Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

We recently refreshed our Email Design Examples page 🔥

It’s now packed with some of our most recent (and favorite) designs across different industries, from skincare and wellness to fashion and CPG.

If you’re looking for inspiration or just want to see what good email design looks like in 2026, check it out.

Would love to hear your thoughts in the comments! :)

#flowium #emaildesign #emailmarketing #designinspiration

Founder at Flowium, Elite Klaviyo Partner. We help DTC brands grow retention and LTV through lifecycle marketing across email, SMS, and owned channels. | Inc. 5000 (2025)

No alternative text description for this image

“We will not forget and we will not forgive.” 

Four years of the full-scale invasion of Ukraine by the ❌russian federation.

Four years of genocide against the Ukrainian people by the ❌ russian federation.

Four years of Ukrainian resistance, resilience, and unbreakable bravery.

🇺🇦 Glory to the heroes of Ukraine.

Eternal gratitude to all who stand with Ukraine 💙 💛 .

The Ultimate Email Cheat Sheet 🔥

(Follow our proven framework for high-performing emails)

Writing good copy isn’t enough anymore.
Your emails need to be designed for action — every section should serve a purpose.

Whether you’re sending promos, product launches, or educational emails, this layout maximizes clicks and conversions 👇

1). Subject Line

Use curiosity, urgency, or a clear benefit

Keep it under 50 characters for mobile readability

A/B test regularly — don’t rely on one winner


2). Preheader

Don’t repeat the subject line

Tease the benefit or deliver a second hook to increase opens


3). Header / Hero Image

Use branded or illustrated visuals, not generic stock

Emails with images see 42% higher CTRs

Bonus: Add alt text for accessibility


4). Headline + Subheadline

Your main value prop goes here

Make it scannable and specific

✅ Example: “Take 15% Off Everything — Today Only”


5). Call to Action (CTA)

Make it clear and singular

Place one strong CTA in the hero section to drive clicks


6). Body Copy (Value Prop)

Keep it brief and benefit-focused

Break into short paragraphs or bullet points

Use sans-serif fonts to improve readability by up to 19%


7). Links

Add outbound links to trusted sources

Include internal links to your own relevant content


8). Social Proof / Trust Signals

Add short reviews or credibility markers

Reduces hesitation, builds trust


We use this framework at Flowium to design emails that engage and convert, not just look pretty.

📌 Save this for your next campaign.

(More tips in the comments 👇)

♻️ Repost to share with your network.

#flowium #emailtips #emaildesign #emailmarketing

“Why do our emails keep landing in Gmail’s Promotions tab?”

We get this question this all the time. 

Even great emails get filtered there.

It’s not spam - it’s just Gmail’s way of sorting stuff that feels promotional.

That includes:

- Sending through Klaviyo or Mailchimp
- Too many links or images
- Salesy-sounding content
- Cold lists or bulk sends
- When your reply-to and sender address don’t match
- Or when Gmail sees that users don’t really engage

So what can you do?

Honestly, a few small changes help:

- Ask subscribers to move your email to Primary
- Encourage them to add you to their contacts
- Send simpler emails (fewer links/images)
- Avoid “Buy now” type language
- Use a sender name people recognize

We’ve tested this with clients and it can make a real difference.

#flowium #emailmarketing #emailtips

Looking for recommendations for branding agencies that focus on DTC.

Do you ever use GIFs in your emails?

They can be a simple way to make your message more fun and eye-catching.

Here are a few tips to help you get the most of this feature!

#flowium #emailtips #emailmarketing

Tired of guessing what kind of emails actually work?

The Flowium team put together a guide with some of the best-performing automations and real examples from eCommerce brands that are doing it right.

It covers:
✔️ Welcome Series
✔️ Abandoned Cart
✔️ Post-Purchase
✔️ Winback flows — and more

If you're building out your flows or just need ideas, this might be a good place to start.

#flowium #emaildesign #emailmarketing

Email marketing isn’t just about clever subject lines and beautiful designs.

There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble).

Here are a few key rules every eCommerce brand should respect:

✅ Always get permission.
Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent.

✅ Make it easy to unsubscribe.
Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required.

✅ Include your business info.
Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws.

✅ Be honest with your subject lines.
No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined.

✅ Respect your subscribers’ preferences.
Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy.

Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere.

And the truth is—following the rules actually helps you sell more.

Why? 

Because it keeps your reputation clean and your emails out of the spam folder.

#emailmarketing #emailtips #flowium

taplio

The Battle

Brian O'Donnell ☘️

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian O'Donnell ☘️

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇺🇦 Andriy Boychuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance