Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

Most web devs ship the site and disappear.

Client is left with:

• Title tag: “Just another WordPress site”
• /wp-admin begging to get hacked
• No favicon, no brand memory

Client never checks this stuff.
But Google and bots do.

Amateurs build pages.
Pros protect assets.

Be the dev who makes them money and keeps them safe.

Add $60,247 per month for your law practice with AI-driven local SEO (without blowing up your Advertising budget). | Hubspot, Google & SEMRush Partner | View my portfolio for inspiration and revenue-generating ideas.

Here is how my web design agency hit $500,000 this year (without burning out and drowning in sales calls):

1. Build an infinitely recurring offer

We stopped selling random projects.
We focused on three core outcomes:

• Tech stack we can support for years
• Clear care plan attached to each client
• Design that loads fast and CONVERTS

Every new website came with maintenance baked in, not as an optional extra.

This moved us from 80% one time revenue to 80% RECURRING revenue. 

Life gets easier when you know where your next payment is coming from.

2. Then we stacked layered recurring revenue

Instead of pitching “full service marketing” up front, we did:

• Website first
• Then Local SEO
• Then email automations
• Then grow into ads management

One win at a time.

Clients stayed because each layer made their funnel more profitable, not more complicated.

3. Make recurring work feel like a product, not chaos

We treated retainers like products:

• Fixed deliverables
• Fixed reporting rhythm
• Fixed weekly meeting cadence

Clients knew what was happening every month.
Team knew what to ship every week.
This killed most of the “emergency” calls.

4. Do the hard things competitors avoid

While others chased AI short term tactics to avoid hard work, we:

• Fixed technical SEO properly
• Cleaned tracking and analytics
• Optimized page speed and UX
• Talked to clients’ intake teams about lead quality

Unsexy work.

But it is what moved revenue for clients and made our retainers untouchable.

5. Turn happy clients into a referral engine

We did not beg for referrals.
We engineered them:

• Case studies that show revenue growth
• Simple “Who do you know like X?” asks
• Partner deals with vendors already serving our clients

Result: referrals drove more revenue than cold outreach.

6. Protect energy, not just profit

To avoid dying on sales calls, we:

• Had short, focused discovery calls
• Said “no” to clients who wanted chaos
• Used templates and checklists to scope fast
• Pre qualified leads through forms and content

Fewer calls.
Better clients.
More energy for actually building.

If you run a service business and want to turn it into a recurring revenue machine without living on sales calls, reply “SYSTEM” and I will send you a breakdown you can implement in your agency.

Corporate HATES remote work.

That's why my team loves our 100% remote agency (and ZERO commute).

Yet that doesn't stop us from:

• Driving around $2,000,000 in revenue for a disability law firm
• Shipping enterprise grade web development for a major non profit
• Adding over $4,000,000 in revenue for a home improvement business

All delivered from laptops in Ibiza, Paris, Palma de Mallorca and Chicago.

No HQ. No fancy boardroom. No glass tower with a logo on it.

Just:

• A MacBook
• Nitro cold brew
• Blazing fast internet
• Senior operators who care more about results than clocking in

Here is what we do not have:

• Office politics
• Pointless water cooler talk
• Commutes that drain everyone before work even starts

Here is what we do have:

• Deep work
• Fast shipping cycles
• Clients who measure us on revenue, not timesheets

Remote is not an excuse for lower standards.
For us it is the reason we can focus on the only thing that matters: 

RESULTS.

Want to see what this kind of fully remote operation produces?

Check out our portfolio!

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People flex with watches.
But owning your time is the real flex.

Most people signal status with what is on their wrist.
I use mine to remember I never want to sell my time again.

I own three watches:

• A $1,000 Apple Watch Ultra
• A $5,000 Breitling
• A $500 Tissot

You would think I wear the Breitling the most.

I do not.

The Apple Watch used to run my life.
Notifications. Activity rings. Constant pressure to do more.

It made me productive.
It did not make me free.

Then two clients came along.

We built and scaled their crypto platform.
Those projects alone brought over $200,000 for Alpha Efficiency.

As a thank you, they sent me the Tissot.
Paid for in crypto. (reminder that tech moves fast)

That watch did something the Apple Watch never could:

It disconnected my self worth from the clock.

I stopped timing my workouts.
Stopped checking messages every few minutes.
Stopped living by notifications.

Every time I look at that Tissot, it reminds me:

• Technology should serve you, not own you
• One right deal can buy you years of optionality
• Your time is a reflection of the clients you choose

Later I bought the Breitling to prove something.
To myself. To the industry. To people who play status games.

It mostly sits at home now.

Because the real status upgrade was not the luxury brand. It was a regulated nervous system.

Learning how to get clients that pay you so well that you stop trading hours for money.

That is the game I care about teaching.

If you want more clients like that, and fewer that drain your energy and calendar,
I broke down my systems inside Infinite Deals.

It is where I document how I:

• Attract high ticket clients online
• Buy back more of my own time each year
• Turn a few great projects into multiple six figures

The watch is just a reminder.

The real asset is the skill of getting the right deals.

Developer made $3,246 mistake that blew up our advertising budget. (And the easy fix no one talks about)

When I worked at eTech, the SEO team pushed a site update in the middle of the day...

• No warning
• No coordination
• Just a routine update

Except it crashed the website.

And our Google Ads kept spending.

For three straight hours, every click went to a dead page.

By the time the site came back up, we burned $3,246 on nothing.

That one screw-up taught me a rule I still follow today:

Never send PPC traffic to your main website.
Ever.

Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.

That’s why I run everything on HubSpot landing pages now.

Cleaner. Faster. Safer. Built for conversion, not chaos.

Here’s what it gives you:

• Your ads keep running even if your site goes down
• Predictable performance while others burn money
• A/B tests without asking a dev to push code
• Tracking that doesn’t leak data
• No SEO signal pollution
• Faster load speeds
• No team collisions

Three hours.
Three thousand two hundred forty six dollars.

One rule that never fails me.

If you're running paid traffic, book a call with me on ways I can setup your Google and Meta Ads for success. (Link in comments)

Landed in Chicago 12 years ago (photo from THE South Side)

Rented room
Cracked laptop 
Safety Net ZERO

No investors. No agency mastermind.
Just wifi and the decision to figure it out.

Fast forward.
Last quarter my agency helped clients add multiple seven figures in revenue.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

I focused on lawyers and local pros.
When their leads stop, payroll hurts.
Solve that consistently and they remember your name.

Sell the smallest real win

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

Endless hundreds of proposals on Upwork
Daily posts on X and LinkedIn
Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

AI, technical SEO, CRO, local search.
Enough depth to solve hard problems.
Enough range to connect the whole funnel.

Treat cash like oxygen

Weekly money reviews.
Profit targets.
I built for boring predictability instead of viral spikes.

Borrow other people’s trust

Partner with vendors who already serve attorneys.
They send us their clients.
We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:
Turn specific skills into an agency that quietly prints results.

Your pal, Brian
P.S. I'm getting that hairline BACK.

The first time I “celebrated” Thanksgiving, I was not even in America.
I was in a small apartment in Serbia.

Cracked laptop. Weak WiFi.
Working remotely for an American tech company for $700 per month.

On my screen I saw what Thanksgiving was supposed to look like.

Big tables. Big families. Big bird in the middle.
Football on TV. Warm light. Full plates.

On my side of the screen?

Cheap food.
Cold apartment.
Trying to make the numbers work so I could get to that country one day.

Back then, Thanksgiving felt like another planet.

And here is what always fascinated me about it:

On Thursday, everyone is grateful.
On Friday, everyone loses their mind over fake discounts.

• Same people
• Same houses
• Different tabs open

They say a prayer over the turkey, then twenty four hours later they fight over televisions that were “discounted” after the price was quietly increased.

While that was happening, I was grinding for $700, trying to answer a much simpler question:

“How do I build a life where gratitude is not a costume I wear once a year?”

So I did the only thing I could control.
I stopped waiting for a good break.
I started becoming more valuable.

SEO. Content. Design. Systems.
Anything that made me harder to replace than the next resume in the pile.

One skill at a time.
One client at a time.
One small win at a time.

Then came the leap.

• I moved to the U.S.
• Built a 20 person SEO team.
• Drove over a million dollars in organic calls.
• Started my own agency.
• Hit consistent six figure months.

The plates at Thanksgiving look very different now.

But here is the part most people miss:

Gratitude is not what you post on Thursday.
Gratitude is the work your past self did when nobody watched.
The sacrifices nobody clapped for.

The discipline that did not get likes and comments.

Your former self paid the price.
You live the upside.

So the real question is not “What are you thankful for this year?”

The real question is:
Are you living in a way that makes your past sacrifices worth it?

This Thanksgiving I am giving back.

While many throw out Fake Discounts and hope you won’t notice.
I am running my best sale yet. One that will change your life if you act on it.

My Substack yearly plan includes my two best selling courses - (people valued them at $349). Link to my substack is in the comments.

Infinite Deals - That teaches you how to get clients on repeat.
Profitable Websites from Scratch - That teaches you how to build websites that convince AI and Google that your website is the real deal.

Add the community, and you’ll get all of this for $99. I am pulling this offer 23:59 EST. And won’t run it again. Sign up on my Substack profile and DM me your email for the bonuses.

Why 99% Stay Addicted and 1% Get Rich

When I was a kid, technology was a TV in the living room and a plastic shovel in the sandbox.

Today I walked past my old kindergarten and remembered how we used to dig holes in the playground.

• No apps
• No screens
• No notifications

Just dirt, tiny shovels, and a group of kids trying to reach the center of the earth.

Now look around.

Heads down. Blue light. Infinite scroll.

We removed boredom from life, and with it a lot of real growth.

Yet your entire financial future depends on attention.

If you cannot capture and direct attention, you are invisible.
If you can, you are playing a different game.

When I quit my job, it was not bravery. It was math.

I knew I could take a stranger from the internet and turn them into a paying client often enough that I would be fine.

• Not warm leads
• Not referrals

Cold traffic.

That one skill quietly funded my life:

• Training without guilt
• Travel without panic about money
• Good restaurants instead of counting every bill
• Time to think while my team and AI agents do the boring parts

None of that came from hacks.
It came from learning how to turn cold to closed.

Most people treat Black Friday as a chance to buy another screen.

New gadget
Same income
Same calendar
Same problems

If I could only buy one thing on Black Friday, it would not be hardware.
It would be the skill of converting cold attention into buyers.

Once you can turn:

Stranger to visitor
Visitor to booked call
Call resulting in a paying client

You stop worrying about opportunity. You decide when to turn it on.

That is what I am teaching in alphaOS.

How I think about attention.
How I structure offers so strangers get it in seconds.
How I turn cold traffic into booked calls.
How I run most of it from my phone with a lean team.
How doctors, lawyers, dentists and other local businesses can plug this into what they already sell.

For Black Friday I opened a short presale on Substack (on yearly plan).

You get included with Substack annual subscription:

• Access to a community for a full year (where you can ask me questions)
• Profitable Websites from Scratch (my web design course)
• Infinite Deals (how to turn prospects into clients)

You are already surrounded by overstimulated attention.

The only real question is whether you keep donating yours, or turn it into income.

A decade-old SEO is sold as an AI breakthrough.

And somehow, everyone’s acting like they’ve uncovered a hidden variable.

• 90% of “AI visibility” is just SEO.
• One lucky mention doesn’t make you relevant.
• The “new tactics” are just retrieval doing it's thing.

5 pieces last week shattered the illusion that AI changed everything:

1. Your "AI Strategy" is "Just SEO" with Better Marketing

Behind the hype, AI visibility still depends on the same technical foundations that power traditional search. Most supposed breakthroughs are just old SEO principles dressed as something new. 
https://hubs.la/Q03WywpV0

2. ChatGPT Turns Shopping Into a Personalized Research Engine

ChatGPT now adapts to your product preferences in real time. Shopping becomes a guided conversation powered by real-time data and personalized context. 
https://hubs.la/Q03WyCl10

3. The Hidden Cost Behind “Fast and Cheap” SEO

SEO still runs on the same triangle of time, cost, and quality, and cutting corners always comes back as rework and lost visibility. 
https://hubs.la/Q03Wyy5s0

4. A 50% Deletion Test Boosted Traffic Instead of Killing It

Deleting over half a site’s content sounds reckless, but this audit proved the opposite. Removing 1,000 outdated, low-value pages boosted organic traffic, tightened funnel performance, and raised conversions.
https://hubs.la/Q03WyzRR0

5. $227M Went Into the Wrong AI SEO Trend

Investors poured millions into LLM monitoring while the real defensibility sat in agentic SEO tools. The competitive edge is in shipping faster, better, and across more channels.  
https://hubs.la/Q03Wyv050

Clarity and structure have carried brands for years.

But the pressure to use them is rising...

If you want yours to hold up, join me on a quick call: https://hubs.la/Q03Wyvqh0

There is a 44% chance your lawyer is an addict.
Not to alcohol, but to “no new cases” at 1:13 AM.

36% of attorneys screen positive as problem drinkers.
9% report prescription drug misuse.
And no stats for illegal drugs use...

That is one in two.

What pushes them there?

Not the hours
Not the verdicts
Not even the clients

It is the gap between running their own practice vs. being burnt down by corporate management.

Those that went solo suffer when: 

• The phone does not ring
• There is no next case in sight
• Payroll is coming and cash is not

Those that are in corporate are drinking through: 

• Persuasive arguments
• Worrying about the appointed judge
• Client that lied to them in disposition

Those that left Big Law for freedom, quietly count credit karma drops and debt.

Those that stayed worry about their spouse secretly despising them for being absent. (and filing divorce paperwork)

If only they could pick and choose their cases...

The best source of new cases is already decided for them:

• AI Search
• Google Ads
• Google Maps
• Local Service Ads

When someone prompts “disability lawyer New York” or “estate planning attorney Chicago” they are not looking for content...

They are looking for a lawyer.
NOW.

Yet most firms are barely investing into these channels. Or they tried once, burned money, and walked away.

It's not that search doesn't work..
But their investment in it is not.

• No call tracking
• No real lead magnet
• No intake automation

Just a generic homepage and a lonely “Contact us” button that doesn't get any clicks.

So even when Google actually sends them a live prospect, the visitor bounces, gets distracted, or calls a competitor with a better offer, clearer next step, or faster intake.

If half of the energy spent worrying about money went into building one predictable search engine pipeline, a lot of partners would sleep better and drink less.

Here is what the calm firms do differently:

• Treat AI, Google Maps, LSAs and Ads like rent, not a lottery ticket
• Use a clear lead magnet that filters and warms up prospects
• Track every call and form so they know what works
• Turn that data into a repeatable acquisition system

Predictability is the real antidote.
And no engine creates more predictable intent than AI & search.

If you are a lawyer and want to see why your firm is not getting a steady flow of cases from Google Maps, Local Service Ads and Google Ads, comment AUDIT and I will show you exactly where the leaks are in your funnel.

16 years in SEO. 

This is the biggest opportunity I’ve seen.

AI pushed the industry into a reset.

And the advantage moved with it.

These are 5 signals from last week redefining the landscape:

1. You’re Late to SEO. That’s Your Advantage in 2025

If you're only starting now, you get to skip unlearning a decade of tricks. Ride AI tools, and go straight to long-tail keywords that will actually bring you customers. 
https://hubs.la/Q03TNLs70
 
2. AI Sends 1% of Traffic and Controls Most Customers

The new Conductor report reveals AI referrals are tiny in volume but huge in influence, shaping which brands customers trust before they even think about clicking through. 
https://hubs.la/Q03TNBqs0

3. The Smartest Brands Use AI Like a Scalpel, Not a Firehose 
 
If most of your AI effort vanished, would your customers feel the difference, or would your marketing still sound like everyone else’s? That’s your real AI strategy audit. 
https://hubs.la/Q03TNGWB0 

4. Google’s AI Now Shops for Your Customers, Are You Still on the Shelf?

With Search and Gemini comparing options and closing purchases, the brands that earn the spot are the ones the AI sees as the safest, smartest “yes.” 
https://hubs.la/Q03TNFlG0

5. AI Is Killing Data Silos and Forcing Your Team to Share One Customer Reality

As AI connects signals across every system, it also pushes you from tool-centric reporting to a single shared view of the customer that no team can dodge. 
https://hubs.la/Q03TNymt0

Your brand has a split second to make sense. Let's use it wisely. 

Pick a time and upgrade the moment: https://hubs.la/Q03TNLrj0

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act-leadership

fleetwoodlimousineworldwide

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JSESSIONID

li_at

Talks about #ppc, #seo, #webdesign, #ppcmarketing, and #webdevelopment

What do you do when CTR falls off a cliff?

AI Overviews just cratered them.

−61% organic, −68% paid.

The aftermath isn't pretty. 

Let's take a look on last week's hits: 

1. AI Overviews Broke Google’s Click Economy

Recent data shows organic clicks down 61% and paid down 68% on queries with AI Overviews. Even when the feature doesn’t appear, users are clicking less everywhere. 
https://hubs.la/Q03SDBFw0

2. AI’s Split Personality: ChatGPT Expands, Google Tightens

New Semrush data reveals a quiet power shift. ChatGPT is citing 80% more sources (experimenting wildly) while Google’s AI Mode is tightening its circle. 
https://hubs.la/Q03SDCMB0

3. The Profound Index: Unveiling the Titans of AI Search

Profound just launched a live leaderboard showing which brands dominate LLM visibility and what fuels their AI discovery wins.
https://hubs.la/Q03SDBbw0

4. Google’s Double-Serving Rule Is Rewriting Fair Play

A recent policy lets one advertiser take two ad spots on the same page, tilting the auction in favor of big spenders. Sounds pretty unfair, doesn't it?
https://hubs.la/Q03SDv3L0

5. Google’s PMax Now Reaches Drivers on Waze

Performance Max just added Waze ads to its inventory, letting brands reach drivers through navigation pins while unlocking new channel performance reporting.
https://hubs.la/Q03SDDJp0

The click economy broke.

But even if metrics crash and trends flip, authority keeps converting.

Ready to meet the signals that still move markets? 
Book your call → https://hubs.la/Q03SDBfb0

POV:

You work with Alpha Efficiency on your top of line revenue:

Alpha Efficiency

ROOMZ Marketing

Welcome to Roomz Marketing, your go-to partner for SaaS marketing and business consulting. We specialize in delivering tailored, data-driven marketing and go-to-market strategies that empower SaaS companies to grow in a competitive landscape.

Expertise:
- Market Analysis & Insights
- Competitive Landscape Assessment
- Product Research & Development
- Go-to-Market Strategy
- Positioning
- Target Audience & ICP
- Messaging
- Marketing Strategy
- Customer Acquisition
- Customer Retention

Founder & CMO

ClickGUARD

- Conducted comprehensive competitor research, including product audits, sales pipeline reviews, acquisition and retention strategies, audience analysis, performance marketing audits, advertising evaluations, and product positioning and messaging analysis.
- Developed a detailed SWOT analysis.
- Created a pricing strategy.
- Redesigned the repositioning and rebranding strategy.
- Developed a new positioning strategy, including messaging and unique selling propositions (USPs).
- Conducted acquisition, retention, and growth data analysis.
- Identified key focus areas for 2024 and 2025.
- Crafted a new marketing strategy and actionable plan with a detailed roadmap, timeline, KPIs, and budget.
- Hired a Head of Marketing, which included creating the job posting, conducting interviews, developing case studies for assessment, and evaluating candidates.
- Built a customer experience and product marketing plan.
- Contributed to sales strategy development, including sales rep training, SOP creation, sales call quality monitoring, script development, product and competitor knowledge base creation, sales deck preparation, and case study development.
- Designed go-to-market strategies for new product releases, incorporating competitor analysis, current customer insights collection, data analysis, and comprehensive go-to-market planning.

Marketing and Brand Strategy Consultant

BlinkPayroll

•	Conducted market and competitor analysis
	•	Developed a go-to-market strategy
	•	Collaborated with a data engineer to build performance dashboards in Looker Studio, tracking customer profiles, acquisition, and retention results
	•	Recruited leaders for key acquisition channels
	•	Oversaw video-based cold email outreach efforts
	•	Managed paid advertising on Google
	•	Directed affiliate marketing and partnership initiatives
	•	Reported on data and performance metrics using GA4 and Hotjar 
	•	Trained onboarding specialists and established a customer onboarding process
	•	Supervised all content marketing efforts, including website updates, landing pages, email campaigns, social media, and ad copy
	•	Led a customer experience workshop to align organizational understanding of customer needs and pain points, developing initiatives to address experience gaps at each stage of the customer journey

Customer Acquisiton Lead

Canadian Classroom

•	Managed paid advertising on Meta platforms
	•	Oversaw the entire product portfolio, creating targeted campaigns for slow movers, best sellers, and new product launches
	•	Developed newsletters and email nurturing flows
	•	Led influencer marketing initiatives, securing product reviews and placements on YouTube
	•	Managed B2B sales outreach, coordinating with the support team to connect with schools and educational institutions
	•	Directed LinkedIn outreach to offer free product samples and gather reviews
	•	Coordinated digital PR for new product launches, including press releases and guest posts
	•	Supervised content marketing efforts
	•	Tracked and reported on analytics and performance metrics

Digital Marketing Manager

RENDEZ-VOUS

•	Led and oversaw the following departments in Russia, managing a team of 100+ employees across:
- CRM (including email marketing, SMS, push notifications, and pop-ups) for a 5M customer database
- Customer Experience (CX)
- Digital PR and ORM (Online Reputation Management)
- Call Center
- Sentiment Management
•	Directed the end-to-end business expansion project into the Cypriot market, ensuring smooth market entry and alignment with regional strategies.
•	Managed outbound marketing efforts for the flagship store in France, driving brand awareness and customer engagement through a marketing agency located in France.
•	Performed detailed manual analysis of 5 million current customers following migration to a new CRM and data loss. Identified problematic segments with high churn, particularly those with high historical LTV but low current revenue. Led churn management and abandonment recovery projects to reduce churn, and organized surveys to better understand churn reasons. Designed targeted projects to meet customer needs, including new brand launches, pricing positioning, enhanced services, and a delightful customer experience.
•	Designed and executed customer acquisition and retention-focused commercial programs, culminating in the successful launch of a new loyalty program management system.
•	Restructured the internal teams responsible for customer experience, hired, fired, promoted to enhance motivation, and elevate service standards.
•	Oversaw ongoing monthly and quarterly performance, sales, and portfolio reporting to track progress against the marketing strategy and adjust tactics as needed for continuous improvement.
•	Deployed Zendesk Ticketing System for Call Center, entailing technical setup, business process development, staff training, and feedback collection

Deputy Director of Marketing, Russia, France, Cyprus 

Philip Morris International

• Conducted customer insights, market research, and database analysis to drive informed decision-making
• Mapped and led the whole consumer journey
• Developed and executed customer acquisition and retention strategies spanning the entire consumer journey, ensuring cohesive and impactful engagement
• Utilized CRM and Analytics tools to extract valuable insights, prepare reporting fostering data-driven strategies
• Oversaw email marketing, messenger, and SMS campaigns, building cascade communication, measures results for optimization
• Designed and executed customer referral and loyalty programs, nurturing brand advocacy and strengthening customer relationships
• Led all new product and limited edition launches from business case preparation and pricing model calculation to marketing and communication campaigns 
• Monitored and managed business metrics across consumer journey, including awareness index, CSAT, NPS, CES etc

Senior Customer Experience (CX) Executive, IQOS

• Designed a comprehensive 1-year customer retention strategy
• Leveraged CRM and customer database segmentation to enable targeted, segment-based communication
• Successfully developed and launched the "IQOS Club" customer loyalty program
• Launched service quality monitoring initiatives, including the "Mystery Shopper" program and the development of digital tools such as QR codes and automated email flows for customer feedback collection
• Pioneered motivational and career development initiatives, along with a remuneration system, to integrate a "service" component into field employees' daily responsibilities
• Measured brand NPS and CSAT, utilizing insights to design impactful commercial programs addressing customer experience gaps
• Oversaw the full customer experience across offline and online channels, spanning from retail spots to e-commerce
• Created playbooks for retail sales reps and sales coaches, enabling them to effectively communicate the value of the product, align messaging, leverage sales tactics to increase conversions, and maintain top-tier service standards
• Created a sentiment management program to address detractors and sentiment cases, not only resolving their issues but also delighting them with exceptional care, turning negative experiences into brand advocates

Customer Experience (CX) Executive, IQOS

• Led product development and successful market launch of IQOS, HEETS, and accessories, overseeing the entire lifecycle from concept to market entry, ensuring seamless integration across all platforms
• Created a comprehensive educational platform and channels to educate consumers about the new product category, ensuring clear communication and understanding of this innovative product, which was a global first
• Directed the conceptualization and construction of retail spaces, including boutiques and pop-up shops, working closely with designers, architects, and contractors to bring the brand experience to life
• Strategically built omnichannel brand equity, seamlessly integrating both online and offline channels to ensure a cohesive and consistent brand presence
• Designed and launched commercial projects, including large-scale events, 1-to-1 communication strategies, and HORECA branding, fostering direct engagement with key audiences
• Managed product portfolio, including overseeing stock management, coordinating new product launches, and monitoring product lifecycle, ensuring that products stayed relevant and aligned with market demand
• Developed and executed 1-3 year brand strategy and product portfolio strategy, aligning product offerings with customer needs, market trends, and long-term business objectives
• Led and managed new product launches and limited-edition releases, ensuring strategic positioning in the market, robust communication strategies, and effective execution to drive impact
• Spearheaded omnichannel brand campaigns across the country, managing touchpoints such as retail, events, HORECA branding, and 1-2-1 communications 
• Organized and executed exclusive private events for loyal customers ensuring personalized engagement and brand loyalty
• Analyzed customer and sales data, using insights to refine marketing strategies

Brand and Product Manager, IQOS

• Developed and implemented a 1-3 year brand strategy plan for Marlboro, aligning long-term growth goals with market trends to drive both premium brand perception and increasing market share across multiple channels.
• Managed the Marlboro portfolio, leveraging data analysis and consumer insights to strategically evaluate SKU performance, discontinuing underperforming products, and introducing new offerings to maintain a premium positioning.
• Led product lifecycle management, overseeing product redesigns, new feature releases, packaging innovations, and exclusive limited edition series that reinforced the brand’s premium image while increasing consumer demand.
• Implemented a comprehensive product portfolio strategy, continuously evaluating product performance, sales data, and market trends to ensure brand consistency and the introduction of high-quality products that resonate with the target market.
• Spearheaded omnichannel marketing campaigns, driving visibility and engagement across retail, events, and digital platforms, reinforcing Marlboro’s premium positioning and ensuring a seamless experience that aligns with customer expectations.
• Organized and managed exclusive events, offering unique brand experiences that engaged key customers and strengthened Marlboro's premium brand perception, ensuring consistent, high-quality touchpoints with loyal consumers.
• Collaborated cross-functionally to optimize brand strategies and marketing execution, ensuring consistent messaging and an integrated approach that enhanced brand equity, customer loyalty, and market share growth.

Brand and Product Manager, Marlboro, Parliament

HIRECLOUT

- Organic Channel Development
Led the development and optimization of organic marketing channels to drive sustainable traffic and brand visibility.
- SEO Leadership
Spearheaded SEO strategies, including on-page and off-page optimization, keyword research, content development, and technical SEO to improve search rankings and organic reach.
- Content Marketing Management
Oversaw content marketing efforts, ensuring alignment with overall brand strategy, and managed the creation and distribution of high-quality, engaging content across multiple platforms.
- Blog Articles & Guest Posting
Managed the end-to-end process of blog article creation, guest posting outreach, and content partnerships to enhance brand authority, reach, and SEO rankings.
- Digital PR
Directed digital PR initiatives, working closely with media outlets, influencers, and industry partners to increase brand exposure and build positive online reputation.

Marketing Team Lead

SOCIETE D EXPLOITATION DU PALAIS NIKAIA

Marketing and Communications

Hi, I’m Marina, a Marketing Strategist with 10 years of professional experience. I began my career at a Fortune 500 company, launched and worked with international brands like Marlboro, IQOS, Hard Rock Cafe, and Cirque du Soleil. I have successfully led marketing, customer acquisition, customer retention (CRM), and customer experience (CX) departments in both international corporations and startups. I’ve built departments from the ground up, scaled teams, and driven growth through data-driven strategies. 

Over the past four years, I’ve established my own consulting services and provided various product and digital marketing services to over 40 companies worldwide, with a major focus on the US market. 

Currently, I join SaaS companies and startups as a Fractional Chief Marketing Officer or Business Consultant. In this capacity, I lead product launches and develop data-driven marketing strategies to drive sustainable growth. 

Additionally, I offer project-based services through my team at Roomz Marketing, focusing on establishing competitive advantages and building strong online presence. 

To check out our services, please visit www.roomzmarketing.com

Looking forward to connecting and working with you!

Marina Aghbalyan

I googled “what is GTM strategy”, read all the top-ranking articles from big companies, and realized I don’t agree with most of them. 
I think they miss a big part of what actually makes a launch successful.

Most jump straight to ICP, messaging, and channels…

but skip deeper business considerations like organizational health, internal operations, resources, founder's background, market and real competitor analysis (not just comparison tables), team motivation and alignment.

👉 For me, GTM is a comprehensive business launch plan, not just a communication plan or a set of campaigns.

That’s what pushed me to start writing my 4th eBook on GTM for a new startup (and you’re looking at one page of it 😄).

Still working on it…

Will drop it here once it’s ready 🙂 





#GTMStrategy #GoToMarket #StartupStrategy  #EarlyStageStartups  #ProductMarketing #ScalingStartups

Fractional CMO | GTM Strategist | AI Marketing | Product Marketing | $0 —​> $1M ARR startups

A great product means nothing
if it never reaches the right audience.

👉 What GTM really does:
It connects what was built to the ones for who it matters.

GTM is less about campaigns — and more about how a company orchestrates value delivery across teams.

👉 Why it matters:
A strong GTM creates alignment between Product, Marketing, Sales, and Ops —
not through meetings or slides, but through shared priorities, clean data, and consistent execution loops.

👉 The core components:

✅ A clear definition of who you serve

✅ A positioning narrative that resonates

✅ Processes that enable fast feedback between teams

When these align, GTM stops being a “launch motion” —
and becomes the operating rhythm for how the business grows, learns, and adapts.

#GTM #GoToMarket #ProductStrategy #RevenueLeadership #GrowthExecution

Almost 70% of GTM failures happen for one reason:
👉Teams try to scale before they’ve proven anything.

Automation
Dashboards
Cadences
Multi-threading
More tools
More process

All built on… assumptions.

You can’t scale what you haven’t validated.
You only scale the cost of being wrong.

The GTM teams that win don’t start with systems.
They start with signals — real buyer reactions, real friction, real proof.

✅ They test the message
✅ They watch behavior
✅ They find patterns

And then they scale.

If the foundation isn’t real, “optimization” just amplifies blind spots.
Every lever pulls you further in the wrong direction.


#GTM #GoToMarket #StartupLessons #SalesStrategy #MarketingStrategy #ProductMarketFit #CustomerSignals #B2BMarketing #B2BSales

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The Battle

Brian Dordevic

Marina Aghbalyan

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

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