TickX 

Head of Growth

Marketing Lead

Diversys Software, Inc.

Diversys Software, headquartered in Ontario, Canada, pioneers solutions for a waste-free world. Our software bolsters recycling management, aids in recycling program oversight, and ensures precise waste tracking and reporting for compliance with EPR and other regulations. We champion the circular economy with unique offerings, empowering resource recovery organizations to excel in the global recycling landscape.

• Lead marketing efforts at Diversys, focusing on enhancing brand visibility, generating leads, and increasing product awareness.
• Implementing a content-first strategy to underscore Diversys' innovative solutions and the global waste recycling management challenges we address.
• Coordinating a range of marketing activities such as email campaigns, industry events, and strategic social media initiatives.
• Collaborating closely with sales and customer onboarding teams to ensure seamless product adoption and high customer satisfaction.
• Utilizing various tools, including Hubspot, Adobe Creative Suite, CMS, Google Analytics, Google Search Console, and paid social media to maximize marketing impact.
• Applying key writing, design, project management, and campaign management skills to drive Diversys' mission forward.

Director, Marketing

Agilicus

Agilicus, located in Kitchener Waterloo, is a provider of a state-of-the-art web-based zero trust network access platform. Our solutions empower organizations to adopt secure, perimeter-less access through least privilege principles.

• Led a dedicated marketing team with a primary focus on driving sales initiatives and generating leads to fuel sales pipeline growth.
• Executed integrated marketing campaigns to boost conversion rates.
• Developed a range of content resources such as webinars, case studies, technical whitepapers, and articles to heighten brand value and credibility.
• Created technical diagrams, sales resources, and communication materials to bolster sales and marketing efforts.
• Coordinated in-person event exhibiting opportunities to elevate brand visibility within the industry.
• Orchestrated comprehensive webinar strategies to expand brand reach and support multi-touch marketing initiatives.
• Implemented a robust leads lifecycle management system to streamline the sales process and enable attribution of the sales funnel to multi-touch marketing and sales activities.
• Utilized a variety of tools including Copper CRM, custom Marketing Automation tools, Google Analytics, Looker Data Studio, Adobe Creative Suite, and WordPress CRM.
• Applied key skills in technical writing, content creation, graphics generation, email marketing, lead generation, and webinar strategy management to exceed marketing objectives.

Marketing Manager

NIIT (USA), Inc.

NIIT, a global leader in ed-tech and managed training services, has been a trusted name in IT and business training for over 40 years. Servicing Fortune 1000 and Global 500 companies in over 30 countries, NIIT provides high-impact managed learning solutions, transforming learning ecosystems and improving business value.

• Planned, built, and executed comprehensive digital marketing campaigns for both B2C and B2B audiences.
• Contributed to the successful execution of B2B marketing campaigns through collateral production and content creation.
• Played a key role in planning, marketing, and hosting online virtual events, bolstering both B2B and B2C marketing strategies.
• Designed and launched numerous websites using HTML/CSS and CMS tools such as Hubspot, WordPress, and Drupal, enhancing the company's digital presence and usability.
• Created marketing assets and collateral spanning copywriting, social media, graphics, and video to promote the company's educational offerings and services.
• Recognized internally for consistent high performance and subsequently promoted to the position of Marketing Manager.
• Contributed significantly to the success of the Real Estate Education Programs, showcasing the adaptability and efficacy of my marketing strategies.
•Utilized a variety of tools including Drupal CMS, Hubspot CRM and Automation, Adobe Creative Suite, and Figma.
• Applied key skills in content production, graphic creation, web development, and social media management to surpass marketing objectives and contribute to NIIT's reputation as a ed-tech and training solutions leader.

Mandala Exchange

Specialized in developing consumer services that enable the adoption of blockchain-based technology.

• Established and enforced operational and communication policies to ensure effective team collaboration and project execution.
• Managed a diverse remote team of 15+ individuals, fostering an environment of productivity and innovation.
• Led the marketing team in the production of communication materials, social media content, blogs, and press materials, enhancing brand visibility and market reach.
• Directed the software development team towards successful service deployment under stringent timelines, reflecting my effective leadership and project management skills.
• Contributed to the design of the web application's front-end, utilizing my expertise in REACT/JS and HTML/CSS.
• Liaised with third-party vendors overseeing SaaS development, ensuring alignment with project goals and quality standards.
• Worked directly with the leadership team, including the CIO, CTO, and founders, providing key insights and direction to support strategic decision-making.

Chief Of Staff

BLVMedia

As a sole-proprietor, I provided multimedia services to SMBs, aiding in photography, video production, web development, and content writing. I aimed to equip local businesses with marketing and promotional resources to enhance their online presence and reach.

• Photography and web development engagement that helped client promote local business and e-commerce store 
• Created video productions for the promotion of programs, educational activities, and special events, to support client marketing efforts, sales, and donations
• Performed photography across multiple events, including aerial photography from a bi-plane and at a donor gala event for client
• Created coaching videos and recruitment reels for client team members
• Created logo and completed various photography and video production engagements for client (music group)
• Created website on Wordpress and provided basic training to client (music group)

Self Employed - Multimedia Production & Digital Marketing

A proven leader in digital marketing and multimedia, I've spent over a decade helping businesses drive revenue and solve real-world challenges through technology. I’m currently working to bring marketing SaaS solutions to the live entertainment sector. 

My career spans content production, lead generation, and leadership roles in diverse sectors including cybersecurity, blockchain, and ed-tech. As a self-taught expert in front-end languages like HTML and CSS, and an adept user of Adobe Creative Suite, I've led creative teams in developing impactful digital marketing assets and campaigns.

A constant thread throughout my career is a deep passion for technology. I've had the opportunity to contribute to research and disclosure of a global data leak and to collaborate with blockchain innovators on consumer-focused applications.

Over the years, I've delivered digital marketing strategies, content, and development expertise to businesses of all sizes. Whether developing multi-million-dollar sales pipelines or driving program registrations in the thousands, my work is always data-driven and methodical. I bring this same approach to Diversys as I work to support our customers in the adoption of cleantech and sustainability SaaS solutions.

Outside of work, I love staying updated on marketing and technology trends, exploring front-end languages, UX design, and dabbling in horticulture and photography.

Interests:
Marketing, Technology, Blockchain, Cyber Security, Application Development, Front-End Languages, UX & Design, Horticulture, Photography.

Bridget Vandenbosch

The Recycling Partnership

Director of Policy Implementation, California State Lead

Whiski Ventures

I am an entrepreneur at heart, and as a way to engage my community and fulfill my passions, I own and operate several micro businesses that cover areas such as garden consulting, sustainable food, handmade goods, job boards, and small business consulting. Brands include Mothercluckerr, Urban Yardener, Whiski Consulting, Propagate - Jobs for plant people, and Circularity Jobs - Zero Waste Careers.

Founder

Routeware, Inc.

Sales and Demand Gen Director, Recyclist

Recyclist

At Recyclist, I…
- Grew and transitioned company as the first and primary salesperson from ~$680k ARR to ~$2.5m ARR with 92% retention through a customer-first, consultative sales approach over the course of 3 years
- Managed an average deal size of $30k to multiple partnership deals over $200k
- Develop and execute all growth, sales, communication, and marketing strategies
- Supervise/manage sales and marketing teams with direct reports
- Manage relationships with local government, private companies, consulting partners and other strategic partners
- Spoke publicly at 10+ virtual and live conferences on various industry topics
- Master the complex local government sales cycle, developing playbooks, enablement material and GTM strategies for multiple products
- Owned pricing strategy and negotiations, utilizing strategic increases to grow ARR
- Developed company-wide enablement platform using Guru
- Implemented full CRM migration and workflow build out from Zoho CRM and Creator into Hubspot Marketing, Sales and Service hubs
- Oversaw ongoing B Corps Certification Process for Recyclist

Director of Growth

I develop and execute all growth, communication, marketing, customer success and sales strategies for Recyclist. We work with municipalities, waste haulers, consultants, and businesses to better manage their solid waste and educate their communities. 

We are a triple bottom line company determined to simplify technological feats surrounding digital recycling education and waste data tracking.

Director Of Business Development

Recyclist has been around since 2014 building niche SaaS (Software as a Service) solutions for the waste and recycling industry. Our goal is to streamline organization for Solid Waste  Program Managers, foster teamwork between groups they work with and allow them to take back their valuable time previously spent shoulders-deep in spreadsheets. When Recycling Coordinators, waste haulers, nonprofits, and municipalities are able to spend more time diverting (and PREVENTING!) waste-- we ALL benefit.

Business Development Manager

Solutions Specialist

TAHOE FOOD HUB

-	Developed sustainable agriculture curriculum for CC & California State Standards
-	Provided consulting services to educators

Farm to School Coordinator

Tahoe Food Hub is a 501(c)(3) dedicated to building a regional, sustainable and equitable food system in North Lake Tahoe.

- Operational manager for retail sales,  online marketplace, distribution, fundraising events and education programs
- Team management & supervisor for retail employees
- Sales, marketing and PR, accounts payable/receivable, grant writing, guest speaker at public events

Program Manager

UC Davis Student Housing and Dining Services

-	Worked with a team to research, develop, and implement waste reduction techniques 
-	Educated students about new waste reduction tips and programs through quarterly tabling 
-	Conducted waste audits across several different campus food preparation and service locations
-	Collaborated with the Food Recovery Network and Project Compost to recover uneaten food

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The Battle

Bridget Vandenbosch

Linnea Whitney Skierski

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