Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

taplio

The Battle

Brian O'Donnell ☘️

Cecilia Bratt

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