Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

We've run 200+ GTM experiments in the last 18 months and I'm giving away the exact 30-day testing playbook that helped us start growing.

If your GTM team is treating growth like a strategy problem.

Tell them… It's a lab problem.

30 experiments, 30 days, and zero bullshit.

Here's everything what you'll get 👇

✅ System & outbound tests we use to lift reply rates

✅ Messaging experiments that show what actually resonates

✅ Enablement rituals that help your team in learning

✅ Human-first GTM moves that protect your pipeline

Some flopped and some 3x'd our results overnight

But the difference is that we actually ran them

Here's how to get it 👇

1️⃣ Like this post 

2️⃣ Comment "EXPERIMENT" 

3️⃣ Follow me so I can DM you the resource

♻️ Repost this to help other GTM leaders stop wasting time on guesswork

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

SDRs and GTM Engineers aren't the same role

Companies hire SDRs and expect them to also build systems

They are expected to fix broken tools and automate workflows

Or they hire GTM Engineers and wonder why meetings aren't getting booked

They're both important… just for completely different reasons 👀

SDRs are your frontline. 

They start conversations, test messages, and get buyers to say yes

GTM Engineers are your infrastructure

They build the systems, connect the tools, and make everything scalable

One focuses on people and the other focuses on process.

And when both work together? That’s when the pipeline becomes predictable

You don’t need more AI tools, you need the ones that help you fill the pipeline

These 6 made it to my ‘never launch without’ list 👇

Icypeas 
Find accurate emails fast, no more guessing games

Clay 
Hyper-targeted enrichment + AI-crafted outreach

BounceBan (Verify risky emails without sending messages)
Scale without hitting spam hell

EmailGuard
Warm up your inbox before launch

Ghost
Writes better, faster, smarter, and built for outbound

Attio
Because data > gut feelings

Instantly.ai
Where follow-ups stop slipping through the cracks

Each one saves me hours every week and together

If you’ve got an AI tool that helps you sell smarter not louder… drop it below 👇

12 months, 1 system and a Human-first GTM.

Want to build a human-first GTM system in 2026?

Here's your 12-month roadmap

Most GTM systems fail because they're built for metrics, not humans. This one's different.

We designed this as a step-by-step plan to help you build a system that actually works for your team and your buyers.

✅ Q1: Audit, define, design

✅ Q2: Launch experiments, automate smart, test your co-pilot 

✅ Q3: Make it sustainable, refine what works, align your team 

✅ Q4: Codify learnings, scale intelligently, review & evolve

A simple and clear plan you can actually follow.

Save it, or share it with your team. ♻️

And if you try even one month of this, let me know how it goes. I'm here for the messy progress stories. 😅

If your pipeline strategy fits into a tweet…

it’s probably not a strategy 😅

I get why we chase quick fixes.

One magic channel, or one AI tool that’ll hack your market without having to put in the work.

Sounds good, doesn’t work.

Here’s the part people usually skip:

The real pipeline gets built in the boring middle

the messy work between “send more emails” and “add another tool.”

Nobody glamorizes that part, but it’s exactly where everything changes.

So I put together a quick cheatsheet to show the real difference between:

What people think pipeline building is

vs.

What it actually looks like when it works

Is it more effort than a tweet-sized hack?

Yeah.

Does it actually build a predictable pipeline?

Also yeah.

If you’re tired of advice that sounds smart but doesn’t move the needle,

save this, it’ll make next quarter a lot easier 😉

The #1 reason top reps close more deals?

They know when to stop.

Not stop caring.

Not stop trying.

Just… stop grinding themselves into dust 😅

Here’s what I’ve noticed:

Average reps stay in hustle mode 24/7.

Top reps go hard when it matters —

and then they actually unplug.

Because in sales, your energy is your edge.

You can’t run sharp discovery calls when you’re running on fumes.

Top reps protect their energy the same way they protect their quota.

They show up fully - then they close the laptop, touch some grass, and recharge so they can do it again tomorrow.

Hustle matters.

But knowing when to stop?

That’s a real competitive advantage.

If your sales content isn't working on LinkedIn, it's probably not your fault.

Most of us create content the way we are taught:

- Share insights
- post case studies
- Talk about the product

Sounds right, doesn’t it?

Except... prospects aren't engaging. and the pipeline isn't moving.

The thing is that… instead of posting more, we need to post in a smarter way

Different content types drive different outcomes: →

- Some build awareness but won't book meetings) 
- Some spark conversations (hello, pipeline 👋
- Some establish credibility

So, what do we do now?

Stop creating content that looks good and start creating content that starts conversations

Your prospects are on LinkedIn, they're scrolling, learning, and looking for solutions

The question is… are you showing up in a way that makes them want to talk to you?

Hope it helps 💪

IE Business School

I oversee crisis communications and the strategic content framework that boosts our brand's visibility while maintaining meaningful connections in academia and beyond - I work mostly in English.

CRISIS COMMUNICATIONS // 
→ Ensuring communication materials are flawless
→ Proactively and reactively bolstering the company's reputation
→ Implementing strategies for efficient organizational communication
→ Coaching leaders for media engagements and message formulation
→ Monitoring external perceptions to safeguard the company and its offerings

INFLUENCER STRATEGY // 
Identifying Potential → Discovering influencers among our executive staff and faculty members, tapping into their unique insights and influence. 
Empowering Thought Leaders  → Transforming these experts into in-house influencers who shape and attract industry discourse.
Guiding Content Development  → Assisting our in-house influencers in creating audience-centric content that aligns with our values.

ORGANIC CONTENT //
Spotting Opportunities  → Leveraging content from our school clubs, programs, courses, and events.
Crafting Compelling Content  → Presenting exclusive insights from these platforms through articles, videos, and/or images.
Strategic (on-trend) Packaging  → Contextualizing organic content to offer insightful narratives that captivate and educate.

ORIGINAL CONTENT //
Generating Fresh Ideas  → Innovating content concepts that emanate from IE Business School's innovative spirit.
Collaborative Development  → Partnering with faculty, experts, and students to create original content.
Strategic Dispersal  → Disseminating original content across platforms through articles, videos, and images.

Content and Communications - Senior Associate Director

Coaching during the 2nd semester of Storytelling for Social Impact: Creative Ideation

Coach - Master in Creative Direction, Branding & Content (former MVDM)

Mentor Masters in Visual and Digital Media (MVDM)

Strategic Engagement and Communications Team

• Launched multiple alumni community building initiatives 
• Pitched, launched and curated LinkedIn Live sessions for largest social media account with VIP industry 
   leaders
     o 40% increase in followers to 200k+ followers in 5 months and maintained an average of 3000 
        views/session
• Conceptualized and launched the IE Business School monthly newsletter for a community of over 50k 
   members 
     o Direct the production of content and creative assets to be distributed on all platforms every month 
• Strengthened the ‘Business School Rankings’ engagement and communication strategy  
   o Produced high quality copy and advised executives on external and internal communications regarding 
      confidential international business school rankings embargos with 100% grammatical accuracy
• Collaborated with marketing and several departments to design and execute the “#IMBA50” campaign
• Hired and mentored interns to ensure that the outlined tasks were completed on time in order to fulfill team goals

Engagement Manager

Box'nPapers

Startup at IE Business school in the luxury industry

Collaborated to build a brand identity, create fresh engaging content, lead generation and enhanced UX

Awards: Winner of the luxury business challenge “The Mark Challenge 2018” – hosted by the University of Monaco

Startup

York University

Created and produced 4 storytelling commercials for York University’s marketing campaign: #YUDiscover 

Generated a specific campaign treatment for the marketing and advertising directors using insights from qualitative and quantitative research focused around increasing brand loyalty and perception

Directly involved with videography, editing, sound mixing, casting, budgeting and scheduling for all the videos

2 videos have been published on all social media platforms and have 12k+ views each; among the highest viewed videos in the entire catalogue and boosted positive community engagement on all social media platforms by approximately 12%

Digital Content Creator

Successfully rebuilt online assets of the collage and focused on enhancing the user experience and branding

Facilitated and launched an annual marketing plan with 35% of the overall budget; always stayed under budget

Launched advertisements (videos and print); views and engagement increased by +120%

Skillfully redesigned a new logo and methodically focused on optimizing UX and UI and increasing SEO when restructuring the website

Co-designed ‘Orientation week’ clothing and welcome kits for 500 new students and 100 volunteers

Collaborated with a clothing manufacturer to create college apparel: Surpassed set KPI's created 4 sold-out lines within 2 years

Exceeded expectations and finished off the 2-year term with a 100% assessment from the Student Government

Awards: Student Leadership award from York University 2015-2016

Communications Director - Stong College Student Government

Costco Wholesale Canada

Provide individualized attention to every member without any delay

Collected payments by accepting cash, check or charge payments from members, making 
change for cash members

Cashing out members while assisting the marketing team in sales to obtain new membership sign-ups and upgrades

Address and follow-up all member queries

Extend assistance to other departments’ staff to enhance customer service

Cashier

Sharing short-form video tips that stop the scroll → and lessons from my personal branding journey 🔴⚫ | Sr. Associate Director Content and Communications, IE Business School

Hello there — thanks for stopping by! 👋 

I’m Dylan D’Lima, Senior Associate Director of Content and Communications at IE Business School — the world’s leading international business school. By nature, I’m a storyteller; by heart, I’m a sports fanatic.

My journey? A unique blend of kinesiology, creativity, and strategy.

[From Fixing Bodies to Framing Stories]
I started with a Bachelor’s in Kinesiology from York University, but my Canon DSLR had other plans. While learning how to heal bodies, I taught myself to capture moments—directing and editing a series of commercials that became the university’s most-watched videos in 2017. That’s when I realized my future wasn’t in rehab; it was in storytelling through content.

[From -30°C Canada to +30°C Spain]
In 2017, I traded Toronto’s snowstorms for Madrid’s sunshine (and yes, the siestas are a myth). I pursued a Master’s in Visual and Digital Media at IE, graduating in 2018 and earning 3rd place at the IE Prizes for Humanities (though I’m still convinced I deserved 1st).

[What I Do Now]
Today, I lead content strategy, creation, and communications at IE Business School, blending creativity with digital innovation to elevate the school’s global brand. I also serve as a trusted advisor to our senior executives, guiding them on strategic messaging, presentation design, and high-stakes communications to amplify their influence and align with organizational goals.

Think of me as the Vini Jr. / Toni Kroos of content—flair meets precision.

When I’m not crafting campaigns, you’ll find me at the gym, traveling, or creating content on my socials (IG/TikTok: @shotsbydyl). I love experimenting with new styles—tips, vlogs, and everything in between.

[ Let’s Connect! ]
If you’re passionate about creative storytelling, short-form content, or settling the CR7 vs. Messi debate (spoiler: CR7 every day), my DMs are open.

Looking forward to connecting!

-----

NOTE: any opinions stated here are mine, not from my employers.

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