you’ve only ever known through screens:
the messages, the Zoom calls, the Slack threads...
and then suddenly, there they are… right in front of you.

That was my Sunday with Sasha from Hubble. 💛

We were supposed to meet earlier this week at a Hubble meetup,
but schedules got in the way
(and yes…I was so bummed to miss her while she was visiting from London).

After Thanksgiving, I checked in...
“Are you still in AZ?”
She was.
She leaves Monday.
And just like that, we planned a little coffee walk.

What I thought would be a short visit
turned into hours of talking about life,
our journeys,
our dreams,
and of course…how incredible the Hubble community is. 😊

And here’s the thing:
It’s no surprise she’s Hubble’s Head of Community.
Sasha makes you feel cared for the second you meet her.
Warm, thoughtful, deeply present...
she embodies everything community is supposed to feel like.

Just look at this sweet handwritten card from Sasha and the Hubble team.
Yes, handwritten.
Old-school.
Intentional.
The kind of gesture that says,
“I see you. I appreciate you.”

There are big things that make the Hubble community special...
the platform, the vision, the mission...

And then there are little things.
The impromptu meetups.
The unexpected kindness.
The way people within this network make you feel at home.
Sasha does that effortlessly.

Feeling grateful today for community, connection,
and the beautiful real-world friendships that start online
and only get richer in person.

Thank you, Sasha Cayward.
My heart is full. 💕

THE THANKSGIVING LINE-UP

Today, homes everywhere are filling with familiar scenes:
the cool cousins, the football fans, the honorary chefs,
the picky eaters, the Black Friday planners,
the ones keeping the kids entertained,
and the uncle who always ends up in a food coma before dessert.

Thanksgiving has a way of gathering all the characters we love.
And I hope this video makes you laugh…
a little humor, a lot of personality,
and a reminder that family, in all its beautiful chaos,
is something to be grateful for.

But holidays hold many stories.

For some, today is full of laughter.
For others, it’s a quieter kind of day.
Maybe someone you love isn’t at the table this year.
Maybe you’re missing a voice, a chair, a presence.
Maybe this holiday feels different…or a little heavier.

Wherever you are:
in a full, lively home,
in a peaceful, quiet one,
or somewhere in between…
I hope today brings you something gentle:
a warm moment,
a good laugh,
or a memory that makes you smile.

I’m especially grateful today for the friendships born right here on LinkedIn.
The serendipitous connections,
the kind messages,
the “small-world” moments that turned strangers
into mentors, supporters, and friends.

This community has brought some of the kindest, brightest souls into my life,
and I’m thankful for every conversation,
every encouragement,
every bit of humanity we’ve shared along the way.

Wishing you a day filled with love, grace, gratitude,
and the reminder that your presence matters…
today and always.

Happy Thanksgiving, friends. 🧡


------
If you enjoy my posts please follow me:
Kathryn V.
VATT IP Management
My AI Examiner™
My Startup Shield™
https://lnkd.in/gAERstmz
https://lnkd.in/gmAS9P7Z
https://lnkd.in/gJyb28T8

🌟 FOUNDER FRIDAY: Michele Costa of GoSadi

Some meetings just feel meant to be.

Thanks to our amazing mutual friend, Bettina Briz (who truly has a gift for connecting the right people at the right time), I finally got to meet Michele in person. 

From the moment we started talking, it felt effortless.
Then came the most unexpected surprise:
our shared connection to Naperville.

We both lit up talking about Anderson’s Bookshop
and, of course, Two Bostons...
the happiest dog treat store on earth.
It made the world feel wonderfully small in the best possible way.

Michele is the co-founder of GoSadi, a platform helping fiber artists create, sell, and organize without getting tangled in tech - but what struck me most wasn’t just what she’s building.

It was her.
Her warmth.
Her kindness.
Her energy that somehow leaves you feeling lighter, inspired, and excited about what’s possible.

After our meeting, she sent me the sweetest message about our Naperville connection being “serendipitous.”
And she was right.

Because this work we do isn’t just about building things.
It’s about the people we meet along the way...
the unexpected threads (pun intended 😉 ) that connect us, and
the communities that form in the spaces between.

Michele is one of those people who makes the world brighter simply by being in it. I’m grateful our paths crossed, and I can’t wait to cheer on everything she’s creating. 

Here's a special Two Bostons video…
just for you, Michele. 🐾💛

taplio

The Battle

Brian Dordevic

Kathryn V.

Followers

Posts

Engagements

Likes

Performance ScoreBrian Dordevic's LinkedIn Performance

Performance ScoreKathryn V.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Dordevic

Kathryn V.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

Performance ScoreKathryn V.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Dordevic's LinkedIn Performance