Growing ecommerce businesses through CRO, UX research, and data analytics.

We're a conversion rate optimization agency for eCommerce brands looking to grow to the next level, but know they need to a better job converting traffic. 

We talk to your potential customers, find out why they're not buying, and fix those issues through a/b testing, personalization, and data-informed UX/UI design.

We help you grow by leveraging: 
-> Full-website conversion optimization
-> Landing page optimization
-> Personalization and segmentation
-> Conversion-focused web design
-> User experience research
-> Website analytics and reporting

We’ve worked with brands you know, like JensonUSA, Osprey, PENN Fishing, and The Shade Store. We’re also fired up about helping growing brands reach the next level. Some brands we've helped make this jump include Hydro Flask, Made In, Mizzen and Main, and Peak Design.

Brian Schmitt

If your work involves you on a screen with a keyboard

Then you need to read this: https://lnkd.in/eRDs5Va3

Then follow it with this:
https://lnkd.in/epK3rz6M

CEO at Surefoot.me | Driving growth in digital companies w/ CRO, Analytics, UX Research, and Site Design

Open article: Michael (@michael_chomsky) on X by x.com

Being brutally honest with someone is not about telling them how you see their reality. 

It's about honestly sharing your reality. Not taking about how great everything is when in reality you're struggling. 

The universe rewards being brutally honest about your struggles. 

One of those rewards is finding out how many people are rooting for you.

Phillip Akhzar

Packaging API

Arka is an AI-driven logistics and packaging execution platform spanning warehouses, commercial fulfillment, and defense supply chains.If you ship products: https://www.shopifyacademy.com/video-packaging-101-with-arka

Founder

Smarter Packaging. 

We service the long-tail of eCommerce through our easy to use platform. 

Select a package, brand it with your logo, check out! 

Unwrap a brighter smile this holiday season. 🎄✨
We’re excited to feature elims’s custom Christmas gift boxes—where clean design meets festive charm. Thoughtfully crafted to protect, impress, and delight, these boxes turn premium oral care into the perfect holiday gift.
Because when the packaging feels special, the gift feels even better.

Logistics and Packaging Infrastructure Platform

Need to give a positive shout to Macon Stokes for going out of his way to say hi at a dinner last night. 

Could've totally avoided me as it's definitely Arka who is going to pester him into becoming a customer (yes Macon I'm definitely coming for you). 

Kyle Thompson you too of course! 

Was an awesome sesh thrown by Matthew Hertz at Third Person. 

Met some new faces Jennifer Hernandez Glen Wegel Keyan Bazargan Katie L. <--- dinner def couldn't be pulled off without her. 

Good to see you Ben Emmrich Justin Seidenfeld Kyle Hency Quentin Montalto.

TL;DR it's nice seeing people in person. Sounds trite but meeting up at events is so back. 

See you soon. 🚀

No: we won't be the Lowest Bidder
Yes: we know we'll hear from you again in 18mo.

Dimensional weight is the silent margin killer. 📦
Carriers charge by size—not just pounds—so every extra inch in your box eats into your profit. If you’re shipping oversized packaging, you’re literally paying for air.
Custom-fit packaging isn’t a luxury. It’s a strategy to protect your margins and ship smarter.

First impressions happen the moment the lid lifts. 🎁
Custom packaging isn’t just about the outside—it’s about the experience inside. From bold interiors to thoughtful details, every touchpoint is a chance to surprise, delight, and strengthen your brand.
Make every unboxing a moment worth remembering with Arka.

Cash Is King — Always.
In this Tips & Tricks feature with elims, the reminder is real: growth means nothing if you run out of cash.
 Manage your flow. Watch your margins. Stay liquid.
Because businesses don’t fail from lack of ideas — they fail from lack of cash

From Boxes to Tape — Customize Everything.
Your packaging shouldn’t stop at the box.
From fully branded mailers to custom tape and finishing touches, Arka helps you create a cohesive, head-to-toe unboxing experience.
Because every detail is a branding opportunity.

We’re excited to be featured by MobiLoud in their deep dive on custom packaging for eCommerce.
The piece highlights how intentional packaging drives retention, strengthens brand identity, and turns every delivery into a marketing moment.
Because in eCommerce, the box isn’t just protection — it’s part of the product.

Open article: 7 Ways Custom Packaging Helps Mobile-First Ecommerce Brands Stand Out by mobiloud.com

7 Ways Custom Packaging Helps Mobile-First Ecommerce Brands Stand Out

Standard Boxes Weren’t Built for eComm.
They were built for warehouses.
If your packaging isn’t designed around your product, you’re paying for wasted space every single shipment.
 Custom-fit packaging reduces shipping costs — without touching your pricing or ad spend.
Efficiency scales.

Scaling Shouldn’t Require Overcommitting.
One thing Bloom Root loves?
 Arka’s low minimums.
We grow with brands — whether you’re early-stage or scaling fast.
 No massive upfront commitments. Just smart packaging that evolves with you.
Build smart. Scale intentionally.

Your Box Is the First Impression.
Before they try the product.
 Before they read the insert.
The box is the first physical touchpoint with your brand.
That’s why Bloom Root curates every detail — and why Arka helps bring that customization to life.
First impressions scale.

What I Wish I Knew About Packaging.
In this week’s Tips & Tricks, Bloom Root shares a big lesson:
 Packaging isn’t an afterthought. It’s strategy.
The right packaging protects margins, elevates brand perception, and sets the tone for retention.
If you’re building a brand — don’t wait to take it seriously.

taplio

The Battle

Brian Schmitt

Phillip Akhzar

Followers

Posts

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Likes

Performance ScoreBrian Schmitt's LinkedIn Performance

Performance ScorePhillip Akhzar's LinkedIn Performance

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taplio

The Battle

Brian Schmitt

Phillip Akhzar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Schmitt's LinkedIn Performance

Performance ScorePhillip Akhzar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Schmitt's LinkedIn Performance