Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

Most web devs ship the site and disappear.

Client is left with:

• Title tag: “Just another WordPress site”
• /wp-admin begging to get hacked
• No favicon, no brand memory

Client never checks this stuff.
But Google and bots do.

Amateurs build pages.
Pros protect assets.

Be the dev who makes them money and keeps them safe.

Add $60,247 per month for your law practice with AI-driven local SEO (without blowing up your Advertising budget). | Hubspot, Google & SEMRush Partner | View my portfolio for inspiration and revenue-generating ideas.

Here is how my web design agency hit $500,000 this year (without burning out and drowning in sales calls):

1. Build an infinitely recurring offer

We stopped selling random projects.
We focused on three core outcomes:

• Tech stack we can support for years
• Clear care plan attached to each client
• Design that loads fast and CONVERTS

Every new website came with maintenance baked in, not as an optional extra.

This moved us from 80% one time revenue to 80% RECURRING revenue. 

Life gets easier when you know where your next payment is coming from.

2. Then we stacked layered recurring revenue

Instead of pitching “full service marketing” up front, we did:

• Website first
• Then Local SEO
• Then email automations
• Then grow into ads management

One win at a time.

Clients stayed because each layer made their funnel more profitable, not more complicated.

3. Make recurring work feel like a product, not chaos

We treated retainers like products:

• Fixed deliverables
• Fixed reporting rhythm
• Fixed weekly meeting cadence

Clients knew what was happening every month.
Team knew what to ship every week.
This killed most of the “emergency” calls.

4. Do the hard things competitors avoid

While others chased AI short term tactics to avoid hard work, we:

• Fixed technical SEO properly
• Cleaned tracking and analytics
• Optimized page speed and UX
• Talked to clients’ intake teams about lead quality

Unsexy work.

But it is what moved revenue for clients and made our retainers untouchable.

5. Turn happy clients into a referral engine

We did not beg for referrals.
We engineered them:

• Case studies that show revenue growth
• Simple “Who do you know like X?” asks
• Partner deals with vendors already serving our clients

Result: referrals drove more revenue than cold outreach.

6. Protect energy, not just profit

To avoid dying on sales calls, we:

• Had short, focused discovery calls
• Said “no” to clients who wanted chaos
• Used templates and checklists to scope fast
• Pre qualified leads through forms and content

Fewer calls.
Better clients.
More energy for actually building.

If you run a service business and want to turn it into a recurring revenue machine without living on sales calls, reply “SYSTEM” and I will send you a breakdown you can implement in your agency.

Corporate HATES remote work.

That's why my team loves our 100% remote agency (and ZERO commute).

Yet that doesn't stop us from:

• Driving around $2,000,000 in revenue for a disability law firm
• Shipping enterprise grade web development for a major non profit
• Adding over $4,000,000 in revenue for a home improvement business

All delivered from laptops in Ibiza, Paris, Palma de Mallorca and Chicago.

No HQ. No fancy boardroom. No glass tower with a logo on it.

Just:

• A MacBook
• Nitro cold brew
• Blazing fast internet
• Senior operators who care more about results than clocking in

Here is what we do not have:

• Office politics
• Pointless water cooler talk
• Commutes that drain everyone before work even starts

Here is what we do have:

• Deep work
• Fast shipping cycles
• Clients who measure us on revenue, not timesheets

Remote is not an excuse for lower standards.
For us it is the reason we can focus on the only thing that matters: 

RESULTS.

Want to see what this kind of fully remote operation produces?

Check out our portfolio!

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People flex with watches.
But owning your time is the real flex.

Most people signal status with what is on their wrist.
I use mine to remember I never want to sell my time again.

I own three watches:

• A $1,000 Apple Watch Ultra
• A $5,000 Breitling
• A $500 Tissot

You would think I wear the Breitling the most.

I do not.

The Apple Watch used to run my life.
Notifications. Activity rings. Constant pressure to do more.

It made me productive.
It did not make me free.

Then two clients came along.

We built and scaled their crypto platform.
Those projects alone brought over $200,000 for Alpha Efficiency.

As a thank you, they sent me the Tissot.
Paid for in crypto. (reminder that tech moves fast)

That watch did something the Apple Watch never could:

It disconnected my self worth from the clock.

I stopped timing my workouts.
Stopped checking messages every few minutes.
Stopped living by notifications.

Every time I look at that Tissot, it reminds me:

• Technology should serve you, not own you
• One right deal can buy you years of optionality
• Your time is a reflection of the clients you choose

Later I bought the Breitling to prove something.
To myself. To the industry. To people who play status games.

It mostly sits at home now.

Because the real status upgrade was not the luxury brand. It was a regulated nervous system.

Learning how to get clients that pay you so well that you stop trading hours for money.

That is the game I care about teaching.

If you want more clients like that, and fewer that drain your energy and calendar,
I broke down my systems inside Infinite Deals.

It is where I document how I:

• Attract high ticket clients online
• Buy back more of my own time each year
• Turn a few great projects into multiple six figures

The watch is just a reminder.

The real asset is the skill of getting the right deals.

Developer made $3,246 mistake that blew up our advertising budget. (And the easy fix no one talks about)

When I worked at eTech, the SEO team pushed a site update in the middle of the day...

• No warning
• No coordination
• Just a routine update

Except it crashed the website.

And our Google Ads kept spending.

For three straight hours, every click went to a dead page.

By the time the site came back up, we burned $3,246 on nothing.

That one screw-up taught me a rule I still follow today:

Never send PPC traffic to your main website.
Ever.

Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.

That’s why I run everything on HubSpot landing pages now.

Cleaner. Faster. Safer. Built for conversion, not chaos.

Here’s what it gives you:

• Your ads keep running even if your site goes down
• Predictable performance while others burn money
• A/B tests without asking a dev to push code
• Tracking that doesn’t leak data
• No SEO signal pollution
• Faster load speeds
• No team collisions

Three hours.
Three thousand two hundred forty six dollars.

One rule that never fails me.

If you're running paid traffic, book a call with me on ways I can setup your Google and Meta Ads for success. (Link in comments)

Landed in Chicago 12 years ago (photo from THE South Side)

Rented room
Cracked laptop 
Safety Net ZERO

No investors. No agency mastermind.
Just wifi and the decision to figure it out.

Fast forward.
Last quarter my agency helped clients add multiple seven figures in revenue.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

I focused on lawyers and local pros.
When their leads stop, payroll hurts.
Solve that consistently and they remember your name.

Sell the smallest real win

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

Endless hundreds of proposals on Upwork
Daily posts on X and LinkedIn
Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

AI, technical SEO, CRO, local search.
Enough depth to solve hard problems.
Enough range to connect the whole funnel.

Treat cash like oxygen

Weekly money reviews.
Profit targets.
I built for boring predictability instead of viral spikes.

Borrow other people’s trust

Partner with vendors who already serve attorneys.
They send us their clients.
We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:
Turn specific skills into an agency that quietly prints results.

Your pal, Brian
P.S. I'm getting that hairline BACK.

The first time I “celebrated” Thanksgiving, I was not even in America.
I was in a small apartment in Serbia.

Cracked laptop. Weak WiFi.
Working remotely for an American tech company for $700 per month.

On my screen I saw what Thanksgiving was supposed to look like.

Big tables. Big families. Big bird in the middle.
Football on TV. Warm light. Full plates.

On my side of the screen?

Cheap food.
Cold apartment.
Trying to make the numbers work so I could get to that country one day.

Back then, Thanksgiving felt like another planet.

And here is what always fascinated me about it:

On Thursday, everyone is grateful.
On Friday, everyone loses their mind over fake discounts.

• Same people
• Same houses
• Different tabs open

They say a prayer over the turkey, then twenty four hours later they fight over televisions that were “discounted” after the price was quietly increased.

While that was happening, I was grinding for $700, trying to answer a much simpler question:

“How do I build a life where gratitude is not a costume I wear once a year?”

So I did the only thing I could control.
I stopped waiting for a good break.
I started becoming more valuable.

SEO. Content. Design. Systems.
Anything that made me harder to replace than the next resume in the pile.

One skill at a time.
One client at a time.
One small win at a time.

Then came the leap.

• I moved to the U.S.
• Built a 20 person SEO team.
• Drove over a million dollars in organic calls.
• Started my own agency.
• Hit consistent six figure months.

The plates at Thanksgiving look very different now.

But here is the part most people miss:

Gratitude is not what you post on Thursday.
Gratitude is the work your past self did when nobody watched.
The sacrifices nobody clapped for.

The discipline that did not get likes and comments.

Your former self paid the price.
You live the upside.

So the real question is not “What are you thankful for this year?”

The real question is:
Are you living in a way that makes your past sacrifices worth it?

This Thanksgiving I am giving back.

While many throw out Fake Discounts and hope you won’t notice.
I am running my best sale yet. One that will change your life if you act on it.

My Substack yearly plan includes my two best selling courses - (people valued them at $349). Link to my substack is in the comments.

Infinite Deals - That teaches you how to get clients on repeat.
Profitable Websites from Scratch - That teaches you how to build websites that convince AI and Google that your website is the real deal.

Add the community, and you’ll get all of this for $99. I am pulling this offer 23:59 EST. And won’t run it again. Sign up on my Substack profile and DM me your email for the bonuses.

Why 99% Stay Addicted and 1% Get Rich

When I was a kid, technology was a TV in the living room and a plastic shovel in the sandbox.

Today I walked past my old kindergarten and remembered how we used to dig holes in the playground.

• No apps
• No screens
• No notifications

Just dirt, tiny shovels, and a group of kids trying to reach the center of the earth.

Now look around.

Heads down. Blue light. Infinite scroll.

We removed boredom from life, and with it a lot of real growth.

Yet your entire financial future depends on attention.

If you cannot capture and direct attention, you are invisible.
If you can, you are playing a different game.

When I quit my job, it was not bravery. It was math.

I knew I could take a stranger from the internet and turn them into a paying client often enough that I would be fine.

• Not warm leads
• Not referrals

Cold traffic.

That one skill quietly funded my life:

• Training without guilt
• Travel without panic about money
• Good restaurants instead of counting every bill
• Time to think while my team and AI agents do the boring parts

None of that came from hacks.
It came from learning how to turn cold to closed.

Most people treat Black Friday as a chance to buy another screen.

New gadget
Same income
Same calendar
Same problems

If I could only buy one thing on Black Friday, it would not be hardware.
It would be the skill of converting cold attention into buyers.

Once you can turn:

Stranger to visitor
Visitor to booked call
Call resulting in a paying client

You stop worrying about opportunity. You decide when to turn it on.

That is what I am teaching in alphaOS.

How I think about attention.
How I structure offers so strangers get it in seconds.
How I turn cold traffic into booked calls.
How I run most of it from my phone with a lean team.
How doctors, lawyers, dentists and other local businesses can plug this into what they already sell.

For Black Friday I opened a short presale on Substack (on yearly plan).

You get included with Substack annual subscription:

• Access to a community for a full year (where you can ask me questions)
• Profitable Websites from Scratch (my web design course)
• Infinite Deals (how to turn prospects into clients)

You are already surrounded by overstimulated attention.

The only real question is whether you keep donating yours, or turn it into income.

A decade-old SEO is sold as an AI breakthrough.

And somehow, everyone’s acting like they’ve uncovered a hidden variable.

• 90% of “AI visibility” is just SEO.
• One lucky mention doesn’t make you relevant.
• The “new tactics” are just retrieval doing it's thing.

5 pieces last week shattered the illusion that AI changed everything:

1. Your "AI Strategy" is "Just SEO" with Better Marketing

Behind the hype, AI visibility still depends on the same technical foundations that power traditional search. Most supposed breakthroughs are just old SEO principles dressed as something new. 
https://hubs.la/Q03WywpV0

2. ChatGPT Turns Shopping Into a Personalized Research Engine

ChatGPT now adapts to your product preferences in real time. Shopping becomes a guided conversation powered by real-time data and personalized context. 
https://hubs.la/Q03WyCl10

3. The Hidden Cost Behind “Fast and Cheap” SEO

SEO still runs on the same triangle of time, cost, and quality, and cutting corners always comes back as rework and lost visibility. 
https://hubs.la/Q03Wyy5s0

4. A 50% Deletion Test Boosted Traffic Instead of Killing It

Deleting over half a site’s content sounds reckless, but this audit proved the opposite. Removing 1,000 outdated, low-value pages boosted organic traffic, tightened funnel performance, and raised conversions.
https://hubs.la/Q03WyzRR0

5. $227M Went Into the Wrong AI SEO Trend

Investors poured millions into LLM monitoring while the real defensibility sat in agentic SEO tools. The competitive edge is in shipping faster, better, and across more channels.  
https://hubs.la/Q03Wyv050

Clarity and structure have carried brands for years.

But the pressure to use them is rising...

If you want yours to hold up, join me on a quick call: https://hubs.la/Q03Wyvqh0

There is a 44% chance your lawyer is an addict.
Not to alcohol, but to “no new cases” at 1:13 AM.

36% of attorneys screen positive as problem drinkers.
9% report prescription drug misuse.
And no stats for illegal drugs use...

That is one in two.

What pushes them there?

Not the hours
Not the verdicts
Not even the clients

It is the gap between running their own practice vs. being burnt down by corporate management.

Those that went solo suffer when: 

• The phone does not ring
• There is no next case in sight
• Payroll is coming and cash is not

Those that are in corporate are drinking through: 

• Persuasive arguments
• Worrying about the appointed judge
• Client that lied to them in disposition

Those that left Big Law for freedom, quietly count credit karma drops and debt.

Those that stayed worry about their spouse secretly despising them for being absent. (and filing divorce paperwork)

If only they could pick and choose their cases...

The best source of new cases is already decided for them:

• AI Search
• Google Ads
• Google Maps
• Local Service Ads

When someone prompts “disability lawyer New York” or “estate planning attorney Chicago” they are not looking for content...

They are looking for a lawyer.
NOW.

Yet most firms are barely investing into these channels. Or they tried once, burned money, and walked away.

It's not that search doesn't work..
But their investment in it is not.

• No call tracking
• No real lead magnet
• No intake automation

Just a generic homepage and a lonely “Contact us” button that doesn't get any clicks.

So even when Google actually sends them a live prospect, the visitor bounces, gets distracted, or calls a competitor with a better offer, clearer next step, or faster intake.

If half of the energy spent worrying about money went into building one predictable search engine pipeline, a lot of partners would sleep better and drink less.

Here is what the calm firms do differently:

• Treat AI, Google Maps, LSAs and Ads like rent, not a lottery ticket
• Use a clear lead magnet that filters and warms up prospects
• Track every call and form so they know what works
• Turn that data into a repeatable acquisition system

Predictability is the real antidote.
And no engine creates more predictable intent than AI & search.

If you are a lawyer and want to see why your firm is not getting a steady flow of cases from Google Maps, Local Service Ads and Google Ads, comment AUDIT and I will show you exactly where the leaks are in your funnel.

16 years in SEO. 

This is the biggest opportunity I’ve seen.

AI pushed the industry into a reset.

And the advantage moved with it.

These are 5 signals from last week redefining the landscape:

1. You’re Late to SEO. That’s Your Advantage in 2025

If you're only starting now, you get to skip unlearning a decade of tricks. Ride AI tools, and go straight to long-tail keywords that will actually bring you customers. 
https://hubs.la/Q03TNLs70
 
2. AI Sends 1% of Traffic and Controls Most Customers

The new Conductor report reveals AI referrals are tiny in volume but huge in influence, shaping which brands customers trust before they even think about clicking through. 
https://hubs.la/Q03TNBqs0

3. The Smartest Brands Use AI Like a Scalpel, Not a Firehose 
 
If most of your AI effort vanished, would your customers feel the difference, or would your marketing still sound like everyone else’s? That’s your real AI strategy audit. 
https://hubs.la/Q03TNGWB0 

4. Google’s AI Now Shops for Your Customers, Are You Still on the Shelf?

With Search and Gemini comparing options and closing purchases, the brands that earn the spot are the ones the AI sees as the safest, smartest “yes.” 
https://hubs.la/Q03TNFlG0

5. AI Is Killing Data Silos and Forcing Your Team to Share One Customer Reality

As AI connects signals across every system, it also pushes you from tool-centric reporting to a single shared view of the customer that no team can dodge. 
https://hubs.la/Q03TNymt0

Your brand has a split second to make sense. Let's use it wisely. 

Pick a time and upgrade the moment: https://hubs.la/Q03TNLrj0

alpha-efficiency

act-leadership

fleetwoodlimousineworldwide

cult-of-traffic

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JSESSIONID

li_at

Talks about #ppc, #seo, #webdesign, #ppcmarketing, and #webdevelopment

What do you do when CTR falls off a cliff?

AI Overviews just cratered them.

−61% organic, −68% paid.

The aftermath isn't pretty. 

Let's take a look on last week's hits: 

1. AI Overviews Broke Google’s Click Economy

Recent data shows organic clicks down 61% and paid down 68% on queries with AI Overviews. Even when the feature doesn’t appear, users are clicking less everywhere. 
https://hubs.la/Q03SDBFw0

2. AI’s Split Personality: ChatGPT Expands, Google Tightens

New Semrush data reveals a quiet power shift. ChatGPT is citing 80% more sources (experimenting wildly) while Google’s AI Mode is tightening its circle. 
https://hubs.la/Q03SDCMB0

3. The Profound Index: Unveiling the Titans of AI Search

Profound just launched a live leaderboard showing which brands dominate LLM visibility and what fuels their AI discovery wins.
https://hubs.la/Q03SDBbw0

4. Google’s Double-Serving Rule Is Rewriting Fair Play

A recent policy lets one advertiser take two ad spots on the same page, tilting the auction in favor of big spenders. Sounds pretty unfair, doesn't it?
https://hubs.la/Q03SDv3L0

5. Google’s PMax Now Reaches Drivers on Waze

Performance Max just added Waze ads to its inventory, letting brands reach drivers through navigation pins while unlocking new channel performance reporting.
https://hubs.la/Q03SDDJp0

The click economy broke.

But even if metrics crash and trends flip, authority keeps converting.

Ready to meet the signals that still move markets? 
Book your call → https://hubs.la/Q03SDBfb0

POV:

You work with Alpha Efficiency on your top of line revenue:

Alpha Efficiency

Luke Tobin

Entrepreneur, Advisor & Investor. Follow for daily posts on business & personal growth.

Commercial and speaking: sponsorship@luketobin.com

3 exits. 7 businesses. £100 to an eight-figure agency exit in 5 years.I help founders turn self-doubt into leverage, and leverage into exits.

My last business started with £100 and a lot of imposter syndrome. No funding. No safety net. Just a laptop, a tiny runway and more self-doubt than certainty. Five years later, we sold for eight figures. It was one of the fastest-growing agency stories in the UK at that level.

That was exit number three. Before that, I built and sold a hospitality business and an e-commerce brand. Different industries, same scale-to-exit playbook. Build lean. Price for profit. Systemise delivery. Think like a buyer long before you ever meet one.

Now I back other founders and work on fixing what is broken in the agency world.Current work

Unusual Group (Founder)We take minority stakes in agencies and plug them into the capital, infrastructure and operator support they need to grow margins and become exit-ready.

Tobin Capital (Owner)I invest in more than 25 brands, including SpaceX, Atom Bank, and Honest Mobile. When I invest, you do not just get capital. You get an operator in your corner on pricing, operations, hiring and exits.

A-Frame Venture Studio (Partner)We build consumer brands from scratch. Our first brand, Mirth Water, is now live in the United States at drinkmirth.com.

The Success Method NewsletterEvery week, more than 100,000 founders get my breakdown of how to turn self-doubt into an advantage in their business. I share how I structure deals and exits, the pricing moves and margin levers that work in practice.

Book (Q2 2026)My first book, on how founders can turn doubt into an asset rather than a drag on growth, is coming in Q2 2026 from a major publisher.

In total, I have started seven businesses. Two failed. Three exited. Two, I am still building. The failures taught me more than the exits. Self-doubt never went away. I learned how to use it as a filter to make better decisions in hiring, pricing, partners, and exits. That is what I teach and invest around now.

Today, I share what actually works with more than 800,000 founders across my channels. The playbooks, the red flags, the live deals and the parts of the mental game most people never talk about.

If you are an agency owner or founder who wants to raise, exit or fix your margins in the next 12 to 24 months, send me a DM.

Newsletter (100K plus subscribers): www.luketobin.com/newsletter

DM me about: investments, agency exits, speaking

Investor

The next‑generation personalization AI for e‑commerce.

Success that burns through your mental bandwidth isn’t success.

It’s mismanagement disguised as commitment.

Early in my career, I thought being available meant being valuable.
Every ping got a reply.
Every meeting got a “yes.”
Every spare minute became a catch-up slot.

On paper, it looked like momentum.
In reality, it was erosion.

High performance isn’t about being always on.
It’s about knowing when to switch off so your decisions stay sharp.

These are the boundaries that keep my focus intact:

1. Control inputs.
No phone before strategy, no Slack before thinking.

2. Batch reactions.
Email and messages twice a day, everything else waits.

3. Protect transitions.
Five minutes between calls to reset the brain.

4. Create unreachable hours.
Evenings or weekends when nobody gets access.

5. Guard energy like capital.
Spend it where it compounds, not where it’s wasted.

This isn’t self-care.
It’s self-leadership.

Because success that costs your sanity will eventually cost your results.

Which boundary protects your focus the most?

♻️ Repost to help more leaders build sustainable success.
🔔 Follow Luke Tobin for more personal growth insights.

Building, buying & backing businesses | 3 exits | Investor in 40+ companies | 800K+ social audience, sharing daily content to help others succeed

Power isn’t about being loud.

Knowing when to be quiet is.

- Not every situation requires a reaction.
- Not every opportunity deserves your time.
- Not every battle is worth fighting.

Here’s how to master restraint and make your actions more powerful:

1. Master the art of silence:
- The most influential leaders listen more than they speak.
- Observing first allows you to respond with clarity, not emotion.
- Silence is often more impactful than words, use it strategically.

2. Be selective with your energy:
- Every "yes" drains time and focus, choose them wisely.
- Not all opportunities align with your goals, be intentional.
- Protect your mental bandwidth; decline distractions without guilt.

3. Build self-sufficiency:
- Rely on your skills, instincts, and knowledge.
- External validation fades, trust yourself first.
- Confidence grows in solitude; embrace independent thinking.

You don’t need to:
- justify your decisions to everyone.
- be everywhere.
- do everything.
- prove yourself constantly.

The most successful people move with intention, not noise.

Here's your reminder to:
Step back when needed.
And, move forward when it matters.

♻️ Repost to remind others that restraint is power.
🔔 Follow Luke Tobin for more mindset upgrades.

Founder of Unusualgroup.com | Follow for posts on Business, Marketing, Investing & AI

If a paycheck costs you your peace,

it is too expensive.

You deserve a workplace that doesn’t just pay the bills,

Instead:
- Gives you space to grow
- Thrive
- Feel valued and safe

Here’s what to look for when seeking a workplace that nurtures your peace of mind:

1. Prioritise your mental peace
→ Look for a culture that supports your personal and professional growth.

2. Seek alignment with your values
→ Find a company that shares your principles and respects your work-life balance.

3. Ask the right questions during interviews
→ Don’t just ask about the role, ask about the culture, the leadership, and the values.

4. Look for leaders who lead with empathy
→ A good leader will support your well-being as much as they challenge you.

5. Pay attention to team dynamics
→ A healthy team culture will encourage collaboration and support, not competition and stress.

6. Choose companies that offer flexibility
→ Flexibility is key to maintaining a healthy balance between work and life.

7. Assess if work-life balance is respected
→ Make sure the company doesn’t just say they value it, they live it.

8. Pay attention to employee turnover
→ High turnover can signal a toxic culture, while low turnover suggests stability and respect.

9. Trust your gut
→ If something feels off about the culture, it probably is.

10. Observe how they handle conflict
→ A company that values peace will address issues calmly and constructively, without drama or hostility.

Your job is not just a source of income,
it should be a source of growth and peace.

Choose wisely.

♻️Repost to help your network prioritise their well-being.
🔔 Follow Luke Tobin for more career advice.

Don’t stay where you're not fulfilled.

The life you want won’t meet you where you are.

Here's what I've learnt about dealing with change
(wherever you are in life right now):

- Mastering change isn't about having no fear.
- It's about moving forward despite it.

The blueprint for a meaningful pivot:

1. Honest self-reflection:
↳ Look at who you’ve become vs who you want to be.
↳ Acknowledge the habits, patterns, and environments that no longer serve you.

2. Intentional planning:
↳ Get clear on what “better” looks like.
↳ Create small, realistic steps that move you closer to it.

3. Audit your environment and the people around you:
↳ Surround yourself with those who support your growth.
↳ Have the conversations you’ve been avoiding.

4. Personal investment:
↳ Build the mindset, routines, and boundaries that elevate you.
↳ Upgrade your thinking before you upgrade your life.

5. Courageous action:
↳ Set deadlines for the changes you’ve been delaying.
↳ Choose progress over comfort.

The biggest risk isn’t changing direction.
It’s staying where you already know you’re shrinking.

♻️ Reshare if this resonated.
🔔 Follow Luke Tobin for more life and mindset insights.

cc Colby Kultgen (shout out for the powerful reminder!)

Founder of 1% Better™ | Former accountant, future author | Follow me for the best self-development content on LinkedIn

Being easy to work with costs $0.

But it separates you from 90% of people.

Most underestimate the power of simplicity..

- Showing up on time.
- Communicating clearly.
- Keeping your word.
- Taking ownership without being chased.
- Coming up with solutions.
- Managing your emotions without making it others' problem.

None of these require a degree.
None require a title.
None require extraordinary talent.

But they do require self-awareness, emotional intelligence, and respect for the people around you.

The truth is: your attitude is a competitive advantage.

People remember when you made their job easier.
They remember when you kept things simple.
They remember when you stayed calm and consistent.

Your résumé might get you in the door..

But your behaviour is what gets you invited into bigger rooms, recommended for better opportunities, and trusted when it matters.

If you want to stand out, here are a few simple habits that make you incredibly easy to work with:

1. Reply with clarity
- Avoid vague messages. 
- State what you understand, what you’ll do, and when you’ll deliver.

2. Close loops
- Don’t leave people wondering. 
- Always confirm when something is done.

3. Overcommunicate early, not late
- If something will slip, say so upfront. 
- It builds more trust than silence.

4. Bring one problem, but three solutions
- People love working with solution-driven thinkers.

5. Stay calm under pressure
- Your energy sets the tone. 
- Composure is a leadership skill.

6. Give credit, take responsibility
- Teams follow people who lead with humility, not ego.

Because at the end of the day:

People don’t just work with your skills, they work with your behaviour.

They don’t remember your CV, they remember your character.

And in a noisy world, professionalism is still a superpower.

Be the person others are grateful to collaborate with.
It costs nothing.
And it changes everything.

♻️Repost to help others in your network.
🔔Follow Luke Tobin for more career wisdom!

cc Justin Wright (shout out for image and original message!)

Your success, my mission | People-first leadership + Emotional intelligence + Self-mastery | CEO @ Polished Carbon | Former CIO $4B company | DEIB ally

Most people overestimate what they can achieve in a month

and underestimate what they can build in a year.

Progress rarely looks exciting while it’s happening.

It’s not dramatic.
It’s repetition, refined.

The truth is, nothing meaningful scales overnight.
It compounds quietly, in systems, skills, and relationships.

In business and in life, I’ve learned:
Momentum isn’t a spark.
It’s friction mastered.

The days that feel slow, repetitive, or unnoticed are usually the ones where foundations are forming.

When growth stalls, I don’t double the effort, I double the focus.

I look for the one action that will compound over time,
not the ten that just make me feel busy.

Because high performance isn’t about speed.

It’s about stamina.
Anyone can start fast.

Few stay consistent long enough for the results to catch up.

💭 What’s one thing you’re quietly building that will pay off next year?

♻️ Repost to remind someone that slow isn’t failure, it’s formation.
🔔 Follow Luke Tobin for more insights on focus and sustainable growth.

cc Justin Wright (shout out for the image and essential reminder!)

Most people lose because they wait for perfect conditions.

The winners?

They move.
They test.
They try.

While everyone else is still “thinking about it,” they’re already three mistakes deep… and three lessons ahead.

And honestly?

That’s been the story of my entire career.

By the time someone has spent 3 weeks planning a “flawless” strategy, I’ve already:
• launched version 1.0
• broken it
• fixed it
• improved it
• and learnt more than they have on paper

Most people are trapped in analysis mode, waiting for the right time, the perfect plan, or the guarantee that nothing will go wrong.

But the people who actually win?

They don’t wait for perfect conditions.
They create momentum through imperfect action.

They understand that:
• Speed > perfection
• Execution > intention
• Feedback > theory
• Momentum > motivation

Overthinkers keep planning.
High performers keep moving.

By the time you’ve convinced yourself it’s “safe,” someone else has already launched, failed, adjusted, and found a better way.

Here are a few practical ways to build “move-fast” momentum:

1. Set a 48-hour rule:
- If an idea excites you, take one real action within 48 hours. No excuses.

2. Launch version 1.0 early:
- Get it out. Get feedback. Improve.
- Perfection is just procrastination in disguise.

3. Reduce decisions to minutes, not days:
- If it won’t matter in a year, decide in a minute.

4. Embrace micro-failure:
- Each small mistake is data. The faster you collect it, the faster you grow.

Your advantage isn’t in waiting.
It’s in doing.
Start before you’re ready.
Move before you’re comfortable.
Act before you feel “qualified.”

The winners?
They’re already on version 3.0
while most people are still polishing version 0.1.

♻️ Repost to help more leaders in your network.
🔔 Follow Luke Tobin for more mentorship wisdom.

cc Codie A. Sanchez (shout out for the image and reminder!)

Building, buying & backing businesses | 3 exits | Investor in 40+ companies | 800K+ social audience, sharing what actually works

One of the fastest ways to burn out is trying to control what was never yours to manage.

We convince ourselves that control creates stability.
But control is an illusion, and a costly one.

I’ve fallen into that trap too.

Worrying about perceptions, outcomes, or decisions I couldn’t influence.

All it did was drain focus from what I could actually impact.

High performers learn this distinction early.

You can’t control outcomes..
But you can always control inputs, effort, intention, and response.
The moment you shift from control to influence, everything changes.

You can’t control how others perceive you.
But you can control how consistently you show up.

You can’t control every project’s result.
But you can control the standard you bring to it.

You can’t control the pace of the world.
But you can control your reaction within it.

Energy follows focus.
And focus is wasted where control doesn’t exist.

The leaders who thrive aren’t calmer because life is easier.
They’re calmer because they’ve stopped fighting battles that aren’t theirs.

Focus on what’s in your hands.
Let go of what isn’t.

That’s how you build real control, through discipline, not domination.

What’s one thing outside your control that you’re ready to stop carrying?

♻️ Repost to help others refocus their energy where it matters.
🔔 Follow Luke Tobin for more insights on leadership.

cc Josh S. (shout of for the image and essential reminder!)

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Weak leaders hoard power. 

Great ones create it in others.

"Someone remembers the day you believed in them"

That one sentence. 
That one nudge. 
It shifted their trajectory.

That’s what real influence looks like. 
Not followers. 
Not applause.
Impact.

Here's how to lead in a way that compounds:

1. Spot asymmetric upside in people
↳ Bet early. Invest in underpriced talent before the market catches on.

2. Give feedback like an owner, not a critic
↳ High standards + high belief = exponential growth.

3. Document belief, not just data
↳ Celebrate progress publicly. People work harder when they feel seen.

4. Teach leverage, not dependence
↳ Don’t build followers. Build founders, thinkers, leaders.

5. Transfer conviction, not control
↳ Don’t micromanage. Teach people to think independently and take ownership.

Quiet power move:
Make people remember how they felt after meeting you.
Forget legacy. 
Build people. 
That’s real scale.

You’ll be remembered more for who you raised than what you built.

Small bets on people become empires.

This is how wealth, culture, and movements are made.

♻️ Repost to inspire other leaders.
🔔 Follow Luke Tobin for more leadership insights.

cc Eric Partaker (shout out for the image and essential reminder)

Building, buying & backing businesses | 3 exits | Investor in 40+ companies | 800K+ social audience, sharing daily content that helps others succeed

Here’s the harsh truth:

You can make the “right” choice and still end up somewhere you didn’t expect.

That doesn’t mean you messed up.

It just means the path is doing what it’s supposed to do: Shape you.

Life isn’t linear. 
Some detours are lessons. 
Some delays are protection. 
And sometimes the “wrong train” is exactly what forces you to grow into the person who’s ready for the right destination.

Read that again.

If you’re feeling lost, behind, or off-track, don’t spiral. 
You’re not stuck, you’re being redirected.

Three things to remember when life doesn’t go to plan:

1. Stop assuming a setback means failure.
- Often it’s just feedback, guiding you toward a better route.

2. Zoom out.
What feels wrong today might make perfect sense in three months. Perspective changes everything.

3. Keep moving.
Clarity comes from action. Momentum beats overthinking every single time.

The wrong train can still take you to the right station..
as long as you stay awake, pay attention, and keep walking when the doors open.

You’re not off your path.
You’re being recalibrated.

♻️Repost to help someone in your network.
🔔Follow Luke Tobin for more personal growth insights.

Fear works, for a while.

It gets compliance, not commitment.

I’ve seen leaders rule through pressure and intimidation.

On paper, things looked fine: deadlines met, boxes ticked, metrics up.

But behind the scenes, creativity died.

- People stopped thinking independently.
- Stopped taking ownership.
- Stopped caring beyond the minimum required.

Because fear narrows focus.
It moves teams from innovation to self-preservation.

The best leaders I’ve worked with never raised their voice.

They raised standards.
They made it safe to speak up, safe to fail, and safe to fix things fast.
That’s where performance comes from, not pressure, but trust.

Leadership built on fear burns bright and fast.
Leadership built on belief compounds quietly over time.

You can’t scale fear.
You can only sustain trust.

💭 Which type of culture do you think produces better long-term results, compliance or confidence?

♻️ Repost to help more leaders rethink how they build trust.
🔔 Follow Luke Tobin for more insights on leadership.

cc Justin Wright (shout out for the image and powerful reminder!)

Careers don’t grow by accident. 

Most people wait… and get left behind. 

Most of us don’t fail in our careers because we’re not talented. 

We fail because we avoid the uncomfortable truths that actually move us forward. 

The further you go in your career, the clearer it becomes: 
No one will manage your growth for you. 

Not your boss. 
Not your company. 
Not the system. 

Over the years, I’ve learnt (sometimes the hard way) that the people who grow fastest aren’t the smartest, they’re the ones who learn these truths early and act on them consistently. 

The truth is: Hard work isn’t enough. 
Being “good” isn’t enough. 
Staying comfortable is definitely not enough. 

The real differentiators? 
Visibility. 
Networks. 
Boundaries. 
Skills. 
And most importantly, ownership. 

That’s why I put together 7 harsh career truths every professional learns sooner or later, along with action steps you can take immediately. 

1. No one cares about your career as much as you do 
→ Set one career goal for the next 90 days and block weekly time to work on it. 

2. Hard work alone won’t get you promoted 
→ Once a week, share a quick update with your manager on achievements and next steps. 

3. Being “good” at your job isn’t enough 
→ Pick one soft skill (communication, influence, leadership) and work on it intentionally for 30 days. 

4. Your replaceability is higher than you think 
→ Build two new skills this year that increase your earning power or mobility.

5. Your network will open more doors than your CV
→ Reach out to one new person every week, no ask, just connection. 

6. If you don’t set boundaries, people will take advantage 
→ Protect one non-negotiable hour per day for deep work or rest. 

7. Comfort is the biggest career killer 
→ Do one thing each month that scares you slightly, present, apply, pitch, or initiate.

Your career won’t transform overnight… 
but it will transform when you start acting with intention. 

Small habits. 
Small risks. 
Small moves forward, compounded over time. 

♻️ Repost to help more leaders build high-performance cultures.
🔔 Follow Luke Tobin for more on performance psychology.

7 Harsh career truths every professional learns

Most people are preparing for 2026 the wrong way.

They’re working harder… at all the wrong things.
﻿
They’re trying to protect their job titles… instead of upgrading the skills that will actually keep them relevant.

The future isn’t rewarding the busiest people.
It’s rewarding the sharpest.

Here are 10 skills that will matter most in 2026,
﻿and the simple truth behind each:

1. Strategic thinking:
- Because knowing what to do matters more than doing everything.

2. Clear communication:
- If you can’t explain it simply, you can’t lead it confidently.

3. Adaptive learning:
- The fastest learners are becoming the fastest earners.

4. AI fluency:
- Not coding but knowing how to use AI to multiply your output.

5. Problem solving:
- People who remove friction rise faster than people who create noise.

6. Emotional intelligence:
- The workplace is changing, empathy is becoming a leadership superpower.

7. Personal branding:
If people don’t know you, they can’t promote you or buy from you.

8. Decision-making under pressure:
- Hesitation costs opportunities. Clarity creates them.

9. Resilience:
- The next decade will test everyone, those who stay steady will stay ahead.

10. Collaboration:
- The future is built by teams who think differently, not the same.

The world is changing too fast to wait for permission.
Start building these now, so you’re not catching up in 2026,
you’re leading it.

The truth is:
Your degree won’t save you.
Your job title won’t protect you.
Your experience won’t guarantee anything.

But your skills will.

♻️Repost to help others in your network.
🔔Follow Luke Tobin for more personal growth strategies.

10 Skills That Will Matter in 2026

Not every reaction deserves a response.

In leadership, composure is currency.

The moment you let emotion take control, you spend credibility you can’t easily earn back.

Early in my career, I thought speaking up immediately showed strength.
It didn’t.
It showed reactivity.

The best leaders I’ve met have one habit in common..

They pause.

They don’t meet emotion with emotion.
They meet it with awareness.

Because silence isn’t avoidance.
It’s assessment.

It gives you space to separate signal from noise, truth from impulse.
And that gap, the few seconds between reaction and response,
Is where your influence is built.

Staying silent in a heated moment doesn’t make you passive.
It makes you precise.

You can always add words later.
You can’t take the wrong ones back.

What’s one situation where holding back gave you a better outcome?

♻️Repost to help others lead with composure.
🔔Follow Luke Tobin for more leadership wisdom.

Readiness is an illusion.

It’s comfort disguised as preparation.

Every skill that matters begins in uncertainty: leadership, selling, creating, and speaking.

The only difference between those who grow and those who stall is how quickly they act before they feel qualified.

When I started leading teams, I had no idea what I was doing.
Half the time, I was learning in real-time.

But progress isn’t built on confidence.
It’s built on iteration.

Competence creates confidence, not the other way around.

High performers don’t wait to feel ready.

They build systems that let them improve faster than they fail.
So whatever your “first” is, first hire, first product, first pitch,
start before you’ve figured it out.

Because you’ll only know what works once you’ve tested what doesn’t.

Your first attempt won’t be perfect.

It’s not supposed to be.
It’s supposed to exist.

💭 What’s one thing you’ve been delaying until you feel ready?

♻️ Repost to remind someone that iteration beats hesitation.
🔔 Follow Luke Tobin for more on mindset in motion.

cc Jade Bonacolta (shout out for the image and powerful message!)

Ranked #1 Female Creator on LinkedIn | Founder of The Quiet Rich™ | Ex-Google | Forthcoming Author | Follow me for daily life hacks

Most people say they want success…

But almost nobody is willing to become the person who can actually hold it.

Here are 10 rare traits every high performer has
(and most people never master):

1. Relentless ownership
- If something goes wrong, they look in the mirror first, not out the window.

2. Boredom discipline
- They keep showing up long after motivation leaves.

3. Obsession with improvement
- Every day becomes a 1% upgrade.

4. Emotional neutrality
- They don’t let frustration, ego, or impulse ruin decisions.

5. Long-term thinking
- They make choices their future self will thank them for.

6. Comfortable with discomfort
- They train their mind to lean into friction.

7. Ruthless focus
- They eliminate distractions, drainers, and noise with zero guilt. 

8. Quiet confidence
- They let their results speak for themselves.

9. High standards (non-negotiable)
- They never slip into the “bare minimum lifestyle.” 

10. Adaptability
- When things change, they pivot fast. 

These traits aren’t “natural gifts.”
They’re decisions. Repeated daily.

If you want to stand out in a world where everyone is “busy,” ask yourself:

- Where am I blaming instead of owning?
- What’s one thing I could improve by 1% today?
- What distractions do I need to cut?
- What uncomfortable thing am I avoiding?

High performers aren’t special.
They’re consistent.
Disciplined.
Self-aware.
And willing to do the work when no one is watching.

Master these traits and you stop competing.
You start leading.

♻️Repost to help others in your network.
🔔Follow Luke Tobin for more on building high-performance habits.

10 Rare Traits in Every High Performer by Luke Tobin

I’ve interviewed hundreds of people for high-level roles. 

The most experienced candidates don’t always get the job.

The most prepared candidates do.

That's where the STAR method comes in. 

It's a proven framework for showcasing your experience and abilities.

Here's how to ace your next interview:

1. Identify key skills for the role
- Review the job description and identify the critical skills required.
- These will be the focus of your STAR stories.

2. Structure stories using STAR
- STAR stands for Situation, Task, Action, Result. 
- Craft 10-15 concise stories (2-3 minutes max) that demonstrate those key skills.

3. Practice delivery 
- Run through your stories out loud. 
- Refine your phrasing 
- Work on maintaining confident body language.

4. Recall relevant experiences
- When the interview begins, share your relevant STAR stories according to the questions. 
- Show the impact of your results when possible.

Use this method and you'll be ahead of 95% of other candidates. 

Be confident, be genuine, and go crush that interview!

♻️Found this helpful? Share to help others 
🔔Follow Luke Tobin for more career tips.

Be careful where you spend your mental energy.

Attention is the tax you pay for everything you care about.

If you give it to noise, you’ll think in noise.

If you give it to growth, you’ll think in opportunity.

I’ve learnt to treat my focus like capital..
Invested where it compounds.

Not every conversation deserves a response.
Not every problem deserves space in your head.
Not every person expands your perspective.

Protect your cognitive bandwidth.

It’s your highest-performing asset.

💭 What’s one area you’re ready to stop spending mental energy on?

♻️ Repost to remind others to guard their focus.
🔔 Follow Luke Tobin for more on leadership, clarity, and performance psychology.

Your brain isn’t broken,

it’s just built for a different world.

Most of what we call self-doubt is really self-protection.

The same wiring that once kept you alive now holds you back from growth.

That’s why new goals feel dangerous,
why success can trigger anxiety,
and why confidence often shows up after you take the risk, not before.

Your brain was designed to keep you safe, not fulfilled.
Your job is to retrain it.

Here’s how:

1. Your Brain Prefers Safety Over Growth
- It chooses what feels secure, not what helps you evolve.
- Notice fear without obeying it. Redefine “safety” as progress.

2. Uncertainty Feels Like a Threat
- The brain treats unknowns as danger.
- Break big goals into smaller, clear steps.

3. Your Inner Critic Is a Bodyguard
- That harsh voice is fear disguised as protection.
- Question it. Speak to yourself like a friend.

4. Fear of Rejection Is Ancient
- Being excluded once meant danger.
- Seek self-validation first and build confidence through action.

5. Familiar ≠ Safe
- The brain clings to comfort zones even when they limit you.
- Stretch gently. Try something unfamiliar each week.

6. Your Brain Remembers Pain More Than Success
- Negativity sticks to keep you alert.
- Record small wins and revisit them often.

7. Doubt Peaks Right Before Growth
- Panic means you’re stretching old limits.
- Name the fear. Step through it.

8. You’re Wired to Scan for What Could Go Wrong
- Most modern “dangers” are imagined.
- Ask instead: What could go right?

9. Confidence Comes After Action
- You don’t need to trust yourself to take the first step.
- Action builds evidence; evidence builds belief.

10. Doubt Can Be a Compass, Not a Cage
- It’s information, not a verdict. Learn from it, then move anyway.
- Growth lives on the other side.

High performance doesn’t come from deleting fear,
it comes from understanding it.

Because once you learn to work with your brain,
everything changes.

You stop fighting yourself.
You start trusting yourself.
And that’s when real confidence begins.

You don’t need a new mindset,
you need a new relationship with your mind.

♻️Share this with someone who needs the reminder.
🔔Follow Luke Tobin for more on overcoming imposter syndrome.

Your Brain Is Designed to Doubt You

Remote work doesn’t reward the hardest worker… 

it rewards the most visible one.

And the good news? 
Visibility is a skill, not a personality trait.

Here are 7 ways to stay visible in a remote job 
(without being loud, political, or “trying too hard”):

1. Communicate proactively:
- Send a quick morning priority update.
- Flag blockers early instead of going silent.

2. Own your wins:
- Share results using numbers, not adjectives.
- Post weekly highlights in your team channel.

3. Show up fully:
- Turn your camera on for important calls.
- Make one thoughtful contribution per meeting.

4. Build direct relationships:
- Schedule short virtual coffees with teammates.
- DM colleagues to acknowledge or celebrate their work.

5. Ask for clarity (then deliver):
- Ask your manager: “What does success look like this week?”
- Summarise next steps at the end of meetings.

6. Share ideas, not just tasks:
- Bring one improvement idea to each team meeting.
- Share helpful frameworks, insights, or tools.

7. Send a weekly summary:
- Friday recap: Done → In Progress → Next Week.
- Tag the people who need visibility of your work.

The truth:
You don’t need to “be the loudest.”
You just need to be seen for the value you already create.

💬 What’s one visibility habit you want to implement this week?

♻️Repost to help others in your network.
🔔Follow Luke Tobin for more leadership and career content

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The Battle

Brian Dordevic

Luke Tobin

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The Battle

Brian Dordevic

Luke Tobin

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

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Performance ScoreBrian Dordevic's LinkedIn Performance