Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Andy Mewborn

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

Sellers

When should you walk away from a deal?

A) No budget confirmed
B) No clear timeline
C) Prospect won't give you access
D) You should never walk away

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Andrew Mewborn

Sellers

Your pipeline is thin. What do you do?

A) Outbound blitz
B) Revisit closed-lost
C) Ask for marketing help
D) Work referrals harder

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers 

What separates top 1% reps?

A) Natural talent
B) Relentless follow-up
C) Deal qualification
D) Executive presence

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers 

Cold calling in 2026 is:

A) Dead
B) Harder but still works
C) Underrated
D) Only works in certain industries

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

Is in-person selling obsolete?

A) Yes - Digital demos/contracts achieve same results faster
B) No - Physical presence builds irreplaceable rapport
C) Hybrid wins - Use tech for efficiency, save travel for key accounts
D) Industry-specific - Pharma needs face time, SaaS doesn't

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

Hot take: What's overrated?

A) Discovery calls
B) Social selling
C) Sales methodologies
D) Demo environments

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What ruins discovery calls the most?

A) Talking too much
B) Asking scripted questions
C) No real pain uncovered
D) Jumping to demo too fast

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What pipeline source is the most underrated?

A) Referrals
B) Past customers
C) LinkedIn
D) Cold calling

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

What pipeline source is the most underrated?

Sellers

What actually closes deals?

A) Relationships
B) Timing
C) Price
D) Pain

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

What do prospects usually do with sales emails?

A) Delete them
B) Skim them
C) Forward them internally
D) Save them for later

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

What do prospects usually do with sales emails?

Sellers

What can ruin a sales career fastest?

A) Staying too long at one company
B) Job hopping too much
C) Avoiding prospecting
D) Avoiding enterprise deals

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

What builds pipeline fastest?

A) Cold calls
B) Cold emails
C) LinkedIn DMs
D) Referrals

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

What matters most for quota?

A) Territory you're given
B) Work ethic
C) Product-market fit
D) Manager support

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers

What mistake do reps make most often?

A) Talking too much
B) Weak qualification
C) Poor follow-up
D) Selling features

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers 

What matters more for success?

A) IQ
B) EQ
C) Work ethic
D) Luck

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

Why do most sellers miss quota?

A) Bad territory
B) Weak pipeline
C) Poor leadership
D) Lack of effort

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

Which role is the hardest in sales?

A) SDR
B) Account Executive
C) Account Manager
D) Sales Manager

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

How important is personality in sales?

A) Extremely important
B) Moderately important
C) Skills matter more
D) Not important

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

What matters more: industry experience or sales skills?

A) Industry 100% – You can't sell what you don't understand 
B) Industry 70% – Credibility opens doors skills can't 
C) Sales 70% – A great seller can sell anything 
D) Sales 100% – Process beats product knowledge daily

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

What matters more: industry experience or sales skills?

Sellers

Should SDRs get commission on meetings that don't close?

A) Full commission – Their job ends at qualified meeting 
B) Partial – Base it on meeting quality scores 
C) Tiny amount – Just enough to keep them motivated 
D) Zero – No signed deal = no commission

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Should SDRs get commission on meetings that don't close?

taplio

The Battle

Brian O'Donnell ☘️

Andy Mewborn

Followers

Posts

Engagements

Likes

Performance ScoreAndy Mewborn's LinkedIn Performance

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taplio

The Battle

Brian O'Donnell ☘️

Andy Mewborn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andy Mewborn's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndy Mewborn's LinkedIn Performance