Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Aarke

Designing Aarke's Operations, IT and Logistics to enable omnichannel growth and global scalability.

CIO & Head of Operational Development

Logistikprogrammet

Hosting a Supply Chain Management course for Procurement students, teaching them the principles and workings of global Supply Chain Management. A mix of seminars, live exercises, analytics assignments and group projects, balanced to prepare the students for a career in global Supply Chain Management.

Lecturer - Supply Chain Management

Futuremill

Futuremill was founded 2022 in Sweden. The consultancy market was loaded with specialists, but there was a need for strategy advisors, business consultants and senior project managers, who could help businesses unlock that additional potential allowing them to scale and grow seamlessly.
 
We have a very diversified experience, spanning across many markets and industries, and we take
pride in being able to use that experience to provide trustworthy advice tailored to our customers.

We are the trusted advisor you need to shape your business for tomorrows opportunities.

Founder/CEO

nShift

nShift is the global leader in Cloud Delivery Management Solutions. Our platform enables the delivery of close to 1 billion annual shipments to over 190 countries.
Unifaun, Consignor, Transsmart and Returnado have combined to create a market leader in Delivery Management, with the worlds largest carrier library.

Key Account Manager, focused on large international customers in manufacturing and logistics.

Key Account Manager

Marakanda SE

Chief Operating Officer

eBuilder

SVP - Head of Business Unit

Board Member - eBuilder Sweden AB

Board Member - eBuilder Technology Centre

The Professional Services team is focusing on delivering global roll-out and implementation projects of eBuilder services, and providing consulting services in After Sales logistics and Customer Care. The team consists of top class project managers and consultants in both Sweden and Sri Lanka, and my job is to ensure they have the tools and help they need to ensure our customers are successful.

VP Professional Services

Exploring global strategic business opportunities and improving the service offering of eBuilder Effortless Device Care through close collaboration with our key customers, partners and stakeholders in market, with the target of establishing eBuilder as the global thought leader within device care.

VP Business Development

The CPM team sits within the sales department and acts like a catalyst between Sales and Operations, and ensures that we deliver our services as agreed and expected to our customers to continuously develop the business.
My role is to ensure delivery to our key customers globally as well as enabling my team members to do their job in the best possible way, as well as provide input to our internal business development and company strategy.

VP Customer Program Management

Driving global implementation projects of eBuilder BPaaS systems, After Sales Accelerator and Customer Care Orchestration, ensuring our key customers can focus on core business and easily manage and monitor their after sales operational performance.

Project Manager

Groupon UK & IE

Project Manager for the EMEA region, focusing mainly on changing the Groupon Goods business model from a platform offering discount vouchers to an actual eCommerce business that buy and sell goods. Projects varied from developing best operational processes, to finding technical solutions that would decrease lead time and increase data accuracy.

Project Manager, Goods EMEA

Groupon

Responsible for Groupon Goods Operations teams in Sweden, Norway and Finland. Managed day-to-day operations (QA, Account Management, Logistics, Escalations) along with implementing best practices reducing delivery time and increasing customer and partner satisfaction.

Goods Operations Manager - Nordics region

Responsible for Groupon Goods Operations team in Sweden. Managed day-to-day operations (QA, Account Management, Logistics, Escalations) along with implementing best practices reducing delivery time and increasing customer and partner satisfaction.

Product Operations Manager

Leröy Stockholm AB

Purchaser of enobled seafood-related products while planning and executing projects related to SCM to help improve business competitiveness.

Purchaser / Project manager

Analysing business processes related to supply chain management, and planning and suggesting future projects to help increase business competitiveness.

Project co-ordinator

With over 15 years of global experience in various industries, I am the Founder and CEO of Futuremill, a consultancy firm that helps CEOs shape their business for tomorrow's challenges. I am passionate about delivering trustworthy advice, strategic solutions, and transformational results for my clients, leveraging my expertise in eCommerce, supply chain, IT, and telecoms.

As a high-performance leader and culture bearer, I have successfully led and managed multiple teams, projects, and operations across different regions and markets. I have a proven track record of driving growth, efficiency, and innovation for leading companies such as nShift, eBuilder, and Groupon. I thrive on solving complex problems, creating value, and building long-term relationships.

taplio

The Battle

Brian O'Donnell ☘️

Charles Fång

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