Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Ajay Pattani

Perfect Search Media

Perfect Search is a grateful team of experts in digital marketing specializing in paid search, social media advertising, mobile advertising, retargeting, search engine optimization (SEO), conversion rate optimization, design and content.  Our services encompass what we describe as our 5 (T)s:  Technology, Tracking, Testing, Transparency and most importantly, Team.

At Perfect Search, we strive to reflect our core values every day.  Our team and culture embody the following:  taking initiative, being passionate, having fun, valuing teamwork and ensuring growth. 

Our success is thanks to our amazing clients and partners who include:

PackBack Books, Columbia University, Dylan’s Candy Bar, New York Film Academy, NYCDA, CenturyLink, TurboAppeal, George Street Photo, Stage Stores, DiscountMags.com, Dex One, Chicago Tribune, and many more.

Founder/CEO

SpaceX

Through friendships and relationships I was given the opportunity to invest in SpaceX. Obviously, this was exciting and so I jumped on it.  I also believe strongly in Tesla and other companies that are shaping our future in positive ways.

Investor

Packback

The Perfect Search team expedited the planning and build-out of a Google Adwords account containing 3,000,000 keywords covering every college textbook ISBN number in the span of 2 weeks.  Packback was impressed with our team and our work and I was equally impressed with theirs.  We decided to further align interest in this manner.   

It is also funded by Mark Cuban, Howard Tullman, Mark Achler, Mark Tebbe, and several other notable angel investors.

Entrepreneurs' Organization

The Entrepreneurs' Organization (EO) - for entrepreneurs only - is a dynamic, global network of 9,500 business owners in 43 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life. The non-profit organization's stated mission is to "Engage leading entrepreneurs to learn and grow."

Board Member, Mentorship

StreetWise, Inc.

The mission of StreetWise is to support individuals in their goals of attaining stability and to advocate for poverty alleviation in the community. StreetWise strives to affirm and empower individuals.

Executive Board Member

1871

1871 is a co-working center for digital startups. Located in the famed Merchandise Mart, the 50,000-square-foot facility provides Chicago startups with affordable workspace and access to mentors, programming, educational resources, potential investors and a community of like-minded entrepreneurs.

Mentor

Dreams Retail

Head of online strategy including search engine marketing, search engine optimization, affiliate marketing, shopping engines, and retargeting.   Developed and executed a traffic strategy that was instrumental in growing company from yearly revenue of $25 mill to $100 mill while increasing profit and placing company on Internet Retailers Fastest Growing Companies in consecutive years.  Awarded employee of the quarter honors and promoted to Head of Advertising for parent company for efforts.  

Sites include:

FansEdge.com
ProSportsMemorabilia.com
Store.PhiladelphiaEagles.com
SportsCases
& Many More!

Director, Advertising & Online Strategy

Resolution Media, an Omnicom Media Group Company

Led the project team and guided the development of overall search engine marketing client objectives and the ongoing strategic direction of various accounts; simultaneously managed a number of projects leveraging knowledge and experience from project to project, identifying common goals and ensuring quality deliverables to clients on strategy; trained production team members in client specific and general search strategy and production implementation.  

Clients include:

Dell
Fedex
Armani Exchange
The Tire Rack
Lowes

Project Manager

Thanks for reading my profile.  I'll start with a few testimonials, then get into some nuggets of my life, some business lessons, and conclude with my personal core values:

"My favorite middle son."
-Anonymous mom

"Entrepreneurship is like my sense of fashion in that every year I look back at the last and wonder what was I thinking."
-Ajay while wearing yellow sunglasses at night

"I care only about things that matter...I don't match socks"
-The one rule in my life

I communicate through stories: getting on 3 flights without ID, learning how to apologize from 2014-2016 when we attempted to expand into a new service offering, and having the most important meeting of my life in a NY board room result in me being sent to the ER.  I am very transparent.  In 2019 I rented out my condo in Chicago and gave away all my material possessions to test being a minimalist, nomad. I enjoy this lifestyle and currently spend most of my time in Miami.  

Looking back on the past 10 years I have learned a ton including simple lessons that may be obvious to others.  Hire the best people; invest in a strong culture; create a plan and vision while understanding it will change.  Always be grateful and positive.  My goals are to always focus on my education and my relationships. 

I am fortunate to get published on topics including happiness, positivity, and teamwork.  One post that is significant in my life evaluates deathbed regrets and allowed me to formulate my personal core values. They are:  

1. gratitude 
2. friends and family
3. do and experience more
4. help others
5. positive health and wellness

taplio

The Battle

Brian O'Donnell ☘️

Ajay Pattani

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