Sales @ Koyfin | 3x Founder | Business & History Nerd

The United States  was built on the American Dream. 

Individuals risked death to move to this country. They left everything behind and went somewhere that they knew they could create a better life for their children. Today the American Dream is seen as a safe job and a white picket fence. That is wrong.

They weren’t coming to own a house. 

The goal of every individual coming to America in the 18th and 19th Century was to own land and start a business on that land. Something they could carve out and call their own. They were fleeing countries that made it impossible for the average person to own land and pass it on to their children. 

Farmland has been one of the most coveted assets since contracts were created. The Midwest has some of the best farmland in the world, and when you factor in political stability and property rights nowhere else comes close. 

Farmland grows in value every year due to three trends:

     1.) Increase in productivity due to new technology

     2.) More people every year - needing more food

     3.) Less farmable land each year due to urban sprawl

Farmland is a killer asset that can change your financial future.

But it is broken. 

If you are a normal person and want to invest in farmland? Forget it. You have to be an accredited investor and be able and willing to allocate tens or hundreds of thousands of dollars to a farm. It is insane. It should not be this way. Only the richest can afford to put their money into farmland. 

Until Now. 

Introducing the Farmland Stock Exchange. We’re making it possible for anyone, not just the rich, to invest in farmland. Farmers can get value from their land without selling it all and use this capital to expand or even out the ups and downs of a farm business. 

Regular people can invest in farmland, just like the big investors. 

Join me in democratizing finance by investing where your ancestors did.

Brian S. Kearney

Everyone's panicking about fertilizer prices this week. I get it. But I think most of the hot takes are wrong.

Yes, the U.S. and Israel struck Iran. Yes, the Strait of Hormuz is disrupted. Yes, urea jumped $60-$80/ton over the weekend. 

The headlines write themselves.

But here's what I'm actually seeing from the ground in central Illinois:
Most corn producers already locked in their nitrogen. This is March — not exactly a surprise that planting season is coming. 

The farmers who run tight operations secured inputs weeks or months ago. The ones getting caught flat-footed weren't caught by a war. They were caught by poor planning.

We've seen this movie before. Russia invades Ukraine in 2022 — fertilizer prices triple, everyone screams about food shortages, and within 18 months the market corrects itself. Markets overshoot on fear. They always do. Traders and analysts love a worst-case scenario because it gets clicks and moves contracts.

A few things the panic crowd is ignoring: Trump said 4-5 weeks. Even if it's longer, the Strait doesn't need to fully reopen for prices to stabilize — just enough shipping resumption and insurance coverage to calm the market. 

The U.S. doesn't import much fertilizer directly from Iran. Our biggest suppliers are Russia and Qatar, and alternative shipping routes exist. Domestic nitrogen production still covers a significant chunk of U.S. needs. And the market was already pricing in geopolitical risk before a single missile launched.

Could prices go higher short-term? Absolutely. Could this become a prolonged crisis? Sure, if the strait stays closed for months. But the most likely outcome is a sharp spike, a lot of breathless coverage, and a gradual pullback once shipping resumes — just like every other supply shock in recent memory.

The real story isn't the war. It's that American agriculture has a structural dependency on just-in-time global supply chains with zero strategic reserves. That's the conversation worth having. Not whether urea is up $80 this week.

If you're a farmer — don't panic-buy at the top. Talk to your supplier, understand your position, and make decisions based on your operation, not cable news. 

If you're an investor in farmland or ag — zoom out. Short-term input spikes don't change the long-term fundamentals of productive ground.

The best operators don't react to headlines. They plan ahead of them.

President, Ladderspot | A Growth Marketing Agency | Former CMO at Boeing | Former US Diplomat, Veteran

I have spent more than 20 years leading GTM and marketing operations in environments where timing, precision, and accountability were non-negotiable. My path runs through AI platforms, commercial SaaS launches, defense technology portfolios, and enterprise transformations that required structure, clarity, and budgets that held under real scrutiny. I have built GTM systems that connect spend to revenue outcomes, create predictable operating cadence, and ensure leadership has full visibility into what is working, what is stalling, and what requires a reset.

My experience includes serving as CMO of Viasat Defense during its rapid revenue expansion from 900M to 1.3B, leading Boeing’s brand and venture portfolio realignment during its most public inflection point and founding a VC-backed AI adtech platform by prioritizing attribution accuracy, launch logic, and sustained customer adoption. Before that, I built and scaled a GTM agency from zero to 15M ARR and served as a Diplomat and Senior Army Strategist, where communication alignment and operating rhythm mattered in ways that shaped how I approach this work today.

I focus on building systems that allow organizations to scale without sacrificing clarity. I work closely with CMOs, CFOs, CROs and RevOps to ensure marketing is not a creative function sitting apart from revenue, but a disciplined engine aligned to pipeline maturity, ARR targets, and executive decision cycles. I am at my best when expectations are high, measurement is clear, and the work requires translating complexity into something that can withstand real operational pressure.

If your organization is looking for leadership that treats GTM as the connective structure between investment and outcome, I would welcome the chance to connect.

📫 I look forward to connecting with you here on LinkedIn or at sgilfillan@gmail.com

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The Battle

Brian S. Kearney

Sean Gilfillan

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The Battle

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