Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Joe Reis 🤓

Chief Operating Officer

DeepLearning.AI

Instructor

ThinkQuick, LLC

Data engineering and architecture consulting.

Owner

Ternary Data

Ternary Data are veteran data engineers and “recovering data scientists” who have firsthand experience with the challenges of succeeding with data. We offer practical data engineering advice.

O'Reilly Media

Author

University of Utah

Adjunct Professor

Big Squid, Inc.

* Consulted with Big Squid clients and sales prospects about how to implement and leverage data science and machine learning within their organization.
* Built and implemented data science curriculum and training for Big Squid's sales and consulting team.
* Advised engineering and product team on data science best practices, infrastructure, and algorithms.
* Engineered data science and predictive analytics solutions for clients.
* Certified Domo technical consultant.

Director of Predictive Analytics

Teem

* Built Teem's (formerly Eventboard, now WeWork) analytics and data platform from the ground up. The insights and data help optimize and empower the workplaces of many smart companies including Uber, LinkedIn, Netflix, Dropbox, Airbnb, Palantir, Pinterest, Twitter, etc, etc, etc.
* Built and managed a team of nearly a dozen brilliant engineers and data scientists.
* Oversaw all data science and data engineering initiatives.

Lead engineer - Analytics and Data Science

JobDash

* Refactored front end of application from Django into Angular
* Enhanced company's analytics capabilities via internal BI 
* Core technologies used: Django, Python, Angular

Software Engineer

Pure Predictive

* Worked on Pure Predictive, a cutting edge machine learning application. Focused heavily on solving the fundamental problem in which data scientists spending 80%+ of their time on preprocessing and munging data, and only a fraction of their time on analysis. 

* Core development and invention of automated data preprocessing and feature selection tools to transform data into machine readable format. End result: reduced the time spent on data science pre-processing and data munging from 20+ hours to around 1 minute.

* Project lead of a team consisting of top notch data scientists, senior software engineers, and Math PhDs.

* Heavily involved in machine learning.

* Technologies used: Python, Java, Hadoop, AWS, Unix

Skullcandy Inc.

* Demand planning, forecasting, and global supply chain management.

* Worked with key Asian vendors.

* Integrated Astro's supply and demand components into Skullcandy.

* Implemented MRP, forecasting processes, and supply chain management processes for their gaming division.

* Supported global product launches into major Consumer Electronics retailers (Best Buy, Target, Gamestop, and key international partners). 

* Key to the success of the hottest gaming headset of 2012 - the Astro A50.

* Experience with SAP, Oracle Demantra.

Operations/Supply Chain

Best-Selling Author | Data Engineer and Architect | Recovering Data Scientist ™ | Global Keynote Speaker | Professor | Podcaster & Content Creator

Helping data leaders and teams build systems that scale, with clarity, real-world insight, and a healthy dose of skepticism toward hype.

If you’re navigating the challenges of modern data and AI engineering, you’re not alone. Whether it’s designing resilient pipelines, managing organizational chaos, or separating signal from noise in the AI era, the goal is simple: get data from source to value, reliably and efficiently.

That’s where I come in:
- Co-author of the bestselling Fundamentals of Data Engineering (O’Reilly), used by 100,000+ professionals worldwide
- Instructor of Coursera’s top-rated Data Engineering course
- Host of a popular newsletter, podcast, and video series focused on real talk in data and AI
- Advisor and educator to top data and AI leaders across startups, enterprises, and VC firms

Looking to make better decisions with your data stack, your team, or your roadmap? Shoot me a message and let's chat.

Looking to make better decisions with your data stack, your team, or your roadmap? Subscribe to my newsletter for regular updates: https://joereis.substack.com/

AI agents will operate at a scale that humans won't match, and will need new ways of working with data.

In this episode, Ciro Greco (CEO @ bauplan) and I chat about why AI agents need a new lakehouse paradigm, next-gen "Git for data", and much more.

Links in the comments.

Joe Reis

If you’re looking for the world‘s best virtual conference on data observability, reliability, and trust by design, look no further than Sifflet’s upcoming Signals Conference.

I’ll be speaking about how you can build trust by design into your architecture with data modeling. And there are lots of other awesome talks by amazing practitioners and leaders.

When: November 17 to 20
Where: Virtual (link in the comments)

See you there!

People, Process, Technology, and...Data.

Data is the fourth pillar of any organization nowadays. Listen to this awesome chat with Sujay Dutta and Siddharth Rajagopal as we discuss their new book, Data as the Fourth Pillar, the latest trends in AI in the enterprise, and much, much more.

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Joe Reis 🤓

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The Battle

Brian O'Donnell ☘️

Joe Reis 🤓

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Reis 🤓's LinkedIn Performance

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