Brian Rella

EverNext

You're talented, driven, and ambitious. You've worked hard to climb the ladder, and you’re grateful for what you have. But lately, it feels like you're stuck on a career dreadmill.

Whether you’re an aspiring executive feeling undervalued and unclear about your next steps or in the C-suite navigating high-pressure demands and critical career moves, your path forward doesn't have to feel overwhelming or uncertain.

Here's How I Can Help:

▶︎ Off the Dreadmill
My foundational program, "Off the Dreadmill," is designed specifically for aspiring executives committed to long-term career success. You'll gain access to a proven playbook—complete with actionable strategies, frameworks, and community support—that lays out a clear, intentional path toward meaningful career growth.

▶︎ Executive Career Coaching
For established leaders and C-suite executives, I offer highly personalized coaching that goes deeper, addressing strategic career growth, navigating transitions, and optimizing your performance at the highest levels. Using my proven frameworks and signature CASE method (Context, Assess, Strategize, Execute), you'll achieve measurable breakthroughs in your career trajectory and leadership impact.

This Isn’t Just About Your Career—It’s About Your Legacy.

When you perform at your highest level professionally, the benefits ripple through every area of your life. Improved career clarity and performance naturally lead to reduced stress, greater fulfillment, and deeper connections at home. While we lead with career excellence, the personal and family benefits inevitably follow.

What You Can Expect:

▶︎ Clear strategies for impactful career advancement.
▶︎ Personalized guidance for high-stakes transitions.
▶︎ Actionable tools for sustainable growth and peak performance.

Ready to step off the dreadmill and into meaningful, strategic career growth?

Let’s talk.

Book your strategy session here:

https://www.brianrella.me/

Founder / Head Coach

Wells Fargo

CIB Agile Transformation Coach

Partnering with executive leadership across the Wells Fargo Corporate and Investment Bank to transition all lines of business from Program Management to an Agile Operating Model.

Executive Director

Head of Business Execution Services for Electronic Trading. 

Serve as a trusted advisor and change management leader to the COO, Head of FICC, and Head of Equities. Lead planning and execution of strategic transformation initiatives across asset classes.

BGC Partners

Partnered with business and technology executive management to develop and lead strategic programs focused on revenue growth and operational efficiency. Measurables include customer satisfaction, productivity, stakeholder transparency, cost variance, and schedule variance.

•	Led 5 product teams to deliver a new D2C RFQ platform for Fixed Income. Year 1 revenue forecast of $1.2 million.
•	Led 3 product teams to redesign the Fixed Income API offering by consolidating 4 APIs. Collaborated with sales as an SME to establish a multi-quarter pipeline of 13 clients and $1.7 million in revenue.
•	Coached global integration team leads to overhaul onboarding processes resulting in a drastic reduction in client integration time, increased client satisfaction, and greater transparency across the company.

Director

Bloomberg LP

Revitalized the Bloomberg Tradebook offering for Futures, Options, and FI. Launched a new IaaS product.

•	Conceived and launched Tradebook Market Access Infrastructure as a Service (IaaS) offering. Generated $450,000+ in recurring annual revenue in the first 7 months of going to market.

Senior Product Manager

HSBC Global Banking and Markets

Led a cross-functional, cross-business team to deliver strategic digital transformation projects.

•	Executed portfolio of algorithmic trading and UX redesign projects for fixed-income trading resulting in improved Fixed Income industry ranking from #18 to #5. 
•	Conceptualized futures and options electronic trading platform strategy. Proposed and delivered a 2-year roadmap resulting in technical debt reduction of 8 trading systems to 3. Shrank run costs $1.7 million (14%) over 2 years.

Vice President

J.P. Morgan

Directed a global team of project managers and business analysts to create and execute global electronic trading programs for Futures and Options. 

•	Increased e-trading revenues by repurposing equities algorithmic trading and analytics engine for futures & options. Increased algorithmic trading volumes by 40% YOY (2011-2012).
•	Improved straight-through processing for Futures trade allocations 200% YOY

Reval

Professional services lead for Reval’s hedge accounting software.

Senior Consultant

UBS Investment Bank

Co-head of Futures and Options Client Solutions Team.

SAC Capital Advisors

Senior Trade Floor Support

CS Technology

Staff Consultant

Get off the DREADMILL and into a Career that inspires you | Executive Career Coaching | Career Development | Job Search Strategies

This isn’t just about your career. It’s about your legacy.

I help high‑achieving leaders excel in their careers and thrive at home through my Dual Impact Leadership system. 

Whether you’re an up‑and‑coming exec feeling undervalued and unsure of your next move or a C‑suite leader under relentless pressure, you don’t have to navigate complexity alone.

We start with pinpointing your highest‑impact actions at work. When your clarity and performance improve, the effects spill over into every area of your life. As you gain momentum professionally, you’ll notice the benefits ripple out, resulting in less stress, deeper fulfillment, and a more present, connected family life.

That’s the power of Dual Impact Leadership. Strategic growth at work that naturally elevates your life at home. 

What You Can Expect Working With Me:

▶︎ Clear strategies for impactful career advancement.
▶︎ Personalized guidance for high-stakes transitions.
▶︎ Actionable tools for sustainable growth and peak performance.

Ready to step off the dreadmill and into meaningful, strategic career growth?

Let’s talk.

Book your strategy session here:

https://www.brianrella.me/

CEO and Head Coach

Career coach and job search strategist helping executives get the career they want 🎯

There’s a difference between being trusted to execute
and being trusted to decide.

Many senior leaders are heavily relied on,
but only to carry out what others have already decided.

Execution builds credibility.
Decision authority builds influence.

The frustration sets in when you’re accountable for outcomes
without being part of the decision that shaped them.

Next week’s Executive Strategy Session is for senior leaders reassessing where they sit in that gap.

Details are on my profile.

Trusted Advisor to Senior Leaders at Career & Leadership Inflection Points

Career transitions don’t announce themselves loudly.

They show up as small signals.

A role that no longer stretches you.
Decisions happening without you in the room.
Responsibility that grows faster than authority.

Most leaders sense this long before they act on it.

The question isn’t whether something is shifting.
It’s whether you’re taking the time to assess it deliberately.

I’m hosting a private Executive Strategy Session on Executive Transitions this Thursday for leaders who want to think clearly before the window narrows.

Details are on my profile.

Senior roles don’t get easier.
They get quieter.

Fewer obvious moves.
Fewer clear signals.
More decisions that shape months, not weeks.

At that level, success isn’t about speed.
It’s about decision quality.

The leaders who advance aren’t the most active.
They’re the most deliberate.

Next week, I’m hosting a private Executive Strategy Session for senior leaders navigating these quieter, higher-stakes decisions.
Details are on my profile.

At senior levels, waiting feels safe.

Nothing breaks.
Nothing forces a decision.

But while you wait:
• scope gets redefined
• expectations shift
• the narrative around your role hardens

Not because you did anything wrong.
Because organizations keep moving.

Strategic leaders don’t rush decisions.
But they don’t drift either.

Thursday’s Executive Strategy Session is for leaders who want to assess where they stand before momentum decides for them.

Details are on my profile.

The fastest way to stall your career isn’t failure.

It’s tolerating things you shouldn’t.

Tolerating:
• being accountable for outcomes you don’t control
• scope that keeps expanding without real authority
• compensation that’s “close enough for now”

Strong leaders don’t wait for permission to raise standards.

They decide what no longer fits, and stop normalizing it.

If this resonates, I’m hosting a private Executive Strategy Session next week for senior leaders reassessing scope, leverage, and positioning.

Details are on my profile.

Most leaders are over-working the wrong problems.

They spend months optimizing execution
while avoiding the harder question of leverage.

Leverage isn’t effort.
It’s where your judgment changes the outcome.

When leverage is clear:
• fewer meetings matter
• fewer decisions matter
• fewer people need convincing

I’m covering how to identify real leverage in a private Executive Strategy Session next week.

Details are on my profile.

Clarity isn’t motivational.
It’s operational.

When things are clear:
• decisions accelerate
• energy stops leaking
• trade-offs become obvious

Most leaders don’t need more ideas.
They need fewer open loops.

Precision isn’t intensity.
It’s restraint.

That’s exactly what we’ll work through in next week’s Executive Strategy Session.

Details are on my profile.

Most career transitions don’t arrive during moments of stress.

They surface during moments of comfort.

When things are “fine.”
When the role still works on paper.
When there’s no forcing function to decide.

That’s when decisions quietly get made for you:
· by the company
· by shifting priorities
· by the market

Nothing goes wrong.
But your range of options narrows.

If you’re using this weekend to think more carefully about where you stand, I’m hosting a private Executive Strategy Session next week for leaders navigating career transitions.

Details are on my profile.

Some decisions don’t surface during the workweek.

They emerge in quieter moments when there’s space to think without reacting.

Knowing:
• when to stay and recalibrate
• when to push for expanded scope
• when a role has reached its natural limit

Those aren’t emotional decisions.
They’re strategic ones.

That’s exactly what we’ll work through in next week’s Executive Strategy Session for leaders navigating career transitions.

Details are on my profile.

Most leaders don’t need advice.

They need space to think without reacting.

Space to step back from:
• the weekly noise
• the internal politics
• the pressure to “just keep executing”

That space is rare.
Which is why it has to be created intentionally.

Tomorrow I’m hosting a private Executive Strategy Session on Executive Transitions.

Registration closes shortly.

If you’ve been meaning to step back and assess your next move, details are on my profile.

By February 2022, I was at the top of my game and I had caught what I chased: The C-Suite office. Pay. Travel. Image...everything. Then, I quit.

Most think I left unhappy; I'm smarter than that. What I did was harder. 

I left something extraordinary, a place that I helped to build—a place that helped build me.

The story: Most elite performers I know have a bigger dream resting inside them, but the very success they've built is now holding them back. They feel trapped by golden handcuffs, tethered to a career, schedule, or life that no longer inspires them. At the same time, they're wrestling with the newness of risk aversion and the fear of regret, wondering if they'll ever take control of their life's best days.

I know what that feels like because I've been there. After decades of leading companies, building teams, and achieving milestones, I realized my biggest challenge wasn't building another quarter of growth—it was redefining my life. That's why I created Normal 40: a movement, a mindset, and a process designed to help elite performers step out of their own shadows and into their next chapter.

At Normal 40, our relationship-based process starts by helping you articulate your dream—identifying the bigger life you've been waiting to build. We then organize those dreams into bold, actionable steps, remove the perceived risk, and design a life aligned with your aspirations. This is about betting on yourself, avoiding future regret, and creating an impactful family legacy.

Our framework guides executives, physicians, entrepreneurs, attorneys, and career professionals through the discomfort of change. The truth is, you don't need more credentials, money, or even more time. You need clarity, courage, a community, and a guide who's been where you are. 

I have been that guide to thousands.

I've had the honor of leading people through this journey, from Vintage One Cohorts to the Normal 40 Insider Community--I've been there.

My book, The Trade, is a best-seller endorsed by leaders like General Stan McChrystal and Ryan Daniel Moran, and my Normal 40 Podcast has become a trusted space for real talk about midlife transitions and reinvention.

Here's what I've learned: The golden handcuffs are real but not unbreakable. Success doesn't have to mean stagnation. And the life you want? It's already within you—you need the proper process and support to bring it to life.

If you're an elite performer with a dream that won't let go, I'd love to ramble. 
Your future self is waiting--don't let them down.

Let's be up to something--pure.

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Brian Rella

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The Battle

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