Sales @ Koyfin | 3x Founder | Business & History Nerd

The United States  was built on the American Dream. 

Individuals risked death to move to this country. They left everything behind and went somewhere that they knew they could create a better life for their children. Today the American Dream is seen as a safe job and a white picket fence. That is wrong.

They weren’t coming to own a house. 

The goal of every individual coming to America in the 18th and 19th Century was to own land and start a business on that land. Something they could carve out and call their own. They were fleeing countries that made it impossible for the average person to own land and pass it on to their children. 

Farmland has been one of the most coveted assets since contracts were created. The Midwest has some of the best farmland in the world, and when you factor in political stability and property rights nowhere else comes close. 

Farmland grows in value every year due to three trends:

     1.) Increase in productivity due to new technology

     2.) More people every year - needing more food

     3.) Less farmable land each year due to urban sprawl

Farmland is a killer asset that can change your financial future.

But it is broken. 

If you are a normal person and want to invest in farmland? Forget it. You have to be an accredited investor and be able and willing to allocate tens or hundreds of thousands of dollars to a farm. It is insane. It should not be this way. Only the richest can afford to put their money into farmland. 

Until Now. 

Introducing the Farmland Stock Exchange. We’re making it possible for anyone, not just the rich, to invest in farmland. Farmers can get value from their land without selling it all and use this capital to expand or even out the ups and downs of a farm business. 

Regular people can invest in farmland, just like the big investors. 

Join me in democratizing finance by investing where your ancestors did.

Brian S. Kearney

Everyone's panicking about fertilizer prices this week. I get it. But I think most of the hot takes are wrong.

Yes, the U.S. and Israel struck Iran. Yes, the Strait of Hormuz is disrupted. Yes, urea jumped $60-$80/ton over the weekend. 

The headlines write themselves.

But here's what I'm actually seeing from the ground in central Illinois:
Most corn producers already locked in their nitrogen. This is March — not exactly a surprise that planting season is coming. 

The farmers who run tight operations secured inputs weeks or months ago. The ones getting caught flat-footed weren't caught by a war. They were caught by poor planning.

We've seen this movie before. Russia invades Ukraine in 2022 — fertilizer prices triple, everyone screams about food shortages, and within 18 months the market corrects itself. Markets overshoot on fear. They always do. Traders and analysts love a worst-case scenario because it gets clicks and moves contracts.

A few things the panic crowd is ignoring: Trump said 4-5 weeks. Even if it's longer, the Strait doesn't need to fully reopen for prices to stabilize — just enough shipping resumption and insurance coverage to calm the market. 

The U.S. doesn't import much fertilizer directly from Iran. Our biggest suppliers are Russia and Qatar, and alternative shipping routes exist. Domestic nitrogen production still covers a significant chunk of U.S. needs. And the market was already pricing in geopolitical risk before a single missile launched.

Could prices go higher short-term? Absolutely. Could this become a prolonged crisis? Sure, if the strait stays closed for months. But the most likely outcome is a sharp spike, a lot of breathless coverage, and a gradual pullback once shipping resumes — just like every other supply shock in recent memory.

The real story isn't the war. It's that American agriculture has a structural dependency on just-in-time global supply chains with zero strategic reserves. That's the conversation worth having. Not whether urea is up $80 this week.

If you're a farmer — don't panic-buy at the top. Talk to your supplier, understand your position, and make decisions based on your operation, not cable news. 

If you're an investor in farmland or ag — zoom out. Short-term input spikes don't change the long-term fundamentals of productive ground.

The best operators don't react to headlines. They plan ahead of them.

Keepers

Are you leading a tech startup?

I know how it feels! You're likely experiencing…

😖 Pressure to deliver more with less.
🏊🏽 Team bottlenecks that stunt your growth.
🤹🏻‍♂️ Unrealized potential behind a backlog of projects and ideas.

If this resonates, Keepers may be an important ally. 

We help US-based companies build their own LATAM teams. We call it direct-to-talent, a formidable alternative to working with a dev shop or software engineering staffing agency.

Our solution combines recruiting, compliant contracting, equipping, payroll, benefits, and talent integration support to create your own unified team for long-term success. We do it on a flat and transparent per-person monthly fee. That means NO MORE 50 to 75% take rates standing between you, actual top talent, and alignment.

Our supportive role in integrating talent into your own culture and mission results in more creative, productive, and accessible talent.

Ps. Our clients ❤️ working with us.

“Keepers is a big part of our future.”
“[NAME-REDACTED] is our new high bar for hiring any engineer!”
"Glad we can do these things; you make it easy to navigate.”
"There's zero chance we would have gotten to where we are without Keepers."

Learn more on: https://keepers.team/

 Co-Founder & CEO

Groundbreaker

FinTech / CRETech startup acquired by Janover (Nasdaq). 

$10B+ of CRE assets under management, 1000s of LPs, and hundreds of deals syndicated by GPs on Groundbreaker. 

I led marketing and recruiting with 90%+ of deals being sourced by marketing,  ### B2B customers, and 25+ new hires made.

Fired a dev shop and built our own Brazil-based team of 18 software engineers, product managers, and CSMs.

Co-founder - Head Of Marketing & Recruiting

Sales
• Responsible for developing a sales automation process using HubSpot Growth Stack.
• Account Executive activities; call, demo, proposal, and closing deals while tuning the sales process.
• Research and implement strategies to accelerate sales and increase revenue per lead.
• Leading creation of sales collateral, videos, case studies, testimonials.

Marketing
• Continued improvement and success in SEO, realizing dozens of major keywords 1-3 rankings.
• Development of in-house outbound lead generation system.
• Design and guide execution of content creation and distribution systems.
• Creation of marketing/sales collateral, demo videos, and scripts.

Co-founder - Head of Sales & Marketing

Led inbound strategy focused on search engine optimization and conversion rate optimization.

• Led the development of Groundbreaker's new marketing website from the ground up
---On-page SEO
---Conversion Rate Optimization
---New user tracking systems to gather data on user experience
• Results
--- 700%+ increase in monthly inbound sales qualified leads (4 to 30)
--- 100s of top 3 ranking, including "Real Estate Fundraising"
--- 256% Increase in organic visibility
--- 170% Increase in traffic

Co-founder - Head Of Marketing

VentureSCALE

VentureSCALE is the nation’s only accelerator that’s obsessively focused on helping B2B startups build predictable, repeatable and sustainable sales & revenue infrastructure. The program was led by Todd Caponi, author of The Transparency Sale, and by the Sales Assembly team.

Participated with Groundbreaker.

Accelerated Company

Newark Venture Partners

Work with portfolio companies and founders to:

•Introduce and reinforce sales processes and best practices
•Integrate CRM with lead nurturing and sales automation strategies
•Create sales playbooks and other resources
•Train them in executing new sales initiatives

Full-time 4-month contract, during a leave from Groundbreaker. Invited to stay for a FT role.

In-house GTM Advisor

Go Digital NY

Go Digital NY was a Search Engine Marketing and Web Development agency.

Our end-to-end service created lead conversion-focused websites, then drove traffic to them via SEM. The simple compounding combination brought meaningful results to our clients.

Marketing is no overnight success, but sometimes, a 3-month kick-off project could change the game for a business, as we did for our clients!

Founder

SmartSites 💡

Joined the company as a founding member during a 9-month leave from Cornell University. 

• Responsible for all new sales and ongoing account management of search engine optimization clients
• Closed over $750,000 in revenue in 9 months as the first salesperson 
• Hired, onboarded, and managed one account executive

Account Executive (sales)

Deloitte Consulting

Consulting Internship at Deloitte Consulting.
Assigned to project designed to bring a newly acquired medical devices company into compliance with the new parent company's standards.
•	Worked with project management team at an international consumer goods company
•	Gathered progress data from all teams within the project and presented it during weekly leadership meetings

Business and Technology Analyst

Consulting Internship at Deloitte Consulting.
•	Built Microsoft Access database with built-in automated search and entry forms
•	Use of SQL and Visual Basic to program search and entry forms
•	Developed proficiency of Microsoft Access and Visual Basic

Vested Business Brokers

•	Valuation of privately owned businesses
•	Buyer and seller support
•	Team’s weekly planning

Small Business Broker

The way companies work with offshore tech talent is broken! Ask 10 leaders who worked with an offshore agency about their experience and 6 or 7 of them will get visibly frustrated.

They lost money, but far worse, they lost time, market, and opportunities.

It's a shame because, when done well, an offshore team can be game-changing.

We experienced this hardship firsthand, so we created Keepers to make it easy for US-based startups to build thriving in-house, offshore teams. We call it direct-to-talent enablement, and the difference in results is night and day.

Our vision is to bring the world closer together in collaboration by empowering cross-border teams to form and thrive ❤️.

Learn more on https://keepers.team

Ed Cravo

If you know 🧑‍💻 Node, 🧑‍💻 Python, and 🧑‍💻 GraphQL stop scrolling because THESE are not your standard role. 

Want to build at the intersection of DeFi and AI? Want ownership and projects with real-time data and adversarial conditions 🤺  where accuracy under pressure matters?

We’re hiring 7 engineers for a NYC and global-based team working with leading enterprise clients, paying competitively, and growing fast. 

Candidates from North America, LATAM, Europe, and Tel Aviv, if that is you, let me know below or DM me.

If it's someone you know, please make an intro and we'll pay you USD$1,000 bonus if they are hired.

If you just want to help, engage ☺️!

Co-founder at Keepers | Prior Co-founder at Groundbreaker (Acq’d by $DFDV)

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