Brian Rella

EverNext

You're talented, driven, and ambitious. You've worked hard to climb the ladder, and you’re grateful for what you have. But lately, it feels like you're stuck on a career dreadmill.

Whether you’re an aspiring executive feeling undervalued and unclear about your next steps or in the C-suite navigating high-pressure demands and critical career moves, your path forward doesn't have to feel overwhelming or uncertain.

Here's How I Can Help:

▶︎ Off the Dreadmill
My foundational program, "Off the Dreadmill," is designed specifically for aspiring executives committed to long-term career success. You'll gain access to a proven playbook—complete with actionable strategies, frameworks, and community support—that lays out a clear, intentional path toward meaningful career growth.

▶︎ Executive Career Coaching
For established leaders and C-suite executives, I offer highly personalized coaching that goes deeper, addressing strategic career growth, navigating transitions, and optimizing your performance at the highest levels. Using my proven frameworks and signature CASE method (Context, Assess, Strategize, Execute), you'll achieve measurable breakthroughs in your career trajectory and leadership impact.

This Isn’t Just About Your Career—It’s About Your Legacy.

When you perform at your highest level professionally, the benefits ripple through every area of your life. Improved career clarity and performance naturally lead to reduced stress, greater fulfillment, and deeper connections at home. While we lead with career excellence, the personal and family benefits inevitably follow.

What You Can Expect:

▶︎ Clear strategies for impactful career advancement.
▶︎ Personalized guidance for high-stakes transitions.
▶︎ Actionable tools for sustainable growth and peak performance.

Ready to step off the dreadmill and into meaningful, strategic career growth?

Let’s talk.

Book your strategy session here:

https://www.brianrella.me/

Founder / Head Coach

Wells Fargo

CIB Agile Transformation Coach

Partnering with executive leadership across the Wells Fargo Corporate and Investment Bank to transition all lines of business from Program Management to an Agile Operating Model.

Executive Director

Head of Business Execution Services for Electronic Trading. 

Serve as a trusted advisor and change management leader to the COO, Head of FICC, and Head of Equities. Lead planning and execution of strategic transformation initiatives across asset classes.

BGC Partners

Partnered with business and technology executive management to develop and lead strategic programs focused on revenue growth and operational efficiency. Measurables include customer satisfaction, productivity, stakeholder transparency, cost variance, and schedule variance.

•	Led 5 product teams to deliver a new D2C RFQ platform for Fixed Income. Year 1 revenue forecast of $1.2 million.
•	Led 3 product teams to redesign the Fixed Income API offering by consolidating 4 APIs. Collaborated with sales as an SME to establish a multi-quarter pipeline of 13 clients and $1.7 million in revenue.
•	Coached global integration team leads to overhaul onboarding processes resulting in a drastic reduction in client integration time, increased client satisfaction, and greater transparency across the company.

Director

Bloomberg LP

Revitalized the Bloomberg Tradebook offering for Futures, Options, and FI. Launched a new IaaS product.

•	Conceived and launched Tradebook Market Access Infrastructure as a Service (IaaS) offering. Generated $450,000+ in recurring annual revenue in the first 7 months of going to market.

Senior Product Manager

HSBC Global Banking and Markets

Led a cross-functional, cross-business team to deliver strategic digital transformation projects.

•	Executed portfolio of algorithmic trading and UX redesign projects for fixed-income trading resulting in improved Fixed Income industry ranking from #18 to #5. 
•	Conceptualized futures and options electronic trading platform strategy. Proposed and delivered a 2-year roadmap resulting in technical debt reduction of 8 trading systems to 3. Shrank run costs $1.7 million (14%) over 2 years.

Vice President

J.P. Morgan

Directed a global team of project managers and business analysts to create and execute global electronic trading programs for Futures and Options. 

•	Increased e-trading revenues by repurposing equities algorithmic trading and analytics engine for futures & options. Increased algorithmic trading volumes by 40% YOY (2011-2012).
•	Improved straight-through processing for Futures trade allocations 200% YOY

Reval

Professional services lead for Reval’s hedge accounting software.

Senior Consultant

UBS Investment Bank

Co-head of Futures and Options Client Solutions Team.

SAC Capital Advisors

Senior Trade Floor Support

CS Technology

Staff Consultant

Get off the DREADMILL and into a Career that inspires you | Executive Career Coaching | Career Development | Job Search Strategies

This isn’t just about your career. It’s about your legacy.

I help high‑achieving leaders excel in their careers and thrive at home through my Dual Impact Leadership system. 

Whether you’re an up‑and‑coming exec feeling undervalued and unsure of your next move or a C‑suite leader under relentless pressure, you don’t have to navigate complexity alone.

We start with pinpointing your highest‑impact actions at work. When your clarity and performance improve, the effects spill over into every area of your life. As you gain momentum professionally, you’ll notice the benefits ripple out, resulting in less stress, deeper fulfillment, and a more present, connected family life.

That’s the power of Dual Impact Leadership. Strategic growth at work that naturally elevates your life at home. 

What You Can Expect Working With Me:

▶︎ Clear strategies for impactful career advancement.
▶︎ Personalized guidance for high-stakes transitions.
▶︎ Actionable tools for sustainable growth and peak performance.

Ready to step off the dreadmill and into meaningful, strategic career growth?

Let’s talk.

Book your strategy session here:

https://www.brianrella.me/

CEO and Head Coach

Career coach and job search strategist helping executives get the career they want 🎯

There’s a difference between being trusted to execute
and being trusted to decide.

Many senior leaders are heavily relied on,
but only to carry out what others have already decided.

Execution builds credibility.
Decision authority builds influence.

The frustration sets in when you’re accountable for outcomes
without being part of the decision that shaped them.

Next week’s Executive Strategy Session is for senior leaders reassessing where they sit in that gap.

Details are on my profile.

Trusted Advisor to Senior Leaders at Career & Leadership Inflection Points

Career transitions don’t announce themselves loudly.

They show up as small signals.

A role that no longer stretches you.
Decisions happening without you in the room.
Responsibility that grows faster than authority.

Most leaders sense this long before they act on it.

The question isn’t whether something is shifting.
It’s whether you’re taking the time to assess it deliberately.

I’m hosting a private Executive Strategy Session on Executive Transitions this Thursday for leaders who want to think clearly before the window narrows.

Details are on my profile.

Senior roles don’t get easier.
They get quieter.

Fewer obvious moves.
Fewer clear signals.
More decisions that shape months, not weeks.

At that level, success isn’t about speed.
It’s about decision quality.

The leaders who advance aren’t the most active.
They’re the most deliberate.

Next week, I’m hosting a private Executive Strategy Session for senior leaders navigating these quieter, higher-stakes decisions.
Details are on my profile.

At senior levels, waiting feels safe.

Nothing breaks.
Nothing forces a decision.

But while you wait:
• scope gets redefined
• expectations shift
• the narrative around your role hardens

Not because you did anything wrong.
Because organizations keep moving.

Strategic leaders don’t rush decisions.
But they don’t drift either.

Thursday’s Executive Strategy Session is for leaders who want to assess where they stand before momentum decides for them.

Details are on my profile.

The fastest way to stall your career isn’t failure.

It’s tolerating things you shouldn’t.

Tolerating:
• being accountable for outcomes you don’t control
• scope that keeps expanding without real authority
• compensation that’s “close enough for now”

Strong leaders don’t wait for permission to raise standards.

They decide what no longer fits, and stop normalizing it.

If this resonates, I’m hosting a private Executive Strategy Session next week for senior leaders reassessing scope, leverage, and positioning.

Details are on my profile.

Most leaders are over-working the wrong problems.

They spend months optimizing execution
while avoiding the harder question of leverage.

Leverage isn’t effort.
It’s where your judgment changes the outcome.

When leverage is clear:
• fewer meetings matter
• fewer decisions matter
• fewer people need convincing

I’m covering how to identify real leverage in a private Executive Strategy Session next week.

Details are on my profile.

Clarity isn’t motivational.
It’s operational.

When things are clear:
• decisions accelerate
• energy stops leaking
• trade-offs become obvious

Most leaders don’t need more ideas.
They need fewer open loops.

Precision isn’t intensity.
It’s restraint.

That’s exactly what we’ll work through in next week’s Executive Strategy Session.

Details are on my profile.

Most career transitions don’t arrive during moments of stress.

They surface during moments of comfort.

When things are “fine.”
When the role still works on paper.
When there’s no forcing function to decide.

That’s when decisions quietly get made for you:
· by the company
· by shifting priorities
· by the market

Nothing goes wrong.
But your range of options narrows.

If you’re using this weekend to think more carefully about where you stand, I’m hosting a private Executive Strategy Session next week for leaders navigating career transitions.

Details are on my profile.

Some decisions don’t surface during the workweek.

They emerge in quieter moments when there’s space to think without reacting.

Knowing:
• when to stay and recalibrate
• when to push for expanded scope
• when a role has reached its natural limit

Those aren’t emotional decisions.
They’re strategic ones.

That’s exactly what we’ll work through in next week’s Executive Strategy Session for leaders navigating career transitions.

Details are on my profile.

Most leaders don’t need advice.

They need space to think without reacting.

Space to step back from:
• the weekly noise
• the internal politics
• the pressure to “just keep executing”

That space is rare.
Which is why it has to be created intentionally.

Tomorrow I’m hosting a private Executive Strategy Session on Executive Transitions.

Registration closes shortly.

If you’ve been meaning to step back and assess your next move, details are on my profile.

Troy Hipolito

Founder - LinkedIn Accelerator Program | B2Bs, Owners, Coaches, & Entrepreneurs

💁🏻The Not-So-Boring LinkedIn Guy 🤷🏽‍♀️| LinkedIn Influencer | App Developer | Business Coach | LinkedIn Outreach & Event Management | Content Creation | Build Relationships w/High-Value Clients on Multiple Channels

Have you ever looked at LinkedIn & said “What the heck are people doing here? How can I make LinkedIn a major part of my strategy?”

Do I create a DM strategy, build email lists, or create a LIVE show or monthly event, how about content and posts?

You are not the only one. Previously, I’ve asked that, myself.

Let me tell you a little story... 

I am of mixed race. My mother is from Switzerland & my father is Filipino. My previous title was "Top Swissappino Game Designer in the World"

And I have been a CAD draftsman, proudly served in the US Army, creative programmer, UI/UX designer, PM, entrepreneur, & single father

Had an award-winning agency for gamification. I was lucky enough to develop & support interesting applications for both Fortune 500 companies & startups. From Harry Potter fan-based virtual world, & Xbox mobile app to Coca-Cola branded sites & applications

We were doing well & it all crashed. For the most part, the large companies stopped using agencies & brought projects in-house

We had to figure out something quickly

I reached out to a few colleagues that were doing well. They told me about building long-term relationships through LinkedIn & creating a daily process

Yeah, I was not that great in relationships. I was a terrible dater 😂. But over the years I began to understand🤔 So I took the relationship advice & systems experience and then combined them into a blended customized experience

Used what I learned & started THE TROY AGENCY💥

🤷🏽‍♀️  WHAT I CAN HELP YOU WITH
Build high-value relationships by helping you use LinkedIn effectively, create personal branding, & improve your human engagement

THE 3 AREAS OF SUPPORT ↓

👆🏼.  LinkedIn Consulting & Training. Get your bearings & get you moving

✭ Audit your LI profile
✭ Understanding your business goals
✭ Identify your ideal prospects
✭ Communicate properly
✭ Create a day-to-day routine


✌🏽. Linked To Sell Accelerator - A robust “Done For You/White Glove Service” 

✭ Profile makeover 
✭ Business strategy
✭ 1-on-1 consultation
✭ Personalized communications
​​✭ LinkedIn posts content & design
​​✭ Outreach, branding & bookings


🤟🏼. Manage Your LinkedIn Events - Drive business at scale

​​✭ Maximizing your engagement
​​✭ List management
​​✭ Value-driven pre-engagement via email
​​✭ Engagement via posts, group DMs
​​✭ Project & sponsor management
​​✭ LinkedIn Event & webinar setup
​​✭ Support on driving registrations


If you need to manage your LinkedIn efforts & drive appointments, or support your LinkedIn Events & even run your own revenue-generating system then let's talk

CONNECTOR & FIXER | LINKEDIN ACCELERATOR SYSTEM | FOR B2Bs, CMOs, OWNERS, CONSULTANTS & AGENCIES

MY STORY:  A military veteran & single father. Love family & good people. I also enjoy connecting the dots, running proper introductions, & solving business problems for people like you.

I have an award-winning IT company (www.isointeractive.com) that helps hundreds of clients to make projects successful & special. Includes Gamification, Mobile Apps, Games, Virtual Words, Web Programing/systems. These are for large Fortune companies like Coca-Cola, Xbox, Target, Wrigley's, Harry Potter Fans, & smaller startups. 

However, most of our work came from helping other agencies. Then many of those larger clients stop using agencies altogether & started pulling talent in-house. This devastated the agency model.

So we had to learn how to date. Properly date for business - with LinkedIn. This is where our journey took us. It worked so well we started "The Troy Agency" & created... 

THE LINKEDIN ACCELERATOR SYSTEM. A "Done With You Program" (Outreach, Branding, & Booking)

👆🏼.  1 On 1 LinkedIn Coaching & Business Strategy 
- LinkedIn profile optimization
- Specific LinkedIn business goals
- Optimizing your daily process

✌🏽. Personalized Communications & Vetted Bookings
- Vetting bookings
- Customized social messaging campaigns
- Optimized warm email campaigns

🤟🏼. Social Media Posts for LinkedIn:
- Stylized Image Creation
- Original carousel/PDF designs for posts
- Video editing & creation 
- Engagement campaigns to drive interest

HOW I CAN HELP YOU & WHY WE ARE DIFFERENT: Manage a team of LinkedIn experts, business strategists, storytellers/writers, video editors, graphic artists, success managers, communicators, & appointment settings. 

Dedicated to vastly increasing your social network, professional exposure, number of relationships & sales interactions for your business.     

Combining LinkedIn coaching, human interaction, & customized systemS for your business.

You can have an entire marketing agency for the price of a good full-time local Virtual Assistant.

Interview: Dr Pat - Driving Business in the Health Industry with Strategy

On the next Troy Show: Troy Hipolito will be interviewing Dr. Pat Boulogne. An entrepreneur, doctor, and increasing the growth and productivity of small, health-related businesses. 

And the tools like SKOOP and the methods she uses to drive an additional 50% to 200% of growth and success.

Interview: Dr Pat - Driving Business in the Health Industry with Strategy

Are people just getting dumber? 

I know it sounds mean. Yeah, it is mean. I said it. 

But LinkedIn is a professional environment, and I have seen, as of late, many more people having a lack of ability to comprehend the simplest of communications. 

I will give you a specific example. 

🤔 I send out a few lines of text (so they get context) and a welcome video when people connect with me on LinkedIn, right? 

It's a little thing, but it seriously converts well via the use of our software. And it works because you are taking the time to do this for them.   

Helps us get a 6x conversion rate from these personalized intros. 

Pretty sweet deal! 🚀 But here’s the kicker… I got a reply the other day saying, 

“I didn’t ask for this.” 🤷🏻‍♂️

Seriously?! They connected with me, and then got a friendly welcome message, and their response was… that. 

It got me thinking, are people just so bombarded with messages these days that they’re not even processing what’s coming in? 

Or is something else going on? 🤷🏻‍♂️

I mean, I try to keep my videos short, personal, and to the point. It’s not a sales pitch, it’s just a genuine “hey, glad to have you in my network!” kind of vibe. 

The fact that someone would connect and then react negatively to a simple, human interaction feels… off. 

It makes me wonder about the state of communication these days. 🤯


👍🏼 But what it does that is really good is it eliminates that person from my network (because is delete them). 

In other words, they have shown that they have a comprehension problem and are not my kind of people. So I don't have to waste my time.

So, what’s your take on this (and of course it does not happen that often, but thought it was a good share)?

✨ Are we drowning in information, making it impossible to appreciate genuine connection attempts?

✨ Or are we seeing a broader decline in basic communication skills where people can't even comprehend a simple, friendly gesture?


 It feels like trying to explain to someone how to drive a car after they’ve already crashed it because they are mad at the car for not knowing how to drive LOL. 🚗💥 

It just… doesn’t compute for me. 🤷🏻

It makes me feel like there’s a fundamental problem with how we’re communicating and processing information. 

It’s a big pet peeve of mine, for sure.


So, I’m genuinely curious:

▶️ What's your opinion on this kind of reaction?
▶️ Have you experienced similar situations where a friendly outreach was met with unexpected negativity?
▶️ What are YOUR biggest pet peeves when it comes to communication on LinkedIn or any other business channel?


👇 I’m eager to hear your perspectives and learn from your experiences.✨


#Communication #LinkedInTips #BusinessEtiquette

I've learned a powerful lesson in business: you often get exactly what you pay for. 

And when an "expert" seems too good to be true, priced way too low, it's time to dig a little deeper. 

Check their offer, look at their actual clients, were they recomneded and definitely scrutinize their LinkedIn profile. 🤔

Last year, I made a tough but necessary decision to let go of some clients who were paying around $1K/month. 

Why? 

Because they had $10K/month problems. 

Trying to solve those complex issues with limited resources just wasn't sustainable or fair to anyone. It meant I couldn't deliver the real value they needed. 🤷🏽‍♂️

So, I've revamped my programs and built multiple tiers of value. 

★ Free: Posts, Online Events, Guides, and Initial Consultation
★ Low Cost: My SKOOP SaaS - our LinkedIn Video Sales and Relationship Tool
★ Flagship Offerings: Our Multichannel 90-day PLUS Client Acquisition Program

Now, I charge a rate that allows me to actually do the work effectively and sustainably. My clients receive comprehensive programs, solid strategies, hands-on training, and crucial multichannel opportunities. This setup empowers them to build genuine relationships and drive the volume required for true success. ✅

It's about shifting from a transactional mindset to a partnership. Investing in the right expertise means investing in solutions that truly move the needle. Don't be afraid to walk away from deals that don't align with what you need to succeed and what you can realistically deliver. It’s better to have fewer, high-impact clients than many that drain your resources and compromise your results. ✨


But the video is kinda funny though, huh? 😆


#BusinessStrategy #ClientAcquisition #ValueProposition

3 steps Dr. Pat uses to increase her coaching business (with personalized video).

An interview on how Dr. Pat. increases her clients' medical practice by 63% using basic strategies and SKOOP for LinkedIn and email video communications. 

👋 We had an absolute blast yesterday on "The Troy Show" with the amazing Dr. Pat Boulogne. Seriously, her insights were 🔥 and I knew I had to share them with you all. 

FYI: Link to the replay in the comments 💬


👩🏻‍⚕️ Dr. Pat is – a consultant, executive coach, wellness strategist, and mindset mastery expert who's been helping high-achievers, elite athletes, and busy professionals optimize their health, boost performance, and drive productivity without the burnout. With over 30 years in the game, she's seen it all and knows how to help you sustain peak performance. ✨

During our chat, Dr. Pat broke down 3 killer strategies she uses to grow her coaching business, and honestly, they're so simple yet incredibly effective. She shared how she's helped clients increase their medical practices by a whopping 63% using basic strategies and SKOOP for her LinkedIn video communications! 🤯


Here’s a peek at how she’s crushing it:

▶️ Personalized Video Outreach on LinkedIn with Skoop - Instant Video: 
Dr. Pat uses SKOOP to send short, authentic video messages to connect with professionals. Instead of long, generic text, she crafts a "sandwich" method: a few lines of text, a quick video talking to them (mentioning their name!), and then a title with their name on it. This hyper-personalization builds real relationships and moves conversations forward. It’s no wonder 80-95% of people prefer this over long text messages! ✅

▶️ Leveraging Email Blasts with Video: 
Combining SKOOP with email platforms like SendFox means Dr. Pat can easily embed engaging videos into her newsletters and announcements. This injects that personal, human element that static images just can't match. 

▶️ Strategic Networking and Community Building with SKOOP: 
Skoop - Instant Video has been instrumental for Dr. Pat in connecting with like-minded professionals and high-performers who are serious about growth and well-being. It’s all about building authentic relationships within a community that values intentional living and peak performance. This visibility and connection have been huge for expanding her reach and attracting clients who are a perfect fit for her expertise. ⭐

She's all about making every interaction count and bridging the gap between what you want to say and how you can say it most compellingly. It's about building relationships and driving business forward in a way that truly stands out.

📑 Want to dive deeper? You can download the slides from our session here – they’re an accessible PDF and packed with value! 🤓


What’s one strategy you’re excited to implement to boost your business? Let me know in the comments! 👇

#VideoMarketing #BusinessGrowth #Coaching

3 steps to increase business using SKOOP

My introductions to you …

👋 Troy Hipolito here, stepping out of my usual flow to share a bit of my journey with you all. 😉

✈️ My journey on this platform wasn't just a casual exploration; it started with a genuine need. Back in the day, my IT gamification company was doing well, obtaining projects from larger agencies who, in turn, got them from Fortune 500 giants. 

Then, they started funneling those projects internally, and suddenly, the work we loved was out of reach. That’s when LinkedIn became our lifeline to find new opportunities.

I quickly realized I wasn't exactly a natural "dater" – in life and in business! I had to learn to take my time, truly get to know people, and focus on delivering what they valued, not just what I thought they needed. This slow-dating approach, focusing on genuine connection and value, became the bedrock of our business.


✨ Our Strategic Client Acquisition Blueprint:

★ The 90-Day Client Acquisition Program: 
We've built and refined this program to be incredibly effective. It’s not about a quick fix; it’s about creating sustainable success.

★ Customized Systems & Training: 
We don't just hand off a plan; we create tailored systems and provide thorough training. Our goal is to empower clients to own and drive their own success long-term.

★ Free Event Alert! I host free online events where we'll dive deeper into these strategies. The link to join is in the comments below – come connect with like-minded professionals!


👨🏻‍🍼 Beyond the business hustle, I’m a devoted single dad. Honestly, my family is my anchor, and the love and support they provide are what have kept me going. It’s a privilege to be able to support them in return.


🥃 A little bit about me outside of work: 
I have a fondness for dark liquors – blackberry whiskey lemonade, anyone?  I recently transplanted to Las Vegas from Atlanta, Georgia, and I'm eager to connect with the community and always on the lookout for exciting IT projects. 


👨🏼‍💻 And yes, you guessed it – Skoop - Instant Video is a big part of my world! 
At 53, I made it happen. We saw a gap in the market, particularly on LinkedIn, and developed software that converts businesses 6 times better than text and generates videos on the fly, driving sales conversions, and even includes an incredibly user-friendly CRM. 


💪🏼 I’m also committed to a daily (really other every day) fitness routine – 50 push-ups, sit-ups, and air squats, and sometimes a nice 40-minute walk. It’s a challenge I started not too long ago, and I’m sticking with it! 

I’m a self-proclaimed nerd at heart and genuinely love seeing people win.

So, whether you want to share your own journey, explore a collaboration, or just connect, please reach out. I’m always excited to meet new people and learn something new. Let’s make some amazing things happen together! 

Hopefully, I’ll see you at my next or even past LinkedIn LIVE events! 🚀

#BusinessDevelopment #ClientAcquisition #Entrepreneurship

Creating more engaging emails and posts. The breakdown is explained in the video, but the idea for this post came from a question in a previous comment.

Sometimes the best content comes from the most unexpected places – like a question from a follower! ✨ 

Recently, I posted something, and within an hour, a great question popped up that got me thinking. 

Nancy asked if Skoop could be used like Gmail for creating actual emails. And my answer? A resounding YES, but with a twist! 🤔

It got me thinking about how the core functionality of creating compelling messages is so similar, whether it's a LinkedIn post or an email. The structure, the flow, the goal of grabbing attention – it's all there. The main difference? The hook.


Here’s how that question led to a whole new piece of content:

★ The Spark: Nancy’s question about using Skoop with Gmail was spot on. It highlighted the versatility of the tool Skoop - Instant Video and the underlying principles of good communication.

★ The Demonstration: 
I decided the best way to explain was to show. So, I recorded a quick Skoop video demonstrating how the AI can reformat text within Gmail, just like it does for LinkedIn posts. While it works well, I noticed it’s not quite as seamless as the integration we’ve built directly into LinkedIn.

★ The Skoop Advantage: 
The real magic happens when Skoop absorbs your LinkedIn persona – your writing style, your profile information, even public internet data. It understands you*. This allows it to craft content that feels authentically yours, and it’s something we’re bringing even further into the Skoop application with our new design.

★ The Deeper Dive: 
This whole interaction made me realize how powerful it is to leverage your existing content and persona across different platforms. It’s not just about drafting an email; it’s about extending your brand’s voice and message consistently.

★ The Value Proposition: 
For those curious about getting started with Skoop, we have a wealth of resources. Check out the helper videos within the app for about 25 different tutorials, or head over to our YouTube channel at youtube.com/atScoopApp. We’ve got playlists dedicated to tutorials that cover all the ins and outs, showing you exactly how to maximize its potential. ✅

By listening to your audience and demonstrating the practical applications of your solutions, you can turn a simple question into valuable content that serves everyone. Keep those questions coming! 🚀

#Skoop #LinkedInStrategy #VideoMarketing

Watch now: Understanding Multichannel Marketing Systems and Strategies.

I recently had several meetings discussing how to establish authentic ways to drive business. 

A significant part of it is how you communicate across multiple channels where your prospects reside. 

So had an event with thousands of views, and it breaks down those concepts significantly. 

Feel free to watch the replay. ↓

https://lnkd.in/gQ3YnCfQ 

And we all know it is easy to get caught up in just racking up followers and likes on LinkedIn, right? We see all these numbers and think, "Okay, that's success!" But lately, I've been realizing that true wins on this platform aren't just about how many people see your stuff, but how deeply you connect with them. 🤔 It's about building actual relationships that can lead to genuine business opportunities. 🤝

Think about it: you can have a massive follower count, but if none of those people actually know, like, or trust you, what's it good for? 🤷🏻‍♂️ The real gold is in those meaningful conversations that spark over time. It's about showing up consistently, offering value, and being a real human being, not just another profile in the feed. ✨

Here's how I've been shifting my focus, and it's made a HUGE difference:

▶️ Shift from "Reach" to "Relationship": Instead of obsessing over how many eyeballs are on a post, I'm asking, "How many actual conversations did this spark?" Even a few genuine interactions are worth more than thousands of passive views. ✅

▶️ Personalize Your Outreach: Generic messages get ignored. Period. Sending a quick, personalized video or a thoughtful message that references something specific about them? That’s how you stand out. It shows you've actually taken the time. 🚀 (Remember the "sandwich method" we talked about? Text/video/text? Still a winner! 🥪)

▶️ Be Generous with Value: Share what you know, offer help, and be a resource. People will remember those who helped them without asking for anything in return. That's how you build goodwill. ⭐

▶️ Engage Authentically: When someone comments on your post, don't just "like" it. Respond thoughtfully. Ask follow-up questions. Show you're actually listening. It’s the small, consistent efforts that build strong bonds. 🤟🏼

This isn't about chasing vanity metrics anymore. It's about building a community, fostering trust, and creating a network of people who genuinely want to engage with you and what you do. That’s the secret sauce! 😉

What's your go-to strategy for building real relationships on LinkedIn? Let me know below! 👇

#LinkedInStrategy #RelationshipBuilding #BusinessGrowth

LIVE - Understanding Multichannel Marketing Systems & Strategies 

Learn proven strategies to build a powerful, multi-channel system that draws crowds to *you*.

Join LinkedIn expert and serial entrepreneur Troy Hipolito (founder of The Troy Agency, President of Appfoster, and inventor of the Skoop App) 

This isn't just another webinar; it's your blueprint for attracting a flood of qualified leads.  

Troy will reveal the secrets behind creating value-driven strategies that work across all your channels, seamlessly integrating to maximize impact.


Here's what you'll discover…

Master Multi-Channel Sales:
Learn how to orchestrate your marketing efforts for unparalleled reach and efficiency.  

Scale with Personalization:
Discover how to increase your volume without sacrificing the personal touch.  

Prioritize Value:
Develop a customer-centric approach that positions you as the go-to expert in your field.

LIVE - Understanding Multichannel Marketing Systems & Strategies 

3 rules to approach the weekend

The weekend often brings a moment of reflection, doesn't it? 

It's a natural time to pause and consider how we navigate our weeks and what truly matters. 


Here's what I find works:

★ First, during the week, aim to work both good and hard. If you can't manage both, prioritize working good. Because honestly, working hard without purpose or quality just doesn't add up to much. It's about effectiveness, not just effort. ✅

★ Second, take a moment to genuinely thank the universe for the time you have on this planet. It's so easy to get caught up in the daily grind, but a little gratitude can shift your entire outlook. It reminds you of the bigger picture and all the opportunities available.

★ Third, and this is crucial, when it's possible, create a clear separation between your work and your personal life. Cherish your loved ones. If you don't have loved ones currently, then love yourself fiercely! That good energy and those positive actions will naturally attract your future connections. It's amazing how that works. 🚀

This approach isn't about being lazy; it's about being intentional with our energy and our time. It's about building a life that's not just productive, but also deeply fulfilling.


Always always open for a conversation. You never know where it can lead. My booking link is right on my LinkedIn profile (hint, hint).  :-)


Have a fantastic weekend, everyone!

#WeekendVibes #WorkLifeBalance #Gratitude

Get those kids to work! LOL (kind of kidding but hope the video made you smile).

Have them learn and be a little produtice. Are you gonna do everything yourself. Being a single parent I learned the value of teaching others. 

And that translated to picking the right partners, staff, how to train with SOPs and most importantly how to learn from them. 

🤷🏻 I even put an example SOP in the comments 💬 so you can better comprehend what I am conveying. ↓

Building a winning team isn't just about hiring the best talent; it's about finding the right people who truly align with your vision and work ethic. I've learned that success hinges on surrounding yourself with individuals who not only have the ability to deliver but also possess that drive to push your business forward. 🚀

When you're scaling, especially with repeatable tasks, it becomes crucial to have clear, concise processes. 

This is where creating Standard Operating Procedures (SOPs) becomes a an absolue foundation with trying to stabilize and grow your business. 

My approach has been to simplify these explanations using a blend of video and text. Think of it as a digital playbook that anyone can follow. ✅


Here's how I structure our SOPs for maximum clarity and adaptability:

★ Video Demonstrations: 
Short, focused videos showing exactly how to perform a task. These are invaluable for visual learners and quickly conveying complex actions.

★ Textual Explanations: 
Complementary written guides that break down the steps, add context, and highlight key considerations.

★ Editable Documents: 
We house all of this within Google Docs, making it incredibly easy for anyone on the team to update, refine, and contribute as processes evolve. This collaborative approach ensures our SOPs stay relevant and accurate. ✨


This system isn't just about training; it's about empowering your team to operate with consistency and excellence. It frees up your time to focus on bigger strategic moves, knowing the foundational work is being handled efficiently. Investing in clear processes is investing in your business's future growth and resilience.

We build these for our clients' teams as just one of the many items. And build one for every set of tasks. Not for me to shine but for them to be successful.  

A CONVERSATION IS FREE:
👉🏻 Need support driving business with multi channels starting with LinkedIn? 

Well we are here to support (schedule time on my booking link that is on my LinkedIn profile). And SOPs are a single element of that kind of support. 


QUESTION:
🙋🏻‍♀️ What are your go-to methods for team training and process documentation?


#TeamBuilding #SOPs #BusinessGrowth

You have to be "Mentally Thick" as an entrepreneur. And you will take the occasional beating. 

It is not really what happens to you, it is how you handle it. 

You know, in sales, it's easy to get knocked down. 

I’ve been there. 

Seven deals lined up, all looking promising, then BAM – they all fall through, and the money just… vanishes. 

It’s a massive hit to your confidence, that’s for sure. 🤯 

You have to develop a certain thickness, a resilience, to push past that and remind yourself that maybe, just maybe, those weren't the right clients, or maybe you missed something in the process.

Don't dwell on the "what ifs" but focus on improvement. 

If you can refine your service or product based on those experiences, that’s where the real growth happens. It’s that constant drive to be better, to learn from every setback, that separates those who eventually succeed from those who give up. ✨

Here’s a breakdown of how I approach navigating those tough sales cycles, supporting current clients, and keeping the momentum going:

★ KEEPING YOUR HEAD IN THE GAME ✅
→   Acknowledge the Blow: It's okay to feel discouraged. Sales is tough, and rejection is part of the game. Don't beat yourself up.
→  The Mental Thickening: You need to cultivate a mindset that sees these setbacks as learning opportunities, not failures. Every deal that doesn't close is a data point.
→  Process Over Personality: Shift your focus from personal blame to analyzing the sales process itself. Where did things break down? What can be improved for next time? Also, using a proven method for sales systems on multiple channels really does help drive your brand and business (we do this for our own clients' success). 

★ LEARNING FROM THE FALLOUT 💥
→  Client Fit Analysis: Were these clients truly a good fit for your offering? Sometimes, a "no" is actually a "yes" to finding a better-aligned customer.
→  Process Refinement: Look at every step of your sales cycle. Was there a miscommunication? Was the value proposition not clear enough? Was the onboarding process too complex?
→  Continuous Improvement: Use the insights gained to tweak your approach, your materials, and your understanding of your ideal client. This iterative process is crucial for long-term success.

★ PUSHING FORWARD 🚀
→  Focus on the Next Opportunity: Once you’ve learned and adjusted, you have to move on. Dwelling on the past will only hold you back.
→  Belief in the Vision: Remember why you started. Your drive and belief in what you offer are what will carry you through the difficult patches.
→  Celebrate Small Wins: Acknowledge every small step forward. This builds momentum and reinforces that positive progress is being made.

Don't let a few rough patches derail your journey. 

Keep refining, keep pushing, and keep your eyes on the prize. 


What's one tough sales lesson that has made you stronger? 👇

#SalesStrategy #Resilience #BusinessGrowth

Business comes about when you solve pain.  As a LinkedIn business consultant (and this applies to the service-based and B2B industry), I know this all too well. 

That is one reason we created a SaaS. To solve the pain of vetting prospects, increase high-value relationships and sales by creating a tool to cover the gap.

You know, it’s funny how some things that used to work like a charm on LinkedIn just… stopped. 

Remember when a well-crafted DM would get a solid response rate? 

Yeah, me too. But then everyone jumped on the automation train, and suddenly those messages started sounding like spammy sales pitches. 🤷🏻‍♂️ That’s when I saw a real gap, a huge opportunity to connect differently.

And that’s precisely why we built Skoop - Instant Video. ✨ A way to add the right message with a little text and a little video and title their name to convert 6X better and actually build a human relationship.

We also designed our 90-Day Client Acquisition System to create a clear path to elevate your brand, offering real value to your prospects across multiple channels, and, most importantly, building those high-value relationships. We even train your team or build one for you if needed, so you can scale as fast as you want. ✅

The core of it is this:

▶️ Recognizing the DM Dead Zone: 
When automation became the norm, DMs turned into a relentless selling machine. People started tuning them out. It became saturated, and genuine connection went out the window. 

▶️ The Power of Personalization: 
We created tools, starting with a server system that could send videos, but it was still a one-size-fits-all approach. Then we leveled up. The idea was to have a tool right on your browser that lets you create and send a personalized video with a single click. Imagine that! 🚀 

▶️ Building Value Tiers: 
It's not just about sending a message. It's about showing prospects you understand their needs and can offer solutions. We focus on creating distinct levels of value, from initial engagement to deeper dives into how we can help their business thrive. This ensures that every interaction builds towards a stronger connection.

▶️ The SKOOP Solution: 
This is where our tool, SKOOP, truly shines. It’s built to bridge that gap we identified. It allows you to create instant, personalized videos that resonate. You can combine this with your CRM and email systems to streamline your outreach, making it incredibly efficient and effective. 🤟🏼

▶️ Relationship-First Approach: 
At the end of the day, business is about people. Our system prioritizes building genuine rapport. By making your outreach more human, more authentic, and more valuable, you naturally attract clients who are a great fit and are eager to work with you. ⭐

It’s about moving beyond transactional interactions and towards building lasting partnerships.


What’s one thing you’ve found has stopped working as well in your client outreach?👇


#ClientAcquisition #SalesStrategy #RelationshipBuilding

How I became a LinkedIn Business Expert.

So, I was thinking back to when I first started out, and it wasn't just about having a killer portfolio, you know? It was way more about whether people actually liked you. 😂  Kind of like real-life dating, but for business! 🤷🏻‍♂️

Back then, I totally bombed at the "dating" part of business development. I'd go in too strong, too fast, which is a recipe for disaster when you're trying to build genuine connections. 🤦🏻‍♂️ It took me a while to realize that old-fashioned dating principles, believe it or not, are gold for business! ✨

Think about it: 
What do you do when you're trying to get to know someone? You listen, you understand their world, you support them where you can. You're not just pitching yourself, right? You're building rapport. 🤝

That's exactly what I started doing. I took those tried-and-true dating techniques – the systems, the understanding, the support – and applied them to my business outreach. And guess what? It WORKED! 🚀 We were able to bring in clients because we focused on building real relationships first, not just making a sale.

It’s all about making that personal connection, showing genuine interest, and being a resource. When you lead with that, everything else just falls into place. 

✅ It’s a reminder that even in the fast-paced world of business, the human element is still king! ⭐

How have you found success in building relationships for your business? 
Let me know below! 👇

#BusinessDevelopment #RelationshipBuilding #SalesStrategy

Shifting gears from “selling” to “buying” has been a major change for how I approach B2B relationships. 

It’s all about creating an environment where clients naturally want to connect with you. Think of it like this: instead of chasing them, you’re building a space they want to enter. ✨

My methodology focuses on this shift, with a few core pillars:

★ THE 3-TIER VALUE STRUCTURE©️:
This is about building trust before the big ask.

- Tier 1: Free Value:
Think high-quality content that solves immediate problems and positions you as a go-to expert.
- Tier 2: Low-Cost Value:
Offering lower-risk entry points, like a valuable tool or a discounted intro session.
- Tier 3: Premium Offering:
This becomes the natural next step once that trust and value are established.

★ FOCUS ON TRANSFORMATION, NOT FEATURES:
Stop talking about tasks and hours. Instead, paint a picture of the "before" and "after." What's the ultimate aspiration, the real business outcome they're dreaming of? That's what truly resonates. 🚀

★ HYPER-PERSONALIZED OUTREACH:
Volume and generic scripts are out. It's about using tools for personalized video or intentional messaging. When prospects feel genuinely "seen," the conversation shifts from pressure to possibility.

★ HUMANIZING THE PROFESSIONAL:
Share personal insights and fresh perspectives. Act as a trusted advisor, suggesting solutions that genuinely help, even if they aren't your own. It's about being a helpful consultant, not a pushy salesperson. ✅

★ MULTICHANNEL SYSTEMS (example guide in the comments below):
Coordinate across 5–8 marketing channels using a strategic roadmap. Consistency is key, showing up where your buyer actually spends their time.

It’s a journey of building genuine connections where people know, like, and trust you enough to feel comfortable coming to you.

📆 Let's talk if this is something that would support your business and efforts to build better relationships and increase paying clients by providing you with great results.

🗣️ A conversation is free.
 

What’s one way you’re currently building authentic connections in your business? 👇


#BusinessDevelopment #Relationships #Networking

Don't need to be perfect. You just need to start...

This goes for you, coaches, consultants, SaaS providers, service-based entrepreneurial businesses, and even dinosaurs (lol see the video). 

You know, it's easy to look at successful people and think they had it all figured out from day one. 

The truth is, most groundbreaking ideas start with very little. 

That spark of an idea, a bit of grit, and a whole lot of belief is often the only "equipment" needed. ✨

I remember back in the day when my gamification business was really taking off, hitting close to that million-dollar year mark. For many, that's the dream. But I knew there had to be an easier, more scalable way to build and connect. 

So, I dove headfirst into creating Skoop - Instant Video. Was it easy? Nope. LOL. 

I created multichannel sales and relationship systems to not only pay the bills but to give a structure to my own campaigns for consulting and for my software SKOOP 🚀

Clients use our systems and strategies and increase their vetted booked meetings, paying clients, and overall stability of their business. We call it "The 90-day PLUS Client Acquisition Program."

Think about it – how many innovations or businesses were initially met with skepticism? The ones that change the world aren't built with a complete toolkit from the start. They're built with willpower, experience, and an unwavering belief in the vision. 

The key is connecting the dots with the right people and having the resilience to keep moving forward.

★ You don't need everything. You just need the basics to start.
★ Your willpower, experience, and belief are the true scaling agents.
★ Learn to connect the dots, work with the right people, and move forward.

It takes that relentless push, that refusal to accept the status quo, to bridge the gap between a wild idea and a triumphant reality. So, be a little "insane" and dare to pursue something even when it seems illogical to others. 


But you know what makes it easier?...

Having help, partners, strategy, systems, and learning how to provide what is valuable to your audience and prospects. 

If you need a conversation about that, feel free to schedule a call (link on my LinkedIn profile). Always open to support if it is relevant to you. 


Have a fantastic week!

#Innovation #Persistence #Entrepreneurship

Having that spark and self modivation to making things happen! 

✨ It’s Friday, and I’ve been reflecting on how we can all get out there and really chase those passions and dreams. 

As a single dad, I know firsthand that timing can be a serious hurdle. 

Sometimes it feels like I'm juggling flaming torches while trying to build a rocket! 🚀

 But you know what? It’s worth the effort.

A few weeks back, I hit up a super interesting event, and the vibes were just incredible. It really reminded me why putting yourself out there is so important. 

I’m talking about the ICC of Nevada – International Chamber of Commerce. 

Seriously, their site is https://iccofnevada.org/.

I drove out to this industrial complex, and get this, the venue had a limo ride to get to the place! 🤩 

Honestly, it was pretty swanky, and I loved it! 

Met some genuinely interesting people too. 

And one guy that was speaking, reminded me of an older Tony Starks! 

I couldn't stay long, but it lit a fire under me. I’m definitely planning to join more events like this and get back into the groove of making things happen.

So, whether it’s the weekend or during the week, when you have a moment, just do it. 

Get out there and make it happen! 

Success rarely happens overnight, right? It takes that blend of practice, dedication, and, of course, passion. ⭐

And don’t get me wrong I really, really enjoy my LinkedIn business training of sales teams, and entrepreneurs. There’s some great passion in there.

But, speaking of passion, our new SKOOP software version is coming out SOON! 🎉 

Growing this SaaS product has been a challenge, but it’s also been a total passion project. And, get this, it converts here on LinkedIn by 600% compared to text alone. 

Pretty wild, huh? SKOOP is basically a Video Sales and Relationship tool, and honestly, it does a ton of cool business sales and content stuff. It even has a built-in CRM! 

How awesome is that?


So, I gotta ask… what’s YOUR passion? 

Is it pushing you to get out there and make things happen? 🤔 

Let me know in the comments below! 👇 

I’m really curious to hear what drives you all. 

Let’s inspire each other to go after it! 💪

#PassionProject
#BusinessGrowth
#Networking

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The Battle

Brian Rella

Troy Hipolito

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The Battle

Brian Rella

Troy Hipolito

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Rella's LinkedIn Performance

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