IncrementumDigital.com

Partner and COO

Nuwave Retail LLC

President

Self-Employed Professional Poker Player

Student

Staff Valuation Analyst

Brian Dao

Adcelerate360° - The Accelerator for Brands and Agencies

I handle complete Amazon PPC management for multiple brands, from setting up campaigns to full optimization. My main focus is on getting better results through smart keyword research, bid adjustments, and budget management, especially for brands with limited budgets. I regularly work on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Since this is a client-facing role, I stay in constant communication with brand owners. I give regular performance updates, explain campaign results in simple terms, and suggest improvements that can help grow their brand. I also guide them on listing quality, pricing, and promotions to support ad performance.
On the backend, I manage bulk uploads, use reports like Search Term Reports and Brand Analytics, and track key metrics like TACOs, ROAS, CTR, CPC, and conversion rates to make data-based decisions. I'm used to adjusting strategies quickly based on performance and goals.

Amazon Advertising PPC Manager

Global Ecom Partners

Monitored Best Seller Rankings (BSR) across all brand portfolios.
Tracked category and search trends for informed strategic decision-making.
Spearheaded the creation and optimization of advertising campaigns for optimal performance.
Executed budget adjustments and allocation to maximize advertising effectiveness.
Systematically monitored and analyzed weekly and monthly Key Performance Indicators (KPIs).
Coordinated inventory planning strategies to align with marketing and sales objectives.

Amazon Advertising PPC Strategist

Incrementum Digital

Conducted 200+ audits, including Off-Amazon Audits, Listing and Creative Audits, Category Audits, Internal Audits, and External Audits.
Developed and implemented strategic plans for audit management.
Demonstrated expertise in data analysis, problem-solving, and presentations.

Amazon Advertising Audit Manager

Proficient in overseeing Amazon PPC advertising campaigns, including strategic management of budgets.
Track Best Seller Rankings (BSR) for multiple brands to assess and enhance performance.
Responsible for generating weekly and monthly reports to evaluate campaign effectiveness.
Utilized Brand Analytics, H10, Data Dive, and POE for comprehensive keyword research.
Actively engaged in routine testing of new Amazon Advertising betas to stay abreast of industry developments.
Collaborated with senior managers in the creation and optimization of campaigns.
Conducted daily monitoring of accounts, ensuring adherence to monthly budgets and tracking various metrics.
Implemented PPC automation software to streamline and optimize campaign processes.

Amazon Advertising PPC Analyst

Digital Forest LLC

Monitored Best Seller Rankings (BSR) across all brand portfolios.
Conducted comprehensive product and keyword research to enhance market positioning.
Tracked category and search trends for informed strategic decision-making.
Spearheaded the creation and optimization of advertising campaigns for optimal performance.
Executed budget adjustments and allocation to maximize advertising effectiveness.
Systematically monitored and analyzed weekly and monthly Key Performance Indicators (KPIs).
Orchestrated inventory planning strategies to align with marketing and sales objectives.

Amazon Advertising PPC Associate

With 5 years of hands-on experience, I specialize in Amazon PPC strategies that accelerate brand growth and maximize profitability. My expertise lies in strategic campaign management, in-depth account audits, budget optimization, and sales velocity acceleration to ensure brands thrive in a competitive marketplace.

 What I Do:
- Develop and execute data-driven PPC strategies to enhance brand visibility and ROI
- Optimize ad spend to improve efficiency and maximize ROAS
- Conduct comprehensive account audits to uncover growth opportunities
- Leverage advanced automation tools for smarter, scalable advertising
- Stay ahead of industry trends to implement innovative, high-impact solutions

Passionate about e-commerce and digital advertising, I am committed to helping brands scale effectively on Amazon through cutting-edge strategies and continuous optimization.

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Brian Dao

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