IncrementumDigital.com

Partner and COO

Nuwave Retail LLC

President

Self-Employed Professional Poker Player

Student

Staff Valuation Analyst

Brian Dao

Liran Hirschkorn

Do you sell on Amazon? 

Selling on Amazon has gotten more competitive while Amazon advertising and marketing has gotten more complex and more important than ever before for brands and sellers.

We help remove the complexity of marketing and advertising on Amazon and leverage the latest marketing and strategies to grow your sales so you can focus on your brand and customers.  

Visit incrementumdigital.com to learn how we can help, or send me a direct message!

CEO and Founder

barrière

Investor & Advisor

Hampton

Member

Genus AI

Genus AI Growth Platform enables brands to generate and predict best performing ad creatives, perfect audience targeting and control social media ads via a single dashboard.

D2C brands, eCommerce businesses, insurance and financial services providers that use Genus AI observe drastically reduced customer acquisition costs (CPA), improved return on ad spend (ROAS) and reduced customer attrition.

Advisor

Bellway

Bellway is the Next Generation Fiber Supplement. Offering natural and delicious fiber products Bellway helps modern consumers achieve optimal health and wellness on a gut level.

8fig

Founded in 2020, 8fig’s team consists of veteran e-Comm, finance, and supply chain experts in Los Angeles, California, Austin, Texas and Tel Aviv, Israel. Together, we’re committed to our mission of getting 10,000 sellers to 8-figure revenue by 2025.

Self

Amazon Brand Building and Marketing

BestLifeQuote.com

Helping individuals across the U.S get the best life insurance rates. We also specialize in high risk life insurance.

Owner

UJA-Federation of New York

Member - Insurance Committee Board

Community National Bank

Vice President

Amazon Marketing Agency | CEO and Founder at Incrementum Digital

Entrepreneurship has fueled my professional journey from the very beginning.

After successfully growing and selling an internet life insurance agency in 2014, I discovered a new passion - e-commerce and selling on Amazon.

I built and scaled multiple e-commerce brands from the ground up, collectively generating millions of dollars in sales on Amazon. My expertise in marketing and selling on Amazon propelled me to become a sought-after thought leader, regularly sharing insights as a speaker and industry expert.

Today, I channel my entrepreneurial spirit into Incrementum Digital, the Amazon-focused marketing agency I founded and lead as CEO. Here, my team and I empower brands to thrive on Amazon.

I also serve as an advisor, guiding brands and an e-commerce-focused fintech company, providing invaluable counsel to help businesses navigate the complexities of financing and scaling their operations.

Outside of the world of e-commerce, I find joy and balance in my personal life on Long Island, New York, where I live with my wife and two kids.

If you're looking for a strategic partner to unlock your brand's true potential on Amazon and Retail Media, I’d love to connect.

Big brands used to avoid Amazon. But now look at Adidas.

They’re using Prime to power their own DTC sales.

What’s happening now is fascinating:

-  Some of their products are Buy with Prime eligible.
- Others are only available through DTC fulfillment.
- They’ve created dedicated Black Friday Prime shipping pages on their site.

This isn’t just a conversion play. It’s operationally smart too.

Because they don’t need to split inventory anymore. 

They can centralize fulfillment and use Amazon’s logistics across both DTC and Prime checkout. 

That means faster shipping, especially around the holidays, without giving up control of their brand story or customer data.

And yes, they still gatekeep select drops and exclusive lines to their own channels. 

Smart.

Years ago, most major brands wanted nothing to do with Amazon. Now… they’re leveraging Prime off Amazon too.

You can try to force your customer to shop where you want them to.

Or you can let them buy where they already are, and win.

CEO and Founder @ IncrementumDigital.com | Amazon and Retail Media Marketing Expert

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Why is Liquid I.V. ranked #5 in Health on Amazon… while LMNT is stuck at #20?

It's because LMNT is stuck using DTC instincts that don’t win on Amazon.

Both are hydration powder brands. 
Both have a strong DTC presence. 
Both run influencer marketing.

But only one was built for the Amazon algorithm.

Here are three reasons why Liquid IV is blowing LMNT out of the water on Amazon:

1) Liquid I.V. knows variety = choice, and that turns into conversion. 

They’ve launched multiple flavor packs, bulk options, and limited editions specifically for Amazon shoppers. 

LMNT, on the other hand, only offers a variety pack.

2) Price is Positioning

When you have a direct competitor on Amazon, price is EVERYTHING. And LMNT isn't winning in that category. 

A 12-pack of LMNT is $23.99. For the same price, Liquid I.V. gives you 16 sticks. 

3) Reviews are Currency

Liquid I.V. has over 250,000 reviews. LMNT has barely a fraction of that. 

On Amazon, reviews are currency, they compound, build trust, and they drive rankings.

Liquid I.V. ran big for Prime Big Deals Day 2024 and ranked #3. 

LMNT is still playing the DTC game. 

- Great site UX
- Build-your-own-bundles
- Educational content

But that doesn't cut it in Amazon, a platform this competitive. If LMNT wants to close the gap, they need to become better Amazon operators.

More SKUs. 
Price optimization. 
Strategic reviews. 
Media planning.

Because DTC instincts don't help you win on Amazon. 

They'll be the thing that drags you down.

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The Battle

Brian Dao

Liran Hirschkorn

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The Battle

Brian Dao

Liran Hirschkorn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Liran Hirschkorn's LinkedIn Performance

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