Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

File Baby

Friends of Justin

AI researcher for non-profit dedicated to improving interactions between humans and AI models.

AI Researcher / ML Engineer

O'Reilly Media

With this practical book, Blockchain Tethered AI, system architects, software engineers, and systems solution specialists will learn how enterprise blockchain provides permanent provenance of AI, removes the mystery, and allows you to validate AI before it's ever used. Learn more at https://blockchaintetheredai.com

Author: Blockchain Tethered AI blockchaintetheredai.com

Kilroy Blockchain Corporation

Creators of Blockchain Tethered AI (BTA) application and book (O'Reilly, 2023). North America Winner of IBM Watson Build & a Grand Prize Winner in IBM COVID-19 Back-to-Work Contest, Kilroy  Blockchain provides blockchain, AI, and e-commerce technologies. We are makers of the award-winning app RILEY (RealLife Adventure), which uses the power of IBM Watson help people who are blind and visually impaired to better visualize their surroundings. CARNAK was built in 2019 as a response to our research on autonomous vehicles, and is an engineering workflow system that records the geolocation of permanent and temporary roadway assets. CASEY, introduced in 2020, uses blockchain to help schools prevent student behavior issues. FLO, which came about from customer requests in 2021, uses blockchain as an audit trail for miscellaneous tasks such as product requisitions, expense reimbursements, travel request approvals, and time off approvals.

Dynamic Dragon Boat Racing LLC

Race and steer dragon boats as a professional dragon boat steersperson and coach at various locations around the US. Teach and review dragon boat skills with new and returning crews.

Dragon Boat Steersperson / Coach

Jamersan, LLC

As Chief Technology Officer of a rapidly growing web development company specializing in Magento and OroPlatform, it was my responsibility to oversee the operation of the Development, Support, and Infrastructure teams at Jamersan. In doing so, it was my goal to make sure our clients got their projects completed on time and within budget, using proven methodologies and frameworks.

Chief Technology Officer

Freelance Magento eCommerce Developer

Developer

Amplifi Commerce

Worked with all aspects of Magento to lead technical team for a provider of omni-channel commerce.

Magento Technical Lead

CA Technologies

Senior Magento Enterprise developer on Digital Commerce team.

Principal, Applications Developer

Magento, Inc.

Instructor and course author for various Magento U programs.

Training and Documentation Consultant

O'Reilly Author: Blockchain Tethered AI (2023), AI and the Law (2021), and Blockchain-as-a-Service (2019). CEO, Inventor, speaker, Azure full-stack developer, AI Researcher-Friends of Justin, C2PA+OpenAI= gpt.paybots.ai

We are the IBM WATSON BUILD NORTH AMERICA CHAMPION for our AI app for people who are blind and visually impaired, Riley (RealLife Adventure) ⚡ 2021 IBM Champion, Blockchain ⚡ Author, O’Reilly Media: Blockchain as a Service (2020); AI and the Law (2021)⚡ IBM Blockchain Foundation Developer, Magento Certified, and Watson Cognitive Computing pro ⚡ Automated and autonomous vehicle researcher under National Science Foundation grant⚡ Enterprise blockchain, artificial intelligence, machine learning and commerce using open source software, IBM Blockchain and Watson cognitive computing are my areas of focus. These skills, along with my extensive Magento background, enable me to help my customers to lead in their respective industries.

taplio

The Battle

Brian O'Donnell ☘️

Karen Kilroy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?