Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Jamie Thurlow

Member

Porch Group Media

⭐ 2023 Porch Group Media Rookie of the Year
⭐ Featured presenter @ 2024 Sales Summit: Building your Brand for Sales Enablement on LinkedIn
↳ Workshop generated several qualified sales opportunities | $20k+ in pipeline revenue

🌟 BDR ➝ BDR Team Lead ➝ BDR Manager within 1 year
↳ Team generated ~$2.5MM+ in NB pipeline revenue: Year 1 @ PGM
🌟 Built BDR program from scratch, developing the process from interest ➝ discovery ➝ opportunity
🌟 Prospecting tech stack champion - vetted, implemented and trained team on PGM's new tools & platforms

Manages a high-performing BDR team | Identifies and qualifies potential business opportunities across multiple industries, targeting PGM's ICP with relevant, 1:1 audience and activation solutions. Leverages and coaches omnichannel ABM prospecting techniques to generate quality pipeline. Collaborates with SLT, Sales, Marketing, Product and other Porch BUs to strategize new business initiatives, campaigns, product launches and field events.

Tech stack: LinkedIn Sales Navigator, Prospect, 6sense, BuiltWith, Outreach.io, Dynamics & MS Teams

Business Development Manager

Business Development Team Lead

Business Development Executive

Brand30

Marigold

Enterprise BDR | Sailthru & Cheetah Digital

New business pipeline revenue (total generated/converted AER):
🌟 Sailthru (November 2021 - January 2023): Over $1.7MM
🌟 Cheetah Digital (September 2022 - January 2023): ~$2.5MM

✅ Exceeded qualified meeting quota by 125% during first quarter
✅ ~86% of converted qualified meetings were cold outbound efforts, 14% inbound (MQLs)
✅ ~20% of converted qualified meetings were booked via outbound prospecting efforts outside of SFDC

Took a strategic and consultative approach in identifying, qualifying and developing a strong pipeline of new business opportunities, targeting deal sizes from $150K - $1MM+. Partnered with Enterprise Account Executives to generate business opportunities and build new business across media/publishing, retail/ecommerce, and other focus industries.

Tech stack: LinkedIn Sales Navigator, Prospect, ZoomInfo, 6sense, Qualified, eDataSource, BuiltWith, MailCharts, Outreach.io, Alyce, Reachdesk, SFDC, Google Workspace & Slack

Enterprise Business Development

Buildup at Stanley X, A Stanley Black and Decker Company

Targeted and qualified General Contractor and Developer prospects in the construction industry through customized omnichannel campaigns. Worked closely with each Territory Account Executive to further drive product demos and increase sales.

Tech stack: Salesforce, Zoominfo, Outreach.io, Dodge Data Analytics, Confluence & Slack

Sales Development

GlobalSpec

🌟 Generated over $58k in new business revenue
🌟 Exceeded Q1 quota by 500%+

Qualified and nurtured manufacturers, distributors and suppliers in the industrial space through thorough research and well-organized outreach. Presented GlobalSpec’s marketing suite to ICPs in discovery Zoom calls. Cultivated client relationships to grow sales pipeline. Maintained >80% renewal rate.

Tech stack: Salesforce, Pardot, LinkedIn Sales Navigator, MediaRadar, Zoom, DocuSign & MS Teams

Sales Associate

🌟 Top-performing SDR for new business pipeline opportunity generation 
🌟 Exceeded SDR team average (opps) by 134%
🌟 Led team in opportunity conversion rate, generating 50% of total SDR-assisted revenue

Qualified and nurtured prospects in the industrial space via customized email outreach in a high-velocity environment. Generated interest through thorough independent research and well-organized outreach. Worked directly with sales, marketing, and customer care to deliver a best-in-class experience.

Tech stack: Salesforce, Pardot, LinkedIn Sales Navigator, MediaRadar, Zoom, DocuSign & MS Teams

Sales Development Representative / Junior Sales Representative

Promoted from assistant to specialist in 2018.

Reviewed all incoming orders for completeness, accuracy and compliance with company guidelines. Assisted Sales Representatives with quote questions and concerns. Investigated and resolved all quote related issues.

Tech stack: MS Office, SharePoint Workspace, Salesforce & Cisco WebEx

Order Processing & Billing Specialist

Enterprise Business Development Leader @ PGM 🏡 | Strategic Prospecting Coach | 2023 PGM Rookie of the Year 🏆 | Mindfulness Advocate 🧘‍♀️

Hey, I'm Jamie! 👋🏼

I'm passionate about creative + strategic, research-driven outbound.

Resonating with prospects is hard - but not if you're consultative + authentic.

If this is your jam too, we should connect 🤝🏼!

A few of my recent milestones 🏆:

⭐ 2023 Porch Group Media Rookie of the Year
⭐ Top Sales Prospecting Voice
⭐ Featured presenter @ 2024 Sales Summit: Building your Brand for Sales Enablement on LinkedIn
↳ Workshop generated several qualified sales opportunities | $20k+ in pipeline revenue

🌟 BDR ➝ BDR Team Lead ➝ BDR Manager within 1 year
↳ Team generated ~$2.5MM+ in NB pipeline revenue: Year 1 @ PGM 🚀
🌟 Built BDR program from scratch, developing the process from interest ➝ discovery ➝ opportunity
🌟 Prospecting tech stack champion - vetted, implemented & trained team on PGM's new tools + platforms

Skill set:

✨ Team leader: Always UTD on BDR trends, strategizes with SLT weekly on new business initiatives
✨ ICP outreach approach: Quality > Quantity | Omnichannel
✨ ABM prospecting framework: Research-driven + trigger-led + value-prop by use case
✨ Skilled copy + ghost writer: Creates relevant messaging for BDR + sales teams to stand out in prospect inboxes/DMs
✨ LinkedIn advocate: Promotes + coaches team on personal branding, social selling, DM + voice note strategy
✨ Results-focused: Develops, drives and achieves individual and team-based goals | Corporate KPIs + OKRs
✨ Autonomous by nature: Independent self-starter
↳ Remote since 2020

Quote: "I love when prospects reply to my personalized & relevant emails with 'unsubscribe'" - said no one ever

Flower farmer 🌸 | Mindfulness advocate 🧘🏼‍♀️ | Pet parent 🐾

taplio

The Battle

Brian O'Donnell ☘️

Jamie Thurlow

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