TickX 

Head of Growth

Marketing Lead

Diversys Software, Inc.

Diversys Software, headquartered in Ontario, Canada, pioneers solutions for a waste-free world. Our software bolsters recycling management, aids in recycling program oversight, and ensures precise waste tracking and reporting for compliance with EPR and other regulations. We champion the circular economy with unique offerings, empowering resource recovery organizations to excel in the global recycling landscape.

• Lead marketing efforts at Diversys, focusing on enhancing brand visibility, generating leads, and increasing product awareness.
• Implementing a content-first strategy to underscore Diversys' innovative solutions and the global waste recycling management challenges we address.
• Coordinating a range of marketing activities such as email campaigns, industry events, and strategic social media initiatives.
• Collaborating closely with sales and customer onboarding teams to ensure seamless product adoption and high customer satisfaction.
• Utilizing various tools, including Hubspot, Adobe Creative Suite, CMS, Google Analytics, Google Search Console, and paid social media to maximize marketing impact.
• Applying key writing, design, project management, and campaign management skills to drive Diversys' mission forward.

Director, Marketing

Agilicus

Agilicus, located in Kitchener Waterloo, is a provider of a state-of-the-art web-based zero trust network access platform. Our solutions empower organizations to adopt secure, perimeter-less access through least privilege principles.

• Led a dedicated marketing team with a primary focus on driving sales initiatives and generating leads to fuel sales pipeline growth.
• Executed integrated marketing campaigns to boost conversion rates.
• Developed a range of content resources such as webinars, case studies, technical whitepapers, and articles to heighten brand value and credibility.
• Created technical diagrams, sales resources, and communication materials to bolster sales and marketing efforts.
• Coordinated in-person event exhibiting opportunities to elevate brand visibility within the industry.
• Orchestrated comprehensive webinar strategies to expand brand reach and support multi-touch marketing initiatives.
• Implemented a robust leads lifecycle management system to streamline the sales process and enable attribution of the sales funnel to multi-touch marketing and sales activities.
• Utilized a variety of tools including Copper CRM, custom Marketing Automation tools, Google Analytics, Looker Data Studio, Adobe Creative Suite, and WordPress CRM.
• Applied key skills in technical writing, content creation, graphics generation, email marketing, lead generation, and webinar strategy management to exceed marketing objectives.

Marketing Manager

NIIT (USA), Inc.

NIIT, a global leader in ed-tech and managed training services, has been a trusted name in IT and business training for over 40 years. Servicing Fortune 1000 and Global 500 companies in over 30 countries, NIIT provides high-impact managed learning solutions, transforming learning ecosystems and improving business value.

• Planned, built, and executed comprehensive digital marketing campaigns for both B2C and B2B audiences.
• Contributed to the successful execution of B2B marketing campaigns through collateral production and content creation.
• Played a key role in planning, marketing, and hosting online virtual events, bolstering both B2B and B2C marketing strategies.
• Designed and launched numerous websites using HTML/CSS and CMS tools such as Hubspot, WordPress, and Drupal, enhancing the company's digital presence and usability.
• Created marketing assets and collateral spanning copywriting, social media, graphics, and video to promote the company's educational offerings and services.
• Recognized internally for consistent high performance and subsequently promoted to the position of Marketing Manager.
• Contributed significantly to the success of the Real Estate Education Programs, showcasing the adaptability and efficacy of my marketing strategies.
•Utilized a variety of tools including Drupal CMS, Hubspot CRM and Automation, Adobe Creative Suite, and Figma.
• Applied key skills in content production, graphic creation, web development, and social media management to surpass marketing objectives and contribute to NIIT's reputation as a ed-tech and training solutions leader.

Mandala Exchange

Specialized in developing consumer services that enable the adoption of blockchain-based technology.

• Established and enforced operational and communication policies to ensure effective team collaboration and project execution.
• Managed a diverse remote team of 15+ individuals, fostering an environment of productivity and innovation.
• Led the marketing team in the production of communication materials, social media content, blogs, and press materials, enhancing brand visibility and market reach.
• Directed the software development team towards successful service deployment under stringent timelines, reflecting my effective leadership and project management skills.
• Contributed to the design of the web application's front-end, utilizing my expertise in REACT/JS and HTML/CSS.
• Liaised with third-party vendors overseeing SaaS development, ensuring alignment with project goals and quality standards.
• Worked directly with the leadership team, including the CIO, CTO, and founders, providing key insights and direction to support strategic decision-making.

Chief Of Staff

BLVMedia

As a sole-proprietor, I provided multimedia services to SMBs, aiding in photography, video production, web development, and content writing. I aimed to equip local businesses with marketing and promotional resources to enhance their online presence and reach.

• Photography and web development engagement that helped client promote local business and e-commerce store 
• Created video productions for the promotion of programs, educational activities, and special events, to support client marketing efforts, sales, and donations
• Performed photography across multiple events, including aerial photography from a bi-plane and at a donor gala event for client
• Created coaching videos and recruitment reels for client team members
• Created logo and completed various photography and video production engagements for client (music group)
• Created website on Wordpress and provided basic training to client (music group)

Self Employed - Multimedia Production & Digital Marketing

A proven leader in digital marketing and multimedia, I've spent over a decade helping businesses drive revenue and solve real-world challenges through technology. I’m currently working to bring marketing SaaS solutions to the live entertainment sector. 

My career spans content production, lead generation, and leadership roles in diverse sectors including cybersecurity, blockchain, and ed-tech. As a self-taught expert in front-end languages like HTML and CSS, and an adept user of Adobe Creative Suite, I've led creative teams in developing impactful digital marketing assets and campaigns.

A constant thread throughout my career is a deep passion for technology. I've had the opportunity to contribute to research and disclosure of a global data leak and to collaborate with blockchain innovators on consumer-focused applications.

Over the years, I've delivered digital marketing strategies, content, and development expertise to businesses of all sizes. Whether developing multi-million-dollar sales pipelines or driving program registrations in the thousands, my work is always data-driven and methodical. I bring this same approach to Diversys as I work to support our customers in the adoption of cleantech and sustainability SaaS solutions.

Outside of work, I love staying updated on marketing and technology trends, exploring front-end languages, UX design, and dabbling in horticulture and photography.

Interests:
Marketing, Technology, Blockchain, Cyber Security, Application Development, Front-End Languages, UX & Design, Horticulture, Photography.

Bridget Vandenbosch

SEEL, LLC (Solutions for Energy Efficient Logistics)

Key Responsibilities:

➥     Provide operations support for a residential energy efficiency program
➥	Perform quality control for home energy assessment documentation
➥	Manage data entry and verification in utility client's system
➥	Utilize Snugg Pro software to analyze comprehensive home energy reports
➥	Navigate and maintain spreadsheet tracking systems
➥	Identify and resolve documentation gaps and missing information

Additional Strategic Contributions:

➥	Develop and maintain a SharePoint resource library
➥	Curate and distribute emerging trends to the team
➥	Participate in internal strategic planning meetings
➥	Provide advisory input to leadership on program development

Technical Skills:

➥	Proficient in Snugg Pro software
➥	Spreadsheet management
➥	SharePoint content development
➥	Data verification and quality assurance

Project Specialist

Create stakeholder-centric strategies engaging businesses to adopt energy and water efficiency measures. Adept at persuading companies to allow comprehensive energy assessments and identify actionable ways to reduce natural gas and water usage and transforming state and utility energy reduction goals into practical solutions and projects. 

➥	Developed and implemented a customer-centric engagement methodology, increasing assessment 
         completions and energy-saving measure installations 30% by guiding clients through incremental 
         decision points

 ➥    Drove business development by securing 500+ energy assessments with small and mid size 
         businesses, expanding market reach 15% through effective relationship-building 

➥	Developed and implemented persuasive strategies to promote energy efficiency, leading to a 75% 
         conversion rate of assessments into efficiency projects

➥	Collaborated with cross-functional teams to streamline processes and improve project outcomes 

➥	Served as subject matter expert, contributing to strategic initiatives. Working across departments 
         cooperatively to create new solutions based on emerging trends and aid leadership in setting a new  
         strategic direction 

➥	Recipient of the 2023 SEEL Award for Exceptional Performance in Energy Efficiency and Logistics

Energy Educator/Assessor 

Graft Living

Spearheaded stakeholder outreach initiatives and supervised the construction of an innovative thermal massing, strawbale greenhouse using reclaimed materials. This project transformed a vacant lot into a thriving community space, completed ahead of schedule and under budget. Key achievements include:

➥ Led community engagement for Detroit's first permaculture forest farm project and an aquaponic greenhouse adapting to COVID-19 restrictions while ensuring 100% resident participation in the design process

➥ Managed green building projects emphasizing circular economy principles, reducing embodied carbon 
      by 60% compared to traditional methods, completed 15% under budget 

➥ Developed consulting services, resulting in partnerships with 5 local organizations and a 50% increase 
      in annual revenue

➥ Coordinated community events, educating participants about sustainability and using sustainability to 
      teach STEM to K-12 children in an after-school program

➥ Developed consulting and education clients, fostering strong relationships with key stakeholders

Project Lead/Co-Founder

Wilson Marine

➥ Pioneered a collaborative online advertising system, boosting sales appointments by 80%

➥ Cultivated a diverse lead portfolio through trade shows, digital platforms, and in-person interactions

➥ Consistently exceeded sales targets, driving tangible results in competitive markets

➥ Fostered strong relationships with clients and team members, resulting in increased customer loyalty and improved team performance

Sales Associate

➥ Drove business growth by generating over $1M in new business quarterly, peaking at $3.5M

➥ Achieved highest customer satisfaction scores in the territory, underscoring excellence in relationship management and client service

➥ Rapidly promoted to designated leader, recognizing potential for driving team performance and strategic initiatives

➥ Developed and implemented comprehensive client solutions across various financial products, 
 by understanding and addressing complex stakeholder needs

➥ Established successful cross-departmental collaborations, particularly with the mortgage team, showcasing skill in building internal partnerships to drive business objectives

➥ Implemented targeted outreach strategies, resulting in improved client retention and increased product adoption

Branch Sales & Service Representative

Chippewa Valley Schools

➥ Implemented innovative statistical models to measure fuel waste, preventing a $3M misstep

➥ Established internal fuel waste reduction and carbon targets, resulting in $35K annual savings, demonstrating an ability to drive sustainability initiatives with tangible financial benefits

➥ Received Safe Route Awards for every year of service, highlighting consistent excellence and attention to detail

➥ Collaborated with administration to optimize transportation routes, reducing overall fuel consumption and environmental impact

➥ Proposed and helped implement peer-to-peer driver training programs focused on fuel-efficient driving techniques, utilizing initiative data solutions in promoting sustainable practices

Transportation/Driver

Detroiters Working for Environmental Justice

Conducted outreach and organized a diverse urban population around climate change and climate justice issues. Spearheading a citizen-led Climate Action Plan. Advocated for the City of Detroit to adopt the citizen-led Climate Action Plan and create an Office of Sustainability. Built strong relationships with City employees, external stakeholders, and residents; cultivated new partnerships and raised awareness of sustainability issues. Key achievements include:

➥ Established and managed 10 neighborhood-level Climate Ambassador teams, implementing 15 hyper-local climate resiliency projects. Coordinated teams to join together for larger climate change actions both at the neighborhood and policy level

➥ Played a key role in hosting one of President Obama's 5 Youth Climate Summits, with a student participant selected to attend UN's COP21 in Paris and serve on the youth panel of Paris Climate Talks

➥ Led organizer of the citizen-led campaign for Detroit's first Climate Action Plan, successfully advocating for its adoption by City Council and creation of the Office of Sustainability

➥ Co-organized a 1,300-person Justice March, uniting environmental, social justice groups, and labor unions to demand climate action from the City of Detroit.

➥ Facilitated workshops at the U.S. Climate Action Network national conference (Miami, FL), training leadership from 20+ national environmental organizations on community engagement strategies around climate change

➥ Collaborated with the University of Michigan School of Nursing to create a climate-focused health outreach tool that helps connect low-income communities in Detroit with knowledge and resources concerning climate change impacts.

Community Organizer

Innovative Sustainability Strategist with a proven track record of driving impactful climate action and green initiatives. 

My expertise lies in:
•	Implementing sustainable business principles and integrating climate change strategies into 
        actionable plans that scale
•	Fostering community engagement and building cross-sector partnerships
•	Leading high-impact projects from conception to completion, often in resource-constrained 
        environments

Key achievements:
•	Played a key role in hosting one of President Obama’s five Youth Climate Summits, leading up to the 
        UN's Climate talks (COP21) in Paris (2015).
•	Secured a $2.5M solar energy contract for small businesses, the largest in state history at the time
•	Established a citywide network of "Climate Ambassador" teams for neighborhood-level climate 
         action.
•	Lead Community Organizer, leading a citizen-led campaign and securing enough city council votes 
        to create Detroit's first climate action plan and Office of Sustainability.
•	Pioneered a 20-mile bike and hiking path connecting five municipalities

I excel at transforming sustainability visions into reality, reconciling diverse interests to meet objectives on time and within budget. My communication skills have made me a sought-after speaker at institutions like the University of Michigan, Wayne State University, and U.S.Green Building Council events

Seeking to leverage my expertise in sustainability, project management, and community outreach to drive business development in the green sector.

taplio

The Battle

Bridget Vandenbosch

Eric Oen Douglas

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