AE @ Gong | Closed Won 🦙 | 5x President's Club

Creating raving fans @ Gong. Founder of Closed Won. Dad to Monty 🐾 

Brian LaManna

Gong's AI Builder went GA last week. And it's absolutely insane.

I was lucky enough to have 5 customers Beta this in Q3.

They're saving 10, 20, 30+ hours per week.

Here's what makes it different.

It turns what your top performers are ALREADY doing in the field into repeatable content the rest of your org can use.

Battle cards. Scripts. Case studies. Objection handling guides. Engagement flows.

All built directly from your Gong data and revenue graph.

AI is only powerful as the dataset that underpins it.

What will you build?

AE @ Gong | Closed Won 🦙 | 7x President’s Club

My best prospecting month was in May. Generated 7 new meetings and about $500K in new pipeline.

All as a full-time AE running demos, pilots, and even dealing with 20 customers.

𝐀 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐈 𝐝𝐢𝐝:

-Didn’t take a single day off. Built it into my daily habits.

-Prospected 3-5 accounts per day and about 3-4 people at each account.

-Never did an insane day of prospecting. Never broke a day of even 60+ activities. “Do a little every day, so you never have to do a lot.”

-Mixed up multi-channel. LI, video, calling, gifting, warm intros. Different prospects respond better to each. Try them all.

-Did unscalable prospecting methods. Sent custom gifts to people’s homes. Bought a prospect’s book they authored. Prospect how other sellers would never dare.

-Systematized everything. Used my sequences for 2 personas. High, medium, or low personalization. Used my OPPS email framework to kick off every 1st touch. Repurposed it over and over via multi-channel.


Comes back to my favorite motto for prospecting.

“Do a little every day, so you never have to do a lot.”

Revenue lags hard work, so keep at it to finish EOY.


P.S. Loads of resources on pipeline creation here: https://lnkd.in/gVY8Xpxc

Not sure who needs to hear this with Q4 and EOY….

But if your prospect tells you “No, I’m the decision maker on this.”

They most certainly are NOT the decision maker. 

Very junior thing to say lol

It certainly feels like we are living through the attention economy.

Every buyer is flooded with sales pitches, ads, and endless outreach. 

You no longer win because you show up … you win because you stand out.

And nothing stands out more than showing the actual product in a way that feels both engaging and personal.

That’s why Storylane has worked so well for me in 2025.

Instead of a generic deck or a static walkthrough, you can deliver interactive demos.

Buyers don’t just see a feature list, they experience how the product solves their pain.

And here’s the kicker: once they’ve gone through a demo, they’re more invested. 

At Gong, we know the most effective sales motions are the ones that get buyers leaning in early. 

Attention is scarce. Storylane helps you earn it and keep it.

Brand partnership • AE @ Gong | Closed Won 🦙 | 7x President’s Club

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